• Journal of Agricultural Extension & Community Development
• /
• v.22 no.3
• /
• pp.301-319
• /
• 2015

Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.

• Journal of Agricultural Extension & Community Development
• /
• v.12 no.2
• /
• pp.151-161
• /
• 2005

The objectives of this study were: a) to classify rural women's roles according to apicultural activity, and b) to find out the needs for education system related to women's roles in agricultural technology and the participation in decision making of farming activities, and c) to put forward the programs in agricultural educational system for supporting rural women according to their role types. This study was based on a literature review, empirical analysis including women in rural Korea. Based on the empirical findings, the following suggestions could be of offered for helping the rural women according to the types of their roles. 1) Family cultural reform, farming helper system, relief of housework allotment, supporting educational expenses, equal opportunity and easier places for participations should be strengthened in education programs of women farmers in Korea. 2) Government should provide diverse incentive programs, appropriate information and educational supports for women farmers' agricultural education including equipment and facilities for easy farm management. 3) Automation and mechanization of farm works, computer education, eco-friendly agricultural production skills, family consciousness and group action, importance and the future prospects of agriculture and farming, leadership role should be strengthened in agricultural education programs for rural women.

• Journal of Agricultural Extension & Community Development
• /
• v.24 no.3
• /
• pp.155-172
• /
• 2017

The purpose of this study is to identify the problem s of the organization activities of rural women through the focus group interview survey (FGI) and to find ways to improve them. Research participants w ere twelve members of the Rural Women Leaders Federation. As a result of FGI in twice, the category w as derived according to the location and role, activity planning, educational activities, and community activities. This study can contribute meaningfully to growing leadership among rural women in present time that rural women's opportunities and to participate in social and economic activities should expand and play an important role for rural and agricultural development. It is also valuable as a practical resource for achieving the purpose of a rural women's organization and having a professional system.

• Journal of agricultural medicine and community health
• /
• v.22 no.2
• /
• pp.225-237
• /
• 1997

This study was conducted to the cognition and attitude for internal and external organizational behavior of health centers staff. An analytical model employed in this study was developed by modifying 'organizational behavior model'. Data was collected a mail survey of officers at health center, including 66 directors and 1,768 staffs of the health centers in southern region. The major findings are as follows : Among directors of the health centers 47% of them stated that legislators and chief executive officer(CEO) of local governments are highly concerned about the public health program. However only 15.2% of health center directors reported that legislators and CEO put public health high priority. For leadership type of directors 39.0% of them was classified as controller, 30.3% as participant, 22.7% entertaining and 7.6% comprehending. Regarding sociopsychological characteristics of the health center staffs, about a quarter of them had high degree of group cohesion, while 10.7% had low degree. Those staffs who are older, high educational level, or working in the rural health centers showed higher degree of cohesion than those who are young, low educational level, or working in urban health center. A third of them were less likely to be satisfied by what they are doing at the health centers. The higher educational level, the likely to be satisfied by what they are doing at the health centers. The higher educational level, the more satisfied with their job. Considering these results, policy implication was discussed and suggested. It is suggested that educational efforts be made to improve leadership of the health center directors and concern with public health program by the CEOs and legislators of local governments.

• Journal of Korean Society of Rural Planning
• /
• v.12 no.3 s.32
• /
• pp.1-11
• /
• 2006

After the 2000's, the rural village development projects are designated as participatory rural village development programs and projects. The purpose of this study is to draw a scheme to facilitate resident's participation in rural village development project by exploring the factors influencing resident's participation. For this, in Namsa rural theme village in Dansung-myon, Sanchung-gun, Kyongnam Province, the data were collected through field surveys and interviews residents residing in this village. In addition, observations studies and an opinion survey of the persons concerned in the presentation meetings were also conducted. I investigated and analysed the activation factors and the characteristics of residents' participation, and amenity resources which were essential for community planning including the planning-establishment, theme-searching and development of experience program. Through this study, I drew findings as follows; 1) The leader's leadership and residents' positive participation are very important activation factors in the first stage of rural viability. 2) And then, the external support and concern, the establishment of short-and long-term community planning, and the rural-income increase through the development of amenity resources play important roles as activation factors in the successive stage of rural viability. Based on the results of this study, the following recommendations were made. In order to improve the level of resident's participation in rural village development programs and projects, it is necessary to evaluate their successes, failure, barriers and the positive correlation between their success more delicately. In addition to this, it must be suggested the better model for participatory rural village development programs for the further enhancement and improvement of rural village development projects.

