• Title/Summary/Keyword: S-O-R Framework

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How Background Music Affects Consumer Perception of Waiting Time? -A Mediating Role of Emotions-

  • Park, Jee-Sun;Stoel, Leslie D.
    • Journal of Fashion Business
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    • v.22 no.3
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    • pp.16-29
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    • 2018
  • The present study examines whether consumers' perception of waiting time and their behavioral intentions are influenced by the presence of background music in an online shopping environment. In particular, this study aims to explain the underlying mechanism for the effects of background music on consumers' perceived wait and behavioral intentions toward the online retailer by proposing the mediating role of emotions drawing on the Stimulus-Organism-Response (S-O-R) framework. A lab experiment was employed to test the hypotheses. A total of 102 college students were used for data analyses. Results show that the presence of music has a significant impact on participants' emotions, perceived waiting time, and approach behavior. Moreover, the findings show that pleasure and the perceived waiting time serve as mediators in the relationship between the presence of music and approach behavior. Implications of the model for theory, practice, and further research are discussed.

Understanding Customer Participation Behavior via B2C Microblogging (B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해)

  • Park, Jongpil;Son, Jai-Yeol
    • Asia pacific journal of information systems
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    • v.22 no.4
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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Comparative Analysis of Foreign Armed Forces' Safety Management System for the Development of the R.O.K Defense Safety Management System (국방 안전관리시스템 개선을 위한 주요 외국군 사례분석 연구)

  • An, Jae Hyun;Park, Chan Young;Park, Sang Hoon;Yoon, Hong Sik
    • Journal of the Korean Society of Safety
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    • v.36 no.2
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    • pp.68-79
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    • 2021
  • Department of Defense, Republic of Korea has put in significant efforts towards safety over the years by developing defense safety management systems, such as establishing safety management organizations and enacting laws and regulations. Therefore, the number of casualties due to military activities has been reduced dramatically. However, many errors and problems are present in the safety management system (SMS) owing to a lack of proper SMS. That brings inefficiency and discontinuity in SMS. Hence, typical phenomena such as lack of safety management professionals and reactive safety management activities have not been properly corrected. This study reviews various academic papers on the SMS and research reports of major foreign institutions to redefine the concept and components of the defense safety management system to ultimately suggest improvement in the R.O.K defense safety management system. Additionally, the safety management system of the U.S. and British forces, considered to be the leading safety management system, were analyzed and compared to R.O.K defense SMS to derive their implications.

Molecular Strands and Related Properties of Silver(Ⅰ) Triflate with 3,3'-Oxybispyridine vs 3,3'-Thiobispyridine

  • Kim, Yu-Ju;Lee, Young-A;Park, Ki-Min;Chae, Hee K.;Jung, Ok-Sang
    • Bulletin of the Korean Chemical Society
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    • v.23 no.8
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    • pp.1106-1109
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    • 2002
  • Studies on subtle spacer ligand effects of AgCF3SO3 with 3,3'-Py2X (X = O vs S) have been carried out. The reaction of AgCF3SO3 with 3,3'-Py2O and 3,3'-Py2S produces [Ag(CF3SO3)(3,3'-Py2O)] and [Ag(3,3'-Py2S)] (CF3SO3), respectively. Crystallographic characterization of [Ag(CF3SO3)(3,3'-Py2O)] (monoclinic P1, a =8.405(2) $\AA$, b = 10.714(2) $\AA$, c = 18.031(2) $\AA$, $\alpha=$ 77.36(2), $\beta=107.83(2)^{\circ}$, $\gamma=$ 66.92(2), V = 1438.0(5) $\AA3$ , Z =2,R = 0.0486) reveals that the skeletal structure is an anion-bridged double-strand. The double-strands are packed like a plywood. The framework of [Ag(3,3'-Py2S)](CF3SO3) (orthorhombic Pcab, a = 17.330(2) $\AA$, b = 8.640(1) $\AA$, c = 19.933(6) $\AA$, V = 2985(1) $\AA3$ , Z =8, R = 0.0437) is a sinusoidal single-strand. The formation of each coordination polymer appears to be primarily associated with the donating ability and the confor ma-tional energy barrier of the spacer ligands. Thermal analyses indicate that [Ag(CF3SO3)(3,3'-Py2O)] and [Ag(3,3'-Py2S)](CF3SO3) are stable up to 250 $^{\circ}C$ and 210 $^{\circ}C$, respectively. For the anion exchangeability, the nature of the spacer ligand is more significant factor than the distance of silver(Ⅰ)···triflate.

