• 한국관광식음료학회지:관광식음료경영연구
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• 제14권2호
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• pp.95-119
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• 2003

Case Study about the management of bakery menu through a menu analysis: This study checked the sales of bakeries this researcher has operated for 4 weeks before evaluating the menu with Kasavana & Smith Analysis, changing the position of the menu on the theoretical base of space composition and then checking the sales for 4 weeks again and analyzing in the same way. The study compared the two groups by using the menu analysis. The menu used in the analysis included 31 items produced in the stores and 29 items turned out from the headquarters. The results of the menu evaluation through Kasavana & Smith Analysis are as follows: (i) before changing the position of the menu 22 Stars, 20 Puzzles, 15 Plowhorses, 13 Dogs (ii) after changing the position 18 Stars, 24 Puzzles, 12 Plowhorses, 6 Dogs During the study, it was inconvenient that many things not thought about before were discovered. The limitations of the study are as below: a) when the displayed items were sold out, they couldn't be supplied continuously. The items from the headquarters were supplied as many as the ordered volume. As the stores prepared materials only for the day, they only produced bakeries as many as the dairy target. So it is difficult for them to keep extra bakery. b) it is natural that a new item make the sales of the existing items cut down. During the study, there appeared a new item, which influenced on the sales. c) as the store this researcher manages is smaller than the others, it was difficult to change all the position of the menu. With only 18 items changing their positions, there couldn't obtain more accurate data. d) because of the franchise contract, there fixed the prices of supply and sale. Therefore the price of Plowhorse couldn't be changed. However on the base of this study, it can search more specific ways to efficiently manage the bakery business in the future.

• 복식
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• 제50권4호
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• pp.181-195
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• 2000

This study was conducted from Sep., 1999. to Nov., 1999. It researched approximately 60 specialized manufacturers who had homepages on the Internet. Of the 60 manufacturers, 20 of them were chosen for the study all of whom had relatively were made homepages that were geared towards sales. 1. Daily Hanboks on the homepages were put in an electronic catalog. They were photographed and well described. Each picture could be enlarged when needed. 2. The Hanbok's were made for men, women and children. There were every couple's Hanboks. The Hanboks used natural material, mixed spinning and chemical textile, which was easily kept and washed. It was intended, as clothes for everyday wear Silk was used for formal clothes. 3. The prices ranged from low-middle to high clothing for everyday life is reasonable and street wear and formal dresses are priced high. The color of the dresses are not vibrant, but natural and light. As Hanboks become more in demand, there will be more choices available. 4. As matter of the sizes shows weakness. In general they use the western size system. The purpose of this study is to show the direction that Hanbok manufacturers may take for the internet sales and for being more active to promote the spread of the dress. This research came to the fellowing conclusion. Even though Hanbok manufacturers operate homepages. it seems that they are not well used. However, many internet shopping malls have been opened and they have put Daily Hanboks into one of their sales categories. The internet malls are getting more active and are expanding more. Therefore the market value of the Hanboks in the future look optimistic. If smaller sized manufacturers of Daily Hanbok's establish cooperative network that have no time and space limit, they can use the strong power of the market as the market development for Daily Hanboks is endless.

• 한국산림과학회지
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• 제96권6호
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• pp.661-666
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• 2007

본 연구의 목적은 최근 양자간 FTA의 협상에 의한 수입개방시대를 맞이하여 밤 가격의 변동으로 인한 밤 판매가격별 수익성과 투자금의 회수기간 등을 파악하여 밤나무를 재배하고자 하는 사람이나 밤 재배에 관련되는 사람들에게 투자 정보를 제공하기 위한 것이다. 경남 진주 산청, 전남 구례, 충남 공주 부여 청양 등 6개 지역의 133가구를 사례로 조사 분석하였다. 분석기법으로 IRR, B/C Ratio, NPV, 손익분기점 매출액의 기법을 사용하였다. 그 결과 이자율 4%를 적용했을 때 밤 판매가격이 1,140원/kg 이하일 때 투자가치가 없고, 그 이상일 때 투자가치가 있는 것으로 나타났다. 투자 후 16년째 투자금을 회수하고 손익분기점 매출액은 32,963천원/ha인 것으로 나타났다. 3,000원/kg일 경우 투자 후 9년째 투자금을 회수하고 손익분기점 매출액은 15,176천원/ha인 것으로 나타났다.

