• 산경연구논집
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• 제11권6호
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• pp.19-28
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• 2020

Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.

• 아동학회지
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• 제9권2호
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• pp.95-117
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• 1988

The present research was designed to study the effect of gender differences and focus of attention (on sadness and on joy) in altruistic behavior. The subjects were 74 boys and 76 girls from a junior high school in Seoul. Emotion arousing and focus of attention identifying methods were used. Statistical analyses were with two-way ANOVA and $Scheff\acute{e}$ test. There were significant differences in altruisic behavior between the sadness self-oriented group and the sadness other-oriented group. The results were explained in terms of the accessibility of cognitive contents.

• International Journal of Advanced Culture Technology
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• 제7권2호
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• pp.188-194
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• 2019

Always, emotion is mutant. This is principle of literary treatment. In the literature, sadness is not sadness, and 'loving emotion' is not 'loving emotion.' Despite loving of our, loving is sadness. Also loving is to cry. This crying becomes love. This study is to show the mutant emotion which is to be able to code Deep Learning AI. We explored the Sijo "Streams that cried last night", because this Sijo was useful to study mutant emotion. The result was that this Sijo was coding the mutant emotion. Almost continuously, the sadness codes were spawning and concentrating. So this Sijo was making the emotion of love with the sadness. If this study is continued, It is believed that our lives will be much happier. And the method of literary therapy will be able to more upgrade.

• 유통과학연구
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• 제13권3호
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• pp.11-19
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• 2015

Purpose - This study examines the strength of sadness and the belief it will last, as regards the effects of the degree of self-extension to the sad-evoking event on choice behavior related to self-control dilemmas. Research Design, Data, and Methodology - In an experiment involving high and low self-extension groups, 261 undergraduates answered self-administered questionnaires. The hypotheses were tested using AMOS 19.0 and path analysis. Results - The positive relationship between the degree of self-extension to the sad-evoking event and hedonic vs. utilitarian food choices was mediated by the belief that the sadness will last. There is a significant indirect path from the degree of self-extension (to the sad-evoking event) to the strength of the sadness, and to the belief that it will last with respect to hedonic vs. utilitarian food choices. Conclusions - These results show that beliefs about sad emotion transience depend on both the degree of self-extension to the sad-evoking event and the strength of sadness, and that the belief that sad emotions are transient makes sad people susceptible to temptation when facing self-control related dilemmas.

• International journal of advanced smart convergence
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• 제7권4호
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• pp.154-160
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• 2018

Sometimes, literature therapy is done by literature question. Participants naturally get the effect of literature therapy depending on when and what questions we ask. This study aims to lead the discussion of Gosijo's literature physiology ignited by the question. Gosijo, the subject of the study, described the depressed present state of the poetic narrator in the first and second line. By the way, poetic narrator asked a question in the first phrase of the last line and led the action potential. And in the second phrase of the last line, the poetic narrator called the code of sadness and the sadness code came. We have plotted this as Emotion Codon. The result of Emotion Codon at this time was that the narrative of Gosijo ignites the literature therapy mechanism through sadness.

• 한국학교보건학회지
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• 제30권2호
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• pp.154-163
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• 2017

Purpose: This study aimed to understand the current situation of Korean adolescents' sexual experience and its characteristics by school level, gender, and related factors to their sexual experience. This could be the basic evidence for the development of various sex education programs for the youth. Methods: This study used the 11th online survey data on youth health behavior (2015) and all 68,043 students who participated in the study were included for the analysis. The binominal logistic regression model was used to identify the characteristics and relevant factors of sexual intercourse experience. Analysis was performed by complex sample design using SPSS/WIN 18.0. The statistical significance was defined as p<.05 with a two-sided test. Results: The factors related to sexual experience of adolescents included grade, sadness and hopelessness, smoking, Internet addiction, and sex education in school, for middle school boys. For middle school girls, grade, residence area, sadness and hopelessness, smoking, drinking, and sex education in school were related. For high school boys, the factors were grade, living with parents, economic situation, sadness and hopelessness, smoking, drinking, and Internet addiction. For high school girls, grade, sadness and hopelessness, smoking, and drinking were found to be related factors. Conclusion: The results of this study suggest that a practical program considering adolescents' level and characteristics should be developed and applied.

