• Title/Summary/Keyword: SWOT

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Improvement of Project Competency for Small IT Companies through SWOT-AHP Analysis (SWOT-AHP 분석을 통한 소규모 IT업체의 프로젝트 수행 역량 개선)

  • Lee, Min-Kyung;Kang, Chang-Wook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.3
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    • pp.83-89
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    • 2018
  • In the SW industry, the diversification of global markets and technology trends are changing due to the emergence of new services, and IT companies are in need of strategic change different from the previous one. In this study, SWOT analysis was performed by extracting the internal environmental factors and external environmental factors through the previous studies to improve the project performance competence of small IT companies, and the SWOT Matrix was reconstructed through the pairwise comparison. Based on this, the purpose of this research was to propose the project performance competency improvement plans for small IT companies based on importance and priority, and the following four strategies were derived from the result of SWOT-AHP analysis. SO strategy was drawn in direction to invest R & D in new SW industry to enhance technology competitiveness of SMEs in order to develop SMEs, and in order to secure competitiveness of SW industry, WO strategy is drawn the cultivation of professional technical manpower through SW policy. ST Strategy presented technical management through SW system improvement policy to improve SW environment, and WT Strategy presented awareness training on the construction and necessity of project management system construction. Using the strategies presented in this study, it is expected that the managers of small IT firms will be presented as references to measure the performance competence factors of current organizations and company organizations.

Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.337-340
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    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

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SWOT Analysis for Infrastructure of Hydrogen Energy Industry in Korea (국내 수소에너지 산업인프라 구축을 위한 SWOT 분석)

  • Kim, Chae-Bogk
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.5
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    • pp.337-345
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    • 2016
  • There is an increasing attention on the sustainable energy in the world as the problem of fossil energy exhaustion and environmental issues appear. This paper addresses technologies and industries related to hydrogen energy in the literature, and develops strategy for the preparation of hydrogen energy infrastructure in Korea by extracting several factors suitable for SWOT analysis after reviewing literature. Research articles and reports about the practical application of hydrogen energy in the literature were investigated and seventy evaluation factors were extracted. Then, survey to eliminate the unsuitability problems of duplication, disproportion and objectivity was performed by scholars and experts in research institutes. Finally, sixteen factors consisting of 4 strength factors, 4 weakness factors, 5 opportunity factors and 4 threat factors were determined as the strategic factors for the infrastructure of hydrogen energy industry.

Analysis of Genie Music's Strategy for Strengthening Customer Interactive : Focus on SWOT and TOWS Analysis (고객 인터렉티브 강화를 위한 지니뮤직의 전략 도입과 현황분석 : SWOT과 TOWS 분석을 중심으로)

  • Kwon, Boa;Park, Sang-hyeon
    • Journal of Venture Innovation
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    • v.4 no.1
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    • pp.87-99
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    • 2021
  • The importance of "personalization technology" has recently been highlighted due to the Covid-19 and the development of IT technology such as AI and big data, which is soon coming beyond personalization into the "super-personalization era." Therefore, in terms of the music streaming service market, it has formed a service supply trend in which individual tastes are respected and companies are seeking to establish a realistic analysis and development direction considering the external market environment. From this perspective, this paper sought to analyze the strengths and weaknesses of the Genie Music's and provide a direction for development based on Genie Music's customer interactive strategy. In particular, it was intended to analyze the advantages and disadvantages of customer interactive strategies with the 'live music service platform' that moves with customers and to provide directions for future corporate development. As an analysis method, we looked at strengths and weaknesses, opportunities and threat requirements based on SWOT analysis. Afterwards, the company attempted to present specific corporate development strategies through TOWS analysis.

A comparison of weight on SWOT factors of hidden champion between Korea and Germany (한독 히든챔피언 간의 SWOT요인 중요도 비교)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.163-174
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    • 2016
  • The object of this study identifies the weights of SWOT factors in hidden champion. And the other purpose of the study is to test the differences of weight between Korea hidden champion group and Germany theirs group. The survey research is employed for the hidden champion CEOs of two countries. This research is employed the AHP(Analytic Hierarchy Process) for the weight of SWOT factors in hidden champion based on an empirical survey done to 61 firms which are to be fostered as Korean type hidden champion and 40 firms which are to be fostered as Germany type hidden champion. And then the t-test assesses whether the weight means of two groups are statistically different from each other. The weights of SWOT factors of hidden champion have been identified. There are the differences of weight between Korea group and Germany group. The order of Korea group's weight is following by the strength (0.3062), the opportunities (0.2344), the threat (0.1804), and the weakness (0.1157). The order of Germany group's weight is following by the strength (0.2603), the opportunities (0.2286), the threat (0.1604), and the weakness (0.1432). The technology capability of strength, the lack of knowledge on overseas market of weakness and the market uncertainty of thereat have statistically differences between two groups. However, the sub-factors of opportunities statistically have no differences.

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A Strategic Development of Incheon Port Authority Using SWOT/AHP Method (SWOT/AHP 방법을 이용한 인천항만공사의 발전 방안에 관한 연구)

  • Kim, Seong-Cheol;Ryoo, Dong-Keun;Lee, Dong-Hee
    • Journal of Navigation and Port Research
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    • v.32 no.3
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    • pp.193-198
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    • 2008
  • To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.

