• Title/Summary/Keyword: SNS media

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Information Distribution of Sport Social Networking Sites: Their Use in Promoting Psychological Well-Being

  • Seung Hwan PARK;Min Soo KIM;Miok KIM;Seungmin LEE;Taeyeon OH;Sun Ju KIM;Won Jae SEO
    • Journal of Distribution Science
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    • v.22 no.3
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    • pp.83-92
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    • 2024
  • Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

Social Network Services and Performing Arts: Value and potential of its application (소셜 네트워크 서비스와 공연예술: 활용가치와 가능성)

  • Choi, Hyun Ju;Ahn, Byung Ju
    • Knowledge Management Research
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    • v.12 no.5
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    • pp.59-69
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    • 2011
  • The popularity of the social media has enabled growth of the social network, which has a big impact on culture and arts sector. The impact is based on the fact that news and evaluation of performances are communicated actively through the use of on-line community, and that the advent of social commerce makes more people see better performance at a lower price. Besides, collaboration programs called Social Sourcing are springing up in the arts sector, and there is Crowd Funding for culture & arts which is a desirable form of social funding. In this way social media and social network service (SNS) have huge social influence not only on the performing arts sector but also on the whole culture and arts sector, and are expected to have growing dominance. With SNS - which opened new marketing, publicity and donation system not only for the whole society but also for the culture and arts sector - in mind, this paper handles the topics on understanding of close relationship between SNS and performing arts, and on its current usage, value and endless possibilities. By presenting the practical value and the possibilities, this paper will help in making smooth the communication between stakeholders and audience of performing arts, in making effective the means of performance delivery, and in making enlarged the mutual understanding between performers and audience. This paper will also be the basis of an alternative means, which presents the performing arts sector with possibilities to get out of the chronic deficit.

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Establishing the Process of Spatial Informatization Using Data from Social Network Services

  • Eo, Seung-Won;Lee, Youngmin;Yu, Kiyun;Park, Woojin
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.34 no.2
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    • pp.111-120
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    • 2016
  • Prior knowledge about the SNS (Social Network Services) datasets is often required to conduct valuable analysis using social media data. Understanding the characteristics of the information extracted from SNS datasets leaves much to be desired in many ways. This paper purposes on analyzing the detail of the target social network services, Twitter, Instagram, and YouTube to establish the spatial informatization process to integrate social media information with existing spatial datasets. In this study, valuable information in SNS datasets have been selected and total 12,938 data have been collected in Seoul via Open API. The dataset has been geo-coded and turned into the point form. We also removed the overlapped values of the dataset to conduct spatial integration with the existing building layers. The resultant of this spatial integration process will be utilized in various industries and become a fundamental resource to further studies related to geospatial integration using social media datasets.

Private Contents Management and Sharing Service with Voluntary Sharing Economy System (자발적 공유 경제 방식의 개인 콘텐츠 관리 및 공유 시스템)

  • Ryu, Hyesong;Hong, Kwangjin;Jung, Keechul
    • Journal of Korea Multimedia Society
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    • v.19 no.9
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    • pp.1698-1709
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    • 2016
  • These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.

The effects of SNS using time and sleep pattern on Adolescent's violence (청소년기의 SNS사용시간과 수면패턴이 폭력성에 미치는 영향)

  • Choi, Eun-Young;Choi, Hun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.189-190
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    • 2017
  • This study analysis that how related to media use time before shuteye time. Excessive SNS and smatphone use were related to sleepquality and pattern. A positive correlation has been found between the time spent using smartphone before bedtime and sleep deprivation and disability phenomenon. The time spent is found to also affect the language of youths and behavioral violence.

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An Exploratory Study on the Current Situation of Smart Advertising and its Activation Plan (스마트광고의 활용현황과 활성화 방안에 관한 탐색적 연구)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.33-40
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    • 2013
  • The smart media has changed the patterns of advertising information consumption and media usage behavior drastically. The smart advertisements, however, have failed to perform as sophisticated as the smart devices carried out. In this respect, this study is designed to figure out the current situation and the ecosystem of smart advertising and to prepare its activation plan through a survey(FGI), which will be able to give policy suggestions about smart media and advertising. In conclusion, this study points out that the proliferation of smart advertising needs to install "Smart Media Representative" which provides independable decisions on the regulation of smart advertising, the system of price, standardization of advertising, the development of various forms of advertisements, the scientific measurement of the effectiveness, the protection of privacy, professional manpower training, etc.

