• Title/Summary/Keyword: Role Intention

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A Study on 'Diagram' as a Digital Design process - Through G. Deleuze's 'machine abstraite' and Peter Eisenman, Ben Van Berkel's 'Diagram'- (디지털 디자인 프로세스로 본 다이어그램(Diagram)에 관한 연구 - 질 들뢰즈의 '추상기계'와 피터 아이젠만, 벤 반 버클의 '다이어그램'을 중심으로 -)

  • Kang Hoon
    • Korean Institute of Interior Design Journal
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    • v.15 no.3 s.56
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    • pp.201-210
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    • 2006
  • Among the architects who use diagrams as a digital design process, especially through Peter Eisenman and Ben van Berkel's works, we have specifically got the meaning of their diagrams. Their diagrams act as 'the block of becoming' and we can regard the diagrams not only as a tool of devenir including architect's root thoughts beyond a tool of schematic presentation, but also as architect's intention including devenir thought. And in the case of diagrams which the architects use, we can recognize that architects' intentions are to think that Deleuze's 'machine abstraite' evolve the diagram into various and transformed form. That is to say, Peter Eisenman interprets the machine abstraite as a root thought of devenir by using diagram as medium to reveal the virtual. And Ben van Berkel transforms the diagram by including all external conditions into selected diagram which shows the abstract relations to the elements. We can get the meaning of the machine abstraite from these cases well. This study will play an important role in giving good usage of the diagram in making a form of contemporary digital architecture and showing the direction of form creation field.

A Study on the Production and Clinical Evaluation of Natural Lip Balm Using Chamaecyparis Obtusa and Lithospermum Erythrorhizon

  • Lee, Sunkyoung
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.29-44
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    • 2014
  • As there is a growing interest in natural ingredients, they are actively being studied to improve damaged skin However, the lip cosmetics are still being inadequately studied on the exposure of lips to several stimuli and easy flow of chemical on the lips into the body. This study was conducted to make a clinical evaluation on the real effect of lip balm on lips, by extracting oil from Chamaecyparis obtusa and Lithospermum erythrorhizon that are known to play a positive role on skin. The following three natural lip balms were produced: lip balm made with Chamaecyparis obtusa(LBWCO), lip balm made with both Chamaecyparis obtusa and Lithospermum erythrorhizon(LBWCOLE), lip balm made without Chamaecyparis obtusa or Lithospermum erythrorhizon(LBWICOLE). The quality of LBWCO or LBWCOLE was evaluated to be higher than that of LBWICOLE. LBWCO and LBWCOLE had the highest satisfaction and purchase intention, respectively. As stated above, Chamaecyparis obtusa and Lithospermum erythrorhizon could be the ingredients of lip balm, and they were effective in improving damaged lips. Consequently, this study will provide opportunities to explore excellent ingredients to be used in natural lip balm. Also, studying lip cosmetics using only the natural ingredients will provide opportunities to expand positive images of ingredients for producing lip cosmetics.

A Study on Decision Making Process of Impulsive Buying on the Internet (인터넷 환경에서의 충동구매 의사결정과정에 관한 연구)

  • Oh, Jong-Chul;Yoon, Sung-Joon
    • Journal of Information Technology Services
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    • v.7 no.4
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    • pp.1-19
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    • 2008
  • This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

Informational Justice and Post-recovery Satisfaction in E-Commerce: The Role of Service Failure Severity on Behavioral Intentions

  • Kussusanti, Susanti;Tjiptoherijanto, Prijono;Halim, Rizal Edy;Furinto, Asnan
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.129-139
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    • 2019
  • The purpose of this research is to examine the effect of informational justice on post-recovery satisfaction, and the effect of post-recovery satisfaction on behavioral intentions in e-commerce, including further investigate the moderating effect of service failure severity. Using quantitative method, the population of this research are online customers in Indonesia, with non-probability sampling that will be done by purposive sampling method based on predetermined criterias, which are customers who were doing transactions in the Business to Consumer (B2C) online sites, experienced service failure in the last 6 months, submitted a complaint, and received a response. Sample of 317 online customers were gathered and analyzed using the Structural Equation Modeling. The results of this study indicated that 5 hypothesis are supported with data. As a conclusion, informational justice and post-recovery satisfaction has positive effect, while service failure severity acts as a moderator between post-recovery satisfaction and behavioral intentions. As a managerial implication, online store management needs to ensure the informational justice to make a post-recovery satisfaction. Therefore, online store management needs to ensure the informational justice to make a post-recovery satisfaction, increase repurchase and positive e-word of mouth intention, also work harder to recover services, especially in high service failure severity condition.

