• Journal of Fashion Business
• /
• v.15 no.5
• /
• pp.87-102
• /
• 2011

The research intends to exploit a strategy method of personal branding improving a personal value for construction of a personal image. As an assessment, the model of construction strategy of personal branding is developed in four steps of a model, construction of personal branding, by using elements of personal image and researching about personal branding strategy of scholars. In order to substantiate a validity of presented model, the case analyses of Martha Stewart. The strategy of four steps for construction of effective personal image is explained below. First step is an analysis of personal brand equity, deciding a direction of the concept of a personal branding through analyzing into a core value and core competence of one. Second step is a personal brand identity, constructing personal specification and identity with elements of personal image by using effective strategy, being able to be perceived to population. Third step is a personal brand positioning, constructing competitive brand image by using analysis of SWOT and strategy STP. Fourth step is a promotion of personal brand, advertising and extending a brand image of one by using a public activity and communication methods such as publication, mass media, and social network. By using the four kinds of processes, constructed strategy of a personal brand will be significant for construction of an effective personal image by having increment of a value and power of the brand.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.31 no.1
• /
• pp.11-22
• /
• 2003

This landscape design proposal was presented to a design competition for the Incheon-city Southern Region Integrated Disposal Treatment Facility. The site is located in Dongchun-dong, Yeonsu-gu, Incheon. The main design concepts are as follows: First, considering connection of the site with surrounding water, inner sea is designed as an environmentally friendly place and as a leisure-sports theme park in which several sports facilities and relaxing places are arranged. It is also designed for everyone: people of all ages, disabled, workers, visitors and local residents. The design was processed on the basis of survey, analysis of surrounding competing facilities and SWOT analysis. Second, the ecological planting model was developed by analyzing the natural vegetation map in the surrounding area and planted vegetation types in the seaside reclamation area. The model was then applied to the ecological community, park area and roadside trees, so as to harmonize with the local habitat. Third, the project is intended to launch private capital for managing the sports park and golf course. This will enable a entrepreneur to make flexible plans for golf training field that is expected to yield a good financial return. It is expected that this design would serve the local residents as a symbolic, environmentally friendly leisure-sports theme park.

• International Commerce and Information Review
• /
• v.7 no.4
• /
• pp.305-322
• /
• 2005

To meet the demand of Korea's e-trade, global e-trade should be implemented and the global network is absolutely needed for the completion of e-trade. In this regard, this study suggested the concept and effect of global e-trade and analyzed the current status of PAA, ASEM projects which have been processing as pilot projects. Also, it derived tasks for the implementation of global e-trade through SWOT analysis and made up questions to the firms which are participating the pilot projects. Therefore, the four implementation models of global e-trade network are brought up. These models are very similar to each pilot project such as PAA, ASEM, and could be classified by developed and developing countries.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2012.11a
• /
• pp.1623-1625
• /
• 2012

OECD 회원국 사람들의 생활시간 보고서에 따르면 필수적인 자기경영시간이 10시간 52분으로 나타났다. 자기 경영은 그만큼 현재의 나의 모습, 미래의 모습을 변경할 수 있는 역할을 한다. 본 논문에서는 보다 높은 수준의 자기경영을 하기 위해 경영학 이론인 PDCA 모델과 SMART 조건을 사용한 시스템을 설계하였다. 본 논문에서는 제안하는 시스템의 SWOT 분석을 통해 자신의 역량 위치를 파악하고 기회와 위기를 알 수 있게 해주며 극복 방안도 설계하게 된다. 또한 이 시스템은 목표를 이루기 위한 계획을 진행해 나가면서 자신의 역량을 확인할 수 있고, 계획한 부분에 대해서 타인과 공유를 할 수 있으며, 문서 인쇄 기능을 통해 자료를 보존 및 휴대할 수 있다.

• International Journal of Internet, Broadcasting and Communication
• /
• v.15 no.1
• /
• pp.150-156
• /
• 2023

In a recent study, the phenomena of attention being drawn to the media business, particularly over-the-top (OTT) services, was the focus. Particularly, after the Squid Game was broadcast in September 2021, the total number of Netflix users had topped 213.6 million since the company first entered the domestic market. Domestic companies have also introduced OTT services like 'Wave', 'Tving', and 'Watcha Play' to capitalize on this market trend. However, questions persist about how Korea's native OTT providers, both large and small, are being harmed by Netflix's strong financial position and massive content quantity. In order to offer realistic performance metrics, we analyze Coupang Play among domestic OTT service providers after reviewing the business model and management strategy of representative OTT service firms.

