• 한국유기농업학회지
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• 제29권3호
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• pp.397-414
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• 2021

As the agricultural population continues to age, the shortage of labor is worsening. To respond to this, Machinery Operators, those who work on behalf of farmers, are on demand. This study examines the cases in Imsil, Sunchang, and Namwon in Jeollabuk-do, where such agencies are in action, and analyzes the elements of their success and customer satisfaction. A survey was circulated among the farmers who used these agricultural agencies, and a total of 180 responses were submitted. A multiple regression analysis was conducted to prove our thesis. The study shows that the agricultural assistance provided by the Machinery Operators did help in ameliorating the shortage of labor, and resulted in high customer satisfaction. In particular, it was analyzed that Assurance and responsiveness had a significant positive effect on satisfaction. In addition, satisfaction was analyzed to fully mediate between service quality and intention to reuse. This study provides further support for the need to expand the institution of Machinery Operators and to encourage agricultural agencies in order to address the shortage of labor in rural areas due to aging.

• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.21-34
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• 2021

Purpose: This study examines the structural relationship between perceived quality, relationship quality, and revisit intention in the context of coffee shop. In this model, perceived quality consists of product, service, and experience quality, and relationship quality consists of satisfaction, trust, and commitment, and performance consists of revisit intention. More specially, this study identifies whether perceived quality plays a mediating role in the relationship between perceived quality and relationship quality and the direct/indirect effects of perceive quality on intention to revisit. Research design, data and methodology: The survey was conducted from September 1 to 30, 2019. The data were collected from 320 respondents and analyzed using structural equation modeling (SEM) with AMOS program. Results: The findings are as follows. First, quality perception of coffee specialty stores had a statistically positive effect on relationship quality, indicating supports H1. Therefore, customers can know that they are aware of the quality of coffee specialty stores, including quality of service and experience as well as products, and that they form relationship quality with coffee specialty stores. Second, relationship quality between coffee shops and customers had a significant positive effect on performance. Thus, H2 was supported. The results show that if the coffee shop does not consider relationship quality as important, customer loyalty decreases, the number of customers decreases, and the number of customers who switch to another coffee shop increases, which can lead to a threat to the coffee shop. Third, in the case of hypothesis H3, it was found that there was a partial mediating effect of satisfaction and trust between quality perception and reuse intention of coffee specialty stores, so hypothesis H3 was partially supported. As commitment appears to have no mediating effect, it can be said that customers who use coffee shops are not only difficult to maintain as regular customers of a particular coffee shop, but also have ample room to move to other coffee shops. Conclusions: Although many scholars point out the importance of service quality, few studies were conducted in the context of the Korean food service industry (including coffee shops). From this perspective, this study tested several hypotheses that the quality (product, service, experience) perceived by customers can have a positive effect on relationship quality and performance (re-visit intention), either directly or indirectly. The findings of this study demonstrate that if the manager of a coffee shop understands the characteristics of quality perceived by customers and the role of relationship quality, the effect of quality perceptions on customers can be maximized in order to maintain the relationship with customers.

• 한국산업정보학회논문지
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• 제25권6호
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• pp.125-141
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• 2020

본 연구는 세무서비스 고객을 대상으로 서비스 확대에 미치는 영향 및 차별화된 서비스영역 확대시 내부종사자의 심리적 주인의식 (Psychological ownership)의 정도에 따른 고객의 재이용의도의 변화와 대표자의 성향에 따른 수익강조, 비용강조, 이중강조(Revenue and cost dual emphasis)의 영향에 대한 분석을 하였다. 연구결과, 이용자들의 고객만족도를 충족시키고 내부종사자의 심리적 주인의식에 따른 계속적인 고객의 재이용의도의 변화를 볼 수 있었다. 또한, 세무대리인이 미래지향적 서비스 제공의 방향 전환을 추구할 수 있도록 하는데 의의가 있으며, 세무대리인의 전문성, 품질, 서비스확대 측면에서 새로운 연구 방향을 제시하였다.

