• Journal of Fashion Business
• /
• v.23 no.6
• /
• pp.37-48
• /
• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• Proceedings of the Korean Institute of Landscape Architecture Conference
• /
• 2007.10b
• /
• pp.94-98
• /
• 2007

Mountains have been playing an important role in the Japanese culture. It is important from landscape planning perspectives to maintain mountains in the proximity of cities. In this thesis, the geographical perception of residents in Kohoku New Town has been studied. Geographical changes before and after the Kohoku New Town development were clarified first. Following these clarifications, interviews with residents who moved into the area before and after the development were conducted. In this investigation, the interviewees were asked about mountains, valleys, hills, and slopes; and the areas that they recognize on the map were then specified. From these results, the mountain area which residents recognize and the actual geographical features were compared. The geographical characteristics of the mountains that the residents recognize were revealed, and the perception of mountains was defined. Not only did geographical features and vegetation affect the perception of mountains, but also residents' personal experiences were important. As a result, new information for future geographical landscape planning has been obtained.

• Science of Emotion and Sensibility
• /
• v.27 no.2
• /
• pp.91-104
• /
• 2024

The increase in the use of artificial intelligence (AI) in the workplace has introduced changes to traditional working environments. However, these are changes not only to employee productivity but also to how employees feel and think about their work. Based on prior research that has suggested connections between employees' perceptions of AI and their emotions and thoughts at work, the present study tested a moderated mediation model in which the perception of AI opportunity is indirectly related to job insecurity via employee hope, with tenure as a moderator. Data obtained from 290 Korean full-time employees illustrated that the perception of AI opportunity was negatively related to job insecurity through hope acting as a mediator. In addition, this indirect relationship was found to be dependent on the moderating role of tenure. Specifically, at lower levels of tenure, the aforementioned indirect relationship was statistically significant, but at higher levels of tenure, this indirect relationship was no longer found to be statistically significant. The implications, limitations, and future research directions of this study are discussed.

• Korean Journal of Human Ecology
• /
• v.24 no.4
• /
• pp.513-529
• /
• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Journal of Global Scholars of Marketing Science
• /
• v.18 no.2
• /
• pp.47-64
• /
• 2008

It is well known that consumer's quality perception is strongly affected by price. Higher priced products tend to be perceived to have better quality than lower priced products although the objective product quality is the same. However, it is less known the process through which quality perception is affected by price cues. The existing literature suggests three potential hypotheses (i.e., the selectiveprocessing hypothesis, the selective interpretation hypothesis, and the representativeness heuristic hypothesis) that explain the underlying processes of the price-induced quality perception. The current research tests among the three competing hypotheses and also examines the role of consumer knowledge as a moderating factor. An experiment was conducted to test the moderating role of the knowledge in the price-quality relationship and to investigate the underlying process. The results indicate that theinfluence of price on perceived quality differs between novices and experts. Expert consumers' quality perception is not significantly influenced by price and this finding is consistent with the extant literature. On the other hand, novice consumers' quality perception is affected by price and the tests on the underlying process support for the representativeness heuristic hypothesis. Novice consumers assess that a high-priced brand should have good product quality due to the belief that high (low) price brands represent better (worse) brand quality and such a representativeness heuristic occurs without involving selective attention or selective interpretation price-consistent information.

• Journal of Family Resource Management and Policy Review
• /
• v.5 no.1
• /
• pp.97-110
• /
• 2001

This study was designed to examine the effect of joint participation in decision-making on the home management satisfaction of new-generation married women, which will issue basic data for improving the quality of new-generation home life. The sample was composed of 371 married women under 39years old, selected by age and the local distribution. Major findings are as follows. 1) New-generation married women’s joint participation in decision-making showed a significant difference by degree of communication, perception of the adequacy of resources, perception of the level of living. Home management satisfaction shoed a significant difference by state of employment, existence of children, sex role attitudes, degree of communication, perception of the adequacy of resources, perception of the level of living. 2) The more a couple participated in decision-making about eating and children, the higher level a new-generation married women showed in home management satisfaction. 3) The main variables predicating new-generation married women’s home management satisfaction was perception of the adequacy of resources, perception of the level of living, gender role attitudes, existence of children, joint participation in decision-making about eating and children. They accounted for 36% of the variance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.6
• /
• pp.997-1007
• /
• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.199-211
• /
• 2017

The notable findings are as follow: First, men show higher level of perceiving open marriage, sex-role, acceptance of extra-marital relationship and intention of extra-marital sex than that of women. Second, the effects of men's perception of sex-role and open marriage, and the acceptance of extra-marital relationship have direct effects on their intention of extra-marital sex. The acceptance of extra-marital relationship shows the mediation effect on the path between that of open marriage and extra-marital sex among men. However, men's perception of sex-role does not affect the acceptance of extra-marital relationship. Lastly, women's perception of sex-role and open marriage, and the acceptance of extra-marital relationship directly influence the intention of extra-marital sex each, including the mediating effect of accepting extra-marital relationship between that of open marriage and extra-marital sex which are similar to the men's trend. Women's perception of sex-role show the direct effect on the acceptance of extra-marital relationship unlike man's trend. Therefore, the fact demonstrates that the effect of perceiving of sex-role on the intention of extra-marital sex is different according to gender. Some practical and political implications are discussed based on the study's findings.

• Journal of Korean Library and Information Science Society
• /
• v.51 no.3
• /
• pp.81-102
• /
• 2020

The purpose of this study is to examine the students' and teachers' perception about the roles and qualifications of teacher librarians. For this purpose, data were collected through survey from students and teachers at secondary schools and the data were analyzed by semantic network analysis. The results of the research are as follows: First, students usually perceived the role of teacher librarians as 'library management', and teachers did as 'reading education'. Second, among the roles of teacher librarians, it was confirmed that students' and teachers' perceptions of 'information literacy instruction and library instruction' were very weak. Third, while the students' perception of the role of a teacher librarian as a 'teaching collaborator' such as 'teaching and learning support' and 'library assisted instruction and collaborative instruction' was weak, teachers recognized the role of teacher librarians as 'teaching collaborators'. Fourth, students and teachers perceived high levels of 'information service', which consists of 'book recommendation and guide activities'. Finally, it was investigated that 'professionalism' plays a central role in the students' and teachers' perception about the qualities of teacher librarians. These results can be used to establish the role of teacher librarians, develop response strategies for students and teachers, and improve their awareness.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.419-429
• /
• 2021

The purpose of this study is to investigate the effects of service guarantees of tourist hotels on employees' perception of role clarity and customer orientation. Specifically, this study analyzed how the employees' perception of role clarity as a parameter, with the employees' reliability, guarantee-related communication, guarantee limitation, and organizational support as independent variables, affected the dependent variable, customer orientation. As a result of empirical analysis of employees in the first grade hotel in Seoul, it was analyzed that the higher the reliability of employees in service guarantee, the higher the communication and organizational support in the organization related to guarantee work, the higher the role clarity and perception level of employees. The higher the reliability, guarantee limitation and organizational support level of guarantee, the higher the customer orientation, but the guarantee-related communication did not show significant influence. The perception degree of role clarity of employees has a significant effect on customer orientation. According to those results of this analysis, this study examined the influence of each configuration of service guarantee of tourist hotel employees on customer orientation, and presented various academic and practical implications.