• Asia pacific journal of information systems
• /
• v.23 no.3
• /
• pp.131-154
• /
• 2013

New internet technologies have created a revolutionary new platform which allows consumers to make decision about product price and quality quickly and provides information about themselves through the transcript of online reviews. By expressing their feelings toward products or services on virtual opinion platforms, users extend their influence into cyberspace as electronic word-of-mouth (e-WOM). Existing research indicates that an impact of eWOM on the consumer decision process is influential. For both academic researchers and practitioners, investigating this phenomenon of information sharing in online website is essential given the increasing number of consumers using them as sources of purchase decisions. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online reviews and which factors encourage adoption. Discerning the most motivating aspects of information adoption in particular, could help electronic marketers better promote their brand and presence on the internet. The objectives of this study are to investigate how online WOM influences a persons' purchase decision by discovering which factors encourage information adoption. Especially focused on the self-efficacy, this research investigates how self-efficacy affects on information usefulness and adoption of online information. Although people are exposed to same review or comment about product or service, some accept the reviews while others do not. We notice that accepting online reviews mainly depends on the person's preference or personal characteristics. This study empirically examines this issue by using cognitive dissonance theory. Specifically, in the movie industry, we address few questions-is always positive WOM generating positive effect? What if the movie isn't the person's favorite genre? What if the person who is very self-assertive so doesn't take other's opinion easily? In these cases of cognitive dissonance, is always WOM generating same result? While many studies have focused on one direct of WOM which indicates positive (or negative) informative reviews or comments generate positive (or negative) results and more (or less) profits, this study investigates not only directional properties of WOM but also how people change their opinion towards product or service positive to negative, negative to positive through the online WOM. An experiment was conducted quantitatively by using a sample of 168 users who have experience within the online movie review site, 'Naver Movie'. Users were required to complete a survey regarding reviews and comments taken from the real movie page. The data reflected user's perceptions of online WOM information that determined users' adoption level. Analysis results provide empirical support for the proposed theoretical perspective. When user can't agree with the opinion of online WOM information, in other words, when cognitive dissonance between online WOM information and users' preference occurs, perceived self-efficacy significantly decreases customers' perception of usefulness. And this perception of usefulness plays an important role in determining users' intention to adopt online WOM information. Most of researches have been concentrated on characteristics of online WOM itself such as quality or vividness of information, credibility of source and direction of online WOM, etc. for describing effect of online WOM, but our results suggest that users' personal character (e.g., self-efficacy) plays decisive role for acceptance of online WOM information. Higher self-efficacy means lower possibility to accept the information that represents counter opinion because of cognitive dissonance, whereas the people that have lower self-efficacy are willing to accept the online WOM information as true and refer to purchase decision. This study suggests a model for understanding role of direction of online WOM information. Also, our result implicates the importance of online review supervision and personalized information service by confirming switching opinion negative to positive is more difficult than positive to negative through the online WOM information. This implication would help marketers to manage online reviews of their products or services.

• KNOM Review
• /
• v.23 no.1
• /
• pp.10-17
• /
• 2020

As the threat of Distributed Denial-of-Service attacks that exploit weakly secure IoT devices has spread, research on source-side Denial-of-Service attack detection is being activated to quickly detect the attack and the location of attacker. In addition, a collaborative source-side attack detection technique that shares detection results of source-side networks located at individual sites is also being activated to overcome regional limitations of source-side detection. In this paper, we evaluate the performance of a collaborative source-side DDoS attack detection using statistical weights. The statistical weight is calculated based on the detection rate and false positive rate corresponding to the time zone of the individual source-side network. By calculating weighted sum of the source-side DoS attack detection results from various sites, the proposed method determines whether a DDoS attack happens. As a result of the experiment based on actual DNS request to traffic, it was confirmed that the proposed technique reduces false positive rate 2% while maintaining a high attack detection rate.

• Journal of Families and Better Life
• /
• v.11 no.2
• /
• pp.13-29
• /
• 1993

The Purpopse of this study are to classify the lifestyles of urban housewives with automobiles living in Gwangju to see their relationship between lifestyle and demographic social and econo-mic variables and to see the relationship between lifestyle and prepurchase information search activity. For these purpose a survey was conducted using questionaires on 410 The data was collected from March 8 to March 20 1993 and analyzed by factor analysis cluster analysis Duncan test {{{{ chi ^2 }} }}- t e s t a nd ANOVA. The findings are classified into 7 types: enjoyable convenience type (15.6%) conservative sound and thrifty type(17.3%) rationative type (13.2%) thrifty life type (11.0%) passive-inactive type(8.3%) fashion-pursuity type(12.9%) 2) The lifestyles of he respondents showed significant difference according to their age education level employment status. length marriage consumer education and type of housing. 3) The lifestyles of the respondents showed a difference only automobile attitude While showing no significant difference by automobile size information sources of automobile priority of automobile attitude and time spent in searching information The lifestyle of respondents showed a difference by automobile price size quality secuity warranty service and maintenance cost. 4) Among the lifestyle patterns of the respondents the passive-inactive type and rationative typ were positive about all the prepurchase information activity of automobile.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.28 no.11A
• /
• pp.859-866
• /
• 2003

