• Journal of Digital Convergence
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• v.17 no.8
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• pp.407-413
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• 2019

The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.293-304
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• 2014

This study investigated the effect of consumers' shopping value in social commerce on consumers' fashion shopping satisfaction and future behavioral intention. Respondents were limited to consumers aged 20 to 39 who had recently purchased fashion products through social commerce over the last month. The final analysis used 318 samples. Descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation model were conducted. The results are as follows. First, hedonic and utilitarian shopping value significantly influenced consumers' fashion shopping satisfaction in social commerce. Hedonic shopping value was more strongly related to fashion shopping satisfaction. Second, fashion shopping satisfaction in social commerce had an effect on behavioral intention and SNS word-of-mouth. Behavioral intention consisted of repurchase intention and recommend intention. SNS word-of-mouth intention represented word-of-mouth intention using SNS such as Facebook and Twitter. When consumers were satisfied with their shopping experience, they were willing to have re-patronage intentions and SNS word-of-mouth intention. The results suggested that social commerce should try to raise consumers' fashion shopping satisfaction in social commerce and offer a pleasant experience. Also, social commerce should try to be connected to SNS such as Facebook and Twitter to increase word-of-mouth intention.

• Journal of the Korean Society of Costume
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• v.63 no.5
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• pp.61-71
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• 2013

As an emerging e-retail model, private shopping malls are transforming the traditional retail systems. These malls are expanding in Europe and the United States and have recently arrived in Korea. This study investigates the relationships among the usefulness of SNS(Social Networking Sites), shopping values, and purchase intentions for fashion products in private shopping malls. The analysis was based on a survey of consumers, aged between 20 and 39, who recently purchased fashion products from a private shopping mall. Two hundred samples were used in the final analysis. The study employed descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation modeling. The relationships among usefulness of SNS, shopping values, and purchase intentions was verified through structural equation modeling. More specifically, the usefulness of SNS significantly influenced the utilitarian shopping values as well as purchase intention of fashion products. Utilitarian shopping values, in turn, significantly influenced hedonic shopping values and purchase intention. Further, hedonic shopping values had a significant effect on purchase intention.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.93-96
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• 2018

통계청 자료에 따르면 지난해 자영업 폐업률은 전년 대비 10.2% 포인트 높은 87.9%를 기록했다. 자영업 4개 업종인 도소매업, 음식, 숙박업은 지난해 48만 3985개가 새로 생겼으며 반면 42만 5203개가 문을 닫았다. 2018년 8월 통계청 자료에 따르면 온라인쇼핑 거래액은 전년 동월 대비 19.6% 증가했고, 모바일쇼핑 거래액도 모바일 이용 확산과 간편 결제 서비스 발전 등에 힘입어 전년 동월 대비 29.7% 증가하였다. 본 연구에서는 소매업인 온라인 쇼핑몰은 매년 20%대의 성장률을 보이고 있는 점에 주목해서 온라인 쇼핑몰의 매출 성과와 연관이 있는 방문 의도에 미치는 변수를 연구하고자 한다. 해마다 판매자가 증가하고 있는 온라인 쇼핑몰 업계는 치열한 경쟁과 늘어나는 마케팅 비용을 감당하지 못해 폐업의 수순을 밟고 있는 경우가 많다. 온라인쇼핑 운영자들이 하고 있는 대표적인 마케팅 방법인 블로그, 키워드 검색광고, SNS 채널 마케팅이 온라인 쇼핑몰의 방문 의도에 얼마나 영향을 미치고 있는지 연구 조사하고자 한다. 특히 온라인 쇼핑몰에 방문하는 사람들의 개인적 특성인 충동구매 성향, 다양성 추구 성향, 자기조절 성향을 조절 변수로 하여 개인 성향에 따라 각 독립변수들과의 방문 의도 상관관계를 알아보려 한다. 독립변수들이 방문 의도와의 관계를 실증 분석하여 온라인쇼핑몰의 준비하는 예비창업자나 기창업자들에게 보다 지속적인 기업성장과 매출성과에 도움이 되고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.205-210
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• 2011

This paper is implemented new styled site to combine community of blog style for SNS and shopping mall. Especially, this site is included simulation of coordination in fashion with avatar model. It makes indirect experience of clothing and user-friendly user interface that is different to other Web sites or shopping malls. So this avatar is designed and implemented by using flash animation technique that makes confirm possible coordination styles with eyes of client instantly and review goods very easily. Additionally, it makes pay attention to connect shopping malls and service convenience by SNS.

