• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.122-130
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• 2007

On the basis of analysis of the characteristic of production operations in tobacco enterprise, this paper explores the social environment and basic conditions of Tobacco Sales Enterprise, the system architecture and function module of the Supply Chain System of the Tobacco Sales Enterprise are described and it also discusses the application and management of supply chain system.

• 한국경영과학회지
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• 제16권1호
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• pp.45-58
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• 1991

The importance of marketing mix variables, replacement demand, and competition in a new product growth model has been cited by many researchers. In this paper, these factors are integrated with an aim to model company sales of competing durables. Based on the most popular new product growth model, numerous extensions and incorporations of contributions from related research fields are tried. Model parameters are estimated by the Kalman filter. And, the proposed model is applied to the sales of four consumer durable goods. Empirical applications show the benefits, as well as the limitations of the proposed model.

• 경영과정보연구
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• 제15권
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• pp.37-50
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• 2004

Internet commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. Therefore, many firms have rushed into internet commerce to conduct business more efficiently, create new business opportunities, and generate business value. The purpose of this study is to examine the relationship between the sales promotional functionality of internet shopping mall and its performance considering the characteristics of internet shopping mall's operational form as moderating variables. The results showed that the price functionality affects positive effects on the performance of shopping mall, and the characteristics of operational form can be considered as a significant moderating variables between the sales promotional functionality of shopping mall and the performance.

• 디지털산업정보학회논문지
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• 제17권1호
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• pp.45-55
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• 2021

Recently, competition in the interior remodeling business is fierce. However, the interior remodeling business is basically B2B, and in this business, sales are basically dictated by the capabilities of salespeople. Therefore, in this study, we intend to develop a model for the core competency of salespeople in the interior remodeling business. To this end, based on the research on the existing competency and competency modeling, the competency model of the salesperson was derived using Dubois' overlay method. A total of 12 core competencies could be defined through the first and second modeling. The subject of this study was focused on LG Hausys, the most representative interior remodeling company in Korea. Based on the core competencies developed in this way, overall sales competencies can be raised through the development of a training course to enhance the sales competencies of salespeople, and a more efficient and objective HR.

• 한국IT서비스학회지
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• 제18권5호
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• pp.209-224
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• 2019

When evaluating the performance of a NPD(New Product Development) project, it is common to evaluate the project performance according to the achievement of the planned goal in terms of time, quality and cost management, which are usually three main constraints of the project. The evaluation of the financial factors by which sales contributed to the return of the company is more influential. This is why companies need to increase sales and raise profits. Therefore, it is more reasonable to evaluate the sales performance of NPD projects over a certain period of time against the input costs. At this time, we can analyze the causes of inefficient projects and compare them with other projects and find out how to improve the sales performance to help the company increase its competitiveness. In this paper, we analyze the relative efficiency of the sales performance on the input of the projects by using the actual sales in the period of one year after mass production of the NPD projects of 'S' company in ICT industry. Input factors include developer resource and development cost for the NPD reported after the project has been completed, the delay weeks for the schedule targeted at the project planning stage, and the number of quality issues due to development design faults during initial mass-production. The sales figure and the contribution margin of the product after one year from the start of mass production are defined as the output factors. In this paper, we analyze the efficiency of the projects by using data envelope analysis (DEA). As a result, we found out the reason of the inefficient project of DMUs according to the differences in the characteristics of the efficient and inefficient B2B markets based on the result of DEA of NPD projects. Thus, the goal of this paper is to identify strategies for improving sales performance of NPD projects in inefficient markets.

• 한국건설관리학회논문집
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• 제12권5호
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• pp.127-136
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• 2011

본 연구는 공동주택의 분양가 결정을 위한 영향요인 도출 및 중요도 분석을 목적으로 수행되었다. 이를 위해 서울, 경기, 충청지역별 각각 3곳의 공동주택을 사례대상으로 선정하였으며, 관련 연구자료 및 전문가 면담을 통해 분양가 영향요인을 도출하였다. 이렇게 도출된 분양가 영향요인을 대상으로 각 지역별 전문가 설문을 통해 AHP기법을 활용하여 분양가 영향요인의 중요도를 분석하였다. 상기와 같은 목적과 방법에 따라 진행된 본 연구의 결론을 요약하면 다음과 같다. 1) 공동주택 분양가 영향요인은 원가, 단지, 주택, 교통, 지역, 토지, 정책 투자가치요인의 총 8가지 항목으로 도출되었다. 2) 각 지역별 영향요인의 중요도 분석결과를 정리하면 다음과 같다. 서울지역은 투자가치요인(16.0%), 정책요인(14.6%), 원가요인(13.9%)이 주요인으로 선정되었으며, 경기지역은 지역요인(15.9%) 교통요인(13.8%) 투자가치요인(13.4%)이 주요인으로 선정되었다. 충청지역은 지역요인(17.1%), 교통요인(16.4%), 주택요인(14.9%)이 주요인으로 선정되었다.

