• 제목/요약/키워드: SOR Theory

검색결과 20건 처리시간 0.02초

레스토랑의 지각된 혼잡성이 소비자의 만족 및 행동의도에 미치는 영향 (The Impact of Perceived Restaurant Crowding on Satisfaction, Dine-Out Intention, and Dine-In Intention)

  • 하무성;이지아;박재연
    • 한국프랜차이즈경영연구
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    • 제14권3호
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    • pp.1-16
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    • 2023
  • Purpose: In the post-COVID-19, many consumers still feel uncomfortable with crowding in closed spaces. This study investigates how non-crowding affects consumer satisfaction and restaurant visit intention. Research design, data, and methodology: The data were collected from 350 people aged 20 and above. A total of 347 respondents, excluding 3 unfaithful respondents, were analyzed using Smart PLS 4.0 program. Result: Both spatial and human crowding have significant effects on satisfaction. On the other hand, neither spatial nor human crowding directly affected dine-out intention significantly. In addition, spatial crowding was found to have a direct and significant effect on in-store dining intention, but human crowding did not have a direct and significant effect on in-store dining intention. It was found that satisfaction had a significant effect on both dine-out intention and in-store dining intension. Conclusions: This study has expanded the range of consumer behavioral intentions by applying a non-crowded environment (S) to the SOR theory. Also, Consumer behavioral intention was expanded by dividing visit intention into a dine-out and in-store dining intention. Therefore, we propose measures to minimize human crowding by introducing a system such as adjustment of store operating hours, reservation system, store opening time alarm system, and reduction of cooking time.

증강현실 패션플랫폼에 대한 경험적 가치가 플랫폼 선호도에 미치는 영향 (The Effect of Experiential Value of AR Fashion Platform on Platform Preference)

  • 이하경;허희진
    • 한국의류학회지
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    • 제46권6호
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    • pp.987-1003
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    • 2022
  • This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

Ti:LiNbO3 세 도파로형 진행파 광변조기;바깥입사, 반대칭 Detuning (Ti:LiNbO3 three-waveguide type traveling-wave optical modulator; outer fed, anti-symmetrical Detuning)

  • 이우진;정은주;피중호;김창민
    • 한국광학회지
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    • 제15권4호
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    • pp.375-384
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    • 2004
  • Ti:LiNbO$_3$ 세 도파로형 광도파로와 CPW 진행파 전극으로 구성된 고속 외부 광변조기를 설계, 제작하였다. 결합모드 이론을 이용하여 세 도파로 광결합기의 스위칭 현상을 해석하였으며, 유한차분법을 이용하여 결합길이를 계산하였다. SOR에 의해 위상속도 및 특성 임피던스 정합 조건이 만족되도록 CPW 진행파 전극의 파라미터를 설계하였다. 제작된 소자의 dc 스위칭 및 전극의 RF 특성을 측정하였다. 제작된 세 도파로 광변조기의 삽입손실과 스위칭 전압은 약 4 dB와 15.6 V였다. RF 특성을 얻기 위하여 회로분석기(Network Analyzer)를 이용하여 진행파 전극의 S 파라미터를 측정하였다. 측정 결과 진행파 전극의 특성임피던스 Z$_{c}$=39.2$\Omega$, M/W(Microwave) 유효굴절률 N$_{eff}$=2.48, 그리고 감쇠상수 a$_{m}$ =0.0665/(equation omitted)등의 파라미터를 추출하였다. 추출된 진행파 전극 파라미터를 이용하여 이론적인 주파수 응답 R($\omega$)을 계산하였으며, 광 검출기로 측정된 주파수 응답 R($\omega$)과 비교하였다. 주파수 응답측정 결과, 3 dB 변조대역폭은 13 GHz로 측정되었다.

