• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• 대순사상논총
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• 제23권
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• pp.345-383
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• 2014

This article intends to examine the value of the world citizenship in the perspective from the root meaning that is stressed as the behavior style of Daesoon thoughts in relation with 'desirable attitude of life in education of morality. Traditional root meaning of Daesoon thoughts turned out to be proper moral behavior principle such as Yin Yang harmonious virtue, God Humane keeping unity, and conviviality with regrets settlement. Such three principles of Daesoon Thoughts show the characteristic of global code such as respect of life, solidarity unity, and tolerant trust. To revise the phenomenon of duality, and to realize the human awakening in radically changing reality, we need to cultivate world citizenship based on the root meaning of Daesoon thoughts. Daesoon thoughts covering the East and the West, especially the key features of religion, can cultivate the world view of citizenship in the era of plural society based on folk beliefs toward Gucheon Sangje faith as the essence of the multiplism. The world citizenship of human society is necessary to unite the world in the unified construction cooperative spirits. All beings need to be away from antagonistic confrontation with the practice of mutual conviviality. The diameter of acquired joining world citizenship can have the opportunity to realize of Gucheon Sangje's Heaven and earth construction. The root meaning of Daesoon thoughts can contribute to moral practicality with world citizenship by practice of heavenly truth and human truth. First, cultivating heavenly truth by means of insight can develope the profound world citizenship. Secondly, the solidarity of the public and private can cultivate public citizenship. Thirdly, in the crisis of the mankind, this awakening conviviality can be foundation for world citizenship of public communication. Fourthly, the spirit that would not deceive ownself can be contributed to cultivating the world citizenship by means of the process of internalizing Daesoon thoughts. Nowadays in the plural society demanding world citizenship, the public citizenship can deepen the spirit of respect of life, solidarity unity, and tolerant trust in the process of world citizenship cultivation. In the future, the world citizenship can be deepen the alternative of practice in the continuous cultivation of world citizenship. In this process, we can form the culture of coexistence which can contribute to human society as well as korean society by developing the value of living together happiness through the guide of this phonesis.

• 품질경영학회지
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• 제37권4호
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• pp.87-99
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• 2009

Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.103-121
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• 2018

Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

• 한국정보과학회논문지:정보통신
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• 제35권1호
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• pp.76-90
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• 2008

무선 센서 네트워크는 자연재해 탐지 시스템, 의료 시스템, 그리고 군사적 응용분야 등의 다양한 환경에서 유용한 해결책을 제시하고 있다. 그러나 센서 네트워크의 구성 환경 및 자원 제약적인 본질적인 특성으로 인해 기존의 전통적인 보안기법을 그대로 센서 네트워크에 적용하기에는 무리가 있다. 특히 네트워크를 구성하는 센서 노드들은 제한된 배터리를 사용하기 때문에 센서 네트워크에 거짓 데이타가 유입되는 경우 서비스 거부 뿐만 아니라 센서 노드의 제한된 에너지를 소모시키는 등의 심각한 문제를 야기할 수 있다. 기존의 전통적인 암호학적 인증 및 키 관리 방법 등을 통한 보안 기법은 센서 네트워크의 물리적인 노드탈취 공격에 대한 취약성으로 인해서 이러한 거짓 데이타 판별에 대한 해결책을 제시하지 못한다. 본 논문에서는 기존의 평판기반 기법과 달리 각 센서 노드의 위치에 따른 센싱 결과에 대해 일관성 등의 요소를 기반으로 신뢰도를 평가하고, 거짓 데이타를 주입하는 내부 공격에 대한 보안기법을 제안한다. 분석 결과에 따르면 제안한 신뢰도 평가 기반의 데이타 통합 기법은 기존의 중앙값보다 견고한 데이타 통합 결과를 보여준다.

• 정보보호학회논문지
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• 제25권4호
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• pp.863-872
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• 2015

커널 루트킷은 운영체제의 컴포넌트 사이의 통신을 가로채거나 수정할 수 있기 때문에, 운영 체제의 무결성을 훼손시킬 수 있는 가장 위협적이고 널리 퍼진 위협 중 하나로 인식되고 있다. 커널 루트킷이 이미 커널 권한을 획득하였기 때문에 루트킷이 설치된 공간에서 커널을 보호하는 것은 안전하지 않다. 따라서 커널보호 시스템은 커널과 동일한 공간으로부터 독립적이어야만 한다. 루트킷을 탐지하기 위해 많은 연구들이 수행되어 왔지만 다른 연구들과 달리 TrustZone 기반 연구는 커널과 동일한 공간으로부터 분리되고, 독립된 공간에서 커널을 보호하는 것이 가능하다. 하지만 제안된 방법들은 커널보호 시스템을 완전히 독립시킬 수 없는 단점이 있다. 이러한 이유로, 우리는 TrustZone의 시큐어 타이머를 이용한 효율적인 커널 검사 시스템을 제안한다. 이 시스템은 레퍼런스의 무결성을 보장하기 위해 커널 원본 이미지인 vmlinux을 활용하여 측정하였다. 또한, 보호영역 크기에 대한 유연성을 제공함으로써 효율적으로 커널보호 시스템을 운영하는 것이 가능하다. 실험 결과들은 제안된 커널보호 시스템이 완전히 독립되어 운영되고, 런타임동안 최대 6%정도의 성능만 저하시킨다는 것을 보여준다.

