• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.63-83
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• 2023

Purpose With the continuous growth of the OTT services market, trust issues are becoming increasingly important, but research on this topic is still in its infancy. The purpose of this study is to identify the structural relationship between information system quality and reuse intention of OTT services and to analyze the impact of trust and user satisfaction. Design/methodology/approach This study proposed a research model based on the information system success model. In this study, a survey was conducted among 236 Korean users who have used OTT services within the last six months. Findings The results of the analysis showed that text quality and visual quality had a significant impact on trust in OTT services, with text quality having the largest impact. System quality and text quality also had a significant impact on trust in OTT service providers. However, visual quality did not have a statistically significant effect on trust in the service provider. Trust in the OTT service and the service provider was analyzed to have a significant impact on user satisfaction. However, it did not have a statistically significant impact on reuse intention. These findings have important implications for improving trust in OTT services to increase users' reuse intentions. It is also expected to contribute to further expanding the field of OTT service research.

• 한국IT서비스학회지
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• 제5권2호
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• pp.137-153
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• 2006

SOA(Service Oriented Architecture) can be a technique to make compassable software from mapping business service to software component. To support effective SOA, it is important that services have to be defined or classified more independently for dynamic and reusable composition. Several methods have been issued but no ways to defined service granularities, service type or service unit. In this paper we introduce 3 level views, service level, service granularity to reuse effectively. And, we suggest service definition guidelines using them.

• 한국IT서비스학회지
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• 제12권1호
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• pp.201-213
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• 2013

The use of online shopping mall has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. As with traditional offline businesses, internet businesses have to manage customer relations to provide better services in order to ensure their business sustainability. In this regard, identifying the influencing factors to reuse intention of online shopping mall is very important. In this paper, we aim to examine the effects of perceived and individual variables on intention to reuse in the context of online shopping mall. In order to analyze the antecedents, we selected perceived and individual factors such as shopping enjoyment, concentration, perceived variety and maximizing tendency. For empirical analysis, we surveyed real users of online shopping mall. As a result, all antecedents showed significant influence on intention to reuse except perceived variety and among the variables the concentration has top standardized coefficient. In addition, perceived variety has significant effect on shopping enjoyment but not on concentration. Maximizing tendency is related to shopping enjoyment and concentration significantly. The results of this research can be useful guidelines for online shopping mall providers.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2003년도 춘계학술대회
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• pp.647-664
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• 2003

[ $\circ$ ] Enterprise architecture is essential for ROI of e-Enterprise. $\circ$ An architecture is described from business, application, data and technical views and these must be complete and consistent. $\circ$ UML-based CBD is currently the best approach to obtaining architecture-centric, flexible and interoperable systems. $\circt$ Reuse of architecture, components, shared services and app frameworks is key to achieving both quality and productivity. $\circ$ Web service, the NBT, cannot be tapped without the architecting capability. $\circ$ Architects with world-class domain as well as software engineering knowledge are key to success of Korean software industry.

• Asia Marketing Journal
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• 제26권3호
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• pp.170-185
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• 2024

This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. Findings highlight that male users are primarily driven by functional benefits such as accessibility and convenience, whereas female users are more responsive to hedonic benefits. Users with high self-efficacy prioritize economic benefits, whereas those with more usage experience prioritize functional benefits. Additionally, social risks significantly deter reuse intentions predominantly among male and less experienced users. By utilizing a hierarchical model, this study offers a deeper understanding of how each dimension of benefits and risks affect overall perceptions, facilitating tailored strategies for carsharing services. The insights contribute valuable theoretical and practical perspectives on the dynamics of carsharing service usage.

• 한국IT서비스학회지
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• 제19권5호
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• pp.125-136
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• 2020

The subject of this study is user experience analysis for OTT mobile app services. Application service quality was quantitatively measured by utilizing KS-eSQI evaluation model from a service quality perspective. The purpose of this analysis is to analyze how service reuse and other people's intention to recommend services are affected by service quality. In addition, further analysis of user experience will qualitatively look at what efforts are needed to improve OTT service quality and provide a user-friendly environment. According to the survey, the higher the level of KS-eSQI service quality, the higher the reuse of OTT services and recommendation of others. In particular, the dimensions of primary services and unexpected additional services had a higher impact on customer loyalty and recommendation of others than in other industries. Moreover, the following three implications were found to improve app services from a customer experience perspective. First, images and video thumbnails that highlight the strength of the content they provide should be actively utilized. Second, it is necessary to provide service companies with evidence for data-based work recommendations. Third, it should provide a viewing environment in which users can respond more intelligently to the various situations and conditions when they actually watch.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2002년도 추계학술대회
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• pp.425-430
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• 2002

