• 한국콘텐츠학회논문지
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• 제12권6호
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• pp.238-248
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• 2012

본 연구는 경주의 원전주변 지역주민들을 대상으로 원전에 대한 위험지각이 위험태도와 위험수용에 미치는 영향을 살펴보았으며, 추가적으로 정부의 원전관련 정책에 대한 불신과 원전에 대한 지각된 이익이 위험수용에 어떤 영향을 미치는지를 규명하였다. 주요 결과를 제시하면 다음과 같다. 첫째, 원전주변 지역 주민들의 원전에 대한 위험지각은 위험태도에 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 원전주변 지역주민들의 원전에 대한 위험태도는 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 셋째, 원전주변 지역주민들의 원전 관련 정부정책에 대한 불신은 위험수용에 유의한 부적 영향을 미치는 것으로 나타났다. 넷째, 원전주변 지역주민들의 원전에 대한 지각된 이익은 위험수용에 유의한 정적 영향을 미치는 것으로 나타났다.

• 대한가정학회지
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• 제40권5호
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• pp.179-193
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• 2002

This study aims to examine the forming procedure of consumer satisfaction from Internet shopping experience. Many studies on the satisfaction have primarily focused on the examination of the antecedents of satisfaction along with the expectation-disconfirmation paradigm dominating the former studies. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation into the condition of the Internet shopping. The summary of study represented in following. l. The expectation of risk and performance of benefit had a significantly positive effect on the perceived disconfirmation. In addition, an expectation of benefit and performance of risk had a significantly negative effect on the perceived disconfirmation. 2. A performance of risk and performance of benefit not only had a significantly indirect effect, but also a significantly direct effect on the consumer satisfaction. But expectation of risk and expectation of benefit had no significant direct effect on satisfaction. 3. Not only the perceived disconfirmation had a significant positive effect on satisfaction, but also an effect of the perceived disconfirmation on satisfaction(0.472) is larger than that of the performance of risk or performance of benefit. Meaning that, it is desirable for one to apply the expectation-disconfirmation model into the Internet shopping circumstances as much as the off-line markets.

• 대한가정학회지
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• 제40권2호
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• pp.161-173
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• 2002

This study explored the Internet searching values(utilitarian searching value and hedonic searching value) of college student consumers, typed the Internet searching values to four types, and analysed the level of perception to Internet shopping' benefit-risk according to the Internet searching value types. The subjects were 361 college students. We used Cronbach'$\alpha$, multiple regression, one-way ANOVA, and Scheffe' test as statistical analysis. The results were summarized as follows : 1) According to the Internet searching values, college student consumers were classified into 4 types - high utilitarian/high hedonic type, high utilitarian/low hedonic type, low utilitarian/high hedonic type, and low utilitarian/low hedonic type. 2) Both high utilitarian/high hedonic type and low utilitarian/high hedonic type had high level of perception to Internet shopping' benefit-risk.

• 대한가정학회지
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• 제40권4호
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• pp.105-124
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• 2002

The purpose of this study was to analyze searching value types of Internet consumer information and to identify difference of information characteristics by searching value types. The online survey was conducted by 262 netizens. We used SPSS10.0 package and statistical analysis as follows : factor analysis, cluster analysis, one-way ANOVA, and Duncan's multiple range test. The results were summarized as follows: 1) searching value types of Internet consumer information were classified into 3 types - high benefit/high risk type, middle benefit/middle risk type, high benefit/low risk type. 2)In the degree of significance for information characteristics, consumer recognized accuracy as the most important then comes variability, utility, up-to-dateness, and reliability in that order. 3) high benefit/high risk type among searching value types was evaluated the most affirmative types for Internet consumer information.

• 한국심리학회지 : 문화 및 사회문제
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• 제21권3호
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• pp.419-455
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• 2015

