• Title/Summary/Keyword: SWOT

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A Study on the Development Strategy of Gwangyang Port Using the SWOT/AHP Analysis (SWOT/AHP 분석을 이용한 광양항의 발전 전략에 관한 연구)

  • Son, Yong-Jung
    • Journal of Korea Port Economic Association
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    • v.27 no.1
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    • pp.247-262
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    • 2011
  • This study conducted a SWOT/AHP analysis to prepare a developmental strategy for Gwangyang Port. The SWOT analysis is used to analyze internal and external environment in the strategy stage. The SWOT/AHP analysis was proposed by Kurttila et. al. (2000) to improve usefulness of the SWOT analysis. The results of the SWOT analysis confirm what factors are present in the SWOT group. Therefore, when it is combined with the AHP analysis, it evaluated the relative importance of factors gained from the SWOT analysis and used them to develop strategies. To sum up the results, in the SWOT group, opportunity, strong points, threat and weak points were relatively important in a good order. In respect to factors of the SWOT, for a factor of strength, reasonable freight cost, good port site, and broad hinterland were relatively important. As to factors of weakness, absence of an efficient customs system, a complex transport system and port personnel were relatively important. As to factors of opportunity, an improved transport system through building various infrastructures, consistent development of a connected industrial complex, and increased cargos in northeast area were relatively important. As to threat factors, an improved transport system through building various infrastructure, competition with neighboring ports and small complex transport companies were relatively important.

Design and Implementation of Web-based SWOT Analysis Supporting Tool (웹 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, Jeena;Seo, Ju Hwan;Lim, Jung-Sun;Yoo, Hyoung Sun;Park, Jinhan;Kim, You-eil;Kim, Ji Hui
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.1-11
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    • 2017
  • The best business strategy leading to innovation and productivity can be achieved by carefully analyzing internal and external environments of a company. Many companies often require, but difficult to find a tool to determine their own internal/external environmental factors including strengths, weaknesses, opportunities and threats(SWOT). SWOT is one analytical base model that is utilized in this research to design semi-automated environmental analysis process. This study investigates on SWOT generation system that is built on existing analysis database created by experts in each field. Companies can search and choose their best expressing environmental elements that are stored in the database. This semi-automated SWOT tool is expected to contribute that companies can recognize their internal capabilities more accurately, and help consider external environment changes around them.

A Strategy Development of Hydrogen Energy Industrial Infrastructure by Using SWOT/AHP Method (SWOT-AHP 분석을 이용한 수소에너지 산업 인프라 전략 개발)

  • Han, Jang-Hyup;Kim, Su-Ji;Kim, Chae-Bogk
    • Journal of Korea Technology Innovation Society
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    • v.19 no.4
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    • pp.822-847
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    • 2016
  • The sustainable energy has globally become more important to maintain the future industry. Of various new renewable energy types, hydrogen energy had drawn a lot of attention as clean energy. Therefore, this study applied SWOT-AHP analysis to establish a strategy for the infrastructure of hydrogen energy industry. It drew the factors required to establish the infrastructure of hydrogen energy industry based on the literature review and experts' opinions were surveyed to redesign SWOT Matrix. The AHP analysis is performed to obtain the relative importance of developed factors by pairwise comparisons. Based on research results by applying SWOT analysis and AHP, this paper proposes the development of strategic plan for infrastructure of hydrogen energy industry.

Corrective Action Strategy based on SWOT Analysis in Service FMEA (SWOT분석을 토대로 한 서비스 FMEA에서의 개선조치전략)

  • Sutrisno, Agung;Kwon, Hyuck-Moo
    • Journal of Korean Society for Quality Management
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    • v.40 no.1
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    • pp.25-38
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    • 2012
  • Service FMEA may yield several possible corrective actions for each failure mode with large RPN. Corrective actions for each service failure are usually interrelated with the customers and environmental elements of the service system. SWOT analysis can provide an effective way to analyze the inner and outer environmental impacts for each corrective action. In this paper, we suggest a way for selecting and ranking corrective strategy in service operation based on SWOT analysis. Every candidate of corrective action strategy is ranked and evaluated on the basis of the impact factors of the SWOT variables, correlations between possible corrective actions and SWOT variables, and RPNs of service failures. The most desirable set of corrective actions is selected considering the preference score of each corrective action, required resources and budgetary allowance. The proposed methodology is demonstrated with an illustrative example.

