• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.336-345
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• 2012

Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

• Proceedings of the Korean Society for Information Management Conference
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• 2017.08a
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• pp.89-94
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• 2017

오늘날 페이스북을 통해 접하는 여행정보는 블로그 유형의 SNS 여행정보와는 달리 정보의 출처, 정보 제공자의 정보가 불분명하여 이용자는 해당 정보를 수용하기 위해 보다 심층적인 판단이 요구되고 있으나 이에 대한 연구는 충분치 않은 상황이다. 따라서 본 연구에서는 이용자의 페이스북 여행정보 수용에 영향을 미치는 요인이 무엇인지 파악하고자 하였다. 먼저 선행연구 분석을 통해, 제공되는 정보의 내용적 특성(최신성, 풍부성, 정확성)과 정보제공자 특성(인기, 전문성), 정보수용(신뢰성, 유용성)을 중요한 요인으로 도출하였다. 이를 바탕으로 분석한 결과, 정보의 내용적 특성과 정보 제공자 특성 모두 페이스북 여행정보 수용에 유의한 영향을 미치는 것으로 나타났다. 한편 세부적으로는 정보 내용적 특성 중 정확성이 신뢰성과 유용성에 가장 큰 영향을 미치고 있었다. 그리고 정보 제공자 특성 중에서는 전문성이 신뢰성에, 인기가 유용성에 더 많은 영향을 미치는 것으로 나타나 블로그 유형의 SNS 여행정보 수용에 대한 연구 결과와 전반적으로 유사한 결과를 보였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1215-1217
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• 2011

최근 Blog/SNS가 새로운 커뮤니케이션 도구로 정착이 되면서 지위 고하를 막론하고 많은 사람들이 자신의 의견을 인터넷 상에 표현을 하고 있다. 이러한 많은 의견들은 다른 사람들과 의견을 교환하는 역할도 하고 있으나 여기에 신뢰할 수 없는 부정확한 정보 또한 다수 포함 되어 있다. 본 논문에서는 Blog/SNS의 익명의 사용자 직업을 추측하여 이용자로 하여금 이러한 부정확한 정보를 판단할 수 있는 하나의 수단과 이용의 판단에 근거를 제시한다. 이러한 방법을 통해 사용자는 무수한 정보들 속에서 신뢰성 있는 정보와 신뢰성이 없는 정보를 보다 정확하게 판단 할 수 있을 것이다.

• Journal of Information Technology Services
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• v.15 no.3
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• pp.127-145
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• 2016

This paper aims to investigate empirically how brand trust can be formed from the customer-brand relationship through a direct use of firm's SNS in B2B context. The brand trust is fundamental elements to understanding of long-term relationship in a B2B context. To achieve the objectives of this study, data collection is through a personally administered questionnaire, and a total of 180 questionnaires was collected from the buyer or supplier who frequently visited partner's firm SNS. Excluding missing data, 120 usable data were analyzed. From the results, first, three SNS motivations (i.e. Information, social and entertainment) has a positive impact on the perceived value of SNS (i.e. perceived usefulness and perceived enjoyment). Second, the perceived usefulness and perceived enjoyment positively affect customer-brand relationship (brand intimacy, brand attachment). Third, the customer-brand relationship is positively related to brand trust. Implications, limitations and future research directions of the study were also discussed. These findings help managers in developing and implementing the relation between SNS use and a customer-brand relationship for long-term relationship in B2B.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.11-19
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• 2016

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.345-354
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• 2018

The purpose of this study was to investigate the structural relationship between advertising attributes, advertising attitude, brand image, and purchase intention of sports brand on SNS. For this purpose, 250 valid samples from the convenience sampling method were used as the final analysis data. Entertainment, information, and credibility among ad attributes had a positive effect on SNS users' advertisement attitude toward sport brands, and irritation has a negative effect on ad attitude. The ad attitude formed by the advertising attributes positively affected the image of the sports brand and the purchase intention. Brand image had a positive effect on purchase intention. The results of this study may be helpful to maximize SNS advertising effect of sports brands and to identify some important factors that can affect direct purchasing behavior of sports majors, one of the target groups of companies promoting sports brands using SNS.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• Information Systems Review
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• v.15 no.1
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• pp.105-122
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• 2013

Given the proliferation of social network services, it has become important to understand its user's continued use behavior. As users' privacy concerns in SNS have been identified as a critical barrier against forming this continued intention, many studies have focused on inducing continued intention by mitigating privacy concerns. However, this paper suggests to approach users' continued intention not only from the perspective of mitigating privacy concerns but also from the perspective of increasing potential benefits. Under the theoretical framework of privacy calculus model, we conducted cross sectional survey on 150 Facebook and 150 KakaoTalk users. The result suggests that trust mediates the relationships between privacy concerns and continued intention and between network externality and continued intention, and the influence of support for network formation on continued intention. The effect of network externality on continued intention, however, is not significant among Facebook users while it is significant among KakaoTalk users.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.24-36
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• 2015

Recently, interests in detecting hot topics have been significantly growing as it becomes important to find out and analyze meaningful information from the large amount of data which flows in from social network services. Since it deals with a number of random writings that are not confirmed in advance due to the characteristics of SNS, there is a problem that the reliability of the results declines when hot topics are predicted from the writings. To solve such a problem, this paper proposes a high reliable hot topic prediction scheme considering user influences in social networks. The proposed scheme extracts a set of keywords with hot issues instantly through the modified TF-IDF algorithm based on Twitter. It improves the reliability of the results of hot topic prediction by giving weights of user influences to the tweets. To show the superiority of the proposed scheme, we compare it with the existing scheme through performance evaluation. Our experimental results show that our proposed method has improved precision and recall compared to the existing method.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.120-130
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• 2020

This study examined the effects of perceived value (functional value, social value) and stress (complexity, insecurity) on continuous intention in SNS. In particular, this study examined the direct and indirect impacts of SNS type on the intention of continuing to use SNS. The research model was tested for 461 respondents that used SNS. SPSS 21.0 and PLS 2.0 techniques were used to perform reliability, feasibility, path and hierarchical regression analysis. The summary of the research results is as follows. First, the results indicate that functional value and social value have positive effects on satisfaction. Second, the results indicate that complexity had a negative effect on satisfaction. Third, the results indicate that insecurity and satisfaction have positive effects on continuous intention. Fourth, the results indicate that SNS type had a negative effect on continuous intention. Fifth, it was shown that SNS type had a moderating effect in the relationship between insecurity and continuous intention. Specifically, Insecurity had a stronger effect on continuous intention at closed-type SNS than open-type SNS. These findings suggest that closed-type SNS companies will have to address the anxiety of SNS users by providing various items and system devices.