연구 1에서는 특정영역 위험감수 척도(Domain-Specific Risk Taking Scale)를 번안한 후, 대학생 438명에게 설문지를 실시하여 6요인 구조와 적절한 수준의 신뢰도와 타당도를 확인하였다. 연구 2에서는 연구 1과 다른 표집의 대학생 497명의 자료로 두 가지 연구문제를 탐구하였다. 첫째, NPI(Narcissistic Personality Inventory)와 PNI(Pathological Narcissism Inventory)로 측정한 자기애와 위험감수의 관계를 감각추구와 이득-위험지각이 매개하는지 알아보았다. 경로분석과 매개효과 검증결과 NPI자기애는 감각추구와 이득지각의 완전매개, PNI자기애는 감각추구와 이득지각의 부분매개를 통해 위험감수에 영향을 미치는 것으로 나타났다. 둘째, 이득-위험지각과 위험감수의 관계에서 조건부 자아가치감이 조절하는지 알아보았다. 다집단분석 결과 이득-위험지각이 위험감수 전체점수로 가는 경로에서 도덕성 조건부 자아가치감이 조절하는 것으로 나타났고, 위험감수의 6개 하위영역으로 가는 경로들에서는 조절효과를 보인 조건부 자아가치감의 하위유형들이 다양하게 나타났다. 이러한 결과를 이전의 위험감수연구와 비교하고 자기애 유형과의 관련성을 논의하였다.

• 한국식생활문화학회지
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• 제23권4호
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• pp.421-426
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• 2008

The purpose of this study was to measure the effects of trust, knowledge, optimism, risk and benefits on consumer attitudes toward genetically modified foods. A total of 326 questionnaires were completed. Moderated regression analysis was used to measure the relationships among the variables. The analysis results for the data indicated a good model fit in Model 2 rather than Model 1, in which the direct effects of trust, optimism and benefits had statistically significant direct effects on the respondents' attitudes toward genetically modified foods, while the direct effects of knowledge and risk were not statistically significant. As expected, the interaction term of risk and benefit had a significant effect on consumer attitude. Moreover, the effect of risk on consumer's attitude toward genetically modified foods was statistically significant at all levels of benefit, except at the lower benefit level. Finally, the results of this study indicated that genetically modified food developers and marketers should attach importance to the interaction effect of benefits to understand the elements of market demand and customer loyalty.

• Asia Marketing Journal
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• 제18권3호
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• pp.35-46
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• 2016

According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers' long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers' long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced feelings of lust. Study 2 investigated consumers' risk-taking behaviors, depending on feelings of love or lust. The results showed that consumers in the lust condition were more willing to take a risk (e.g., a trip to a hazardous area) than those in the love condition. Taken together, this research demonstrates that consumers' long-term benefit-seeking and risk-taking behaviors depend on feelings of love or lust. Practical and theoretical implications are further discussed.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 춘계학술대회 논문집
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• pp.796-805
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• 2008

Safety Management of Korean railway industry has been rapidly changed into a risk-based approach adopted by developed countries since Railway Safety Act 2004, Rolling Stock Risk Assessment Guidance and its following regulations came into force. The fundamental requirements for the risk-based safety management is to carry out a systematic hazard identification and quantified risk analyses including cost-benefit analyses, but there has been rare a serious discussion over risk acceptance criteria and value of life in order to be able to judge the results of risk analyses and carry out cost-benefit analyses. This study presents the results of a review of risk acceptance criteria and value of life which may be adoped to Korean railway industry through the analyses with comparison of risk accepatnce principles and risk accepatnce criteria which have been already applied to other countries or other railway operators.

• Computational Structural Engineering : An International Journal
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• 제2권1호
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• pp.19-23
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• 2002

A reliability-based cost-benefit model for the risk management of oil platforms in the formulation of optimal decisions based on life-cycle consideration is proposed. The model is based on structural risk assessments and the integration of social issues and economics into the management decision process. Structural risks result from the platform's exposure to the random environmental loading associated with the offshore site where it is located. Several alternative designs of a typical platform are proposed and assessed from the cost-effectiveness viewpoint. This assessment is performed through the generation of cost/benefit relationships that are used, later on, to select the optimal design.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.55-79
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• 2012

LBS(Location-Based Service) is one of the smartphone application services which has been receiving great attention recently. Various applications of smartphone use LBS to provide innovative services. However, use of LBS raises privacy concerns because the location information of users is constantly exposed. Privacy calculus perspective attempts to understand the characteristics of the user's privacy. It is based on the risk-benefit analysis in the economics' perspective. That is, when the benefit expected through personal information disclosure is higher than risk, we are willing to provide personal information. This research suggested a research model based on the privacy calculus perspective to clarify the effect of information disclosure intention of smartphone LBS application users. Based on the main factors of privacy calculus, perception of privacy risk and privacy benefit, the relationship of the perceived value and the information disclosure intention was empirically analyzed by utilizing structural equation modeling(SEM) methodology. According to the results of the empirical analysis, it was found that all relations have statistically significant explanatory power except the relation between privacy concern and information disclosure intention. This study showed a strong evidence of antecedent factors based on privacy calculus of personal information disclosure in smartphone LBS applications.