The Activation Strategy and Diagnostic Issues through Business Environment (SWOT) Analysis for Private Security Industry (민간경비 산업의 경영환경(SWOT)분석과 활성화 전략)

  • Ahn, Hwang-Kwon;Park, Young-Man
    • Korean Security Journal
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    • no.20
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    • pp.229-248
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    • 2009
  • This research is looking for the private security industry and diagnostic issues and enable our strategy will be presented through SWOT analysis for the management environment of private security industry to ultimately contribute to the private security industry. Along, the purpose of this research is to want to reach key factors which affect the competitiveness of the private security industry. This study was to conduct literature research and surveys. And analyzing literature and data was collected. And determined the status of private security industry by conducted a comprehensive survey with 13 experts is causal. The question investigation hemisphere the question which harmonizes became accomplished in the center. Like this question analyzed the opinion of the identical research participant and 3 times was executed repetitively, and 2 to verify the data through multiple data as a basis for the SWOT analysis of the environment. Accordingly, the following conclusion emerges. First, the private security industry-related legislation will complement the systematic. This is the task of the public security authority and the relationship will be in the direction for improvement. Second, to develop strategies for diversification of products and services through the use of IT. This business what development security services and products based on IT advanced technology can provide a solution to maximize profits to large security companies and to all of the small companies. Third, it should seek ways to make exports that social safety net project based on security technology and capital of Kore for other Asian countries or developing countries in the world.

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A Study on Establishment of National Science and Technology Strategy Applying PEST-SWOT-AHP : A Case Study of Fusion R&D (PEST-SWOT-AHP 방법론을 적용한 국가 과학기술 전략 수립에 관한 연구: 핵융합 연구개발 사례를 중심으로)

  • Chang, Hansoo;Choi, Wonjae;Tho, Hyunsoo
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.766-782
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    • 2012
  • Science and technology(S&T) are not only advancing, but also the number of stakeholders in those fields are increasing, and so the demands of S&T strategy for a particular field are increasing. In Korea, especially, this tendency is remarkable, and is evidenced by the fact that more than one hundred of S&T strategies have been established and implemented. However, academic attempts to clarify scientific methodologies for establishing S&T strategy have so far been rare. In this paper, a methodology to establish S&T strategies in a particular field is proposed and examined through a case study to determine its usefulness. First, through an analysis of the literature, previous studies on the establishment of a national S&T strategy and its related concepts are reviewed. Also, a representative framework plans, in accordance with relevant legislation and regulations, are reviewed. Meanwhile, the methodology, PEST-SWOT-AHP, is proposed and the features and applications are identified. For the case study, the strategy establishment of a fusion research and development program is performed. In order to apply the PEST-SWOT-AHP tool, an environmental analysis based on the fusion R&D roadmap is conducted. To examine the usefulness of the proposed framework, a national fusion R&D strategy applying PEST-SWOT-AHP is derived. As a result of the case study, four strategies were derived. Those are be the first mover, promotion of basic research and cultivation of manpower, boost commercialization and public acceptance and reinforcing international cooperation.

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남부 말레이반도 물류시장 현황 조사: 말레이시아를 중심으로

  • 이재호
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.233-235
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    • 2022
  • 남부 말레이반도 국가들 중 말레이시아를 중심으로 물류시장의 현황 및 비즈니스 환경을 파악하고 SWOT 분석을 토대로 우리나라 기업들의 말레이시아 물류시장 진출 전략을 제안한다.

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A Study on Development Strategy of Korean Hidden Champion Firm Utilizing the SWOT/AHP Technique (SWOT/AHP 기법을 이용한 한국형 히든챔피언 기업의 발전전략에 관한 연구)

  • Chung, Youn-Kyaei;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.3
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    • pp.97-111
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    • 2013
  • This study reviews preceding research for detailed factors to establish development strategies for Korean Hidden Champion firms and classifies strategy factors into internal ones and external ones through specialists' opinions to draw strengths, weaknesses, opportunities and threats of each factor. It also sets hierarchical model to draw up a survey, distributes the survey to groups of specialists and enterprises respectively and then examines consistency ratio. Fifty-four copies of survey whose reliability on responses is secured through examining the consistency ratio are evaluated with their relative importance in factors by using SWOT/AHP technique and their order of priority is determined. Based on their results, development strategies for Korean Hidden Champion firms are established. SWOT/AHP analyses results show that external factors are with the opportunity of industry growth and the threat of intensified competition and market uncertainty and internal factors are with the strength in order of technological competence, construction competence in customer relation and marketing competence. The weakness in the lack of funds, lack of brand awareness in order. This result suggests that external environments of enterprises that more emphasis should be put on the industry growth and aggressive strategies cannot help but be adopted even in a global competition getting fiercer every day are seen more important. Then, it also seems to be thought that the technological competence including R&D and specialization, construction competence in customer relation and marketing competence should internally chosen for strategies to support strategies. The order of priority in development strategies for Korean Hidden Champion firms is drawn as; (i) aggressive S/O strategy which utilizes opportunities by taking advantage of strengths, (ii) W/O strategy which utilizes opportunities by supplementing weaknesses, (iii) diversified S/T strategy which utilizes strengths to make up for threats and (iv) defensive W/T strategy which supplements weaknesses to overcome threats.

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