• The Korean Journal of Community Living Science
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• v.20 no.1
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• pp.71-80
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• 2009

This study aimed to identify and compare variables affecting life satisfaction of older women by focusing on household types and poverty levels. The study used data from the Korea Longitudinal Study of Aging administered by the Korea Labor Institute in 2006. The data for 1,017 older women ages over 65 including 427 single households and 590 couple households was analyzed. First, interaction effects of household types and poverty levels on life satisfaction were statistically significant. For the non-poverty households of older women, there was no explicit difference between single households and couple households in life satisfaction, but for the poverty households, single households were lower in life satisfaction than couple households. Second, as a result of reviewing four groups of older women (poverty-single household, poverty-couple household, non-poverty-single household, and non-poverty-couple household), besides religion, it was found that there were significant differences in age, education level, number of children, health level, residence area, and status of economic activity. Third, when analyzing variables affecting life satisfaction, common predictors for the four groups were health level and ownership of house. Older women who perceived to be healthier and owned their own homes were higher in life satisfaction. For poverty-single households, older women with over middle school graduation were also higher in life satisfaction, but for poverty-couple households, older women with over middle school graduation and more children were higher.

• International Journal of Contents
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• v.9 no.1
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• pp.71-80
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• 2013

The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

• The Korean Journal of Community Living Science
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• v.15 no.2
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• pp.43-54
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• 2004

The purpose of this study is to examine the job satisfaction of teachers in urban and rural day care centers. The subjects of this study were 134 teachers in urban(n=68) and rural(n=66) areas. Participants completed an early childhood job satisfaction survey. The statistics used for this data were t-test, one-way ANOVA (Duncan's test), and multiple regression analysis. The study showed significant differences between urban and rural teachers' job satisfaction in the job itself, human relationships, and working environment. The job satisfaction of the teachers in urban day care centers was influenced significantly by the related variables: age of teacher, marital status, education level, educational career, capacity, number of classes, class size, working hours, and the age of the children in class. The job satisfaction of the teachers in rural day care centers was influenced significantly by the above variables. The important factors on predicting the job satisfaction of the urban day care teachers were found to be the age of teachers, educational career, education level, and number of classes. The important factors for predicting the job satisfaction of the rural day care center teachers were found to be the age of teacher, educational career, education level, number of classes and working hours.

• The Research Journal of the Costume Culture
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• v.14 no.1
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• pp.93-107
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• 2006

This study was designed from the concept that there is a need to establish the uniform for new emerging jobs in modern society. The purpose of the study was to examine dental hygienists'wearing condition, satisfaction, and design evaluation as to provide information for the development of dental hygienists' uniform. Three hundred fifteen dental hygienists completed questionnaires, and data were analyzed by descriptive statistics, factor analysis, multiple regression, ANOVA, and Duncan's test. The findings from the study were following. First, majority of dental hygienists currently wear shirts and pants two-piece uniform in white with no print. Second, dental hygienists' overall satisfaction level for their uniform was medium, and symbolic satisfaction as well as functional satisfaction did not reach the medium level while aesthetic satisfaction was above medium. The satisfaction levels were significant different between groups according to the education, clinic size, and work experience. Third, aesthetic satisfaction levels influenced on the job image as professional. Finally, designs consisting of two-piece style with shirts and pants and having Peter pan collar were recorded high evaluation. The findings can be implemented into dental hygienists' uniform design.

• Journal of Korean Academy of Nursing Administration
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• v.18 no.1
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• pp.13-22
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• 2012

Purpose: This study was done to analyze the relationship between organizational communication satisfaction and organizational commitment among hospital nurses. Method: A survey was conducted with 647 nurses who were working in 24 hospitals in Korea. Data were collected during August 2010. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation analysis, and multiple regression. Results: The mean level of organizational communication satisfaction was 3.15 (min 1.88 -max 4.88) and the mean level of organizational commitment was 3.21 (min 1.33 - max 4.83). There was a statistically significant correlation between organizational communication satisfaction and organizational commitment (r=. 655). According to analysis of the impact of the subconstructions of organizational communication satisfaction on organizational commitment, the following factors had significant influence on organizational communication satisfaction: vertical communication, communication media, and organizational climate. Conclusion: These findings showed that communication satisfaction was the most important factor for nurses' organizational commitment. Therefore, there is a need to develop communication strategies and skills for hospital nurses to increase the level of communication satisfaction.

