• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.561-573
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• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• Journal of the Daesoon Academy of Sciences
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• v.23
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• pp.345-383
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• 2014

This article intends to examine the value of the world citizenship in the perspective from the root meaning that is stressed as the behavior style of Daesoon thoughts in relation with 'desirable attitude of life in education of morality. Traditional root meaning of Daesoon thoughts turned out to be proper moral behavior principle such as Yin Yang harmonious virtue, God Humane keeping unity, and conviviality with regrets settlement. Such three principles of Daesoon Thoughts show the characteristic of global code such as respect of life, solidarity unity, and tolerant trust. To revise the phenomenon of duality, and to realize the human awakening in radically changing reality, we need to cultivate world citizenship based on the root meaning of Daesoon thoughts. Daesoon thoughts covering the East and the West, especially the key features of religion, can cultivate the world view of citizenship in the era of plural society based on folk beliefs toward Gucheon Sangje faith as the essence of the multiplism. The world citizenship of human society is necessary to unite the world in the unified construction cooperative spirits. All beings need to be away from antagonistic confrontation with the practice of mutual conviviality. The diameter of acquired joining world citizenship can have the opportunity to realize of Gucheon Sangje's Heaven and earth construction. The root meaning of Daesoon thoughts can contribute to moral practicality with world citizenship by practice of heavenly truth and human truth. First, cultivating heavenly truth by means of insight can develope the profound world citizenship. Secondly, the solidarity of the public and private can cultivate public citizenship. Thirdly, in the crisis of the mankind, this awakening conviviality can be foundation for world citizenship of public communication. Fourthly, the spirit that would not deceive ownself can be contributed to cultivating the world citizenship by means of the process of internalizing Daesoon thoughts. Nowadays in the plural society demanding world citizenship, the public citizenship can deepen the spirit of respect of life, solidarity unity, and tolerant trust in the process of world citizenship cultivation. In the future, the world citizenship can be deepen the alternative of practice in the continuous cultivation of world citizenship. In this process, we can form the culture of coexistence which can contribute to human society as well as korean society by developing the value of living together happiness through the guide of this phonesis.

• Journal of Korean Society for Quality Management
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• v.37 no.4
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• pp.87-99
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• 2009

Medical tourism is a contemporary phenomenon which has its root in both tourism and health service. Especially, Korea's medical tourism market has grown dramatically after activation of foreign patient attraction law. The purpose of this study is to find out which is the most influential factors among political, economic, relative and national image in case of Japanese tourists when they purchase Korean medical tourism. This study estimates the Japanese tourists' Trust in the Korean health service quality and tourism service quality. It means perception of medical tourism. The results are as follows; The political, relative and economic image not have any significant influences on tourism service and trust in health service quality. And just the national image has a positive influence on tourism service and trust in health service quality. Tourism service quality is related with trust in the health service quality. Trust in health service quality is only related with purchase intention of medical tourism. The implications of this study are: First, the national image factors such as thoughtfulness, high education and polite attitude should be utilized as a Korea medical tourism marketing strategy to differentiate itself from the other foreign country in Japan. Next, the differentiated national image in Japan will be the most important factors for Korean hospital and tourism companies to attract medical tourists.

• The Journal of Information Systems
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• v.27 no.3
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• pp.103-121
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• 2018

Purpose As web 2.0 has taken root in the Internet environment, people began to create specific values to produce and disseminate contents on their own. In order to emphasize the personalized media attributes, the concept of self media was derived. In this paradigm shift, self media has emerged that succeeded in commercializing themselves in social media. Taking advantage of the influence of self media will have a tremendous positive impact on management activities such as marketing strategy, brand promotion, customer retention, and profit growth. This study examines the factors affecting the loyalty of self media in Korea and China because the studies in the area of selfmedia is not enough. Design/methodology/approach This study analyzed what factors influenced the loyalty of self-media in terms of Korea-China comparison. The research model was proposed on the basis of previous research papers. Content value, interactivity, ease of access, self-congruity, sympathy, and reputation were used as independent variables. Trust and satisfaction are used as mediating variables, nationality as moderator variables, and loyalty to self-media as a dependent variable. Results As a result, it was found that all independent variables directly influence the loyalty of self-media except interactivity, and interactivity indirectly influence loyalty through trust and satisfaction. There was a moderating effect of nationality between satisfaction and loyalty, but was not a moderating effect between trust and loyalty.