• Journal of Digital Convergence
• /
• v.10 no.2
• /
• pp.47-53
• /
• 2012

Economic crisis, efforts to overcome the digital content industry development at home and abroad have been racing in the country's future lies in the digital content industry. Therefore, the digital content industry through vision, model identification knowledge-based global digital content market-based deployment is required. For research purposes the digital content industry to derive an alternative to national industrial development that will lay the groundwork. The deployment order for the first digital content industry, SWOT analysis performed to derive the Korean-specific model. As a result, measures based on the advancement of digital content industry as a long-term vision and specific goals are presented as staged. The age of convergence of the u-media content markets in government, corporations, consumers, and these form the structure of a virtuous cycle distribution systems for energy by being active, synergistic effects are obtained. Above all, based on the content industry to secure internal and external growth is key. Vision of the digital content, the growth momentum of the national social development policies to be used as a role model by changing the way a series of courses is required.

• Journal of Agricultural Extension & Community Development
• /
• v.16 no.1
• /
• pp.99-124
• /
• 2009

The purposes of this study were (1) to highlight the importance of farm management (2) to develop a profitable farm management system through the combination of agricultural techniques and business competencies (3) to shift management attitudes and habits of the program participants from being passive and dependent toward being proactive and self-disciplined (4) to help cultivate one's own life through self-consciousness participation in educational activities and lectures of celebrities. This research was conducted involving 30 farms that participated in the business program. The program imparted knowledge on vision, marketing, business skills, and management strategies such as cross strengths, weaknesses, opportunities, threats (swot) analysis, product life cycle (plc), the 4p(product, price, place, promotion) of marketing, etc. The study recommends: (1) to encourage farms to enhance their business competencies; (2) to find out solutions for urgent management problems (3) to construct a system for leading farms (www.lfcenter.com) and on-line communities and (4) to implement a profitable business model for leading farms. It was noted that the farms were eager to participate in such business programs. In the future, this kind of program should be promoted in other areas so that more farms could enhance their business competencies.

• Journal of Distribution Science
• /
• v.18 no.8
• /
• pp.47-54
• /
• 2020

Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

• Industrial Engineering and Management Systems
• /
• v.13 no.2
• /
• pp.203-209
• /
• 2014

This research designed and implemented a supply chain risk management platform and applied it to a case study of reduced-fat Lanna pork sausage as a new product development project. The proposed framework has three stages: risk identification, risk assessment, and risk mitigation. Seventeen risk agents with 17 risk events were identified based on SWOT analysis and the Porter Five Forces concept through the process of planning, sourcing, making and delivering, partially captured from the supply chain operations reference model in the first stage. In the second stage, an house of risk (HOR) framework was applied to present the impacts of each risk agent. In the third stage, eight risk agents with high impact were selected to design 21 preventive actions. Finally, three preventive actions with the highest effectiveness to difficulty ratio scores-'sales evaluation of familiar products', 'increasing distribution channels and promotions to improve sales', and 'work flow improvement for work safety'-were then recommended for this new product development.

• The Journal of Economics, Marketing and Management
• /
• v.3 no.4
• /
• pp.5-11
• /
• 2015

The study examined the socio-economic factors influencing the participation of rural farming households in barter trade in Ondo State, Nigeria. The objectives were to compare the socio-economic characteristics of the participants and non-participants in barter trade, analyze the preference for barter trade and identify the constraints to it. Also, the factors affecting respondents' participation in barter trade were identified. Empirical results indicated that there were significant differences in the socio-economic characteristics of the participants and non-participants in barter trade. The SWOT analysis showed that possession of agrarian attributes by the locality where the trade is practiced was the strongest factor ensuring the survival of barter in the study area. Double coincidence of wants was found to be the most prevailing weakness associated with barter while the major reason for participation by some households was that the quantity of commodities received is usually higher compared with cash transactions. Transportation cost to barter markets was found to be the greatest threat to the continued existence of barter trade in the area. The results of the Probit model showed that age, household size, transportation cost to cash markets, farm size, distance to barter markets, and formal education significantly affected the probability participating in barter trade.