• Journal of Distribution Science
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• v.14 no.4
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• pp.47-53
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• 2016

Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

• 한국연소학회:학술대회논문집
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• 2014.11a
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• pp.227-231
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• 2014

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2011.11a
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• pp.39-40
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• 2011

• Journal of Internet Computing and Services
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• v.13 no.1
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• pp.125-134
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• 2012

As the social networking service (SNS), Facebook, and Cyworld, is developing, the social network game and social business commerce based on this service is activated. Especially, the Social Network Game (SNG) is getting explosive interests and it becomes popular, because it is small scale and user can enjoy the game among close friends. The market for this game is getting larger every year, but still it has some limitations in developing the game. Especially, the current game engine is aiming for developing online or console game, and there is no exclusive game engine for developing SNG. Therefore, it takes lots of time for developing SNG with this game engine. In this paper, we described a design and development of the game engine optimized for developing SNG, which not only adapts the main characteristics of the previous game engine, but also considers the specific characteristics of the SNG. The engine also supports map for the simulation game that is the most popular game in SNG, and also provides modules and tools for developing character animation easily. The evaluation standard for the performance of the game engine is the output generation speed of image, text and character. And the results showed reasonable output speed for developing the SNG in generation of image, text, and character.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.44 no.7
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• pp.603-610
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• 2016

This paper describes experimental results about emission and NOx reduction of dilution effect (Nitrogen and carbon dioxide) about various fuel compositions of synthetic natural gas (SNG). Combustion experiment was performed to investigate the combustion characteristics for SNG with various hydrogen ratio in SNG, heat input and equivalence ratio in a partially premixed model gas turbine combustor. NOx emission was similar to each hydrogen ratio and flame characteristics was investigated from OH chemiluminescence images. There was a singularity of CO emission in stoichiometric condition and it can be identified using OH chemiluminescence intensity. In addition, dilution effect was studied in using nitrogen and carbon dioxide as diluent to reduce the NOx emission. Carbon dioxide diluent was more effective to NOx reduction than nitrogen diluent because of its high diluent specific heat and its heat capacity.

• Clean Technology
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• v.24 no.2
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• pp.99-104
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• 2018

In this work, we performed the methanation reaction using synthesis gas ($H_2/CO_2$) for the process to produce synthetic natural gas (SNG) for $4^{th}$ methanation reactor in SNG process proposed by RIST-IAE. Experimental conditions were changed with temperature, pressure and space velocity. At this time, $CO_2$ conversion, $CH_4$ selectivity and $H_2$ concentration after reaction were investigated. As a result, $CH_4$ selectivity by the $CO_2$ methanation increased with lower space velocity and higher pressure. On the other hand, in the case of temperature, the maximum value was shown at $320^{\circ}C$. From these results, it was found that the optimum condition of the fourth reactor suitable for the SNG process was obtained.

• Journal of Korea Game Society
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• v.10 no.2
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• pp.81-88
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• 2010

This study will explore the current status and forecast on Chinese game in relation to game platform. Chinese market has recently developed increasing game platform in the Chinese Market. This paper presents an analysis of Korean game industry's competitive strategy in the Chinese market on the basis of SNG. It explores the new platform such as Webgame and SNS service develops implications for Korean game industry. A new strategy responding to Chinese market and needs is more likely to be successful than a global integration strategy.

• Transactions of the Korean hydrogen and new energy society
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• v.28 no.2
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• pp.181-189
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• 2017

This paper describes experimental results on combustion characteristics with hydrogen contents of synthetic natural gas (SNG) in low swirl combustor. To investigate the effect of hydrogen contents for premixed SNG flame, stability map, CH chemiluminescence images, flame spectrum analysis and emission performances were measured. In the results, as the hydrogen content was increased, the lean flammable limit was expanded and the flame length was decreased. The hydrogen contents affected the flame liftoff height, and it has different tendency according to the equivalence ratio and flame shape. The change of height and length of flame according to hydrogen contents is caused by the fast burning velocity of hydrogen, which can be confirmed by GRI 3.0 reaction mechanism in PREMIX code. The intensity of $OH^*$, $CH^*$ and $C_2^*$ was confirmed by spectrum analysis of flame. As a result, the $CH^*$ intensity was not significantly different according to hydrogen content. The increase of hydrogen contents influenced positively CO and NOx emission performances.

• Transactions of the Korean hydrogen and new energy society
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• v.29 no.6
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• pp.668-679
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• 2018

Experimental and numerical data were compared through a counterflow burner for the characteristic of basic flame about SNG- C11. In order to use the numerical mechanism accurately, the validation was carried out at strain rate ($a_g=30$, $120s^{-1}$) and the UCSD model showed satisfactory results. The effective Lewis number of the extinction boundary, and the behavior of extinction for the symmetric flames of the SNG-C11, could be explained through the trend of $Le_V$, and the flame of the extinction condition was inspected by the major species, key radicals and the chemical reaction paths. The interactions phenomenon in the merged flames has chemical reaction path for producing $HO_2$ were generated at stagnation point. It can be expected the one of major factors in interaction phenomenon.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.423-428
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• 2012

By shifting web2.0 users who share information from passive consumption and create their own information and exchange in the form of an active and visible appearance was changing. Most simply and easily with features that can be accessed. SNS is native to Korea me2day, Cyworld, (c) Logs and foreign SNS of Facebook, Twitter and a surge in user FramVille, Mafia War's Game, and many users use to SNG are. SNG's compared to the foreign national is active and not yet is a step. The domestic market, the benefits of this game online games and SNS in vogue these days to incorporate the concept in the market for a new form of the domestic game that the game, SNOG (Social Network Online Game, social networks, online games) to the expansion of flexible development direction, Expand accessibility, expansion of social skills is to present to the three.