• 제목/요약/키워드: Revenue Model

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재건축사업의 타당성분석 절차의 모델링 (A Model on the Feasibility Analysis for the Apartment Reconstruction)

  • 정정만;김수용
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2003년도 학술대회지
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    • pp.460-464
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    • 2003
  • 아파트 재건축사업은 신축사업과 달리 재건축조한의 설립 등, 사업시행의 절차가 복잡하고, 개발사업의 타당성을 조사할 능력이 없는 비전문가들로 구성된 조합이 사업주체가 되어 자율적으로 추진하는 민간사업으로 재건축사업의 타당성을 분석하고 검증하는 객관적인 절차가 없는 상태에서 설계사, 시공사 등 많은 주체들이 참여함에 따라 각 주체별 이해관계가 복잡하게 얽혀있고 오해와 불신 비리와 분쟁 등 주민마찰의 온상이 되어왔다. 본 연구는 아파트 재건축사업 타당성조사 분석모델 개발을 위한 기초적인 연구로서 아파트 재건축사업을 수행한 경험이 있는 공공 및 민간업체를 대상으로 사업성분석의 절차와 분석항목, 사정기준을 조사하여 각 분석항목 및 분석정보의 흐름을 IDEF0 방법론을 이용하여 프로세스를 모델링하였다.

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DEA와 로지스틱 회귀분석을 이용한 정보화촉진기금 융자사업의 효율성 분석 (Data Envelopment and Classification Model for Efficiency Analysis of Information Technology Promotion Fund)

  • 지유나;문태희;손소영
    • 기술혁신연구
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    • 제12권1호
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    • pp.25-48
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    • 2004
  • The relative efficiency of loan projects of information technology promotion fund is measured using Data Envelopment Analysis. Information technology promotion project is supervised by the Ministry of Information and Communication and is managed by the Institute of Information Technology Assessment. Among all the projects of information technology supported by this fund, this study deals with the themes that have been completed from 2000 to 2002. With multiple input and output data including the amount of fund, the period of study, the rate of increase in revenue, the increase in the amount of export and the increase in the number of patent, the relative efficiency scores of all the 119 subjects were calculated in CCR and BCC models of DEA. From the reference sets of some inefficient Decision Making Units, the causes of their inefficiency were analyzed. To compare the relative efficiencies among various DMUs, Super-Efficiency Ranking Method and Logistic Regression Model were used. As the result of this study, it was shown that W promotion funds in the fields related to mobile technology, visual equipment and communication device were used most efficiently.

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System Dynamics를 이용한 원자력발전의 기술가치 평가 (A System Dynamics Approach for Valuing Nuclear Power Technology)

  • 이용석
    • 한국시스템다이내믹스연구
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    • 제7권2호
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    • pp.57-80
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    • 2006
  • Nuclear technology made a great contribution to the national economy and society by localization of nuclear power plant design, and by stabilization of electricity price, etc. It is very important to conduct the retrospective analysis for the nuclear technology contribution to the national economy and society, but it is more important to conduct prospective analysis for the nuclear technology contribution. The term "technology value" is often used in the prospective analysis to value the result of technology development. There are various definitions of technology value, but generally it means the increment of future revenue or the reduction of future cost by technology development. These technology valuation methods are widely used in various fields (information technology or energy technology, etc). The main objective of this research is to develop valuation methodology that represents unique characteristics of nuclear power technology. The valuation methodology that incorporates market share changes of generation technologies was developed. The technology valuation model which consists of five modules (electricity demand forecast module, technology development module, market share module, electricity generation module, total cost module) to incorporate market share changes of generation technologies was developed. The nuclear power technology value assessed by this technology valuation model was 3 times more than the value assessed by the conventional method. So it was confirmed that it is very important to incorporates market share changes of generation technologies. The valuation results of nuclear power technology in this study can be used as policy data for ensuring the benefits of nuclear power R&D (Research and Development) investment.