• Management & Information Systems Review
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• v.30 no.3
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• pp.153-167
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• 2011

This study conducts to examine the effect of purchase intention on social shopping by connection density and centrality which is a structural characteristic of social network. Furthermore, this study suggests and analyses the difference of social shopping purchase intention between online community which focuses on a group and SNS(social network service) which focuses on an individual. To examine these reason, this study proposes hypotheses that reflects structural characteristic then analyses them. The result of analysis shows that the purchase intention on social shopping seems to be high when the density of connection is high and the purchase intention seems to be high when the centrality is high as well. Moreover, there is difference in the purchase intention on social shopping between online community and SNS and it is found that both cases where the connection density is high in the online community and the connection centrality is high in SNS have significant impact on the purchase intention. Based on these results, this study provides an implication on the importance on network structure in social network and social shopping and to increase the purchase intention of social shopping, this study suggests the implication on the importance and direction which understands the structure of social network type.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.2871-2877
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• 2015

Shopping patterns are changing with the emergence of SNS. Recently, it is also interested in providing the information based on the users' needs. Generally, the provided information is obtained from the history of users' simple browsing. Best selling hot item list is also provided in order to reflect the preferences of public users. However, the provided information is irrelevant to an individual preference. In this paper, we propose a method to utilize inner and outer SNS for analyzing public preferences about goods which are interested by individual users. The inner analyzing module collects and analyzes the preferences of community members about two goods designated by individual users. The outer analyzing module supports to analyze public preferences by using the tweeter SNS. The results of implementation show that it is possible to recommend goods based on the individual users' preferences unlike the existing shopping mall.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.239-244
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• 2015

We can build regular relationships with customers by integrating SNS (Social Networking Service) and internet shopping mall functions. For example of direct dealing of agricultural products, consumers can find news of regular sellers (seeding, farming, harvesting and new products) in the timeline at their SNS home. Then, they can purchase the necessary products by one click motion. The sellers provide news and discount information for building regular customers. Besides these SNS personal connection building, our system provides shopping mall functions to consumer's SNS home pages with auto classified catalog of products. Then, consumes easily find necessary products and these purchase may lead to regular relationships with sellers. Consumers may redistribute recommendations and reviews and it enables direct communications between consumers who are unknown to each other.

• Journal of Fashion Business
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• v.25 no.2
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• pp.34-50
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• 2021

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.147-159
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• 2021

After the 2020 Corona 19 pandemic, consumers' online consumption is increasing rapidly, and non-store online retail channels are showing high growth. In particular, social media is gaining its status as a social media market where direct transactions take place in the means of promoting companies' brands and products. In this study, changes in consumer behavior after the Corona 19 pandemic are different in choosing online shopping media such as existing online shopping malls and SNS markets that can be classified into open social media and closed social media when purchasing agri-food online. We tried to find out what type of product is preferred in the selection of agri-food products. For this study, demographic characteristics of consumers, perceived risk of consumers, and dietary lifestyle were set as independent variables to investigate the effect on online shopping media type and product selection. The summary of the empirical analysis results is as follows. When consumers purchase agri-food online, there are significant differences in demographic characteristics, consumer perception risks, and detailed factors of dietary lifestyle in selecting shopping channels such as online shopping malls, open social media, and closed social media. Appeared to be. The consumers who choose the open SNS market are higher in men than in women, with lower household income, and higher in consumers seeking health and taste. Consumers who choose the closed SNS market were analyzed as consumers who live in rural areas and have a high degree of risk perception for delivery. Consumers who choose existing online shopping malls have high educational background, high personal income, and high consumers seeking taste and economy. Through this study, we tried to provide practical assistance by providing a basis for judgment to farmers who have difficulty in selecting an online shopping medium suitable for their product characteristics. As a shopping channel for agri-food, social media is not a simple promotional channel, but a direct transaction. It can be differentiated from existing studies in that it is approached as a market that arises.