• Journal of Industrial Convergence
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• v.21 no.11
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• pp.1-12
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• 2023

With the recent explosive popularity of SNS, it is increasingly important to utilize SNS marketing, and in this process, the importance of image and caption order in SNS layout is also growing. This research aims to analyze the impact of SNS layouts (Image First vs. Caption First) on the user's attitude toward SNS shopping. A survey was conducted targeting 350 general public and college(graduate) students living in Daegu City and Gyeongbuk Province. The data was analyzed using PROCESS, regression analysis, and t-test by SPSS 21.0 program. The result of this study, it was confirmed that the Image First was more accessible than the Caption First. The Caption First was confirmed to be more diagnostic than the Image First. Moreover, from three specific mediation paths, only two were confirmed, named is through diagnosticity and usefulness, and through accessibility, diagnosticity, and usefullness. The path through diagnosticity and usefulness were stronger than another. Additionally, the impact of accessibility on diagnosticity was found to be higher when involvement was high rather than when involvement was low.

• Journal of the Korea Convergence Society
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• v.13 no.2
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• pp.143-150
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• 2022

Audio-based SNS also needs a visual guide to reach the contents desired by the users. Therefore, this study investigates visual interface design elements that influence the experience of using audio contents in audio-based SNS. Prior researches have identified that the generally acknowledged interface design elements are important for the usability of audio contents. Through the analysis of the currently launched audio-based SNS, the influence of general interface elements were again confirmed, and via the analysis of other audio content services, a new interface evaluation element was explored. Accordingly, with five general interface evaluation elements-layout, color, icon, typography, graphic image, multimedia elements are newly defined and proposed as crucial factors in evaluating the UI of audio-based SNS.