• Title, Summary, Keyword: SWOT

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A Strategy For Entering Digital Contents Market of JAPAN using SWOT/AHP Analysis (SWOT/AHP를 통한 일본 디지털콘텐츠시장의 효과적인 진출전략 연구)

  • Ahn, Sung-Joon;Jeong, Jee-Hoon
    • 한국IT서비스학회:학술대회논문집
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    • pp.167-175
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    • 2005
  • 디지털콘텐츠의 시장이 확대됨에 따라 디지털콘텐츠사업의 중요성이 점점 대두되고 있다. 국내의 디지털콘텐츠시장은 2002년부터 매년 1조 이상의 성장을 기록하며 2004년 약 6조 5000억 원의 시장을 기록하고 있다. 디지털콘텐츠시장의 성장은 비단 국내뿐만 아니라 일본에서도 폭발적으로 증가하고 있는데 일본의 2004년 디지털콘텐츠시장 규모는 169억 8200달러로 추정되고 앞으로 그 규모는 더욱 커질 것 이라 예상되고 있다. 본 논문은 국내에서 질적, 양적으로 성장하고 있는 디지털콘텐츠를 일본시장에 진출할 때 고려되어야 할 전략적인 요소들과 이들의 중요도를 제안하는 것이다. 연구 방법으로는 SWOT/AHP방식을 이용하였다. 연구 순서는 일본 디지털콘텐츠시장에 국내 기업이 진출할 때 국내 기업에 대한 SWOT분석을 실시하고, 이를 다시 AHP를 통하여 SWOT의 4가지 그를 강점, 약점, 기회, 위협의 가중치와 각 그룹 내의 요인들에 대한 개별적인 가중치를 산출한다. 연구의 결과로 도출된 가중치들은 일본 디지털콘텐츠시장에 진입할 때 무엇을 더 고려해줘야 하는지를 나타내고 있어 전략 수립의 기초로 삼을 수 있을 것으로 생각된다.

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SWOT Analysis of Strategies for Visiting Home Care: Case Study (SWOT분석을 통한 가정간호 사업실의 방문간호 사업 전략 방향 도출)

  • SeoMun, Gyeong-Ae;Ryu, Ho-Sihn;Yoon, Young-Mi
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.16 no.1
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    • pp.5-11
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    • 2009
  • The purpose of this study was to develop strategy direction for visiting home care through a Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis. The methodological research-based study employed an analysis model based on a literature review and expert interviews. The outcomes of the SWOT analysis formed the main components of the strategic planning approach, whose application to the hospital-based visiting home care program of the Seoul Veterans Hospital was expected to be effective in increasing the turnover rate and hospital incomes.

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- A Study on the Bio-Industry Development Plan and Selecting Location in the Northern Kyonggi Province of SWOT Analysis - (SWOT분석을 통한 경기 북부 바이오 산업 육성방안 및 입지선정에 관한 연구)

  • 임총규;박주식;강경식
    • Journal of the Korea Safety Management & Science
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    • v.5 no.2
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    • pp.225-238
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    • 2003
  • This study shows that the SWOT is efficient to select a factor which is valuable as worth consideration when a decision making is necessary. Such processing of information is able to present the policy for the development of bio-industry in northern area of Kyonggi province, and create the pragmatic value and effect in carrying out the policy. The object of this study is to survey present conditions, to analyze the development of bio-industry in northern area of Kyonggi province by the decision making method of the SWOT model, to suggest a plan for the prospect of continued development field and the location of industry, and to extract fundamental data for establishment of annual action and investment plan which can develop bio-industry.

Preliminary Analysis on Strategic Planning to Enter Chinese health Care Market: Focusing on SWOT-AHP Analysis (중국 의료시장 진출 전략 기획을 위한 기초 분석 연구: SWOT과 AHP 분석기법을 중심으로)

  • Lee, Ye-Seol;Kim, Tae-Hyun
    • The Korean Journal of Health Service Management
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    • v.12 no.4
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    • pp.127-138
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    • 2018
  • Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

A Study on the Strategic Development Plan of the Freight Forwarding Industry in Korea (복합운송주선업의 전략적 발전방안에 관한 연구)

  • Bae, Bag-Sig;Moon, Seong-Hyeok;Baek, In-Hum
    • Journal of Navigation and Port Research
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    • v.31 no.5
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    • pp.369-375
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    • 2007
  • The purpose of this study is to suggest the strategic development plan of the freight forwarding industry in Korea. In order to do this, 20 derailed factors were identified both from previous studies and from brainstorming professionals of the freight forwarding industry and these made info a 3 level hierarchy structure. SWOT/AHP technique identifies the relative weight of each level and composite relative weight of detailed factors. As a result, the strategic development plan of the freight forwarding industry priority in Korea has been proposed.

