• Management & Information Systems Review
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• v.30 no.3
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• pp.57-84
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• 2011

In this study, a model of the effects of advertising on an employee's organizational identification was proposed by combining psychological contract, social identity theory with hierarchy of effect model. Our empirical results show that perceived accuracy of message in advertising affected attitude toward advertising significantly while perceived relevance of message with respondents' department didn't. And attitude toward advertising influenced employee's organizational identification. New findings in this research is the role of attitude toward advertising influencing on employee's organizational identification as mediator variable.

• Journal of Distribution Science
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• v.14 no.2
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• pp.5-12
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• 2016

Purpose - The present study examines the interrelationship between various components constituting shopping experience in the context of the Indian shopping malls. Research design, data, and methodology - Extracting components of shopping experience from the literature review, the study used Interpretive Structural Modelling (ISM) to propose a conceptual model. The study adopted a mixed methods research involving theoretical constructs from past research, qualitative assessment of relationship between the constructs and imposing definite order and direction to qualitative relations based on mathematical computations. Results - Proposed model indicates that the five components of shopping experience (ambience, physical infrastructure, convenience, marketing focus and safety and security) do not converge directly into shopping experience. Rather, they operate following a hierarchy of influences in which marketing focus plays the role of the initiator. Conclusions - This model points at the order of preference of different components of shopping experience and can be a useful guide for retail industry, especially mall developers and supermarket/hypermarket, may use the findings in key decisions about development of physical infrastructure, which are based on marketing focus.

• Journal of the Korean Society for information Management
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• v.21 no.4 s.54
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• pp.173-185
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• 2004

Fast and high-quality document clustering algorithms play an important role in providing data exploration by organizing large amounts of information into a small number of meaningful clusters. Many papers have shown that the hierarchical clustering method takes good-performance, but is limited because of its quadratic time complexity. In contrast, with a large number of variables, K-means has a time complexity that is linear in the number of documents, but is thought to produce inferior clusters. In this paper, Condor system using K-Means algorithm Compares with regular method that the initial centroids have been established in advance, our method performance has been improved a lot.

• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.177-184
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• 2014

Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.7
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• pp.391-401
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• 2020

The objective of this study is to prioritize the Total Quality Management (TQM) factors based on fuzzy Analytical Hierarchy Process (AHP) method in Vietnamese supporting industries. Through an in-depth literature review, eight criteria were identified. These criteria were then divided into 32 sub-criteria. The fuzzy AHP is used to determine the percent weightings of eight categories of performance criteria that were identified via a review of the quality-management literature. These criteria include management commitment, role of the quality department, training and education, continuous improvement, quality policies, quality data and reporting, communication to improve quality, and customer satisfaction orientation. An empirical analysis of the criteria of each stage using the fuzzy AHP methodology and the expert opinion of quality management are used to evaluate the percent weightings of the criteria and sub-criteria that are synonymous with TQM implementation. The results showed that management commitment is the most critical factor; among sub-criteria, supports and responsibilities of top management is the most important. The study also identified the rank order of critical success factors of TQM. The findings suggest a generic hierarchy model for organizations to prioritize the critical factors and formulate strategies for implementing TQM in supporting industries, as well as other industries in Vietnam.

• Journal of Korean Society of Rural Planning
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• v.21 no.1
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• pp.41-50
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• 2015

In this study, the relative importance for the perception of managers on the comprehensive rural village development projects was evaluated using the AHP method. The fields for evaluation were 4 fields including human relationships, working conditions, work compensation and work burnout. Also, the relative importance for the perception of managers and priority order were analyzed through 15 evaluation items. The analysis result shows that the human relationships among 4 fields were regarded as the most important field, followed by work compensation, working conditions and work burnout. Also, the relationship with the chairperson for the human relationships, continuity of employment for the working conditions, salary for work compensation, and mental stress for work burnout were considered respectively as the most important item. Also, salary among all evaluation items was considered as the most important item for the relative importance, followed by continuity of employment, relationship with village residents and mental stress. However, work load, consulting firms, impersonal treatment and the relations between the administration showed relatively low importance and priority order. It is considered that this analysis result will be used as important preliminary data for establishing the role of manager in the comprehensive rural village development project.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.15 no.3
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• pp.202-212
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• 2005