• 한국융합학회논문지
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• 제10권3호
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• pp.193-201
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• 2019

다가구주택은 수익형부동산으로 활용되고 있는 주택의 유형들 중 상대적으로 적은 금액으로 투자가 가능하고 소유주가 직접 거주하며 임대수익을 누릴 수 있다. 본 연구에서는 아파트에 비해 상대적으로 연구가 미진했던 주택 유형 중 하나인 다가구주택의 매매가격에 영향을 미치는 요인에 대한 분석을 통하여 다가구주택의 실수요자와 투자자의 매수 의사결정 및 디벨로퍼의 개발전략 수립 시 시사점을 제공하고자 하였다. 실증분석을 위해 경상남도 창원시에서 2016년에서 2018년 사이에 거래된 다가구주택 매매사례 299개를 구득하여 헤도닉 가격모형을 활용하여 분석하였다. 종속변수는 다가구주택의 연면 적당 매매가격으로 선정하였으며, 독립변수는 지역특성, 입지특성, 주택특성 및 시기더미로 구분하여 설정하였다. 실증분석 결과 지역적으로는 의창구과 성산구 지역의 가격이 높았고, 입지특성에서 유의한 변수로는 '주요상권과의 거리(-)', '대로 및 광로와의 거리(-)', '도로 2면 접면 여부(+)'인 것으로 나타났다. 주택특성의 변수들 중에서는 '연면적(+)', '원룸형 여부(+)', '남향여부(+)', '경과연수(-)', '옵션제공여부(+)'가 매매가격에 유의한 영향을 미치는 것으로 나타났다.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.96-105
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• 2012

The fundamental purpose of this study is whether Show Window Display actually affect on purchase and if it does, how much Show Window Display have influence on the buyer's satisfaction. Show windows are most important at clothing stores. The show open types of domestic clothing stores are usually open-type and semi open-type. Show Window Display types of low and middle prices stores are generally opened, horizontal and storied type and the shape, height, opening type and use of ground floor are different by regional distinct features. Generally Show Window Display are consisted by lights, mannequins and directed props. In buying patterns, an impulse buying has more stronger effect than a scheduled buying, a substituted buying and non-buying. An impulse buying are strongly affected by Design and others are prices. The reason why Show Window Display affecting on purchase is the satisfaction of Design and the strong stimulus to purchase(impulse buying), and then Show window Display used by all components strongly has an effect on it. Factors of purchase desires were Design, price and quality in order and factors of purchase motivations were the motivation of clothing design and the motivation of impulse buying. Thus the effects of Show Window Display and factors of purchase motivations are same. As a result of this study, differentiated Show Window Display methods of clothing stores affect the value of goods, the stimulus of purchase and fostering sales effectiveness. Therefore the instruction of Show Window Display methods are indicated by this study.

• 대한안전경영과학회지
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• 제6권2호
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• pp.211-229
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• 2004

The basis of cyber trading has been sufficiently developed with innovative advancement of Internet Technology and the tendency of stock market investment has changed from long-term investment, which estimates the value of enterprises, to short-term investment, which focuses on getting short-term stock trading margin. Hence, this research shows a Short-term Stock Price Forecasting System on Learning Agent System using DTA(Decision Tree Algorithm) ; it collects real-time information of interest and favorite issues using Agent Technology through the Internet, and forms a decision tree, and creates a Rule-Base Database. Through this procedure the Short-term Stock Price Forecasting System provides customers with the prediction of the fluctuation of stock prices for each issue in near future and a point of sales and purchases. A Human being has the limitation of analytic ability and so through taking a look into and analyzing the fluctuation of stock prices, the Agent enables man to trace out the external factors of fluctuation of stock market on real-time. Therefore, we can check out the ups and downs of several issues at the same time and figure out the relationship and interrelation among many issues using the Agent. The SPFA (Stock Price Forecasting System) has such basic four phases as Data Collection, Data Processing, Learning, and Forecasting and Feedback.