Influential processes for the acceptance of protectors toward emergency care for patient based on an elaboration likelihood model (보호자의 응급처치 수용의도에 관한 연구: 정교화 가능성 모델 중심)

  • Hwang, Ji-Young;Kim, Yun-Kwon;Kim, Ki-Young
    • The Korean Journal of Emergency Medical Services
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    • v.19 no.3
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    • pp.51-68
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    • 2015
  • Purpose: This study validated the influential relations between the effects of emergency care quality, credibility of 119 emergency medical technicians (119 EMTs), and perceived usefulness and attitude of emergency care, focusing on the moderating effect of protectors' characteristics (education, experience, age, and recognition of patient severity). Methods: This study was based on elaboration likelihood and technology acceptance models. In total, 172 protectors with experience in utilizing prehospital service were surveyed from April 1 to July 31, 2011. Results: The results showed that the emergency care quality and the credibility of 119 EMTs were the main determinants of the perceived usefulness and attitude of emergency care, irrespective of the protector's characteristics (p <.001). In addition, the findings showed that the protector's intention of emergency care had a moderating role. The impact of the quality of emergency care on its perceived usefulness was greater for high-level protectors (p <.001). By contrast, the impact of the credibility of 119 EMTs on the perceived usefulness of emergency care was greater for low-level protectors (p <.001). Conclusion: The protectors' characteristics have different influences on the relations between the effects of emergency care quality, the 119 EMT credibility, and the perceived usefulness and attitude of emergency care.

The Role of Moral Deficiency in Moral Consumption Behavior - The Implicit and Explicit Approaches: An Empirical Study from Indonesia

  • SYAHRIVAR, Jhanghiz;GENOVEVA, Genoveva;WIDYANTO, Hanif Adinugroho;WEI, Yuling;CHAIRY, Chairy
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.11
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    • pp.307-316
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    • 2021
  • This research aims to investigate the relationship between moral deficiency and moral consumption. Consumers' moral values cannot be separated from their consumption activities. In other words, consumers' spending preferences may be an expression of their beliefs about what is right and wrong. A less explored concept within moral consumption behavior theory is 'moral deficiency'. To the best of our knowledge, this is the first research effort to integrate green purchasing and religious purchasing under the banner of moral consumption behavior. There are two studies: Study 1 aimed to measure the moral deficiency of participants through moral scenarios (implicit) and then test its relationship with the green purchase and religious purchase, two proxies of moral consumption. A total of 121 universities were chosen via the nonprobability sampling method. To improve the results of the prior study, Study 2 aimed to measure the moral deficiency of participants through moral deficiency self-report (explicit) and then test its effects on green purchase and religious purchase. A total of 208 participants from the general public were recruited via the nonprobability sampling method. The findings of the two studies suggest that participants with high moral deficiency showed more intention to engage in moral consumption behavior.

The Relationship Between Islamic Microfinance and Women Entrepreneurship: A Case Study in Malaysia

  • ISLAM, Md Amirul;THAMBIAH, Seethaletchumy;AHMED, Elsadig Musa
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.817-828
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    • 2021
  • This article aims to examine the intention to use Islamic microfinance by women entrepreneurs in Malaysia. Microfinance plays a significant role in developing the modern economy in the world by alleviating poverty, creating employment, and empowering women in society. The framework was built on Innovation and Diffusion Theory and Planned Behaviour Theory. The present study has adopted a quantitative research method, which focused on cross-sectional research design to address this problem. Primary data was collected and processed by using a 5-point Likert scale. For this research, a total of 178 questionnaires were distributed among women owners of micro-enterprises in Malaysia by using area collection sampling. To analyze the data, the SmartPLS 3 software package was used. This study developed seven hypotheses, all which have been supported both directly, indirectly, and mediated. This result will be beneficial in assisting policymakers, academics and future researchers who must consider the supported variables. Thus, the study contributes to developing a unique framework to assist women-owned micro-enterprise to success. It will be beneficial for practitioners to enhance women micro-enterprise success rate as well. Indeed, all of the grounded methods have implications both in theory and their main application for the business in SMEs.