A Study on Weight of SWOT Factors for Korea Food Service Franchise Entrepreneur (국내 외식프랜차이즈의 창업을 위한 SWOT요인의 중요도에 관한 연구)

  • Choi, Chae-Bong;Lee, Sang-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.141-162
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    • 2017
  • The International Monetary Fund (IMF) crisis introduced a system for easy layoffs. With recent economic downturn, employees have been asked to retire early and less new jobs have become available. More small businesses as a result have been started. The purpose of this research is to study weight and ranking on SWOT factors of korea food service franchise industry using the SWOT analysis. The Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) were used to analyze the SWOT found by the surveys. First, the SWOT analysis shows that the franchise owners and the expert group view the industry positively overall and there are more strengths, opportunities than weaknesses, threats. While there are negatives and threats to the industry overall, many people think that there are more opportunities and positive aspects. Second, the franchise owners rank proven business model and platform (S3) as the strongest strength of food service franchise businesses while the expert group ranks management supports (S2) from headquarters as the strongest strength. Third, the expert group and franchise owner group indicate that the weight on unfair franchise contracts with headquarters(W3) and high penalty from breaking a franchise agreement(W4) are 60% of weaknesses. Fourth, both the expert group and franchise owner group indicate that change in people's lifestyle, value system and consumption pattern(O3) as the most important opportunity. Fifth, both groups indicate that changes in consumption pattern(T1) due to ever changing food service industry as the biggest threat. It is ranked higher than the entry of korea food service franchises.

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A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT (PEST-7S-SWOT 방법론을 적용한 지상작전 혁신을 위한 인공지능(AI) 발전전략에 관한 연구)

  • Bae, Kyungyeol;Cho, Jungkeun;Yoo, Byung Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.67-74
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    • 2021
  • Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.

Understanding TOT and Divestiture PPP Project in China's Water Market: Centered on SWOT Matrix (중국 TOT와 자산매입 수처리 민관합동투자사업의 이해 : SWOT 분석을 중심으로)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.31 no.4D
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    • pp.585-594
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    • 2011
  • A variety of PPP (Public-Private Partnerships) schemes including BOT, TOT (Transfer-Operate-Transfer), and divestiture has been employed in the Chinese water sector. Although the two latter emerging models have been implemented in their full applications lately, there has been no follow-up for identification of opportunities and challenges inherent in those schemes in relation to the market participation of foreign investor. This study undertakes in-depth analysis on the TOT and divestiture projects in the SWOT (Strengths, Weaknesses, Opportunities, and Threats) matrix and measures the level of agreement on each SWOT through a survey among the Chinese water market experts. The findings can be used to support foreign investors in managing the weaknesses and threats that, unless properly managed, can be evolved into potential project risks, while fully benefiting from the strengths and opportunities of the two schemes.

A SWOT based ANP Application for Strategy Development to enter Overseas Water Market (해외 수처리 시장 진출 전략 개발을 위한 SWOT-ANP 적용 모델 개발)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.1
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    • pp.305-316
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    • 2014
  • The current global water market has been reshaped with a few multinational water companies, water-specialized companies, and other non-construction companies such as manufacturing and financial companies. Each has different business objectives along with the value chain of water industry. In this context, a SWOT-ANP model is proposed to prioritize strategic alternatives for a non-construction company in Korea and the result is validated through a comparison with the AHP model and real business strategies of the company examined from the recent news reports. The validation was confirmed that the company's strategies are very much similar to the priority list and the rankings of the strategic alternatives are identical with those from AHP model, while the weights are slightly changed from the weights in AHP result.

Developing Product Liability Response Strategies of SMEs using PEST-SWOT-AHP analysis (PEST-SWOT-AHP 분석을 이용한 중소제조기업의 제조물책임 대응전략 수립)

  • Seo, JunHyeok;Bae, SungMin
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.11-18
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    • 2016
  • Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.