• 농업과학연구
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• 제37권2호
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• pp.331-339
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• 2010

The purposes of this study were to analyze the effect relationship between local agricultural products brand and consumer purchasing intention and then to find some influencing factors for them. This study tested three hypotheses as follows: brand personality, consumer personality, and brand equity for Andong agricultural products would be influenced by socio-demographic characteristics; brand power of Andong agricultural products would have a positive effect on consumer purchasing intention; consumer personality would have a effect on consumer purchasing intention. According to the survey of the metropolitan area residents on Andong agricultural product brand, brand image had the biggest influence on consumer purchasing intention. Raising consumer's trust and ability-orientation on Andong agricultural products would have a positive effect on consumer purchasing intention. Also brand acknowledgement was positively related to consumer purchasing intention.

• 농촌계획
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• 제22권2호
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• pp.31-43
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• 2016

In existing method, research for landscape resource is driven by professional (or with the participation of local people at Tokenism level), and usually hinder local residents from reflecting their appreciations on the landscape resources in their own ways and eventually ends up with indistinguishable landscape planning. To avoid this, a profound understanding of what landscape they experience in their daily life and how they perceive it should be empirically analysed carefully. The purpose of this study is to apply walking behavior as a method to examine local residents' subjective perceptions and consider its usability. The researcher walked the site(Sucheongri) with the residents, carrying a GPS device, taking photographs of the landscape objects they described, and recording the relevant explanations. After gathering photographs and explanations which represent the research participants' individual subjective perception, the researcher analysed the explanation using open coding, based on grounded theory. By the analysis, 117 landscape objectives are identified and 18 reason factors for landscape perception were deduced from the explanation. Those factors could be classified as 'positive feeling inducing' and 'negative feeling inducing', and also as 'personal emotion based' and 'community based emotion'. By comparison between feeling map by conventional method and feeing map by new method, usability of new method was empirically reveled. Walking behavior makes it easier for researcher to get more abundant data in quantitative aspect and profound understanding with affection of respondent by allowing them to 'go beyond' the perceptions they remember. Finally new method with walking gives professionals a contextual understanding of a place and more resident-oriented plans and management on sites.

• 농촌계획
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• 제27권4호
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• pp.55-70
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• 2021

In this study, in the field of remote sensing, where the scope of application is rapidly expanding to fields such as land monitoring, disaster prediction, facility safety inspection, and maintenance of cultural properties, monitoring of rural space and surrounding environment using UAV is utilized. It was carried out to verify the possibility, and the following main results were derived. First, the aerial image taken with an unmanned aerial vehicle had a much higher image size and spatial resolution than the aerial image provided by the National Geographic Information Service. It was suitable for analysis due to its high accuracy. Second, the more the number of photographed photos and the more complex the terrain features, the more the point cloud included in the aerial image taken with the UAV was extracted. As the amount of point cloud increases, accurate 3D mapping is possible, For accurate 3D mapping, it is judged that a point cloud acquisition method for difficult-to-photograph parts in the air is required. Third, 3D mapping technology using point cloud is effective for monitoring rural space and rural resources because it enables observation and comparison of parts that cannot be read from general aerial images. Fourth, the digital elevation model(DEM) produced with aerial image taken with an UAV can visually express the altitude and shape of the topography of the study site, so it can be used as data to predict the effects of topographical changes due to changes in rural space. Therefore, it is possible to utilize various results using the data included in the aerial image taken by the UAV. In this study, the superiority of images acquired by UAV was verified by comparison with existing images, and the effect of 3D mapping on rural space monitoring was visually analyzed. If various types of spatial data such as GIS analysis and topographic map production are collected and utilized using data that can be acquired by unmanned aerial vehicles, it is expected to be used as basic data for rural planning to maintain and preserve the rural environment.

• 농촌지도와개발
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• 제22권2호
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• The Korean Journal of Ecology
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• 제19권4호
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• pp.305-320
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• 1996

It is necessary to obtain information about the productivity of the human-influenced forest and to understand the consumption of biomass resources in secondary forest in order to examine the resource flux by human activity in rural landscape. Thus the aims of this study were to elucidate the biomass and their use of secondary Pinus densiflora forests and to discuss sustainable utilization of secondary forests in rural landscape system. This study was carried out in Yanghwa-ri, Kongjugun, Chungcheongnam-do, central Korea. The changes of growth rate and aboveground biomass of a pine forest for 2 years were analyzed to understand forest management regimes in rural pine forests. Through allometric equations deduced from 25 sample trees, biomass was estimated. The biomass increase of pine forest was approximately 16.36 t/ha/yr in the unexploited stand and 12.24 t/ha/yr in the exploited stand. These were nearly equal to those of natural pine forests in central Korea. This result proved that human-influenced pine forest in rural landscape as well as the natural one has high potentiality to provide forest products. Making graveyard in forest-land was the important disturbance and land-use which currently occurring in rural landscape in the study area. Finally, we presented some forest management for stutainable and positive uses of secondary forests as one of the local energy resources in terms of the holistic landscape-ecological view.