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A Delphi Approach to the Development of an Integrated Performance Measurement and Management Model for a Car Assembler

  • Shawyun, Teay
    • Industrial Engineering and Management Systems
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    • 제7권3호
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    • pp.214-227
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    • 2008
  • Today's dynamic competitiveness requires an organization to improve its performance measurement and management. Quality Management Systems (QMS) abound, the main ones being: ISO series, Malcolm Baldridge National Quality Award (MBNQA), European Forum for Quality Management (EFQM), Six Sigma Business Scorecard and the Balanced Scorecard. Based on the literature, the IPMMM (Integrated Performance Measurement and Management Model) identified 7 key synthesized factors: leadership, strategy management and policy, customer and market, learning and growth, partnership and resources, internal processes and business results that are employed to investigate the key performance indicators of a car assembler using the Delphi methodology. In the 2 rounds of Delphi panels consisting of 20 senior management personnel, the $1^{st}$ round of 198 indicators in the IPMMM yielded 90 indicators. The $2^{nd}$ round yielded 43 performance indicators with 18 rated as critical based on the % assigned in the $1^{st}$ and $2^{nd}$ priority rating of "very important factor" and "key performance indicator" that must be ranked high on both of the priorities. The very critical indicators appeared to be: defect percentage and first time capability (tie in $1^{st}$ place) and revenue, goal setting, customer satisfaction index, on-time delivery, brand image, return on investment, Claim Occurrence Ratio, and debt being ranked from $3^{rd}$ to $10^{th}$. It can be surmised that an organization can identify and develop an appropriate set of performance indicators through the Delphi methodology and implement and manage them based on the Balanced Scorecard.

실물옵션을 이용한 소형열병합발전의 경제성 평가 : 전력가격 변동성을 고려하여 (Real Option Analysis for Medium-scale CHP Plant Investment with Volatile Electricity Prices)

  • 박호정;장철호
    • 자원ㆍ환경경제연구
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    • 제16권4호
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    • pp.763-779
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    • 2007
  • 최근 고유가와 교토의정서의 발효에 따라 에너지 이용효율성 제고와 온실가스 배출삭감의 필요성이 증대되고 있는 상황에서 소형열병합 발전이 주목받고 있다. 본 연구는 열병합발전의 판매전력가격의 변동성으로 인해 미래수익이 불확실할 경우를 상정하여, 비가역적 성격의 열병합발전 설비투자에 대한 경제성 평가 모형을 제시한다. 이를 위해 실물옵션 기법을 이용하였다. 전력가격의 평균회귀성을 실증적으로 반영한 시설규모별 발전설비에 대한 모의실험 결과, 40Gcal 용량 이상의 발전설비에 대해 경제성이 보장되는 것으로 나왔다. 열병합발전의 경제성은 투자비용과 열수요 판매가격, 할인율에 영향을 받는 것으로 나타났다.

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가격차에 의해 발생하는 수요대체효과를 고려한 정태적 최적가격결정 모형 수립 (A Deterministic Model for Optimal Pricing Decisions with Price-Driven Substitution)

  • 김상원
    • 한국경영과학회지
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    • 제33권1호
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    • pp.1-17
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    • 2008
  • Market segmentation is a key strategic factor in increasing the expected profits, especially in the practice of revenue management. A manufacturing firm should manage both manufacturing quantities and pricing decisions over its segmented markets to maximize the expected profits, setting different price for each different segment. Also, market segments should be kept separate in order to prevent demand leakages between different market segments. In fact, even though the markets for different products are firmly segmented, it is not easy to keep separate segmentation because many products might be substitutable by customer buying behavior. That is, customers respond to price changes by purchasing other market's products instead of purchasing the originally requested products, which causes demand substitution effect ; This kind of substitution is referred to as price-driven substitution. Therefore, decisions on optimal prices should take into account the differences in customers' valuation of the different products. We consider a deterministic model for deciding optimal prices in the presence of price-driven substitution, and we compare both symmetrical-and asymmetrical-type demand substitutions between two segmented markets. The objective of this study is to develop analytical and numerical models to examine the impact of price-driven substitution on the optimal price levels and the total expected profits.