• 한국건설관리학회논문집
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• 제10권3호
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• pp.62-71
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• 2009

본 연구는 공동주택 개발사업의 분양시기 변동에 따른 수익성 비교 분석을 목적으로 수행되었다. 이를 위해 민간건설업체가 수행한 공동주택 사업인 중형주택($60m^2\sim85m^2$이하)과 대형주택($85m^2$초과)을 사례대상으로 선정하였다. 다음으로 사례대상의 공동주택 개발사업비용을 조사하고 분양시기 변동에 따른 수익성을 분석하였다. 상기와 같은 목적과 방법에 따라 진행된 본 연구의 결론을 요약하면 다음과 같다. 첫째, 공동주택 개발사업의 수익성에 미치는 영향요인은 분양시기, 분양대금 납부방법, 분양율 등인 것으로 조사되었다. 둘째, 후분양 시의 수익성 분석결과 정부가 추진 중인 공정율 80% 이후 분양의 경우 세 개 사례 모두 $4.4%\sim4.9%$의 수익률이 악화되는 것으로 분석되었다.

• 한국건설관리학회논문집
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• 제20권2호
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• pp.86-94
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• 2019

건설프로젝트가 복잡화, 대형화됨에 따라 사업단계별 참여주체 간 의사소통 및 협업을 위해 BIM기술 도입이 가속화 되고, BIM을 활용한 효율적인 시각화 방식의 도입에 대한 사용자의 요구가 발생하고 있다. 이러한 요구에 따라 BIM과 NUI 융복합 기술의 세계 시장은 지속적으로 성장하고 있지만 국내에서는 전무한 실정이다. 특히 공동주택의 분양단계는 고객의 의사결정을 위해 건축정보를 가장 효과적으로 전달해야 하는 필요가 있다. 본 연구는 공동주택 분양단계 프로세스별 분양마케팅 전략 및 마케팅 사례분석을 통해 공동주택 분양단계의 현황을 분석하고, 분양마케팅 시 건축정보 전달 측면에서 발생하는 문제점에 대해 AHP 기법을 활용하여 중요도 및 우선순위 분석을 진행하였다. 이를 해결하기 위해 BIM 기반의 가상현실 기술을 적용할 수 있는 방안을 제안한다.

• 한국건설관리학회논문집
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• 제20권5호
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• pp.3-11
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• 2019

본 연구는 분양가 자율화가 건설회사의 주가에 미치는 영향을 분석하였다. 실증적인 분석방법으로, 본 연구는 전통적인 사건 연구방법을 이용하여 분양가 자율화가 미치는 영향을 분석하였고 회귀분석방법을 이용하여 어떤 변수와 관계가 있는지 분석하였다. 본 연구의 결과는 다음과 같이 요약하였다. 첫째로, 정부가 분양가 자율화 발표시 주식의 누적추과수익률은 양의 값을 갖는다. 발표전 -10일과 발표후 +10일간의 거래기간인 21일 동안의 누적초과수익률은 25.51%이며 1%수준에서 유의하였다. 본 결과는 분양가 자율화가 긍정적인 정보를 증권시장에 전달하는 것으로 나타났다. 둘째로, 회귀분석결과 본 연구는 누적초과수익률이 매출액총이익률과 관계가 있는 것으로 나타났다.

• 한국프랜차이즈경영연구
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• 제11권1호
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• pp.45-60
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• 2020

Propose: The expansion of the delivery market in franchise business is a positive means of advertising and promotion for franchisees and contributes to substantial sales growth for stores. However, unrestricted and uncontrolled delivery sales and business activity of franchisee directly lead to encroachment of business territory between franchisees, resulting in increased operating costs of franchisees and conflicts between franchisees over rights and interests on franchise business. Moreover, in relation to the restrictions on the opening of competitors, it is incapacitating the law intent of prohibiting unfair encroachment of business territory, in the issue of the Fair Franchise Act in regard to guarantee of exclusive sales and business activity rights of franchisee. This study aims to point out major problems arising out of franchisee's infinite competition on delivery sales and business activity that are not restricted or controlled and then suggest legal supplements, policy tasks, and practical implications for improvement on the issues. Literature Review: In franchising business transactions, vertical restraints are associated with the exclusive territory establishment, control of transaction area, restriction of intangible sales and business activity of franchisee. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area. Conclusion and suggestion: The finding shows that unrestricted or uncontrolled delivery sales and business activity of franchisees cause encroachment of business territory and many conflicts among franchisees. And this matters also weaken the legislation of the law on the protection of the business territory and can be negative factors that disrupt the protection of identity and sound development of the franchise industry in the long run. Therefore, in the franchise business, it is necessary to take positive interpretation and application on e-commerce, the area of e-commerce, and delivery trading area and find proper and practical ways, by virtue of constructive attitude of each actor, to reduce the encroachment of business territory and various conflicts caused by unrestricted delivery trading area.