• Journal of KIISE:Information Networking
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• v.35 no.1
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• pp.76-90
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• 2008

Wireless sensor networks are expected to play a vital role in the upcoming age of ubiquitous computing such as home environmental, industrial, and military applications. Compared with the vivid utilization of the sensor networks, however, security and privacy issues of the sensor networks are still in their infancy because unique challenges of the sensor networks make it difficult to adopt conventional security policies. Especially, node compromise is a critical threat because a compromised node can drain out the finite amount of energy resources in battery-powered sensor networks by launching various insider attacks such as a false data injection. Even cryptographic authentication mechanisms and key management schemes cannot suggest solutions for the real root of the insider attack from a compromised node. In this paper, we propose a novel trust-based secure aggregation scheme which identifies trustworthiness of sensor nodes and filters out false data of compromised nodes to make resilient sensor networks. The proposed scheme suggests a defensible approach against the insider attack beyond conventional cryptographic solutions. The analysis and simulation results show that our aggregation scheme using trust evaluation is more resilient alternative to median.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.4
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• pp.863-872
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• 2015

Kernel rootkit is recognized as one of the most severe and widespread threats to corrupt the integrity of an operating system. Without an external monitor as a root of trust, it is not easy to detect kernel rootkits which can intercept and modify communications at the interfaces between operating system components. To provide such a monitor isolated from an operating system that can be compromised, most existing solutions are based on external hardware. Unlike those solutions, we develop a kernel introspection system based on the ARM TrustZone technology without incurring extra hardware cost, which can provide a secure memory space in isolation from the rest of the system. We particularly use a secure timer to implement an autonomous switch between secure and non-secure modes. To ensure integrity of reference, this system measured reference from vmlinux which is a kernel original image. In addition, the flexibility of monitoring block size can be configured for efficient kernel introspection system. The experimental results show that a secure kernel introspection system is provided without incurring any significant performance penalty (maximum 6% decrease in execution time compared with the normal operating system).

• Korean Journal Plant Pathology
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• v.10 no.1
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• pp.64-67
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• 1994

Crown rot was found find tomatoes growing on a rockwool culture system in a glasshouse at Dongkwangyang in 1992. The disease occurred on the stem of 'Trust' tomato plants with 3~4 cluster of flowers. Infected plants showed stem girdling and necrosis at or slightly above the rockwool line. Internal tissues of crown and stem including cortex, vascular bundle, and pith became decayed resulting in a chocolate-brown discoloration extending no more than 10~15 cm above the crown. Diseased tomato plants with the similar symptoms were found at Ansung and Taejon where tomatoes were grown on either rockwool or soil in plastic greenhouses. The size of macroconidia of Fusarium isolated from a diseased plant was 26.0~41.6$\times$2.9~4.7${\mu}{\textrm}{m}$, and microconidia were formed on short monophialide and the size was 3.6~12.5$\times$2.9~3.6 ${\mu}{\textrm}{m}$. Morphological characteristics and inoculation tests indicated that the causal organism of the disease was Fusarium oxysporum.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.33 no.6
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• pp.989-1000
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• 2023

In order to respond to supply chain threats, active research and development efforts are underway for software tamper prevention technologies such as Secure Boot and management systems like Software Bill of Materials(SBOM). Particularly, the Trusted Computing Group (TCG) is introducing standards for Trusted Platform Module(TPM) to provide a secure and trustworthy computing boot environment. This paper emphasizes the need for introducing secure booting technology for cryptographic modules to ensure that they remain safe and provide reliable functionality even in the face of supply chain threats. Furthermore, it analyzes vulnerabilities in cryptographic modules verified by the ISO/IEC 19790 standard and proposes security requirements for secure booting of cryptographic modules to address these vulnerabilities.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.12 no.1
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• pp.61-80
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• 2018

Location information of individual nodes is important in the implementation of necessary network functions. While extensive studies focus on localization techniques in 2D space, few approaches have been proposed for 3D positioning, which brings the location closer to the reality with more complex calculation consumptions for high accuracy. In this paper, an effective range-free localization scheme is proposed for 3D space localization, and the sensitivity of parameters is evaluated. Firstly, we present an improved algorithm (MDV-Hop), that the average distance per hop of the anchor nodes is calculated by root-mean-square error (RMSE), and is dynamically corrected in groups with the weighted RMSE based on group hops. For more improvement in accuracy, we expand particle swarm optimization (PSO) of intelligent optimization algorithms to MDV-Hop localization algorithm, called PMDV-hop, in which the parameters (inertia weight and trust coefficient) in PSO are calculated dynamically. Secondly, the effect of various localization parameters affecting the PMDV-hop performance is also present. The simulation results show that PMDV-hop performs better in positioning accuracy with limited energy.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.481-490
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• 2006

This study was performed by questionnaire to investigate the preference and satisfaction on the menu of school foodservice of high school students. This study aims at providing useful information to establish subdivided menu developing direction. The subjects were consisted of 637 high school students(435 males and 202 females, 5 direct type schools and 5 trust type schools) in Gyeongju area. The results of this study were: The preferred school foodservice menu of subjects was 'seasoned roast chicken', 'steamed pork rib', 'beef rib soup', 'yogurt', 'sandwiches', 'boiled rice with assorted mixtures', 'boiled rice', 'watermelon', 'spaghetti' in that other. On the other hand, the preference for 'spinach soybean soup', 'steamed Mideodeok', 'boiled lotus root', 'roasted sweetpotato stalk', 'chopped and seasoned cucumber' was very low. Males favoured rice and meats, while females liked better noodles and vegetables. Direct type foodservice students' preference scores were higher than those of type foodservice students in side dish menu categories. The preferred and satisfied menu of subjects was meats and sweet foods, and but the preference and satisfaction for vegetables and tough foods was very low.