• 한국운동역학회지
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• 제25권2호
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• pp.207-218
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• 2015

Objective : The purpose of this study was to investigate the characteristics of Gam-ki (double-arm winding) depending on the emotion being expressed. Gam-ki is one of the basic movements of Korean traditional dance. Method : We selected three Korean traditional dancers who belong to National Dance Company of Korea. They were asked to express four different emotions (anger, joy, sadness, and neutral) while performing Gam-ki. We analyzed elapsed time and time ratio, size of movement, ground reaction forces and ground impulses. Results : During Gam-ki the elapsed time for each phase as well as for one cycle was longest when "sadness" was expressed then followed by "neutral" and then "angry" and "joy." Except for the ankle in/eversion, the ROMs of the lower limb joints seem not to be an emotion-characteristic factor. The ROMs of the upper limb joints were largest when "anger" was expressed. Neck rotation is associated with expressing negative emotions ("angry" and "sadness"). For medial-lateral GRF "angry"> "joy" > "neutral" > "sadness" was in order. Therefore, it can be regarded as a factor indicating the activity of the emotion.

• Asian Journal for Public Opinion Research
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• 제2권4호
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• pp.248-278
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• 2015

Despite the proliferation of studies on emotion, little attention has been paid to the effects of discrete emotion on political participation. Using a representative survey conducted on a sample of South Korean citizens in the aftermath of the Sewol ferry accident, the current survey explored how anger and sadness, as well as the ways people express those emotions, influence the orientation of their response in social environments and, ultimately, their voting intention. The results partially supported the discrete effects of sadness and anger in eliciting reactions of approach or avoidance. Anger was found to provoke an approach action tendency in independent voters and supporters of the opposition, while also eliciting an avoidance action tendency with a varying effect size across all three groups of respondents. Sadness also prompted an approach action tendency in independents and supporters of the incumbent party, while it manifested a negative association with the avoidance action tendency in supporters of the opponent party. An interpretation of the findings and proposed directions for future research are presented.

• 한국패션뷰티학회지
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• 제3권2호
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• pp.25-30
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• 2005

This study is to research the symbolism of the Eastern and Western costumes' color in films. Therefore, I chose movies about colors, which are 'Trzy Kolory', a Western movie directed by Krzysztof Kieslowski and 'Hero', an Eastern movie directed by Zhang Yimou. The purpose of this study is to figure out the symbolism of the common colors shown in both movie which are red, blue and white. Also, by comparing the eastern and western color symbols I studied the ambivalence of colors. Therefore, the comparison of the eastern and western color symbolisms are as the followings. The color red symbols charity in the movie and jealous, hatless, lies, expansion, self esteem, resist, struggle and sadness in the movie . The color blue symbols freedom, lost, gloomy and sadness in the movie and sacrifice and sadness in the movie . The color white symbols equality and emptiness in the movie and true love, sadness and sacrificed love in the movie . Consequently, it appears that the colors symbolize differently in the East and the West. Three series of which is the West movie has more positive meanings than the Eastern movie. Therefore, the meanings of symbols of the costumes' color are different in the East and West as they have different cultures, and also they could be expressed differently by the directors intention.

• International Journal of Advanced Culture Technology
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• 제5권4호
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• pp.1-9
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• 2017

This study of Cho Ji - Hoon's Poem "Falling Flowers" was attempted to find the mechanism of poetic healing and utilize it for literary therapy. In this study, I examined how Cho Ji-Hoon's poem "Falling Flowers" encoded crying. Especially, we focused on the organic relationship of each layer represented by poem and put emotional codes on the layer of functor and argument. The results are as follow. It represents the Separation Layer of 1-3strophes, 4-6strophes constitute the Time Layer, and 7-9strophes the Sadness Layer. This poem proceeds the encoding of the sentence in which the crying of cuckoo in the 1-3strophes transforms into the crying of the poetic narrator in the last 9strophe. The relation of emotional layers in this poem is in the same function relations as "(1-3strophes) ${\subset}$ (4-6strophes) ${\subset}$ (7-9strophes)". Since these functional relations consist of the encoding of sadness, encrypts emotion signals of sadness as "U+U+U" becomes "UUU". 1-3strophes' U is the cry of the cuckoo, and U of the 4-6strophes is blood cry. Therefore, "UUU" is the blood cry of poetic narrator. This Cho Ji-Hoon's poem has a Han(恨) at its base. So, as Cho Ji-Hoon's poem "Falling Flowers" is uttered, the poetic mechanism of U, the code of sadness, is amplified. Then we get caught up in the emotions we want to cry. The poetic catharsis of "crying" is providing the effect of literary therapy. In the future, it will be possible to develop a more effective literary therapy technique by developing a literary therapy program like this poetic structure.