• Asia Marketing Journal
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• 제19권4호
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 2004년도 제24회 동계학술대회 논문집
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• pp.264-287
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• 2004

The minimum royalty should have two objectives. One is to guarantee the minimum license payment and the other is to screen the eligible licensee to prevent the licensee`s strategic behavior. In the licensing contract for public-to-private technology transfer, the latter plays more important role than the former in viewpoint of the successful technology transfer and commercialization. However, the minimum royalty falls into a dilemma to increasing the risk on the part of licensee in case of failure in technology transfer and commercialization. In our study, ex-post option contract will be suggested as a risk sharing mechanism to overcome above dilemma. The ex-post option contract means the contract which the licensee has the option whether to go or not at the time of manufacturing stage. To proof the usefulness of ex-post option contract, it is shown in the study that expected utility of a licensor and a licensee can increase with a certain constraint, which depends on degree of uncertainty and licensee`s risk aversion, after introducing the ex-post option contract. In spite of this constraint, the usefulness of ex-post option contract may be highly appreciated because its constraint is quite normal case in the real world.

• International Journal of Knowledge Content Development & Technology
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• 제10권4호
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• pp.65-82
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• 2020

This study examined information sharing and evaluation as determinants of the spread of fake news among Nigerian youths on social media using experience from COVID-19 pandemic. A descriptive survey design was adopted for the study and a Web-based questionnaire (Google Forms) was used to collect data for the study. The total responses of 278 were collected from the participants, which represents the unit of analysis. The finding of the study revealed that most Nigerian youths used Facebook, Twitter, WhatsApp and Instagram to share information on COVID-19. However, only a few Nigerians used Linkedln and other types of social media to share information on COVID-19. It was also found that building a relationship with social media communities, enjoyment and risk taking, and political inclination influence the sharing behavior of Nigerian youths during the COVID-19 pandemic. Results show that social media handle/page found sharing of fake news on COVID-19 especially on the treatment, vaccines numbers of cases and symptoms. The study concludes that there is a positive relationship between information evaluation and the spreading of fake news on COVID-19 among Nigerians. Information sharing and evaluation should be done with the utmost level of objectivity and sincerity.

• 한국임상약학회지
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• 제28권3호
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• pp.194-203
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• 2018

Background: Bone fractures are high in elderly patients with type 2 diabetes mellitus (T2DM). Hyperglycemia and chronic kidney disease may increase the risk of fracture prevalence via altered bone metabolism, but whether glycemic control and kidney function are associated with the risk of fracture prevalence remains unclear. This study evaluated the relationship between glycemic control and baseline estimated glomerular filtration rate (eGFR) and risk of fracture prevalence in older and middle-aged patients with T2DM. Methods: Patients who underwent a general medical check-up between 2009 and 2013 were selected from the Korean National Health Insurance Sharing Service records. Chi-square test and multiple logistic regression analysis were used to assess the relationship between glycemic control and eGFR and risk of fracture prevalence. Results: Cumulative fracture prevalence were higher in patients with T2DM, irrespective of whether they had tight or less stringent glycemic control (fasting blood glucose [FBG] ${\geq}110mg/dL$). After adjustment for baseline age and FBG, tight and less stringent glycemic control was significantly associated with increased adjusted risk of fracture prevalence in middle-aged patients with T2DM (OR=1.13, 95% CI, 1.05-1.21, p=0.0005 vs OR=1.13, 95% CI, 1.06-1.20, p=0.0001), but not in older patients. Baseline eGFR was not significantly related to fracture prevalence in either older or middle-aged patients. Conclusion: Less stringent glycemic control significantly increased the adjusted risk of fracture prevalence in middle-aged patients with T2DM. Further studies are needed to confirm the effect of tight glycemic control on fracture prevalence.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.4-5
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• 2015

Owning to rapid infrastructure development, Asia is experiencing dramatic economic growth. There are not a few cases in which, however, economic growth is achieved by increasing the external diseconomy. Pursuit of sustainable development is one of the most important issues for mankind. Under the post-industrial capitalism society, however, there seems a big risk of increase in the external diseconomy worldwide. The objectives of this manuscript are to discuss importance of risk management of construction practice in present and future. Regarding the latter, a particular attempt is made to discuss how project risk communication should be done to reduce the external diseconomy. Presently, one of the important issues in implementation of infrastructure projects is practice of risk management to properly manage time, cost, quality, and safety: mainly maximization of internal economy. Multi-party risk and uncertainty management process (MRUMP) is one of tolls to assist it. The idea on MRUMP can be used to reduce the external diseconomy through identifying, sharing, and tuning people's rhythms.

