• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.189-190
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• 2017

This study analysis that how related to media use time before shuteye time. Excessive SNS and smatphone use were related to sleepquality and pattern. A positive correlation has been found between the time spent using smartphone before bedtime and sleep deprivation and disability phenomenon. The time spent is found to also affect the language of youths and behavioral violence.

• Journal of Korean Society for Quality Management
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• v.47 no.1
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• pp.125-138
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• 2019

Purpose: The present research was designed to explore a causal relationship among SNS prosumer characteristics, relationship quality, user satisfaction, and loyalty intention, and we intended to explore mediating role of relationship quality in the causal relationship. Methods: As survey tool, questionnaire that had obtained validity and reliability through literature survey and pretest survey, and sample 214 was analyzed using SEM analysis method. Results: All theoretical relationships, except the relationship between information provision and relational quality, proved to be significant. The relationship quality plays an important intermediary role in the research model. Conclusion: The characteristics of SNS prosumer activity can be summarized by interaction and informational provision. To increase user satisfaction and loyalty, it is necessary to support these characteristics and strengthen relationships with customers.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.576-579
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• 2013

SNS는 온라인상에서 특정한 관심이나 활동을 공유하는 사람들 또는 불특정 타인과 관계망을 맺을 수 있는 서비스이다. 사회적 관계를 맺고 친분 관계를 유지해주는 SNS 서비스가 활발하게 이용되고 있는 반면에 SNS 사용자들에 대한 프라이버시가 노출되는 문제가 발생하고 있다. 따라서 본 논문에서는 SNS 환경에서의 프라이버시 보호를 위한 익명성 보장 방법에 대하여 제안한다. 본 제안사항은 사용자가 프라이버시 설정 단계를 통해 설정한 프라이버시에 따라 자신의 프로파일 정보 및 게시물 정보를 친구 또는 다른 사용자들이 확인하거나 익명성을 보장할 수 있다.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.177-186
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• 2016

This study aims to explore the effect of characteristics of eWOM(Word-of-mouth) on consumer attitude in SNS(Social Network Service). The characteristics of WOM were classified into characteristics of message (polarity, verifiability, consensus) and characteristics of SNS (social presence, interaction). Data of 554 samples were collected from the university students of SNS users. The key results showed that the polarity of the WOM has a strong positive effect on consumer's attitude, and the degree of verifiability and consensus has a moderating effect on the polarity-attitude relationship. On the contrary, characteristics of SNS such as social presence and interaction have a direct effect on consumer attitude and have no significant moderating effect on the polarity-attitude relationship. This study provides an academic enhancement in the research of the relationship between the characteristics of WOM and consumer's attitude in the SNS environment. Practical implications are also drawn from these findings.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.147-155
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• 2021

This study covers the effectiveness of SNS utilization education for the elderly. Participants in the study conducted in-depth interviews with trainees currently participating in education and mentors of the same age who are working as assistive instructors. The study deals with whether SNS utilization education, which is considered difficult, can be a more valid class when an elderly person of the same age becomes a mentor and teaches a class. The results of the study said that it was a fun and rewarding education after using SNS for the elderly, free from fear of difficult devices due to the friendly consideration and empathy of the same age. If a mentor of the same age is used for education on SNS for the elderly, SNS education, which has been considered difficult and burdensome for the elderly, is expected to be activated with more flexible education.

• The Journal of Korean Association of Computer Education
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• v.18 no.5
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• pp.35-44
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• 2015

The purpose of this study was to explore predicting the factors affecting knowledge sharing behavior in SNS based learning community. Besides, participative motivation, openness to diversity, and knowledge sharing intention were included as predictors for this study. In addition, this study investigated the mediating role of knowledge sharing intention between participative motivation, openness to diversity and knowledge sharing behavior. 81 people in SNS based learning community participated in this study. Data collected were analyzed by correlation analysis, regression analysis and Baron & Kenny's(1986) mediation analysis. Results from this study, knowledge sharing intention and activity-oriented motivation predicted knowledge sharing behavior. In addition, knowledge sharing intention mediated among activity-oriented motivation, openness to diversity and knowledge sharing behavior.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.21-35
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• 2014

Many people have a social network service (SNS) by utilizing a variety of community activities, information sharing, and the creation of social networking. In terms of marketing academics view social networks between businesses and consumers in the new communication strategy, a new way to make them in terms of marketing a new business opportunity. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's Information quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.6
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• pp.267-272
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• 2012

IT convergence, social media, and the companies' customer service industry advancement, data collection activities, explosion of multimedia content with increased smartphone penetration, SNS activation networks to expand the pool of things, 10 years ago, the amount of data eunneun evenly across industries, EDW (Enterprisehad increased the demand for the Data Warehouse).Recent proliferation of SNS users and applied research background with Big Data as a new study is proposed to proceed.

• CRM연구
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• v.4 no.2
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• pp.31-41
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• 2011

Supporting communications among users, Social Network has encouraged various information flows through relationships among them. This paper studies on mentality or attitude of Social Network Services (SNS for short) users, on the basis of Technology Acceptance Model (TAM for short) and then proposes so-called TAMS, Technology Acceptance Model for Social Network Services. SNS users make full use of SNS as channels in order to create, expand, and obtain some information related to personal concerns. We will research on how the benefits that users get by using SNS exert influence on user-perceived usability. The SNS-using benefits focus on relationship benefits that are formed by interactions among users. Provided that perceived usability affects mental or informational benefits according to involvement of SNS users, we will check how perceived usability or ease of use is connected to brand attitude.

• Journal of Digital Policy
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• v.3 no.2
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• pp.1-14
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• 2024

The purpose of this study was to analyze the effect of SNS marketing characteristics on hair shop image formation and visit intention in the hair beauty industry. SNS marketing is a strategy to carry out marketing activities through interaction with customers, information provision, information trust, and playfulness using modern social media platforms. It was intended to analyze how these characteristics of SNS marketing affect the formation of hair shop images and visit intention to customers in the hair beauty industry. For the study, a total of 307 customers with experience using hair-related SNS were surveyed. The questionnaire included items related to SNS marketing characteristics, hair shop images, and visit intention, and the collected data was statistically analyzed using SPSS 26.0. The results of the research problem were derived by applying analysis methods such as frequency analysis, factor analysis, reliability analysis, correlation analysis, simple regression analysis, multiple regression analysis, and mediated regression analysis. As a result of the study, it was found that information provision, information reliability, playfulness, and interaction, which are characteristics of SNS marketing, have a positive effect on the formation of hair shop images. In addition, it was confirmed that the hair shop image had a positive effect on the intention to visit. In addition, it was found that the hair shop image plays a mediating role between the SNS marketing characteristics and the intention to visit. This provides important insights that can improve image formation and customer visit intention in the hair beauty industry through SNS marketing.