• 복식문화연구
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• 제31권2호
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• pp.141-160
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• 2023

Controlling fashion waste throughout the entire product lifecycle is critical in a circular economy. This study explored the possibility of establishing a public recycling system for fashion waste. Since consumer interests and participation are essential, theoretical research, social-text analysis, and quantitative research were conducted to identify consumers' perceptions of the public recycling of fashion waste and circular fashion. Data were collected via an online survey among women in their 20-30's living in Korea, and 304 samples were used for data analysis. The results were as follows. First, consumers' perceptions of recycling fashion waste were composed of recycling difficulty, the need for public recycling, and the need for EPR. Circular fashion perception comprised favor, environment protection, attractiveness, economics, quality and hygiene risks, and lack of diversity. Second, the reuse-recycle attitude and need for EPR affected the favor of all types of circular fashion products. Third, environmental concerns impacted attractiveness, and the favor significantly affected the purchase intention of all types of circular fashion products. In particular, quality and hygiene risk negatively affected the purchase intention of used-fashion products, while attractiveness positively impacted the purchase intention of upcycled-fashion products. The results implied that discussing the public recycling system of fashion waste and EPR policy is imperative. The results also showed the need to classify different types of circular fashion products, such as used, upcycled, and regenerated fashion items, to examine consumers' perceptions. In addition, the recycling of the fashion waste scale developed in this study could be used for further research.

• 문화기술의 융합
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• 제6권4호
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• pp.171-177
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• 2020

본 연구는 온라인 여행사를 이용한 중국 개별여행객을 중심으로 e-서비스품질이 관계품질과 재이용의도에 미치는 영향을 파악하기 위하여 실시하였다. 연구대상은 방한 중국 여행객 중 온라인 여행사 이용 경험이 있는 개별여행객으로 선정하였으며 중국여행객들이 가장 많이 이용하고 있는 제주국제공항에서 설문조사를 실시하였다. 자료 수집은 2019년 7월 15일부터 2019년 7월 21일까지 7일 동안 이루어졌다. 총 320부를 배포하여 최종 유효한 설문지 300부를 분석에 사용하였다. 연구결과, 온라인 여행사의 e-서비스품질 요인이 관계품질(만족, 신뢰)에 미치는 영향에서는 e-서비스품질의 편의성, 개별성, 정확성, 가격매력성 모든 요인이 영향을 미치는 것으로 나타났으며 만족도와 신뢰도 모두에 '정보의 정확성'이 가장 큰 영향을 미친 것으로 파악되었다. 온라인 여행사의 관계품질과 재이용의도의 영향관계에서는 모든 하위요인인 만족과 신뢰 요인들이 재이용의도에 영향을 미치는 것으로 파악되었다. 향후 온라인 여행사를 이용한 중국 여행객에 대한 마케팅적 기초자료를 관계자와 실무자들에게 제공하고자 한다. 특히 중국 개별여행객들의 관광 행동을 중심으로 효과적인 온라인 여행사와의 업무적 협력관계 방안과 전략적 대안을 제시하고자 한다.

• 치위생과학회지
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• 제15권2호
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• pp.106-112
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• 2015

본 연구는 2013년 6월 10일부터 8월 15일까지 경남 일부지역 치과의원에 내원한 재진환자 236명을 대상으로 설문조사하였다. 의료서비스 질 만족도와 재이용 의사에 미치는 영향 요인을 조사하여 치과 의료서비스 공급자에게 병원서비스 정책에 필요한 전략적인 시사점을 제시하고, 치과 의료서비스 소비자에게 보다 나은 치과 의료서비스를 제공하여 재이용 의사에 긍정적인 영향을 나타내고자 한다. 치과를 내원하게 되는 동기는 친구나 가족의 소개로 방문했다가 가장 높게 나타났고, 거리의 접근성, 눈에 잘 띄어서, 치과 병 의원의 인지도 순으로 나타났다. 서비스 시스템, 친절도, 의료서비스 만족도, re-call 시스템 효율성, 재이용 시 불편해소는 임플란트 치료과정에서 점수가 가장 높게 나타났고, 향후 재이용 의사는 보철 치료과정에서 가장 높게 나타났다. 주요 변인들간의 상관관계는 서비스 시스템은 재이용 시 불편해소(r=0.440, p<0.001)와 친절도는 의료서비스 만족도(r=0.675, p<0.001), 의료서비스 만족도는 향후 재이용 의사(r=0.387, p<0.001), re-call 시스템 효율성은 향후 재이용 의사(r=0.346, p<0.001)와 가장 높은 정적 상관을 가지고 있었다. 의료서비스 질 만족도에 미치는 영향은 친 절도(p<0.001)와 re-call 시스템 효율성(p<0.05)에서 유의한 수준으로 나타났다. 재이용 의사에 미치는 영향은 재이용 시 불편해소(p<0.05), 서비스 시스템(p<0.05), 친절도(p<0.01), re-call 시스템 효율성(p<0.01)에서 유의한 수준으로 나타났다. 이상의 결과를 종합해볼 때 내원환자들의 재이용 의사는 환자들의 인적 네트워크가 주요한 요인으로 작용하는 것으로 나타났고, 의료서비스 질 만족도와 향후 재이용 의사에 미치는 영향 요인은 친절도와 re-call 시스템 효율성에 대한 만족도가 높을수록 의료서비스 질 만족도와 향후 재이용 의사가 높게 나타나는 것으로 확인되었다. 이에 의료서비스 질 만족도 고취와 더불어 재이용 의사를 향상시킬 수 있는 방안을 모색하고 끊임없는 관심과 연구가 이루어져야 할 것으로 생각된다.