Analysis of Differences in the Perceived Ease of Use, Service Value and Online Mouth-to-mouth Intention according to the Catering Companies Use SNS Features (외식기업 SNS 사용 특성에 따른 지각된 사용 용이성, 서비스가치 및 온라인 구전의도의 차이 분석)

  • Oh, Wang-Kyu;Lim, Hyun-Cheol
    • The Korean Journal of Food And Nutrition
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    • v.28 no.3
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    • pp.358-368
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    • 2015
  • The study is focused on analyzing the SNS using characteristics of the people surveyed, as for the SNS acceptance channel of the food service corporations, accounted voluntarily for 71%. The SNS food service information regarding information of menu, location of store, price, coupon, taste evaluation, event, promotion, reservation and store atmosphere was researched. The most preferred information sharing for SNS food service were researched and found Facebook, blog and others in increasing order. The most preferred media to obtain SNS food service information were smart phone, desktop computer and others. The result of verifying differences in the perceived ease of use were also evaluated according to the food service corporation of SNS using characteristics of the people and was found: the longer period of SNS use, longer was access time: more number of visiting times, higher perceived ease of use. As for the difference in the perceived service value: longer the period of SNS use, more preferred was the blog: the more number of visiting times, the higher perceived service value. As for the difference in the online mouth-to-mouth intention: longer the period of SNS use, longer was access time: the more number of visiting times, the higher online mouth-to-mouth intention. Therefore, these research results provide useful implications in the working-level aspects such as providing basic data and the academic approach of the study, when the food service corporations establish marketing strategies through SNS.

SNS as a Method of Election Campaign: A Case study of the 2015's Special Election in South Korea (정치인들의 선거 캠페인 수단으로서의 SNS 활용: 2015년 4·29 재·보궐선거를 중심으로)

  • Park, SeMi;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.17 no.2
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    • pp.87-95
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    • 2016
  • Considerable research over the years has been devoted to ascertaining the impact of social media on political settings.In recent days, Social Network Sites (SNS) such as Facebook allowed users to share their political beliefs, support specific candidates, and interact with others on political issues. This study examines the role of SNS as the means of political campaign. The study tasks the case of the 2015'sspecial election, Seoul Korea. The analysis aims to identify how candidates use Facebook or Twitter to interact with voters by applying functional theory of political campaign discourse developed by Benoit. In this study, we analyzed the candidates' SNS messages in terms of political behavior such as self-expression, informing policy, asking voters to participate in political events. Among them the results indicated that two candidates, Jung, Dong Young and Byun, Hee Jae, both of them used SNS to express themselves the most. The study also found that two candidates used mainly the strategy called 'acclaim' which praises their own strengths. In terms of topics of SNS messages (policy versus character) there was different between two candidates. Jung, sent message in relation to 'character' the most, while Byun contained 'policy' message on SNS the most. Based on these findings implications and directions for future studies are discussed.

Attributes of Social Networking Services : A Classification and Comparison (소셜 네트워크 서비스의 속성 : 분류와 비교)

  • Sohn, Jeong Woong;Kim, Jin Ki
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.1
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    • pp.24-38
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    • 2018
  • Since a social networking service (SNS) isconsidered as an effective means to communicate and interact with customers, companies are trying to utilize SNS effectively. There is a lack of theory relating to the attributes of SNS. This study aims to investigate the attributes of SNS to classify SNS. Based on the social network theory, and previous studies on internet, blog, homepage, communication attributes, this study proposes the seven attributes to classify SNS: interaction, communication, entertainment, information, sharing, intimacy and connection. A pre-test, a pilot test and a main test are conducted. In the main test, 239 SNS users are participated. Through a factor analysis this study verifies the seven attributes of SNS. An analysis of variance with multiple comparisons of $Scheff{\acute{e}}$ method identifies that three attributes, interaction, communication and connection, are found to play significant roles to differentiate SNS. Looking at the overall mean values of the SNS by attribute, interaction, sharing, entertainment, intimacy and communication were relatively high in Facebook. Facebook showed higher values in attributes of interaction, sharing, entertainment, intimacy and communication. Twitter shows the relatively high scores for information and connection. Regarding interaction, Facebook shows higher scores than Twitter and Cyworld. For connection, Cyworld showed a significantly lower score than Twitter and Facebook. Cyworld was separated from the others in the light of communication. Cyworld is relatively weak in communication as it is limited to the message exchanges. The results will help in identifying major attributes for each SNS and classifying SNS.

A study on the User Experience in SNS shopping service -Focused on Instagram- (SNS 쇼핑 서비스의 사용자 경험 연구 -인스타그램을 중심으로-)

  • Kim, Go-Eun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.407-413
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    • 2019
  • The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.