• Korean Journal of Radiology
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• 제21권4호
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• pp.510-510
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• 2020

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.245-252
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• 2022

Risk identification for bridge projects is a knowledge-based and labor-intensive task involving several procedures and stakeholders. Presently, risk information of bridge projects is unstructured and stored in different sources and formats, hindering knowledge sharing, reuse, and automation of the risk identification process. Consequently, there is a need to develop structured and formalized risk information for bridge projects to aid effective risk identification and automation of the risk management processes to ensure project success. This study proposes a semantic risk breakdown structure (SRBS) to support risk identification for bridge projects. SRBS is a searchable hierarchical risk breakdown structure (RBS) developed with python programming language based on a semantic modeling approach. The proposed SRBS for risk identification of bridge projects consists of a 4-level tree structure with 11 categories of risks and 116 potential risks associated with bridge projects. The contributions of this paper are threefold. Firstly, this study fills the gap in knowledge by presenting a formalized risk breakdown structure that could enhance the risk identification of bridge projects. Secondly, the proposed SRBS can assist in the creation of a risk database to support the automation of the risk identification process for bridge projects to reduce manual efforts. Lastly, the proposed SRBS can be used as a risk ontology that could aid the development of an artificial intelligence-based integrated risk management system for construction projects.

• 한국원자력학회:학술대회논문집
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• 한국원자력학회 2001년도 추계학술발표회요약집
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• pp.181.2-181
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• 2001

• 융합정보논문지
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• 제9권8호
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• pp.110-122
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• 2019

글로벌 경제 위기와 함께 시작된 공유경제 기업의 성공은 공유경제를 스타트업으로 여겨왔던 기존의 인식을 전환하게 만든 계기가 되어 최근에는 전통적인 대기업들도 제휴나 인수합병을 통해 공유경제 사업에 뛰어들고 있다. 그러나 공유경제의 확산과 함께 사회적 논쟁도 뜨겁게 진행되고 있다. 공유서비스 거래 프로세스 신뢰의 문제, 시민의식의 부족 등은 안정된 공유경제 서비스 공급과 확대에 장애가 되고 있으며, 기존 산업을 위협하여 실물경제를 위축시키고 불법과 탈세 등 법질서의 혼란을 초래할 우려가 크다. 이에 본 연구에서는 공유서비스 사용에 대한 동기요인을 촉진요인과 저해요인으로 구분하여 규명하고 이에 대한 사용자들의 인식을 실증분석 하였다. 연구 결과는 공유서비스 사용자들의 위험 인식을 줄이고 공유 시스템 참여를 활성화하는 지침으로 사용될 수 있을 것이다. 또한 공유경제 서비스 유형을 세 가지로 분류하고 각 유형별 동기요인에 대한 집단 간 인식의 차이를 검증하였으며, 이러한 분석 결과는 공유서비스 유형별로 비즈니스 촉진을 위한 최적의 전략 수립을 모색하는 데 적용할 수 있을 것이다.

• 한국시뮬레이션학회논문지
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• 제28권2호
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• pp.119-129
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• 2019

유한 버퍼를 갖는 라인 생산시스템은 오랜 기간 동안 연구되어왔지만, 몇몇 특별한 경우 외에는 대기시간(체류시간), 차단 확률과 같은 시스템 성능 값에 대한 분석 결과는 많지 않다. 최근에, max-plus 대수를 활용하여 상수 공정시간을 갖고 버퍼 완전 공유 정책을 따르는 시스템에서 대기시간의 고차평균과 꼬리확률에 대한 분석 결과가 소개되었다. 이와 같은 max-plus 대수를 활용한 분석이 이론적으론 일반 공정시간 모형에도 응용 가능하지만, 도출된 표현식에 대한 적절한 계산방법을 제공하지 못한다. 이러한 이유로, 본 연구에서는 max-plus 대수로 도출된 표현식과 @RISK 소프트웨어를 활용하여 스프레드시트 시뮬레이션 모형을 개발하고, 두 가지 차단정책(통신차단과 제조차단) 하에서 시스템 특성값인 대기시간(또는 체류시간)과 차단확률을 비교 분석하였다. 또한 차단확률에 대한 제약을 만족하는 공유 버퍼의 크기를 결정하는 최적화 문제도 분석하였다.