• 산업공학
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• 제17권3호
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• pp.305-313
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• 2004

This paper is to find out and analyse the factors of customer satisfaction as the critical success factors of internet banking. The research model with the factors influencing customer satisfaction is suggested. The result of this research are summarized as follows: First, perceived easy of use, perceived usefulness, perceived safety, and perceived responsibility have significantly positive influence on customer satisfaction. Second, customer satisfaction has significantly positive influence on intention of reuse and canvass. These research findings suggest the clue about making internet banking successful.

• 통상정보연구
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• 제10권2호
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• pp.433-453
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• 2008

Customer satisfaction and loyalty are becoming an increasing salient topic in many firms and in academic research. This study places significance in establishing corporate marketing strategy via analyzing and understanding purchasing by Korean and Chinese customer, especially those for service store, who serve as the core in marketing activities. To objectives of this study are to investigate which antecedent variables have significant effects on consumer perceived satisfaction or loyalty and to examine whether these factors have differences between Korean and Chinese customer. To test the hypotheses, such antecedent variables as the product quality, service quality, store reputation, store image. All variables are significant factors in both Korean and Chinese customer. Under the current increasingly rapid competitive market, product/service quality, store reputation/image can provide customer satisfaction and loyalty, can generate continual customer expansion of current customer through the reuse intention and can contribute to the expansion of new customers.

• 보건의료산업학회지
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• 제4권1호
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• pp.59-70
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• 2010

The purpose of this study is to examine how much the service quality of the radiology department at the hospital is influential to customers' satisfaction and intents of reusing the department and informing it to others. For the purpose, this researcher surveyed 201 patients whon used the radiology department at the hospital. Findings of the study can be summarized as follows. First, the surveyed patients' perceptions of the service quality of the radiology department in accordance with their demographic characteristics were investigated to find that among the subjects, women were perceiving the radiological technician as more kind than men were. Among the subjects, women were higher in customer satisfaction about the service quality of the radiology department and intents of reusing the department and informing it to others than men were. Second, out of factors of the radiology department's service quality, those who were significantly affecting customer satisfaction included waiting time for treatment at the department, kindness of the radiological technician, environment of the radiography room and facilities of the department. Third, customer satisfaction was significantly affecting the intent of reuse. Fourth, customer satisfaction was significantly influencing the intent of informing to others. In other words, the more customers are satisfied with the service quality of the radiology department, the more they are likely to inform the department to others and reuse it. In conclusion, the sustainable growth and effective management of the medical institution requires improving the service quality of its department of radiology and thereon maximizing customer satisfaction.

• 정보관리연구
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• 제38권2호
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• pp.105-126
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• 2007

이 연구는 대학도서관의 서비스품질차원(도서관 직원, 서비스지원, 자료 및 정보자원, 시설 및 장비)에 대한 지각이 이용자의 전반적인 만족도, 서비스의 중요성, 충성도(재이용의도)에 미치는 영향을 밝히기 위한 것이다. 이를 위해 이 연구에서는 K대학교 도서관을 이용하는 학부생 403명을 대상으로 설문조사를 실시하였다. 선행연구에 대한 분석을 통해 제시한 인과적 모델을 설문데이터를 바탕으로 SPSS 12.0을 사용하여 경로분석(path analysis) 등을 통해 검증하였다. 분석결과 각 서비스품질차원은 모두 이용자의 전반적인 만족도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 또한 1개 서비스품질(서비스지원)과 서비스 중요성, 전반적인 만족도는 충성도(재이용의도)에 통계적으로 유의한 영향을 미치는 것으로 나타났다.