• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.81-90
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• 2018

Reportage documentary by SBS did a great role to keep public sphere whether other programs shrinked during 2010's. I analysed with the assumption that there are some rhetorical characteristics in narrative structure of . Looking as 'Mysterious reportage documentary' I analysed the rhetorical characteristics of title, subtitle and script. Title has a perspective to suffice audience's desire and subtitles uses word 'mystery', names of place, interrogative sentences very often. This use helps to draw and keep audience's attention. I found reversal of fortune rhetoric, into depth rhetoric and admiration rhetoric salient. These results connect to the design thinking approach which shed light on importance of person, and we could get an implication of the successful development of television contents.