A Parametric Study of Ridge-cut Explosive Bolts using Hydrocodes

  • Lee, Juho;Han, Jae-Hung;Lee, YeungJo;Lee, Hyoungjin
    • International Journal of Aeronautical and Space Sciences
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    • v.16 no.1
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    • pp.50-63
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    • 2015
  • Explosive bolts are one of pyrotechnic release devices, which are highly reliable and efficient for a built-in release. Among them, ridge-cut explosive bolts which utilize shock wave generated by detonation to separate bolt body produce minimal fragments, little swelling and clean breaks. In this study, separation phenomena of ridge-cut explosive bolts or ridge-cut mechanism are computationally analyzed using Hydrocodes. To analyze separation mechanism of ridge-cut explosive bolts, fluid-structure interactions with complex material modeling are essential. For modeling of high explosives (RDX and PETN), Euler elements with Jones-Wilkins-Lee E.O.S. are utilized. For Lagrange elements of bolt body structures, shock E.O.S., Johnson-Cook strength model, and principal stress failure criteria are used. From the computational analysis of the author's explosive bolt model, computational analysis framework is verified and perfected with tuned failure criteria. Practical design improvements are also suggested based on a parametric study. Some design parameters, such as explosive weights, ridge angle, and ridge position, are chosen that might affect the separation reliability; and analysis is carried out for several designs. The results of this study provide useful information to avoid unnecessary separation experiments related with design parameters.

Effects of Experiential Value on Continuous Use Intention for On-Demand Services (온디맨드(On-Demand) 서비스의 지속사용의도에 대한 경험가치 효과)

  • Lee, Jihyun;Jeong, Yujin;Lee, Junghoon
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.49-67
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    • 2020
  • On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

The Impact of Social Media Overload on Users' Unintentional Avoidance Behavior (소셜 미디어 과부하가 사용자의 비의도적 회피 행동에 미치는 영향)

  • Qiao, Xin;Oh, Se Hwan
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.165-181
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    • 2023
  • Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

Catalytic Properties of Ti-HMS with High Titanium Loadings

  • Jang, S.H.;Kim, M.J.;Ko, J.R.;Ahn, W.S.
    • Bulletin of the Korean Chemical Society
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    • v.26 no.8
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    • pp.1214-1218
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    • 2005
  • Ti-HMS samples in which titanium species exist in various forms of isolated tetrahedral state, finely dispersed $TiO_2$ cluster, and some in extra-framework anatase phase were prepared via a direct synthesis route using dodecylamine (DDS) as a structure directing agent by systematically varying the titanium loadings between 2 and 50 mol% Ti/(Ti+Si) in substrate composition. Physicochemical properties of the materials were evaluated using XRD, SEM/TEM, N2 adsorption, UV-vis and XANES spectroscopies. Catalytic properties of Ti-HMS in cyclohexene and 2,6-di-tert-butyl phenol (2,6-DTBP) oxidation using aqueous $H_2O_2$, and vapor phase photocatalytic degradation of acetaldehyde were evaluated. High $H_2O_2$ selectivity was obtained in cyclohexene oxidation, and cyclohexene conversion was found primarily dependent on the amount of tetrahedrally coordinated Ti sites. For bulky 2,6-DTBP oxidation and photocatalytic oxidation of acetaldehyde, on the other hand, conversions were found dependent on the total amount of Ti sites and maintaining an uniform mesoporous structure in the catalysts was not critical for efficient catalysis.

Inorganic-organic Hybrid Proton Conductive Membranes Doped with Phosphoric Acid

  • Huang Sheng-Jian;Lee Yong Su;Lee Hoi Kwn;Kang Won Ho
    • Proceedings of the KAIS Fall Conference
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    • 2004.06a
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    • pp.96-99
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    • 2004
  • A new proton conductive inorganic-organic hybrid membrane doped with $H_3PO_4$ was fabricated via sol-gel process wit 3- glycidoxypropyltrimethoxysilane(GPTMS), 3-aminopropyltriethoxysilane(APTES) and tetraethoxysilane(TEOS) asprecursors. Theproto conductivity of about 3.0$\times10^{-3}S/cm$ was obtained at $120^{\circ}C$ under $50\%$ relative humidity (R.H). DTA curves showed that the thermal stability of the membrane is significantly enhanced by the presence of $SiO_2$ framework up to $250^{\circ}C$. SEM and XRD revealed that the gel is microporou and amorphous. The addition of APTES improved the conductivity of the membranes and the effect of the APTES on the conductivity was also discussed in this paper.

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The Effect of Consumption Values in Luxury Brands on Cult Intention : Focusing on the Mediating Effects of Positive Affect and Compatibility (럭셔리 브랜드 소비가치가 컬트 의도에 미치는 영향 : 긍정적 정서와 적합성의 매개효과를 중심으로)

  • Kim, Kihyung;Han, SangLin;Shin, Yunchang
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.98-109
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    • 2020
  • What is purchase motivation for luxury brands? and what kind of process through makes higher cult intention(i.e.,loyalty). How does consumption value affect loyalty? Theoretically, it was studied whether it could be explained. The luxury products and services were divided into categories and surveys were conducted at the national level. This research analyzed the influence of positive affect on cult intention by mediating luxury consumption value with S-O-R frame. The logic was developed with excitation transfer theory. Positive affect, compatibility mediating effect were investigated. Unlike the previous studies that have been recognized as important in terms of symbolic value in luxury brands, it was confirmed that experiential consumption value had the greatest impact. In addition, the influence of functional value and symbolic value had a significant effect. The effect of consumption value on cult intention was mediated by positive affect and compatibility. Therefore, emotional response can be seen as having an effect on cult intention through excitement transfer. These findings suggest that luxury brand marketers need to develop consumer values that can lead to arousal and positive emotional responses to suit consumer lifestyle. The research results are expected to contribute to the experience marketing and the hospitality service of luxury brands.