• 유통과학연구
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• 제7권2호
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• pp.29-44
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• 2009

본 연구는 통신판매에 있어 TV홈쇼핑의 사업구조 확대와 이를 준비하는 TV홈쇼핑 회사의 사업구조적인 부분을 이론적인 고찰을 통해 연구하여 현재 TV홈쇼핑 회사가 성숙기에서 전망을 하고 있는 사업을 위해 무엇을 준비하며 이를 위해 현재의 TV홈쇼핑의 사업구도가 어떠한지를 조사하였다. 이론적 연구를 위해 국내외 문헌을 조사하였고, 실증적 연구를 위해 K사에서 모델 TV홈쇼핑업체를 선정 가정용품의 판매 실험을 통한 결과를 토대로 병행하였다. 본 연구의 취지는 TV홈쇼핑의 현재 영업구조를 이해하고 매출을 일으키기 위한 방법으로 상품의 판매가격의 변동을 주어 매출을 유도하는 방식에 대한 연구를 하였다. 이의 실증적 연구를 위해 가정용품의 판매가격을 중심으로 연구를 하였다. 연구의 결과는 다음과 같다. TV홈쇼핑에서 가정용품의 판매가격이 매출에 미치는 영향에서 TV홈쇼핑 회사는 방송시간당 효율단가를 두고 그 효율에 도달하기 위한 매출전략을 두기에 상품이 TV홈쇼핑으로 진행이 되면서 판매가격의 할인으로 매출을 지키려 한다. 하지만 이것은 절대적인 것은 아니다. 일반적인 프로모션이 보편화가 되었다. 상품가격은 그 상품의 생명력과도 같다. 계속되는 할인행사는 상품의 신뢰를 떨어뜨리고 그 결과는 그대로 상품공급업체가 책임을 져야 한다. K사 모델 TV홈쇼핑의 총매출 증가율은 13% 증가하였고 효율구성비도 9%가 상승하였다. 매출금액은 9%가 상승하였으며 평균 이상의 안정적인 매출을 얻을 수가 있었다. 판매수량 또한 100%를 유지하였다.

• 무역상무연구
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• 제13권
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• pp.3-26
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• 2000

The International Chamber of Commerce published the millennium edition of its standard trade definitions, Incoterms 2000. Incoterms are a basic reference for sales contracts, in constant daily use throughout the world. The new version will make it easier for traders to do business in the new century, despite the growing volume and complexity of international transactions. Since Incoterms were first published in 1936, they have been updated six times. They precisely define the responsibilities of buyer and seller and are recognized as the international standard by customs authorities and courts in all the main trading nations. It is important for traders to incorporate the correct Incoterms into their international contracts to avoid unnecessary legal problems. Courts may otherwise interpret trade terms according to often widely divergent national laws and unless the use of Incoterms is specified, expensive legal disputes can arise. Division of costs is a most important element in every contract of sale. The parties must know not only who does what but also how costs resulting therefrom should be divided between them. In most cases the fact that a party must do something means that he must also bear the resulting costs, unless otherwise agreed. But there are many exceptions to this principle and uncertainties arise, particularly with respect to services performed by other parties. Also, difficulties arise with respect to the division of costs whenever additional costs are caused by unexpected events, such as hindrances causing a ship to deviate or to remain in a seaport longer than expected. The main principle of the division of costs is clear enough: the seller has to pay costs necessary for the goods to reach the agreed point of delivery, and the buyer has to pay any further costs after that point. But as noted, it is not always easy to implement this principle in practice, since the detailed distribution of functions under the various trade terms is not and cannot be fully defined in Incoterms. Instead, failing precise stipulations in the contract of sale, guidance must be sought from other criteria such as commercial practices used earlier by the same parties or the custom of trade.

• 무역학회지
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• 제41권4호
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• pp.111-129
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• 2016

일반적인 물품의 국제매매계약은 오랜 역사를 두고 연구의 대상이 되어 왔다. 물품의 국제매매계약서 작성시 참고할 수 있는 표준계약서 중 대표적인 것으로 ICC의 모델 국제매매계약서가 있다. 이는 무역 실무자들에게 법적 안정성과 작성의 편의성을 제공하는데 일조하고 있다. 본고에서는 ICC의 모델 국제매매계약서의 내용들을 참고하여, 예술품(조형물을 중심으로)의 국제간 거래에서 이용될 수 있는 계약서의 주요내용을 실질조항과 일반조항으로 나누어 제안하였다.