MOC: 다중 오브젝트 클러스터링을 통한 BSD VM의 페이지-아웃 성능 향상 (MOC: A Multiple-Object Clustering Scheme for High Performance of Page-out in BSD VM)

  • 양종철;안우현;오재원
    • 한국정보과학회논문지:시스템및이론
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    • 제36권6호
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    • pp.476-487
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    • 2009
  • BSD 가상 메모리 시스템(BSD VM)은 페이지-아웃 시 디스크 I/O 횟수를 줄이기 위해 클러스터링 기법을 사용한다. 이 기법은 페이지-아웃 대상 페이지와 가상 메모리 공간에서 인접한 변경 페이지들을 그 대상 페이지와 함께 클러스터(그룹)를 만들어 한 번의 디스크 I/O로 디스크에 저장한다. 하지만 응용 프로그램이 가상 메모리 공간에서 서로 인접하지 않은 다수의 페이지들을 변경하면 클러스터들의 크기가 작아져 클러스터링의 효과가 감소된다. 이 문제점을 해결하기 위해 본 논문에서는 Multiple-Object Clustering(MOC) 기법을 제안한다. MOC는 클러스터별로 디스크 I/O를 하는 대신 여러 클러스터들을 모아 단일 디스크 쓰기로 페이지-아웃시킨다. 따라서 이 페치지-아웃 방식은 디스크 I/O 횟수를 감소시켜 시스틴 성능을 크게 향상시킨다. MOC는 성능 검증을 위해 FreeBSD 6.2 운영체제 커널에서 구현되었다. NS2, Scimark2 SOR, nbench LU 벤치마크를 통한 MOC 성능 측정 결과 기존 BSD VM보다 MOC의 실행 씨간이 9~45% 단축되었다.

APC: 가상 메모리 시스템에서 적응적 페이지 선반입 제어 기법 (APC: An Adaptive Page Prefetching Control Scheme in Virtual Memory System)

  • 안우현;양종철;오재원
    • 한국정보과학회논문지:시스템및이론
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    • 제37권3호
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    • pp.172-183
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    • 2010
  • 가상 메모리 시스템(VM)에서 페이지 부재로 발생하는 디스크 I/O를 감소시키기 위해 페이지 선반입 기법을 사용한다. 이 기법은 부재 페이지와 함께 추가적인 페이지들을 한 번의 디스크 I/O로 미리 읽는다. 그런데, 4.4BSD와 같은 운영체제의 VM은 응용 프로그램의 페이지 참조 패턴을 고려하지 않고 항상 가능한 많은 페이지들을 선반입하고자 한다. 이 방법은 선반입된 페이지들 중 일부만 사용하는 참조패턴에서 디스크 참조 시간을 증가시키며, 유용한 페이지들을 메모리에서 내보내는 메모리 오염을 야기한다. 이런 문제를 해결하기 위해 본 논문은 적응적 페이지 선반입 제어 기법(APC)을 제안한다. APC는 선반입 페이지들 중에서 메모리에 존재하는 동안 참조된 페이지들의 비율을 프로세스 단위로 주기적으로 측정하고, 이 비율을 사용하여 4.4BSD VM이 선반입하고자 하는 페이지의 개수를 조절한다. 그래서 실행도중 페이지 참조 패턴이 바뀌더라도 적절한 수의 페이지를 선반입할 수 있다. 성능 검증을 위해 APC를 4.4BSD 기반의 FreeBSD 6.2에 구현하였으며, SOR, SMM, FFT 벤치마크를 통해 성능을 측정하였다. 성능 측정 결과 APC는 기존 BSD VM보다 벤치마크의 실행 시간을 최대 57% 단축하였다.

친환경 식품 전문점의 점포속성이 지각된 가치와 충성도에 미치는 영향: 배송 서비스의 조절효과 (Effect of Eco-Friendly Food Store Attributes on Perceived Value and Loyalty: Moderating Effect of Delivery Service)

