• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.383-386
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• 2012

In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.211-226
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• 2016

Most of the SNS users argue that they feel techno-stress or digital fatigue when they use SNS. As the relationships in the SNS expand, users may feel work overload, digital fatigue, and techno-stress which are caused by the time and effort for the retaining the existing relationships established via SNS. The SNS activities require users' time and effort to update their profiles and the current news of them, responding to online friends' contents. Thus, more relationships they have, more stress they can feel. This study tries to examine the key factors that can affect subjective well-being of individuals in Social Network Service (SNS) usage. Therefore, this study, based on the previous literature, investigates what the sources of SNS stress are and how SNS stress and flow affect subjective well-being of SNS users. Major findings of this study from an empirical analysis with 201 SNS user respondents who have accessed SNS at least one time within one month are as follows. First, perceived opportunity cost and reputation recognition in SNS usage were found to have significant effects on negative emotion. Second, individual's flow in SNS was significantly affected by challenges and interactions, and had a significant impact on positive emotion. However, SNS users' flow did not show a positive relationship with their satisfaction of life. This study contributes to the expansion of theoretical discussion about the effect of individual's SNS usage on quality of life in validating whether SNS usage can bring individuals subjective well-being. Implications of the study findings and future research directions are also discussed.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.603-614
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• 2020

The purpose of this study was to classify latent profiles based on SNS addictive tendencies of married women and to examine the effects of age, adult attachment, extrinsic motivation of the fear of missing out and marriage satisfaction. A total of 300 married women who have been using SNS participated in this study. The result indicated that there were three latent profiles for SNS addictive tendencies of married women : (1) high-risk group (2) potential-risk group (3) low-risk group. The high-risk group had high scores in all sub-areas (obsession and withdrawal symptoms, over-communication and immersion, over-consumption). The high-risk group accounted for 24.51% of the total and the potential-risk group was 44.33%, which had the highest proportion of them. While attachment anxiety, attachment avoidance, extrinsic motivation of the fear of missing out, and marriage satisfaction were significant determinants of latent profiles, age was not. This study divided groups according to the characteristics of married women's SNS addiction tendencies and provided implications for counseling and education according to group characteristics, and discussed the need for various research through the development of standardized SNS addiction scale for married women.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.825-842
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• 2023

This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.

• Korean Management Science Review
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• v.18 no.2
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• pp.1-10
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• 2001

Due to environmental change in market, delivery satisfaction to customer end redaction of LeadTime are critical In the Make-to-Order manufacturing system. This paper focuses on Order Feasibility Decision System Based on SNS System. We suggest BOP (Bill of Process) in which aggregated information is used When the load p1anning problem is solved while more detailed information is used when the scheduling problem is solved.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.355-373
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• 2015

Social networking services (SNSs) serve to strengthen people's social relationships by providing ways for people to utilize such relationships especially like workplace. With the development of the internet worldwide, the number of SNS users is rapidly growing and a wider range of service types have become available. In this study, we designed a research model with a focus on what makes people use SNSs at workplace and how it is associated with changes in relationship quality and their intention to continue using the services and analyzed data collected for the research model. Theoretically, intrinsic and extrinsic motivation was invoked and measured, in terms of hedonic and utilitarian values, and satisfaction and trust were adopted as variables of relationship quality. Data were collected from Facebook users using workplace, and a partial least squares (PLS) analysis was made on 188 data points. The analysis results showed that two forms of motivation-hedonic and utilitarian-are separated from each other in their influence and that utilitarian value is more important than hedonic value, especially when it comes to users' satisfaction. In addition, the analysis found a weak relationship between satisfaction and trust in SNS environments; this was a little different from the results of previous studies.

• Journal of Internet Computing and Services
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• v.19 no.3
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• pp.7-14
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• 2018

As SNS(Social Network Service) becomes a part of our life, new information can be derived through various information provided by SNS. Through the public timeline analysis of SNS, we can extract the latest tour trends for the public and the intimacy through the social relationship analysis in the SNS. The extracted intimacy can also be used to make the personalized recommendation by adding the weights to friends with high intimacy. We apply SNS elements such as analyzed latest trends and intimacy to item-based collaborative filtering techniques to achieve better accuracy and satisfaction than existing travel recommendation services in a new way. In this paper, we propose a social travel recommendation system using item - based collaborative filtering.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.238-248
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• 2020

This study examines the feelings of positivity and negativity generated through upward social comparison and explores the impact of the results of the emotions on SNS users' posting behavior. In particular, this study aims to systematically identify the influence of upward social comparison on SNS followers and uploaders' SNS usage behavior and the structural principle of social network circulation in which followers become uploaders again. According to the analysis, interaction-oriented followers made negative upward social comparison and positive upward social comparison, while negative upward social comparison reduced the publication of independence tendency. However, positive upward social comparison has been shown to increase both independent and interactive postings. The results of this study are meaningful in that SNS has expanded the results of prior studies, in which social comparison theories were biased toward negative upward comparisons, to positive upward comparisons. In addition, this study suggested a practical strategy for SNS platform operators on how SNS users would not deviate from other platforms.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.147-155
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• 2021

This study covers the effectiveness of SNS utilization education for the elderly. Participants in the study conducted in-depth interviews with trainees currently participating in education and mentors of the same age who are working as assistive instructors. The study deals with whether SNS utilization education, which is considered difficult, can be a more valid class when an elderly person of the same age becomes a mentor and teaches a class. The results of the study said that it was a fun and rewarding education after using SNS for the elderly, free from fear of difficult devices due to the friendly consideration and empathy of the same age. If a mentor of the same age is used for education on SNS for the elderly, SNS education, which has been considered difficult and burdensome for the elderly, is expected to be activated with more flexible education.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.151-161
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• 2011

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Post-Acceptance model and Success Model, this study examines factors influencing the continuance intention in the SNS. Questionnaires are collected from 275 students who are using the SNS. The results are following: first, the perceived usefulness and satisfaction have positive effect on the continuance intention. Second, the perceived usefulness, confirmation, system quality and information quality have positive effect on the satisfaction. Third, the confirmation has positive effect on the perceived usefulness. Fourth, the system quality and information quality have positive effect on the confirmation. Fifth, the satisfaction is the strongest predictor of the continuance intention and the perceived usefulness is the strongest predictor of the satisfaction.