The Influence of the Experiential Marketing Factors of Restaurant on the Brand Image, Satisfaction, and Customer Loyalty : Focused on Restaurants in Complex Shopping Mall

  • Lee, Sang-Mook
    • 한국조리학회지
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    • 제24권2호
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    • pp.112-118
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    • 2018
  • The purpose of this study is to develop and test a model that explains the effect of experiential marketing factors on: 1) brand image, 2) satisfaction, and 3) loyalty in context of restaurants located in complex shopping mall. In addition, the study clarified how these variables relate to each other. Survey were distributed to customers who have visiting experience(s) in a restaurants in complex shopping mall. Total 360 participants were distributed and 344 questionnaires were used for analysing. The confirmatory factor analysis and structural equation modeling(SEM) have been employed research methods for frequency analysis, reliability analysis and measurement model validation. The findings of this study identified that relation factor of experiential marketing elements was only significant factor on brand image Furthermore, sense and recognition were critical components of customer satisfaction. Last, present study also identified the significant relationship between satisfaction and customer loyalty. These findings may contribute to provide valuable marketing strategic for this business segmentation, and it can be utilized as a fundamental study to establish an efficient business plan to increase revenue especially for restaurant business located in complex shopping mall.

빅데이터 분석을 통한 영화 관객수, 매출액 예측 모델 (Movie attendance and sales forecast model through big data analysis)

  • 이응환;우종필
    • 한국빅데이터학회지
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    • 제4권2호
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    • pp.185-194
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    • 2019
  • 한국영화 100년 역사 속에 한국영화는 2012년부터 해마다 총 관객 수 1억 명을 넘고 있고, 총 매출액은 1조를 바라보고 있다. 이러한 한국영화의 흥행가도에 영향을 준 것이 스마트폰 보급률 60%와 가입자 수 3천만 명을 넘은 2012년과 상관이 있을 것이라 추정을 해 본다. 이에 따라 2012년 전후로 영화흥행 요인변수에도 변화가 필요했고, 새로운 독립변수로 훈련시킨 예측모델을 가지고 실전데이터에 적용하여 예측해 보았다.

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모바일게임 플레이 의도의 영향요인 연구 (A Model of User Adoption of Mobile Games)

  • 한광현;김태웅
    • Asia pacific journal of information systems
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    • 제16권2호
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    • pp.123-141
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    • 2006
  • Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, as well as PC games, Video games and online games, offer a unique value for users in providing an exciting digital experience in virtual worlds. The overall trend for mobile games is towards bigger, more colorful, more involving and exciting contents, which might build upon the developing capabilities of mobile phones and networks, in order to bring new styles, concepts and experiences of game play to the users. In this paper, we investigate the factors influencing the usage and acceptance of the mobile games, based on the extended version of the Technology Acceptance Model (TAM). Based on data collected from online survey, we show that perceived usefulness, ease of use are the major determinants for mobile game users to play games. Four factors, including ease of use, self-expressiveness, visibility, and innovativeness are empirically shown to determine the level of perceived usefulness; additionally, innovativeness and facilitating conditions are shown to directly affect ease of use. Based upon the statistical results, some useful guidelines for game development and market penetration strategies are also provided.

Minimum life-cycle cost design of ice-resistant offshore platforms

  • Li, Gang;Zhang, Da-Yong;Yue, Qian-Jin
    • Structural Engineering and Mechanics
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    • 제31권1호
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    • pp.11-24
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    • 2009
  • In China, the oil and natural gas resources of Bohai Bay are mainly marginal oil fields. It is necessary to build both ice-resistant and economical offshore platforms. However, risk is involved in the design, construction, utilization, maintenance of offshore platforms as uncertain events may occur within the life-cycle of a platform under the extreme ice load. In this study, the optimum design model of the expected life-cycle cost for ice-resistant platforms based on cost-effectiveness criterion is proposed. Multiple performance demands of the structure, facilities and crew members, associated with the failure assessment criteria and evaluation functions of costs of construction, consequences of structural failure modes including damage, revenue loss, death and injury as well as discounting cost over time are considered. An efficient approximate method of the global reliability analysis for the offshore platforms is provided, which converts the implicit nonlinear performance function in the conventional reliability analysis to linear explicit one. The proposed life-cycle optimum design formula are applied to a typical ice-resistant platform in Bohai Bay, and the results demonstrate that the life-cycle cost-effective optimum design model is more rational compared to the conventional design.