• Journal of Public Diplomacy
• /
• v.3 no.2
• /
• pp.1-34
• /
• 2023

This study finds that the South Korean government's public diplomacy efforts have focused on promotional activities such as the "K-wave" or responses to controversial historical issues. However, the South Korean government needs to be more prepared for strategic responses to unexpected crises and subsequent communications. This paper attempts to apply crisis communication research developed in the field of public relations to public diplomacy. To do so, this research reviewed theories in crisis communication, an essential area of public relations, and developed a crisis communication model. The model was then applied to several crisis case studies to suggest how to develop response strategies and conduct communications. As a result, this research developed an Ongoing Public Diplomacy Crisis Communication Model (PDCCM) that can be applied to public diplomacy research and practice. The model identifies four crisis communication principles (be quick, be open, be consistent, be authentic) that should be applied in six phases. Following continuous social listening and monitoring, governments should analyze crisis situations using sense-making, develop short- and long-term crisis response objectives, response strategies, and communication messages depending on the level of responsibility, implement crisis communication, and conduct post-crisis evaluation.

• Journal of vocational education research
• /
• v.35 no.4
• /
• pp.109-129
• /
• 2016

Korea has recently invested much of its effort in fostering talents in scientific fields to establish a foundation for sustainable future growth. From this perspective, the ministry of education has come up with a special rule aimed at achieving the substantiality of engineering schools in universities. The ministry has been providing educational support by providing a tech-innovation center, industry-oriented education, and policies such as PRIME. Despite this support, most students in the natural science field end up being hired in fields not related to their majors. There has been a growing opinion regarding the need for career education for these students. In this research, based on a social cognitive career theory (SCCT) model that provides a comprehensive understanding of career development, this research would like to practically examine the relationship among college students' career preparation behaviors and influencing variables, such as grit, career decision-making self-efficacy, outcome expectation, and major interest. Data from 153 natural-science majors at A college in Korea were collected and analyzed using path analysis. The result was that the data strongly supported the model explaining the relationship between career preparation behaviors and influencing variables. Based on this result, we propose that career education that can promote grit, career decision-making self-efficacy, outcome expectation, and major interest is required to encourage students in the field of the natural sciences to pursue career preparation behaviors related to their majors.