• The Korean Journal of Ecology
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• 제23권2호
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• pp.141-147
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• 2000

The Long-Term Biodiversity Research Programme (LTBRP) for Mindanao is envisioned to be a collaborative programme of the Philippines. It will be a programmatic research on biodiversity - its status, threats. and conservation and management. The chosen research site is Mt. Malindang in Misamis Occidental of Mindanao. The BRP will support a set of research projects that will generate knowledge on biological and ecological, socio-economic. cultural and policy aspects of biodiversity conservation. It will also enable researchers to develop and try new methods for research on these aspects, separately or crossing boundaries of academic disciplines. Moreover. the BRP will implement support programmes which will provide the linkages of research activities to development issues and needs in the research site. The support programmes will also draw from the research projects, the knowledge that can be lent or immediately available to policy and programme formulation. The support programmes will comprise: human resource development or capability-building; information, education and communication; database; networking; community organizing: and development action. The BRP will be undertaken by a group of academie and research institutions from the Philippines, in partnership with their respective government entities and local government units in Mindanao. The Biodiversity Research Programme (BRP) will comprise a set of research projects to be undertaken by small research teams in the site. Researchable areas have been identified initially through the National Biodiversity Research Agenda. and later enriched in the Participatory Rural Appraisal (PRA) Analysis workshops by the Mindanao researchers and Philippine resource persons. Results of the PRA are presented in the paper.

• 한국농촌건축학회논문집
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• 제9권2호
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• pp.1-12
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• 2007

TV-Drama Location sets as a potential magnet for tourism have been a popular subject during the past years. A large number of provincial governments have been trying to attract location sets to their region for this cause. But so far the drama sets, once they lost the heat of the initial exposure, have not been used continuously and thus result in waste of province budget. Systematic approach to the utilization and effective application is needed. On the basis of analyzing the issues and problems of existing TV drama sets, this study explores possibilities of development in the case of "Into the storm" drama set, locationed at Jukbyun, Uljin-gun. Through SWOT analysis, feasibility analysis, the study proposes sustainable scheme that accommodates potential for future drama, tourist attraction and functions for local residents.

• 농촌계획
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• 제20권3호
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• pp.11-20
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• 2014

This research aims to identify regional inequitable development through the analysis of facilities distribution pattern. This study describes the concepts underlying the application of the Gini's coefficient and decomposition method to measure the regional inequitable development in Sun-chang County, Jeonbuk Province, Korea. We used the facility data surveyed for three years, from 2010 to 2012 for facility distribution pattern that RDA surveyed. These data have been serviced on the web. The Lorenz Curve presents a graphical view of the inequitable facility distribution and the Gini's Coefficients quantifies the distribution pattern. And furthermore, Gini Decomposition represents intra regional inequalities. These applied techniques can describe how the local development affects other district and change regional inequalities.

• 농업과학연구
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• 제46권1호
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• pp.137-149
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• 2019

Accurate estimation of reference evapotranspiration (RET) is important to quantify crop evapotranspiration for sustainable water resource management in hydrological, agricultural, and environmental fields. It is estimated by different methods from direct measurements with lysimeters, or by many empirical equations suggested by numerous modeling using local climatic variables. The potential to use some such equations depends on the availability of the necessary meteorological parameters for calculating the RET in specific climatic conditions. The objective of this study was to determine the proper RET equations using limited climatic data and to analyze the temporal and spatial trends of the RET in South Korea. We evaluated the FAO-56 Penman-Monteith equation (FAO-56 PM) by comparing several simple RET equations and observed small fan evaporation. In this study, the modified Penman equation, Hargreaves equation, and FAO Penman-Monteith equation with missing solar radiation (PM-Rs) data were tested to estimate the RET. Nine weather stations were considered with limited climatic data across South Korea from 1973 - 2017, and the RET equations were calculated for each weather station as well as the analysis of the mean error (ME), mean absolute error (MAE), and root mean square error (RMSE). The FAO-56 PM recommended by the Food Agriculture Organization (FAO) showed good performance even though missing solar radiation, relative humidity, and wind speed data and could still be adapted to the limited data conditions. As a result, the RET was increased, and the evapotranspiration rate was increased more in coastal areas than inland.

• 농촌계획
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• 제27권3호
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• pp.103-116
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• 2021

In this study, the characteristics of rural tourism image perceived by urban residents were analyzed through text analysis of blog data. In order to examine the images related to rural tourism, blog data written with the keyword "Gochang-gun travel" was used. LDA topic analysis, one of the text mining techniques, was used for the analysis. In the tourism image of Gochang-gun, 9 topics were derived, and 112 major places appeared. This was divided into 3 main activities and 5 object spaces through the review of keywords and the original text of blog data. As a result of the analysis, the traditional main resources of the region, Seonun mountain, Seonun temple, and Gochang-eup fortress, formed topic. On the other hand, world heritage such as dolmen and Ungok wetland did not appear as topic. In particular, the farms operated by the private sector form individual topics, and the theme farm can be seen as an important resource for tourism in Gochang-gun. Also, through the distribution of place keywords, it was possible to understand the characteristics of travel by region and the usage behavior of visitors. In the case of Gochang-gun, there was a phenomenon in which visitors were biased by region. This seems to be the result of Gochang-gun seeking to vitalize local tourism focusing on natural, ecological, and scenic resources. It is necessary to establish a plan for balanced regional development and develop other types of tourism resources. This study is different in that it identified the types and characteristics of rural tourism images in the region perceived by visitors, and the status of tourism at the regional level.