This study was aimed at rating the existing work environment noise components and alternatives in point of worker's view. To answer the purpose, AHP(Analytic Hierarchy Process) method is adopted in this research. Based on the AHP method, this research abstracts a mathematically rigorous noise components and alternative's weights and proven process for priority and decision-making. By reconstructing complex hearing conservation programs to a series of pair-wise comparisons, and then synthesizing the results, this study not only helps establishments of noise countermeasure, but also provides a clear rationale for noise alternatives. The result of this study is summarized as follows; 1) Job satisfaction index and noise identification index are 63, 56 respectively. 2) Noise level(15.7%), frequency(14.1%) and directivity(13.6%) are main reasons in worker's ground. 3) There are some difference between the estimation of worker's identification and that of work sites. 4) Low noise machine(14.7%), enclosure(13.2%) and shielding(9.6%) are chosen for noise protection method by workers. 5) Noise environment improvement should be focused on noise source rather than personal protection. 6) By the AHP method, noise source countermeasure have a key role at work environments.

• Journal of the Korea Safety Management & Science
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• v.13 no.4
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• pp.117-124
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• 2011

Supplier selection is one of the most important activities of a company. This importance is increased even more by new strategies in a supply chain, because of the key role suppliers perform in terms of quality, costs and services which affect the outcome in the buyer's company. In addition, green production has become an important issue for almost every manufacturer and will determine the sustainability of a manufacturer. Therefore a performance evaluation system for supplier and green suppliers is necessary to determine the suitability of suppliers to cooperate with the company. Supplier and green supplier selection is a multiple criteria decision making problem in which the objectives are not equally important. In practice, vagueness and imprecision of the goals, constraints and parameters in these problems make the decision making complicated. The objective of this study is to construct a decision-making process using fuzzy analytic hierarchy process (FAHP) and balanced scorecard (BSC) for evaluating supplier and green suppliers in the manufacturing industry. The BSC concept is applied to define the hierarchy with four major perspectives and performance indicators are selected for each perspective. FAHP is then proposed in order to tolerate vagueness and ambiguity of information. Finally, FAHP is applied to facilitate the solving process. With the proposed approach, manufacturers can have a better understanding of the capabilities that supplier and green supplier must possess and can evaluate and select the most suitable supplier for cooperation.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.1
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• pp.35-57
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• 2014

Multi-criteria decision making (MCDM) algorithms play an important role in ensuring quality of service in an integrated HetNets (Heterogeneous Networks). The primary objective of this paper is to develop a multi-criteria vertical handoff decision algorithm (VHDA) for best access network selection in an integrated Wireless Local Area Network (WLAN)/Universal Mobile Telecommunications System (UMTS)/Worldwide Interoperability for Microwave Access (WiMAX) system. The proposed design consists of two parts, the first part is the evaluation of an Analytic Hierarchy Process (AHP) to decide the relative weights of handoff decision criteria and the second part computes the final score of the weights to rank network alternatives using Simple Additive Weighting (SAW). SAW ranks the network alternatives in a faster and simpler manner than AHP. The AHP-SAW mathematical model has been designed, evaluated and simulated for streaming video type of traffic. For other traffic type, such as conversational, background and interactive, only simulation results have been discussed and presented in brief. Simulation results reveal that the hierarchical modelling and computing provides optimum solution for access network selection in an integrated environment as obtained results prove to be an acceptable solution to what could be expected in real life scenarios.

• Fourth Industrial Review
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• v.1 no.1
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• pp.11-22
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• 2021

Purpose- The purpose of this study is to give implications on how to decrease employee turnover intention of Korean information and communication industry employees using organization culture, job satisfaction and organizational commitment. To do that this study analyzes relationships among variables and analyses mediating effect of job satisfaction and organizational commitment. Research design, data, and methodology- To analyze relationships among organization culture, job satisfaction, organizational commitment and turnover intention of employees, this study used the 7th KRIVET's HCCP employee data especially employees working in the information and communication industry who has more than university degree education. The analysis is conducted by using SPSS 21 and frequency analysis correlation analysis, regression analysis and mediating effect are analyzed by using MACRO PROCESS procedure for SPSS. Result- According to the empirical results, organization culture of innovation, relation and rational directed significantly affect both job satisfaction and organizational commitment. And job satisfaction and organizational commitment significantly affect each other. Turnover intention is significantly affected by job satisfaction, organizational commitment, innovation directed and hierarchy directed. However, the influence of innovation and hierarchy showed conflicting results. Conclusion- Based on this study result, implications to manage the turnover intention of Korean employees in the information and communication industry are discussed. Especially, the effect of organization culture, job satisfaction and organizational commitment is discussed. And the mediating role of job satisfaction and organizational commitment is also analyzed. Result implicates that cautious approach is needed in managing organization culture to employee attitude of job and organization is needed