• 자원ㆍ환경경제연구
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• 제16권4호
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• pp.763-779
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• 2007

최근 고유가와 교토의정서의 발효에 따라 에너지 이용효율성 제고와 온실가스 배출삭감의 필요성이 증대되고 있는 상황에서 소형열병합 발전이 주목받고 있다. 본 연구는 열병합발전의 판매전력가격의 변동성으로 인해 미래수익이 불확실할 경우를 상정하여, 비가역적 성격의 열병합발전 설비투자에 대한 경제성 평가 모형을 제시한다. 이를 위해 실물옵션 기법을 이용하였다. 전력가격의 평균회귀성을 실증적으로 반영한 시설규모별 발전설비에 대한 모의실험 결과, 40Gcal 용량 이상의 발전설비에 대해 경제성이 보장되는 것으로 나왔다. 열병합발전의 경제성은 투자비용과 열수요 판매가격, 할인율에 영향을 받는 것으로 나타났다.

• 농촌계획
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• 제23권2호
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• pp.1-7
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• 2017

The purpose of this study is to develop a farm management diagnostic checklist form, which can be applied to any crops. First, upper indexes and subordinate indexes were identified through survey with expert, and weighted values for each subordinate index were calculated through AHP analysis. Second, as a reuslt of Analytic Hierarchy Process (AHP) analysis, marketing management (0.276) was found to be the most important index of all upper indexes. In the case of subordinate indexes, reflecting management evaluation (0.252) of management consciousness, quality enhancement efforts (0.332) of production management, locating new sales outlets (0.323) of marketing management, agriculture accounting (0.300) of finance management, and adjusting shipping dates (0.274) of risk management were found to be the highest. Third, the interval division using weight of farm receiving prices was higher discrimination in comparison to equal interval division of weighted values for each index. The newly developed farm management diagnostic checklist can be applied to any crops, as it utilizes indexes such as management consciousness, production management, marketing management, financial management, risk management, etc. based on professional opinions. In addition, it allows an objective evaluation of farm management situations by utilizing the weighted value of farm receiving prices.

• 유통과학연구
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• 제19권7호
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• 경영정보학연구
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• 제7권1호
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• pp.97-113
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• 2005

본 논문은 B2C 온라인 인터넷 쇼핑을 돕기 위한 비교쇼핑 에이전트를 설계하고 이를 구현하는데 목적을 두고 있다. 오프라인 상점에서 상품을 구매할 때 구매자가 판매원에게 제품의 제조사, 모델, 기능 또는 가격대를 설명하면 판매원이 해당 상품들을 보여주거나 카탈로그를 보여준다. 구매자는 상품의 기능이나 디자인을 비교하면서 적절한 상품군을 정한 후 가격을 비교한 다음에 가장 싼 곳에서 상품을 구입한다. 본 논문이 소개할 비교쇼핑 에이전트 ${\ulcorner}$PriceMeter${\lrcorner}$는 이러한 구매 행동에 최대한 부합 되도록 설계하였다. 구매자가 원하는 제조사, 가격, 기능 등을 선택한 후 검색하면 해당되는 상품들의 설명과 가격 정보들을 이 비교쇼핑 에이전트가 취합하여 보여준다. 마음에 드는 상품들을 카탈로그 양식으로 비교해서 볼 수도 있고, 프린트 양식으로 출력할 수도 있다. 특정 상품을 클릭하면 해당 상품을 판매하는 쇼핑몰들의 정보와 판매 가격을 함께 보여주며, 구매 아이콘을 클릭하면 쇼핑몰의 해당 상품 페이지로 이동할 수 있도록 하고 있다. B2C 전자상거래에 있어 비교쇼핑 에이전트의 구현과 확산은 구매자에게 더 많은 정보와 권한을 제공함으로써 소비자 중심의 유통경제를 한 걸음 앞당길 수 있다. 특정 상품에 대한 가격과 상세 정보를 일목요연하게 제공받는 구매자들은 보다 현명한 구매를 할 수 있으며, 거래과정에서 판매자(생산자)와 구매자의 협상력이 구매자에게로 옮겨질 수 있다. 본 논문이 제시한 비교쇼핑에이전트는 소비자 중심의 사이버 유통시대를 촉진하는데 일익을 담당하는데 그 의의가 있다.