• 통상정보연구
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• 제8권1호
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• pp.243-257
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• 2006

This study is to introduce the Chinese Contract Law against non-performance of the contract and to solve the wide range of problems involving to executing the trading contract. The parties' liability for the period of performance, the place of performance, the failure to deliver conforming goods together with it's nature of the lack of conformity, and the methods of compensation against damages and the force majeure clauses application. Those issues affect directly to commercial transactions in international business. The focus is more on the interrelationship of private individuals in its trade and on aiming to remove the legal obstacles from the Chinese Contract Law to freely flow of international trade. Reference may include foreign corrupt practices, Conventions on Contracts for the International Sale of Goods and Laws of England, France, and Japan. This study has brought the efforts of these issues in the full spectrum of performance and with concentrations on effectiveness to avoid the different viewpoints of the general principles of CISG and commercial practice founded pre-eminently. This study, in presenting the legal framework, will contribute to a better understanding of the purpose of rules of Chinese Contract -Law as they interact to the benefit of the parties involved in international trade transactions. The writer believes that a problem-oriented approach and the concentration as outlined above would offer a different perspective for law faculty teaching in this area and hope that this study can be sufficiently diverse to satisfy many of those views.

• 무역상무연구
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• 제63권
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• pp.25-62
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• 2014

Avoidance refers to the process of terminating a contract because of a non-performance. It implies the right of the aggrieved party to refuse to accept further performance by the other side and to refuse to perform one's own counter-obligations, on a permanent basis. The 1980 U.N. Convention on the International Sale of Goods, hereinafter 'CISG', regulates in Arts. 81-84 the effects of avoidance. The primary effect is that prescribed in Art. 81.1 CISG: both parties are released from their obligations under the contract, subject to any damages which may be due. As seen, the CISG deals with the legal consequences of avoidance, including restitutionary claims. However, a closer look to CISG provisions on restitution reveals that certain matters are left open. For instance, the CISG leaves open questions such as the costs, place and time where restitution is to be made. In this particular, the Convention remains silent as to the consequences of a delayed or refused restitution or the buyer's liability when the goods are damaged or destroyed after the avoidance. In light of the above, the present article attempts to determine the extent to which the modes of restitution are regulated in the CISG and how possible gaps are to be filled.

• 산업경영시스템학회지
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• 제35권1호
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• pp.1-9
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• 2012

It is well known that internet shoppers are very sensitive to sale prices. They visit the various shopping malls and collect the product information including purchase conditions for goods purchase decision-making. Recently the necessity of information support is increasing because of increase of information amount which is necessary and complexity of goods purchase decision-making process. The comparison shopping agent systems have provided price comparison information which is collected from various shopping malls to satisfy internet shoppers information craving. But the frequent price change caused by keen price competition is becoming the primary reason of information quality decline among price comparison sites. RSS which is a family of web feed formats used to publish frequently updated is applied even in on-line shopping malls. This paper develops a RSS product information collection system to get real-time product information. The proposed product information system consists of (1) web crawler module for searching RSS feed shopping malls automatically, (2) RSS reader module for parsing product information from RSS feed file, (3) product DB and (4) product searching module. Performance of the proposed system is higher than the comparison shopping agent systems when it is defined with the volume of collecting product information per unit time.

• 무역상무연구
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• 제77권
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• pp.23-42
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• 2018

This study compares the SGA and CISG to find out the difference of the criteria for calculating damages. and it intends to give some important points in trade practice. The damages is intended to compensate the victim for the breach of contract but there are differences between SGA and CISG as follow. First, the SGA and CISG have the same purpose of claiming damages. Both laws and regulations are subject to a full indemnification to compensate for the breach of the contract by the amount equivalent to the loss suffered by the victim. Second, in the general principle related to the calculation of damages, both law enforcement officials are required to be able to predict damages caused by breach of contract. In the case of SGA, however, a foreseeability test or remoteness of damages is required for the relationship between the contract violation and the loss. In other words, it can be said that the causal relation between the contract violation and the damage is strictly applied rather than the CISG. Finally, both laws and regulations of SGA and CISG have a big difference in criteria for calculating damages. In the CISG, after the contract is canceled, it is classified according to the existence of the alternative transaction and the damage amount is calculated based on the contract price. On the other hand, the SGA estimates the loss based on the market price at the delivery of the goods, reflecting the change in the market price instead of the contract price of the goods.