  • KIM, Jin-Kyu;PARK, Jong-Hyun;YANG, Jae-Jang
    • 한국프랜차이즈경영연구
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    • 제13권2호
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    • pp.33-51
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    • 2022
  • Purpose: The online market is growing the most in history due to the expansion of non-face-to-face commerce. In addition, as consumers' interest in health, food safety, and environment increases, interest in and consumption of eco-friendly agricultural products is also increasing. Therefore, in the case of a specialty store that sells eco-friendly organic agricultural products, a marketing strategy that can increase customer loyalty by reflecting these consumer needs is necessary. In this study, the store attributes of eco-friendly food stores are classified into location, assortment, price, quality, and employee service, and the effect of each store attribute on utilitarian and hedonic value is investigated. Research design, data, and methodology: The subjects of this study were customers who visited an eco-friendly food store. Of the 511 survey responses, 311 were used for statistical verification, excluding 200 who had not visited within the last 3 months. For statistical analysis, Smart PLS 3.0 was used, and after checking the validity and reliability of the items, hypothesis testing was performed. Result: As a result of the study, it was found that assortment, quality, and employee service among store attributes had a positive (+) effect on utilitarian and hedonic value. Second, location had no significant effect on utilitarian and hedonic value. Third, price did not appear to have a positive (+) effect on the utilitarian value, and it was found to have a positive (+) effect on the hedonic value. Fourth, It was investigated whether the presence or absence of delivery service had an effect on store attributes between utilitarian and hedonic value, and it was found that there was a significant effect between employee service and hedonic value. Conclusions: Among eco-friendly food store environment management will be required in order to provide food that meets the tastes and needs of consumers by diversifying the taste, standard, and quality grade of food, and to maintain or improve the quality. In order to unlike other stores, eco-friendly food stores have high price resistance from the point of view of consumers, so it is necessary to diversify promotional media such as YouTube and SNS to raise awareness of eco-friendly organic food.

Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

  • CHO, Byung-Kwan;KIM, Sung-Hoon;LEE, Debora
    • 한국프랜차이즈경영연구
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    • 제11권3호
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    • pp.43-57
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    • 2020
  • Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.

레스토랑의 e-Wom 특성이 시간 경과에 따른 방문의도를 중심으로 한 태도 및 방문의도에 미치는 영향 (Effects of Restaurants' e-Wom Characteristics on Attitude and Visit Intention: Focused on Visit Intention Over Time)

  • KIM, Sung-Hwan;JEON, Young-Mi;LEE, Ji-Ah
    • 한국프랜차이즈경영연구
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    • 제13권2호
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    • pp.17-31
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    • 2022
  • Purpose: With the development of the Internet, consumers can quickly access the electronic word-of-mouth. Consumers seek to reduce uncertainty by referring to the opinions of other consumers about products and services when making purchase decisions. In the food service industry, evaluating a restaurant before an actual visitation is difficult. Therefore, electronic word-of-mouth is important to interact with the customer in restaurants. as it can be used as an exchange of information in which consumers participate and interact with other customers. This study was conducted to verify how online word-of-mouth characteristics (Consensus, Vividness, Neutrality) on attitudes and visit intention from the perspective of social exchange theory. And it was performed to verify the structural relationship between short-term visit intention, mid-term visit and long-term visit intention. Research design, data, and methodology: A survey was conducted on customers who have visited restaurants. Of a total of 312 responses, 306 responses were used, excluding insincere responses and missing values for factors analysis. SPSS 25.0 and AMOS 25.0 were used for statistical analysis, and hypothesis testing was conducted after verifying the validity and reliability of the questionnaire items. Result: The result of the analysis showed that, consensus and neutrality have a positive effect on attitude but not much on vividness. In addition, consensus, vividness, and neutrality have no effect on the short-term visit intention. Finally, the short-term visit intention has a positive effect on mid-term visit intention, and mid-term visit intention has a positive effect on long-term visit intention. Conclusions: Based on the results, this study suggested that it is necessary to have practical implications for marketing and monitoring restaurant reviews in consideration of the characteristics of electronic word-of-mouth. When managing electronic-word-of-mouth, it is necessary to manage the consensus and neutrality is essential to provide sufficient information about the restaurant. The focus should not only be on vividness, such as photos and videos. In addition, restaurants should also provide a good experience for first-time visitors as the short-term visit intention positively affects mid-term and long-term visit intention.