A Strategic Development of Ulsan Port Using SWOT/AHP Method (SWOT/AHP를 이용한 울산항의 전략적 발전방향에 관한 연구)

  • BAEK, In-Hum
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.2
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    • pp.325-334
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    • 2009
  • The aims of this study is to suggest the strategic development plan of Ulsan Port using SWOT/AHP method. In order to do this, 16 detailed factors for SWOT Matrix were identified both from previous studies and from brainstorming professionals of the port and these made into a 3 level hierarchy structure. AHP method identified the relative weight of SWOT level as threat(0.311), opportunity(0.259), strength(0.218) and weakness(0.212), also the composite relative weight of detailed factors as recession of global economy(0.125), strengthening of economic function in port(0.085), insufficiency of port facilities(0.080) and a government regulation of port management(0.075). As a result, the study suggests S/T strategy, W/T strategy, S/O strategy, W/O strategy as a strategic development plan of the Ulsan Port.

Improvement for Subject Selection using SWOT Analysis in the Design Value Engineering (설계VE에서 SWOT분석을 이용한 대상선정 개선방안)

  • Yun, Su-Won;Kim, Hong-Hyun;Min, Kyung-Seok
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.872-876
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    • 2008
  • 설계VE 프로세스 과정 중 기능분석을 성공적으로 수행하지 위해서는 VE대상의 선정이 중요하다. 그러나 설계VE활동시 대상선정 단계에서 설계VE 집중검토대상을 선정해야 하지만 그 활용성이 미비하였으며, 활용방법에 어려움이 따랐다. 이에 본 연구는 대상선정을 명확하게 하여 차후 기능분석에서 효과적으로 반영할 수 있는 방안으로 SWOT분석을 제안하고자 한다.

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Crisis Management Strategy for the Korean MICE Industry Using SWOT-AHP-TOWS Analysis

  • Kim, Yongsuk
    • Journal of Korea Trade
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    • v.25 no.6
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    • pp.34-56
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    • 2021
  • Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method (SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구)

  • Chae, Gi-Young;Lee, Chul-Yong
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.105-128
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    • 2020
  • This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

A Study on Entrepreneurship, Competitiveness of SWOT, and Performance in Hidden Champion Firm (히든챔피언기업의 기업가정신, SWOT요인의 경쟁(대응)능력, 성과간의 관계에 관한 연구)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.21-33
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    • 2016
  • This paper aims to investigate the relations among the entrepreneurship, SWOT factors, and performance in Korean hidden champion firms. 112 potential Korean hidden champions were drawn at random from the hidden champion candidates of Export-Import Bank of Korea. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller & Friesen, 1978, 1982). Also, four SWOT factors classified into strength, weakness, opportunities, and threat by confirmatory factor analysis. As a result, we found some statistically significant effects between the SWOT factors and entrepreneurship factors, and they sequentially affects to performance. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, SWOT factors significantly affect to business performance. Some guidelines for practicing potential Korea hidden champions as a result of this would include; first of all, it is important to support the potential hidden champions consulting approach in global perspectives; secondly, effective governmental support programs for hidden champions should be developed for positive impacts of according to these results.

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A Study on Design of SWOT Analysis System Using Database (데이터베이스를 이용한 SWOT분석 시스템 설계에 관한 연구)

  • Chung-Gil Jeong;Jeong-Mo Yeo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.11a
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    • pp.611-614
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    • 2008
  • 기업이 자체적으로 기업환경분석을 하는 방법에는 여러 가지가 있다. 그 중에서 외부요인과 내부요인에 대해 수집된 정보를 통합하고 포괄적으로 분석하는 SWOT분석기법이 많이 사용된다. 그러나 기업이 직접 SWOT분석을 하기가 쉽지 않아 컨설팅 기관을 많이 이용하고 있는 것이 현실이다. 따라서 본 연구에서는 데이터베이스를 활용한 SWOT분석을 통해 기업이 자체적으로 기업환경 분석을 할 수 있도록 돕고자 한다. 현재 SWOT분석에 대한 연구는 많았지만 실제로 데이터베이스를 구축하여 결과를 도출하는 방법의 연구는 많지 않다. 그러므로 본 연구에서는 많은 정보를 수집하여 데이터베이스를 구축하고 넓은 산업분야에 적용시켜 기업의 의사결정에 도움이 될 수 있도록 연구하고자 한다.