• 한국의류학회지
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• 제40권3호
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• pp.409-426
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• 2016

This study examined consumers' regret after purchasing fashion goods. We identified product and situational characteristics that influence regret as well as the relationship between regret and its result variables, dissatisfaction, regret solving effort and repurchase intention. We collected 642 copies of questionnaires, distributed to females in their 20's to 40's online from March $18^{th}$-$25^{th}$, 2010. Data was analyzed using SPSS 14.0 and LISREL 8.50. The major findings of the study were as follows. First, total five factors of product characteristics (called negative evaluation for value price, expectation difference, design/coordination, size/fitness and quality) were identified and three factors of situational characteristics (called sale/inaction, time pressure/shopping companion, and impulsive buying) were investigated. Regret was significantly effected by negative evaluation for value price, design/coordination, size/fitness, quality except negative evaluation for expectation difference in product characteristics and impulsive buying and situational characteristics. The results indicated a significant relationship between regret, dissatisfaction, regret solving effort and repurchase intention. These were the result to implicate that a consideration for the feeling of regret that influenced consumer satisfaction and dissatisfaction should be made from the aspect of marketing strategies.

• 한국농촌건축학회논문집
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• 제13권3호
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• pp.61-72
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• 2011

The purpose of this study is to examine and investigate the characteristics of locational facilities and the purchase and leisure patters of residents with its focus on downtown streets of Yeongam-eup which is a eup-level small town. In the subject downtown streets, commercial and residential functions coexisted. While most locational facilities were small-scale sale(buy), food(eat), and employment(public institutions) facilities which were needed for neighborhood life and supporting daily life, the lack of facilities which supported leisure life(enjoy) and represented small town identity was found. The most common frequency of using downtown streets by residents was 'almost everyday'; the most common intention to use was 'to purchase daily things'; and the most common purchase good was 'groceries', followed by farming machines, books, and stationery. It suggested that the use of downtown streets was characterized by daily neighborhood life. In particular, it was found that expensive goods(more than 500,000 won) were commonly purchased in neighboring middle or large cities. Thus, it is necessary to consider the option and professionality of goods. Finally, it is necessary to consider residents' accessibility through reorganizing a street form from car-focused to pedestrian-focused.

• 패션비즈니스
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• 제22권6호
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• pp.25-38
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• 2018

Recently, issues on the environment, which have become key bottlenecks relative to sustainable economic development, have generated common concern. However, relatively scant research has been devoted to consideration of relations between consumers' environmental concern, green fashion advertisement value, and green consumption. In this study, using structural equation modeling (SEM), effects of environmental concern, perceived green fashion advertisement value, and attitude towards green fashion advertisements, on ecological purchases and their interrelationships are investigated. A model is constructed to link aforementioned constructs. Data, was collected through a questionnaire-based online survey (www.sojump.com) of 260 Korean consumers and 260 Chinese consumers. Findings suggest that environmental concern can improve their perception of green advertisement value. One of the findings showed strong positive relationship among green advertisement value, positive attitude, and purchase intention towards green fashion advertisement, while environmental concern negatively influenced their attitude towards green fashion advertisements. It suggests that if companies adopt green advertising strategies, environmentally-conscious consumers are willing to pay more, to purchase green fashion goods in to satisfy their needs. We should put more effort in educating consumers about environmental issues, to raise the level of environmental awareness and satisfy their concerns relative to green fashion goods. Conversely, there is significant positive relationship with the moderating effect of consumers' nationality in all paths, so results above would make significant contributions to green literature, and would also contribute to advertisement strategy implications as well. Especially fashion marketers, an use accurate and fair environmental claims in their advertisements to increase sale and profits.