완전 스위칭이 가능한 Ti:LiNbO3 진행파 광변조기 (Traveling-wave Ti:LiNbO3 optical modulator capable of complete switching)

  • 곽재곤;김경암;김영문;정은주;피중호;박권동;김창민
    • 한국광학회지
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    • 제14권5호
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    • pp.545-554
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    • 2003
  • Ti:LiNbO$_3$세 도파로 방향성 결합기와 CPW진행파 전극으로 구성된 완전 스위칭이 가능한 외부 광변조기를 설계, 제작하였다. 결합 모드 이론을 이용하여 세 도파로 광결합기의 스위칭 현상을 해석하였으며, 유한차분법을 이용하여 단일 모드를 갖는 광도파로의 설계 및 공정 파라미터를 도출하였으며, 이를 이용하여 광 결합길이를 계산하였다. 등각사상법과 반복이완법을 이용하여, CPW구조 진행파 전극의 특성임피던스와 M/W(Micro wave)유효굴절률 정합조건을 동시에 만족하는 설계 파라미터를 도출하였다. 제작된 세 도파로 광변조기의 삽입손실과 스위칭 전압은 약 4㏈와 19V였으며, S 파라미터를 측정하여 특성임피던스 Z$_{c}$=45 Ω M/W 유효굴절률 N$_{eff}$=2.20, 그리고 감쇠상수 $\alpha$$_{0}$=0.055/cm√GHZ 등의 진행파 전극 파라미터를 추출하였다. 추출된 진행파 전극 파라미터를 이용하여 이론적인 주파수 응답 R($\omega$)을 계산하였으며, Photo Detector로 측정된 주파수 응답과 비교하였다. 주파수 응답 측정 결과, 3㏈ 변조대역폭은 13 GHz로 측정되었다.

Influences of Viscous Losses and End Effects on Liquid Metal Flow in Electromagnetic Pumps

  • Kim, Hee-Reyoung;Seo, Joon-Ho;Hong, Sang-Hee;Suwon Cho;Nam, Ho-Yun;Man Cho
    • 한국원자력학회:학술대회논문집
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    • 한국원자력학회 1996년도 춘계학술발표회논문집(2)
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    • pp.233-240
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    • 1996
  • Analyses of the viscous and end effects on electromagnetic (EM) pumps of annular linear induction type for the sodium coolant circulation in Liquid Metal Fast Breeder Reactors have been carried out based on the MHD laminar flow analysis and the electromagnetic field theory. A one-dimensional MHD analysis for the liquid metal flowing through an annular channel has been performed on the basis of a simplified model of equivalent current sheets instead of three-phase currents in the discrete primary windings. The calculations show that the developed pressure difference resulted from electromagnetic and viscous forces in the liquid metal is expressed in terms of the slip, and that the viscous loss effects are negligible compared with electromagnetic driving forces except in the low-slip region where the pumps operate with very high flow velocities comparable with the synchronous velocity of the electromagnetic fields, which is not applicable to the practical EM pumps. A two-dimensional electromagnetic field analysis based on an equivalent current sheet model has found the vector potentials in closed form by means of the Fourier transform method. The resultant magnetic fields and driving forces exerted on the liquid metal reveal that the end effects due to finiteness of the pump length are formidable. In addition, a two-dimensional numerical analysis for vector potentials has been performed by the SOR iterative method on a realistic EM pump model with discretely-distributed currents in the primary windings. The numerical computations for the distributions of magnetic fields and developed pressure differences along the pump axial length also show considerable end effects at both inlet and outlet ends, especially at high flow velocities. Calculations of each magnetic force contribution indicate that the end effects are originated from the magnetic force caused by the induced current ( u x B ) generated by the liquid metal movement across the magnetic field rather than the one (E) produced by externally applied magnetic fields by three-phase winding currents. It is concluded that since the influences of the end effects in addition to viscous losses are extensive particularly in high-velocity operations of the EM pumps, it is necessary to find ways to suppress them, such as proper selection of the pump parameters and compensation of the end effects.

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