• Title/Summary/Keyword: Sales and Operations Planning

Search Result 23, Processing Time 0.034 seconds

Management for Company Objectives with Considerations of Optimal Production/Sales Planning (최적 생산/판매 계획을 통한 기업 목표 관리 사례)

  • Jung, Jae-Heon
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.34 no.2
    • /
    • pp.77-90
    • /
    • 2009
  • Total profit level Increases if a company increase the cost for achieving R&D related goals of equipment productivity enhancement, production cost saving, or for achieving equipment scale target, sales volume goal. But how much money should be invested to achieve a certain level of profit? We formulated the model to set the optimal goal levels to minimize the investment cost under the constraint that certain level of total profit should be guaranteed. This model derived from a case of P steel company. We found that this should be considered in relation with the production sales planning (known as optimal product mix problem) to guarantee the profit. We suggested a nonlinear programming model, 3 valiant form of the p+roduct mix problem. We can find the optimal Investment level for the R&D related goals or sales volume goal, equipment scale target for the P steel company using the model.

A Linear Programming Model for Production Planning of Photovoltaic Materials (태양광 발전 소재 생산계획을 위한 선형계획 모형)

  • Lee, Seon-Jong;Lee, Hyun Cheol;Kim, Jaehee
    • Korean Management Science Review
    • /
    • v.32 no.4
    • /
    • pp.19-28
    • /
    • 2015
  • This study presents a mathematical programming model to develop production planning in the manufacturing processes for photovoltaic silicon ingots and wafers. The model is formulated as a linear programming model that maximizes total growth margin, which is composed of production cost, inventory cost, shortage cost, and sales profit while considering the constraints associated with the production environments of photovoltaic materials. In order to demonstrate the utility of the model for production planning, we run operations for a planning horizon of a year for a case study. When the primary results of this mathematical programming are compared with the historical records, the model could have resulted in the considerable increase of the total growth margin by effectively reducing inventory cost if a decision maker had employed the model as a decision support system with perfect information for sales demand.

Assortment Planning for Retail Buying, Retail Store Operations, and Firm Performance

  • Bahng, Youngjin;Kincade, Doris H.;Rogers, Farrokh Trevor
    • Journal of Distribution Science
    • /
    • v.16 no.8
    • /
    • pp.15-27
    • /
    • 2018
  • Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.

A Study on Selecting the Areas That Need to Be Improved in R&D and Production Management of SMEs (중소기업의 연구개발 및 생산운영관리 개선영역 도출에 관한 연구)

  • Chang, Youngsoon
    • Korean Management Science Review
    • /
    • v.30 no.3
    • /
    • pp.71-79
    • /
    • 2013
  • This paper investigates and selects the areas that need to be improved in R&D and production management of small and medium size companies. The study on the capability of R&D and production management shows that the areas for evaluating of the R&D and production management levels are composed of 8 elements : R&D resource, R&D support and experience, long-term operations strategy, intermediate range planning, short-term planning, subcontractor management, logistics and inventory management, and quality management. The investigation of the gap between the importance of the areas and the capability of SMEs shows that the most important things are to consolidate supply chain, to improve product and process competitiveness using quality improvement, and to enhance production management through sophisticated short-term planning. The detailed analysis also shows that the areas that need to be improved depend on the size and sales of the company.

경영정책지원 시스템의 실행방안

  • 김연민
    • Korean Management Science Review
    • /
    • v.1
    • /
    • pp.35-45
    • /
    • 1984
  • This paper deals with the case study of the establishment of decision supporting system in shipbuilding industory. Facts or information of shipbuilding, sales, finance, production strategic planning in shipbuilding industry are considered. General transportation model for shipyard production schedule is formulated, and shipbuilding demand forecasting scheme is also introduced. This paper shows the several methods of DSS in shipbuilding industry. But production schedule strategic planning system by OR technique is emphasized. For the realization of DSS in shipbuilding industry, another efforts (data gathering and programming etc.) should be given on the basis of these methods.