Over the years, several different approaches have been proposed to enhance the practice of software reuse. These approaches vary in reuse abstraction levels or application domains they focus on. However, it seems that they do not adequately meet the needs of software designers in planning and managing reuse. One reason may be the lack of conceptually well-established framework supporting work domain analysis and modeling. As a new viable solution to this problem, Sutcliffe and his colleagues developed Domain Theory , which is introduced in this paper. Utilizing multidisciplinary perspective, such as cognitive psychology, management science, human-computer interaction, and software engineering. it provides a schematic framework that defines a comprehensive library of generic and reusable models of domain knowledge in terms of generic tasks and meta-domains. It also provides useful methods and guidelines for software reuse, emphasizing the concept of abstraction process in a designer s mind. This paper firstly gives a brief overview of fundamentals of software reuse. Next, it explains the foundation of domain theory and discusses its applicability to software reuse. In particular, the taxonomy of meta-domains and the types of generic tasks are described in more detail. Finally, the future research framework, which primarily addresses the problem of how to apply the domain theory to various work domains, is proposed.

• 한국시스템다이내믹스연구
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• 제13권2호
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• pp.73-91
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• 2012

This study aims to comprehensively understand the dynamics between the factors related to service quality, satisfaction and reuse intention. The contents of the study are as follows. First, it draws the limitations of the existing studies by reviewing the literature related to the relationships between service quality, satisfaction and reuse intention. Second, it highlights the characteristics of System Dynamics as a means of overcoming their shortcomings as well as examining the dynamic mechanism of the relevant factors. Third, it explores the feedback loops of the relevant key variables and the feedback structure of the system. Lastly, it concludes with the suggestions and implications of the key research findings. This study is expected to emphasize the importance of the feedback mechanism operating around the service quality, satisfaction, and reuse intention. Further, the causal loop diagram developed can be a basic material for the diverse levels of governments as well as service providers to refer to for improving the service quality of Community Social Service Investment Program.

• 한국멀티미디어학회논문지
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• 제16권5호
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• pp.601-609
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• 2013

One of the most serious factors constraining the next generation cellular mobile consumer communication systems will be the severe co-channel interference experienced at the cell edge. Such a capacity-degrading impairment combined with the limited available spectrum resource makes it essential to develop more spectrally efficient solutions to enhance the system performance and enrich the mobile user's application services. This paper proposes a unique hybrid method of frequency hopping (FH) and subcarrier-reuse-partitioning that can maximize the system capacity by efficiently utilizing the available spectrum while at the same time reduce the co-channel interference effect. The main feature of the proposed method is that it applies an optimal combination of different frequency reuse factors (FRF) and FH-subcarrier allocation patterns into the partitioned cell regions. From the simulation results, it is shown that the proposed method can achieve the optimum number of subcarrier subsets according to the frequency-reuse distance and results in better performance than the fixed FRF methods, for a given partitioning arrangement. The results are presented in the context of both blocking probability and BER performances. It will also be shown how the proposed scheme is well suited to FH-OFDMA based cellular systems aiming at low co-channel interference performance and optimized number of subcarriers.

• 한국전자거래학회지
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• 제24권3호
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• pp.53-71
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• 2019

소프트웨어 시스템이 복잡하고 대규모화 되어감에 따라 새로운 기능을 제공하기 위해 소프트웨어 컴포넌트 또는 모듈을 재사용하는 방법을 요구하고 있다. 본 논문에서는 서비스 제공자와 서비스 사용자에게 SOA와 MSPL을 결합하여 가변성 서비스를 제공하고 재사용하여 웹 시스템 개발 방법을 제시하였다. 제시한 방법은 서비스 제공자 관점에서, 재사용 가능한 가변성 서비스를 휘처 식별 가이드라인을 적용하여 신택스 기반, 기능기반과 행위기반 방법으로 휘처로 식별하고 구현하여 재사용 자산으로 관리하였다. 그리고 사용자 관점에서 서비스를 구조적으로 조합하고 재구성하는 방법으로서 워크플로우를 모델링하여 서비스를 구성하여 웹 시스템을 구현하였다. 본 논문에서 구축한 웹 시스템의 재사용을 기능점수로 측정한 결과 재사용의 증가와 유사프로젝트에 적용해 비용 절감 효과를 검증하였다.