• Journal of Korean Society of Rural Planning
• /
• v.27 no.2
• /
• pp.23-34
• /
• 2021

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were related to the management and operation of villages and derived detailed items to evaluate them. In the study, the researchers conducted an in-depth interview and a literature review on the management and operation of rural tourism villages in Yangpyeong-gun. They also performed a case study on the Sumi village, one of the successfully managed and operated villages in Yangpyeong-gun, to determine the detailed items. As a result, seven factors were identified. These factors comprise operation entity, governance, shared vision, leadership, efficient role-playing, marketing efforts, and equity in profit distribution. Based on these seven factors, 85 of the evaluation items were developed. The management and operation scores of 85 items were measured and summed for each of the 21 rural tourism villages. First, 21 villages were divided into two groups by the sales figures to derive items to determine the difference in the mean value of the evaluation scores. Second, an independent sample t-test was conducted for each village at YangPyeong-gun. Third, the study divided the 21 villages into four groups using 46 evaluation items. Finally, the study's researchers clarified some challenges to solve and appropriate management and operation plans considering each type of rural tourism village.

• Journal of Korean Society of Rural Planning
• /
• v.19 no.1
• /
• pp.91-107
• /
• 2013

In recent years, the number of walking-tourists who visit Jeju olle trail are increasing every year and the ripple effect is a rapid change on the roles and leadership of local people in rural villages. The reason for the change is that most Jeju Olle Trails cuts through the rural village in Jeju island. However, most of travelers just walked along the trails, no one was interested about villages along the Olle roads. For these reasons, many rural villages would not get any benefits such as non-farm income, sales profit and also can not activate the facility of village and infrastructure. Therefore, we study on Revitalization Method for rural villages through the Analysis of characteristics of tourist in Jeju Olle Trails and a field survey research too. In this process, we investigated the status and characteristics of the rural villages of Jeju island in the first step. Then, we considered the distinct characteristics and factors for improving of the 10 places with site investigation where were recommended by Jeju Olle Corporation and Jeju Agricultural Technology Center in second step. Lastly, we arranged the resident's requirement and result of survey and interview with leaders of rural village. As a result, we suggest the activation methods for residents and leaders of rural area and this study is also expected to help management of rural villages and also is an important study to improve importance of utilizing of more people visiting in Jeju Olle Trails.

• Architectural research
• /
• v.13 no.4
• /
• pp.43-51
• /
• 2011

Community-based housing is widely recognized as one unique mode of affordable housing provision discussed in the agenda of urban housing policy in the midst of global economy. While economic development of rural communities are severely blocked by many factors, the local housing needs at grass roots level are addressed in the response to the growing number of the elderly and shortage of adequate housing to accommodate the group, and the availability of affordable housing is primarily seen as a viable option to the sustainability of rural community. This research study is to examine the case study of community-based housing development in rural areas, and to explore the drives and hurdles that influence the success of each development. The on-site visits and in-depth interviews with community leaders were employed to meet the research goals. The findings show that the driving factors making the successful housing development include the firm commitment to the importance of affordable and adequate housing, strong leadership of community leaders, public support, well-advised dispersion of public resources and strong bond between the public sector and local people. In spite of all the contributing factors, the unfamiliarity of collective ownership is the leading hurdle to proceed the development in a timely manner.

• Journal of Agricultural Extension & Community Development
• /
• v.24 no.4
• /
• pp.279-293
• /
• 2017

Community attachment is an important variable for affecting community satisfaction. The study aims to identify the factors influencing community satisfaction on rural community capacity. Particularly, the study examine the moderating effects of the community attachment between community capacity and community satisfaction. Data were collected from 289 residents of rural villages through questionnaires. Results of a factor analysis yielded four dimensions of community capacity which are learning opportunity and technique, leadership, grasping problem, and community attitude. Results show that learning opportunity and community attitude among four dimensions of community capacities have significance for community satisfaction. And community attachment among community capacity factors has a positive effects as a moderator between community capacity and community satisfaction. Results also indicated that community attitude has an interactional effects with moderator. It was suggested that community attachment should be considered in rural community development policy.

• Journal of Agricultural Extension & Community Development
• /
• v.4 no.1
• /
• pp.371-384
• /
• 1997

The objectives of this study were to investigate the present of agricultural extension education implemented in agricultural colleges since 1993 and to explore the development directions for strengthening the agricultural extension education in Korea. The Advanced Agricultural Management Program (AAMP), College of Agriculture & Life Sciences, Seoul National University is a rural adult education program for selected young farmers as a part of university extension education. The AAMP offers classes to farmers to improve their managerial skills in farming including high-technology agriculture, farm management, communication and information, and also offers various classes in the area of social, economic, and cultural affairs to improve leadership. Since the innovative AAMP started in March 1993 at the Seoul National University, 18 local national and private universities have adopted this model within six months to a year period. The AAMPs are integration of formal education with extension education, and expected develop understanding of the problems of rural areas and a strategic model for rural development. The programs are expected to contribute to develop human resources in agriculture and rural society, activate university extension, and lead the balanced development between urban and rural sectors in Korea.