In this paper, we designed the bandwidth allocation scheme with priority consideration for upstream channel access of EthernetPON. The objective of our scheme is to control the multi services in more effective way according to their CoS(Class of Service) or QoS(Quality of Service). The designed scheme considers transmission priority in the both side of OLT and ONU. In the OLT's view, the Two-step scheduling algorithm is applied with which we can support multiple bandwidth allocation policies simultaneously, i.e. SBA for the time-sensitive, constant rate transmission services and DBA for the best-effort services. This Two-step scheduling algorithm reduces the scheduling complexity by separating the process of transmission start time decision from the process of grant generation. In the ONU's view, the proposed scheme controls 8 priority queues of the 802.1d recommended 8 service classes. Higher priority queue is serviced in prior during the allowed GATE time from OLT. The OPNET modeling and simulation result compares the performance of each bandwidth allocation policy with SBA or DBA only approach.

• The Journal of Information Systems
• /
• v.26 no.2
• /
• pp.123-142
• /
• 2017

Purpose The development of the Fintech industry can be on the basis of the development in IT technologies such as Big data, IoT, cloud computing, it can be considered that the financial industry is repeating the evolution into Fintech. But the awareness of the consumers is still very low. Therefore the current dissertation, tries to deduce the suggestions for invigoration measures for Fintech by conducting an empirical study on the factors that influence the intention of reuse of Fintech on the consumer's point of view. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Expectation Confirmation Theory. This paper empirically analyzes the impact of Continuous Usage Intention for Improvement of Fintech. The 302 survey responses were used to verify research hypotheses through covariate structural equation model. Findings According to the empirical analysis result, this study confirmed that the ultimate purpose of the Fintech service is to eliminate the social cost's waste element occurring from issue of money by not using or reducing the usage of cash. Since many Fintech users have pointed out security as the priority task, a direction for the related institutions has been proposed. Second, the content of the current dissertation will be the opportunity of broadening the perception of the current consumers that perceive Fintech as only a NFC simple payment service.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.24 no.12A
• /
• pp.2025-2033
• /
• 1999

In this paper, we forecast launching time of the commercial IMT-2000 service as feb. 2001, according to expert’s opinion, and most of they forecast rapid evolution. And, we propose two different models according to two cases for competition power of price for IMT-2000 service subscriber demand forecasting. In this paper, we combine the expert’s opinion method with the growth curve model for demand forecasting for new products in order to reduce error of the demand forecasting that haven’t past references. The estimation of needed coefficients for each growth curve model is based on experts’ subjective opinions.

• Journal of the Korea Society of Computer and Information
• /
• v.6 no.3
• /
• pp.113-121
• /
• 2001

The employee's are one of the most important parameters determining the success of orga as they have profound influence on the existence, growth and the development of an orga The importance of the workers in the credit unions prompted studies on the human re management. The credit unions are currently facing the impending needs not only to retain t also to help them grew in the organization, as their business prospects are becoming incr shaky. Therefore, this study was conducted to provide suggestion for a future research by estab human relations among the staff members in terms of factors affecting the quality of personal they provide centering on the influence caused by such factors. According1y this study presented the method to improve personal service provided b employees of the credit union by working out problem revealed by previous researches and more developed study results

• Journal of the Korea Convergence Society
• /
• v.10 no.4
• /
• pp.107-113
• /
• 2019

The highest percentage of single-person households is older than 60. Many of them live in dilapidated residential space because they are in difficult economic situations. The windows of them often don't exist or don't function properly as windows. As a result, they are suffering from social problems such as depression, solitude. This paper proposes an interactive window interface that reflects external environmental information for older people in their 60s or older of one household living in a dilapidated residential space. This content utilizes an inexpensive TV or PC monitor that doesn't require extra space and cost. Recognizing a user's hand through intuitive touch-sensing technology, which doesn't require much help from older people, this content provides weather videos and temperature information that reflect current external environment. Alert notification sound and SMS service are provided in preparation for more critical user emergencies. This content enables users to feel emotional stability and respond quickly to emergencies.

• International Commerce and Information Review
• /
• v.9 no.2
• /
• pp.19-40
• /
• 2007

In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

• Management & Information Systems Review
• /
• v.34 no.3
• /
• pp.141-160
• /
• 2015

IoT(Internet of Things) has become a major issue as new type of convergence technology, expending existing of USNs(Ubiquitous Sensor Networks), NFC(Near Field Communication), and M2M(Machine to Machine). The IoT technology defines as a networking for things, which can establish intelligent links collaboratively for sensing networking and processing between each other without human intervention. The purpose of this study is to investigate to forecast the future distribution changes and orientation of contribution of distribution industry on IoT and to provide the implication of distribution changes. To become a global market leader, IoT requires much more development of core technology of IoT for distribution industry, new service creation and try to use a market-based demand side strategy to create markets. So, to become a global leader in distribution industry, this study results show that first of all establishment of standardization of IoT, privacy safeguards, security issues, stability and value were more important than others. The research findings suggest that the development goals of IoT should strive to boost the creation of a global leader in distribution industry and convenience to consider consumers' demands as the most important thing.