A study on the plan for the corridor of Silla Buddhist temples in the 6~8th Century through examining remains (유구검토를 통한 6~8세기 신라 불교사원 회랑 건축계획 연구)

  • Kim, Sookyung;Lee, Eun Bee
    • Journal of architectural history
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    • v.28 no.5
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    • pp.19-26
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    • 2019
  • The subjects of this study were limited to Silla buddhist temple remains in the 6~8th century, where the excavation survey report was published and the details of the remains of the corridor are revealed. Since the corridor completes the structure of temple and is involved in formation of the space, the building plan for corridors is thought to have an intention linked to the entire temple. Thus, more closer study is required for this construction plan to identify the role of corridors. The corridor is a building that has a low architectural hierarchy and completes the layout and composition of the temple. In the unit planning of the corridor, unit were designed to be of a certain size in the temple layout. Then, the overall scale was made by adding the fixed size of unit. The combination of corridors are the combined points of paths and were used as visual points. The structure of the corridor was constructed to be adjusted according to the size of the main compartment of the building to which it was connected and inserted under the roof of the building. The adjustment of the unit changed in the range of 0.5 to 2 of Silla's system of measurement. The usage of embedded pillar in the corridor presents a new perspective on Silla architecture.

Factors Affecting Attitudes toward Social Login Services: The Moderating Role of Individual Innovativeness (소셜 로그인 서비스 태도에 영향을 미치는 요인: 개인 혁신성의 조절효과)

  • Qiu, Xiao-Yan;Koh, Joon
    • Journal of Information Technology Applications and Management
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    • v.25 no.4
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    • pp.1-21
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    • 2018
  • Due to the increase in the use of the Internet, it is becoming more common to provide or use a social login for registering for services. Herein, the purpose of this study is to analyze the influence of security, individual innovativeness, ubiquity and brand awareness on the use of social log-in service through the individuals' attitude who have memorized various IDs and passwords by using Technology Acceptance Model (TAM). In addition, the effect of individual innovativeness on the relationship between social login characteristic factors and attitudes toward social login services are examined. Based on the statistical results, it is found that the significant factors affecting the attitude toward the social login service are the security, ubiquity, brand awareness and perceived usefulness. Moreover, the individual innovativeness is found to have the moderating effects in the relationship between the three factors (the perceived usefulness, and perceived ease of use, and security) and attitude toward the social login service. Positive attitudes increase with the usefulness, ease of using social login serive when individual innovativeness is high. On the other hand, when individual innovativeness is low, the stronger the effect of security on attitude toward the social login services. In accordance with these results, the implications and limitations of this study are discussed.

Fostering Attitudes and Customer Satisfaction for Sustainability by Electric Car-Sharing

  • LEE, Jinseo;CHO, Yooncheong
    • The Journal of Industrial Distribution & Business
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    • v.12 no.5
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    • pp.37-46
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    • 2021
  • Purpose: The purpose of this paper is to explore factors that affect electric car-sharing by highlighting issues of environmental sustainability and customer attitude and satisfaction. Research design, data and methodology: This study examined customers' perception on those issues by using electric car-sharing as usages of both electric car and car-sharing play a key role to improve sustainability. Online survey was applied to collect the data. This study also applied factor and regression analyses for data analysis. Results: The results of this study showed that effects of proposed factors including cost efficiency, emotion, safety, health, and sustainability on attitude toward electric car-sharing on attitude were significant. The results also showed that the effects on intention, satisfaction, and loyalty were significant. Conclusions: This study provides policy and managerial implications. By dealing with factors of electric car-sharing service, this study offers necessity of better strategies and policies for electric car-sharing service to electric car businesses and policy makers. This study also suggests that businesses should develop appropriate strategies for the improved usage of electric car-sharing by considering sustainability and improving relationships with customers. Further, government should consider to develop proper policies for sustainability by promoting the usages of electric car-sharing.