• 한국식물병리학회지
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• 제10권1호
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• pp.64-67
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• 1994

Crown rot was found find tomatoes growing on a rockwool culture system in a glasshouse at Dongkwangyang in 1992. The disease occurred on the stem of 'Trust' tomato plants with 3~4 cluster of flowers. Infected plants showed stem girdling and necrosis at or slightly above the rockwool line. Internal tissues of crown and stem including cortex, vascular bundle, and pith became decayed resulting in a chocolate-brown discoloration extending no more than 10~15 cm above the crown. Diseased tomato plants with the similar symptoms were found at Ansung and Taejon where tomatoes were grown on either rockwool or soil in plastic greenhouses. The size of macroconidia of Fusarium isolated from a diseased plant was 26.0~41.6$\times$2.9~4.7${\mu}{\textrm}{m}$, and microconidia were formed on short monophialide and the size was 3.6~12.5$\times$2.9~3.6 ${\mu}{\textrm}{m}$. Morphological characteristics and inoculation tests indicated that the causal organism of the disease was Fusarium oxysporum.

• 정보보호학회논문지
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• 제33권6호
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• pp.989-1000
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• 2023

공급망 위협에 대응하기 위해 Secure Boot 등의 소프트웨어 위변조 방지 기술 및 SBOM(Software Bill of Materials) 등의 관리체계 개발 연구가 활발하게 이루어지고 있다. 특히 TCG(Trusted Computing Group)에서는 신뢰할 수 있고 안전한 컴퓨팅 부팅 환경을 제공할 수 있는 TPM(Trusted Platform Module) 표준을 제시하고 있다. 본 논문에서는 암호모듈이 공급망 위협에도 안전하고, 신뢰할 수 있는 기능을 제공할 수 있도록 암호모듈을 위한 안전한 부팅 기술 도입 필요성을 설명한다. 또한, ISO/IEC 19790 표준으로 검증된 암호모듈의 취약점을 분석하고, 취약점에 대응할 수 있도록 암호모듈의 안전한 부팅을 위한 보안 요구사항을 제안한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권1호
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• pp.61-80
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• 2018

Location information of individual nodes is important in the implementation of necessary network functions. While extensive studies focus on localization techniques in 2D space, few approaches have been proposed for 3D positioning, which brings the location closer to the reality with more complex calculation consumptions for high accuracy. In this paper, an effective range-free localization scheme is proposed for 3D space localization, and the sensitivity of parameters is evaluated. Firstly, we present an improved algorithm (MDV-Hop), that the average distance per hop of the anchor nodes is calculated by root-mean-square error (RMSE), and is dynamically corrected in groups with the weighted RMSE based on group hops. For more improvement in accuracy, we expand particle swarm optimization (PSO) of intelligent optimization algorithms to MDV-Hop localization algorithm, called PMDV-hop, in which the parameters (inertia weight and trust coefficient) in PSO are calculated dynamically. Secondly, the effect of various localization parameters affecting the PMDV-hop performance is also present. The simulation results show that PMDV-hop performs better in positioning accuracy with limited energy.

• 한국식생활문화학회지
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• 제21권5호
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• pp.481-490
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• 2006

This study was performed by questionnaire to investigate the preference and satisfaction on the menu of school foodservice of high school students. This study aims at providing useful information to establish subdivided menu developing direction. The subjects were consisted of 637 high school students(435 males and 202 females, 5 direct type schools and 5 trust type schools) in Gyeongju area. The results of this study were: The preferred school foodservice menu of subjects was 'seasoned roast chicken', 'steamed pork rib', 'beef rib soup', 'yogurt', 'sandwiches', 'boiled rice with assorted mixtures', 'boiled rice', 'watermelon', 'spaghetti' in that other. On the other hand, the preference for 'spinach soybean soup', 'steamed Mideodeok', 'boiled lotus root', 'roasted sweetpotato stalk', 'chopped and seasoned cucumber' was very low. Males favoured rice and meats, while females liked better noodles and vegetables. Direct type foodservice students' preference scores were higher than those of type foodservice students in side dish menu categories. The preferred and satisfied menu of subjects was meats and sweet foods, and but the preference and satisfaction for vegetables and tough foods was very low.