• The Journal of Economics, Marketing and Management
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• v.8 no.1
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• pp.29-35
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• 2020

Purpose - In this study, among the various stresses experienced by single-family senior citizens, we will focus on economic and financial stress and help to comprehend it generally, examine the differences in economic and financial stress and coping behaviors caused by the background variables in the aged group, and verify the variables that affect economic and financial stress, response behavior, and life satisfaction. Research design, data, and methodology - First of all, frequency analysis and technical statistics were conducted to identify the general characteristics of the elderly (characteristics of demographic sociology, social relationships) and the satisfaction level of life. Secondly, Hierarchical Multiple Regression Analysis was conducted to analyse influential factors on life satisfaction. Results - looking at the demographic characteristics of the elderly showed that in case the spouse exists, the level of satisfaction in life was shown to be higher. Next, looking at the characteristics of economic stress showed that the lower the economic stress was, the higher the satisfaction level of life was shown. Conclusions - Since stress has been identified as the most influential variable in life satisfaction through this study, we believe that economic and financial stress should be studied together as a parameter to find out which factors influence life satisfaction, or studies to reduce stresses for experts and senior party members altogether is also needed.

• Korean Journal of Human Ecology
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• v.6 no.2
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• pp.95-113
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• 1997

The purpose of this study was to examine prepurchase information seeking behavior and postpurchase satisfaction levels for the diet products. Ninty-one women who were living in Cheongju-city area were selected. The survey was conducted during 1996. 7. 25$\sim$8. 12, and questionnare and SAS PC program were utilized. The major findings were as follows : 1. The level of information seeking activity was found to be rather low level, 9.2/20. 2. Friend colleague neighborhood were found to be the most important information source. 3. The level of information seeking according to diet product attributes was found to be rather high, 2.5/3. 4. The level of satisfaction was found to be rather low, 1.6/3. 5. Positive relationships were found between satisfaction level and friend colleague neighborhood, and family relatives out of 6 information sources.

• IE interfaces
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• v.14 no.2
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• pp.182-189
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• 2001

Recently the number of wireless internet service user is increasing rapidly but there are some areas in which service level has not reached the expected level yet. In this paper, we apply ACSI model to measure the current level of customer satisfaction. As a result of ML estimation, we observe that satisfaction increases as the level of perceived quality increases. However, this model does not provide flexibility of adjusting data characteristics that wireless internet service has, and it is not easy to find direct controllable feedback for better service. We propose a structural equation model that can overcome these problems and obtain that information transmission quality and proper fare policy can significantly improve the satisfaction level of wireless Internet users.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.1-16
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• 2014

The purpose of this study was to examine the differences of the satisfaction with school uniforms according to demographic variables and to investigate the causal relations of parental control, school life satisfaction, and demographic variables to the satisfaction with school uniform. The research method was a survey method using a questionnaire. The subjects were 407 high school students (191 male, and 216 female) residing in Seoul and the suburbs of Seoul. Students were very satisfied with the convenience of not having to choose what to wear every morning, but the satisfactions with uniform cost and design were lower. The aesthetic, psychological, and status symbol satisfaction of school uniforms were higher as parents and adolescents had more communication, and the psychological and status symbol satisfaction of school uniforms were higher as the level of parental supervision for adolescents was higher. The female students had higher psychological satisfaction with school uniforms than the male students were. The aesthetic satisfaction of school uniforms was lower as mother's education level was higher. The adolescents from upper class families had lower aesthetic, psychological, and status symbol satisfaction with school uniforms than the adolescents from middle and lower class families. The satisfaction with school uniform was influenced by school life satisfaction the most, and the next in the order by grade (-), the social class (-), and the communication with parents. The factors that influenced school life satisfaction for students were parental supervision, school records, the discipline consistency of parents, and their communication with their parents. Therefore, the 4 variables had indirect effect on the satisfaction with school uniform through school life satisfaction.

• Management & Information Systems Review
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• v.34 no.2
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• pp.171-191
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• 2015

This study is about the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance. The two topics were approached with integrated model. Accordingly, this study examined how service quality and experiential quality affect exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and how the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is affected. The result demonstrates that the quality of experience exerts positive effect on the visitors' sense of satisfaction(Hypothesis 3), while service quality is not statistically significant when it comes to the visitors' satisfaction(Hypothesis 1). When the correlation between service quality and experiential quality, and the participating companies' perception on the performance is examined, service quality exerts positive effect on the participating companies' perception on the performance(Hypothesis 2), while experiential quality is not statistically significant on the participating companies' perception on the performance(Hypothesis 4), When the correlation between exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance is examined, it was shown that positive effect is exerted just like the results of the previous studies(Hypothesis 5), lastly, correlation between participating companies' perception on the performance, companies' satisfaction and company loyalty was examined. In case of the participating companies' perception on the performance, it exerts positive effect on the companies' satisfaction(Hypothesis 6), while company loyalty is not statistically significant (Hypothesis 7). In case of companies' satisfaction, it exerts positive effect on the company loyalty (Hypothesis 8). The results of this study will provide help to increase overall understanding of the exhibition and convention visitors' satisfaction level and the participating companies' perception on the performance, and to provide important implications for the development of strategy for exhibition and convention's vitalization.