• Title/Summary/Keyword: SSM(Super Supermarket)

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Relationships between Perceived Quality, Customer Satisfaction and Re-purchase Intention of SSM (Super Supermarket) (SSM(Super Supermarket)의 지각된 품질, 고객만족 및 재구매의도와의 관계)

  • Chae, Myung-Su;Seo, Ock-Soon
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.29-64
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    • 2011
  • Given the current situation that there are a lot of rapid change in retail environment and have to offer more customized services to consumers, it is possible for Super Supermarket(SSM hereinafter) to get those. Thus it is explored whether perceived quality affected the customer satisfaction and in turn, the customer satisfaction affected the repurchase intention in SSMs. Especially we investigated the moderate effect of income, age, the number of family members on the relationship between customer satisfaction and repurchase intention. We used the method of structural equation modeling to test hypotheses. As a result, 5 out of 7 hypotheses are statistically significant and partially supported in moderate effects. The results of this study imply that mangers in SSMs have to improve those positive factors that were revealed significant. And given the fact that main customers in SSMs are those who live near and is a nuclear family, they should offer high quality goods and services relevant to them.

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Analysis of the competition between SSM's and Small and Medium sized Distributor on System Thinking (시스템사고로 분석한 SSM과 중소유통사업자 경쟁관계 분석)

  • Jung, Jaerim
    • Journal of Industrial Convergence
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    • v.15 no.2
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    • pp.37-43
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    • 2017
  • As the number of SSM(Super Supermarket) has been growing, the conflict between large companies and small-to-medium retailers is being deeper in which large-sized market has been growing rapidly and small to medium retailers has been depressed. To solve the conflict, the government enacted the system of business limiting of large enterprises by SMEs. It brought growth of sales of small-to-medium retailers. However, unintended effects were caused by the system. This research aims to analyze underlying structure beyond conflicts between SSM and small to medium retailers using system thinking and draw relationships between key factors. Thus we can provide political alternatives through simulation model which is developed based on the factors.

How to Increase Small Retailers' Competitiveness Against Super-Supermarket(SSM) (SSM에 대응한 중소 슈퍼마켓의 경쟁력 강화방안)

  • Park, Ju-Young;Shin, Ki-Dong
    • Journal of Distribution Research
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    • v.15 no.5
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    • pp.1-18
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    • 2010
  • Recent rapid growth of Super-Supermarket(SSM) may be the last process of penetration of big retailers' into the grocery market where small supermarkets have dominated for the past several decades. Anti-SSM movement led by small supermarket owners is mainly due to the fear of shaky viability. The authors believe that the ultimate solution should be strengthening the competitiveness of small retailers. This study concludes that satisfying customers will make small retailers more sustainable. The study suggests the improvement of merchandising and customer services. In particular, the study performed an ideation survey for developing services suitable for supermarket customers. The study suggests service alternatives optimal for small retailers through confirmation survey of 300 consumers.

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A Study of Sales Changes of Convenience Stores and Ratio Changes in the Composition of Business Types within Trading Areas of SSM (SSM 상권내의 업종 비율 변화와 편의점 매출액 변화에 대한 연구)

  • Cho, Chun-Han;Ahn, Seung-Ho
    • Journal of Distribution Research
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    • v.16 no.5
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    • pp.193-209
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    • 2011
  • The fast expansion of super supermarket(SSM) in Korean retail industries has attracted serious social attentions and some types of regulations to slow down its growth are prepared. However, the regulations are hardly justified because they attempt to establish entry barriers which are not recommendable economic policy. Accordingly, the regulations should be justified at least on the basis of social and political causes. The study interprets the social and political causes as the effects of entry of SSM on trading ares where SSM is located. The study is distinguished from the past studies which focused only on intertype and intratype competition between retailers Another goal of the study is to complement the weakness of past studies and provide additional information to settle the issues. More closely, the study investigates the relationships between the changes in sales of convenience stores, which may be a surrogate measure of the viability of a local economy, and the changes in the composition of business types within 500m radius of a SSM. Further, the study investigates the effects of the establishment of SSM and the retail sales index on the sales of convenience stores. The study analyzed the panel data and adopts Swamy's random coefficient models. The results show that the effects of the establishment of SSM on the sales of convenience stores are not statistically significant. The relationship between the change in the portion of restaurants among the local business and the change in the sales of convenience stores is positive. On the other hand the relationship between the change in the portion of retailers in the composition of local businesses and the change in the sales of convenience stores is negative. In conclusion, even though any negative effects of the establishments of SSM on local economies are expected, as long as other types business especially restaurant businesses fill the space left by retailers, the net effect on the local economy may not be signification or even positive.

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Study on Policies and Strategies for Fostering Traditional Markets - Focused on Improving Efficacy of Public Markets Development- (전통시장 선진화를 위한 제도개선에 관한 연구 - 공설시장을 중심으로 -)

  • Kim, Su-Am;HwangBo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.4
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    • pp.69-94
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    • 2010
  • With the liberalization of distribution services industry since 1996 as well as changes in customers' appetite to spend and consumer behaviors, new forms of distribution services have mushroomed such as superstores and SSM(Super Supermarket), online shopping, TV shopping channels. On the contrary, traditional markets have sunk into a swamp of stagnation. As this stage of stagnation of markets negatively affects tradespeople's employment, livings, and local economy, the Korean government has conducted policies to support improvement of market facilities and management since 2004. However, the government has separated facility improvement from management improvement. As of June 2008, there are 1,550 traditional markets in Korea and among these there are 388 public markets which local governments have established and managed. Public markets have possibilities to be developed as successful models of market revitalization since they can get all-expenses-paid supports for facility improvement, control of merchandise assortment, educational program for merchants. Such successful (strategic hub) markets could become the benchmark for other neighboring markets and tradespeople which could lead other successful cases. In order to produce such effects, the market should have optimized facilities, merchandise and services, co-marketing strategies with nearby markets, group purchase strategies. The hub market could play a critical role in distribution of local goods and developing high value products.

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