  • PDF

An Exploratory Study on Sales and Operations Planning as SCM Supporting Tool (공급망 관리 지원도구로서의 S&OP 운영에 관한 탐색적 연구)

  • Park, Seong Taek;Kim, Tae Ung;Kim, Mi Ryang
    • Journal of Digital Convergence
    • /
    • v.19 no.2
    • /
    • pp.93-103
    • /
    • 2021
  • S&OP(Sales and Operations Planning) is an ongoing process of periodic planning, reviewing, and evaluation through the involvement of all key stakeholders. Within this process, performance is regularly reviewed and early warning signals are generated, so that the company can react quickly to changing market and operational environment. This paper presents a framework for effective S&OP for fair alignment, accountability, teamwork, visibility, and risk management. This framework focuses on supply chain information governance, level of information sharing through S&OP, role of S&OP as coordination mechanism, APS effectivesness as a planning tool and SCM performance. In addition, a brief case study on the operating characteristics of S&OP at three Korean firms is presented. Implications of the study finding are also provided. It will also make companies that are considering the introduction of S&OP aware of the importance of S&OP, which will provide practical guidelines for the introduction of S&OP.

A Study on the Roles and Perceptions of Fashion Merchandisers in Women's Apparel Industry (여성 기성복 의류업계 머천다이저들의 역할 및 인식분석)

  • Won Myung Sim
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.15 no.3 s.39
    • /
    • pp.251-262
    • /
    • 1991
  • The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

  • PDF

Optimal Pricing Policy under Uncertain Product Lifetimes (불확실한 제품 수명주기를 고려한 최적가격결정 모형에 관한 연구)

  • 이훈영;주기인
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.25 no.2
    • /
    • pp.23-31
    • /
    • 2000
  • Many studies in marketing and economics have attempted to model price and sales path under the dynamic diffusion process. Most of these models have been based on a fixed product lifetime. The current business climate requiring intensive development of new products however affects the diffusion of new products and their lifetime. Many products have not enjoyed the expected life cycle at the launching stage due to intense technical development competitive reactions, and financial problems. Most diffusion models however have not taken account of the lifetime uncertainty of new product. If the products do not last over the planning horizon set by those models. the optimal price derived from them could be futile. Therefore we had better take such lifetime uncertainty into consideration when developing diffusion models, In this paper we study the impact of uncertain product lifetime on its optimal pricing path in non-competitive market. We develop an optimal pricing model under uncertain product lifetimes and conduct a simulation study to investigate their effects on the optimal pricing and corresponding sales paths. The simulation study provides some interesting findings on optimal pricing policy under uncertain product lifetime. This study could be a stepping stone for the further extended study of optimal pricing strategy with uncertain product lifetime.

  • PDF

Niche Market Strategies of Local Players in the European Steel Industry (유럽 철강산업 Local Player의 틈새시장 공격전략)

  • 정경희
    • Korean Management Science Review
    • /
    • v.20 no.2
    • /
    • pp.45-59
    • /
    • 2003
  • This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

Optimization Methodology for Sales and Operations Planning by Stochastic Programming under Uncertainty : A Case Study in Service Industry (불확실성하에서의 확률적 기법에 의한 판매 및 실행 계획 최적화 방법론 : 서비스 산업)

  • Hwang, Seon Min;Song, Sang Hwa
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.39 no.4
    • /
    • pp.137-146
    • /
    • 2016
  • In recent years, business environment is faced with multi uncertainty that have not been suffered in the past. As supply chain is getting expanded and longer, the flow of information, material and production is also being complicated. It is well known that development service industry using application software has various uncertainty in random events such as supply and demand fluctuation of developer's capcity, project effective date after winning a contract, manpower cost (or revenue), subcontract cost (or purchase), and overrun due to developer's skill-level. This study intends to social contribution through attempts to optimize enterprise's goal by supply chain management platform to balance demand and supply and stochastic programming which is basically applied in order to solve uncertainty considering economical and operational risk at solution supplier. In Particular, this study emphasizes to determine allocation of internal and external manpower of developers using S&OP (Sales & Operations Planning) as monthly resource input has constraint on resource's capability that shared in industry or task. This study is to verify how Stochastic Programming such as Markowitz's MV (Mean Variance) model or 2-Stage Recourse Model is flexible and efficient than Deterministic Programming in software enterprise field by experiment with process and data from service industry which is manufacturing software and performing projects. In addition, this study is also to analysis how profit and labor input plan according to scope of uncertainty is changed based on Pareto Optimal, then lastly it is to enumerate limitation of the study extracted drawback which can be happened in real business environment and to contribute direction in future research considering another applicable methodology.