• 한국컴퓨터정보학회논문지
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• 제23권11호
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• pp.219-228
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• 2018

This study conducted to identify the impact of organizational factors on the characteristics of category management system, market orientation and collaboration orientation, in domestic retail industry, and also to identify the relationship between organizational factors and category management system's characteristics varies depending on the business type, retailer and supplier. To accomplish these research purposes, the study performed statistical analyses using a total of 94 samples. The results of the study can be summarized as follows. First, the organizational factors that affect market orientation of the category management system were found to be information technology infrastructure and organizational management system, and the organizational factors that affect collaborative orientation of the category management system were found to be partnerships and organizational management systems. Second, the relationship between market orientation and collaborative orientation of the category management system does not differ by the business type.

• 복식문화연구
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• 제28권4호
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• pp.480-491
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• 2020

The purpose of this study was to explore how consumer traits(technology anxiety and need for interaction) explain attitude toward self-service technologies in fashion retail stores. We examined if technology anxiety influences perceived productivity and attitude toward self-service technologies, and if so, how the need for interaction with employees moderates the impact of technology anxiety on perceived productivity and attitude. For the purpose of the study, a web-based survey with Korean consumers was conducted. The final sample size was 214. Structural Equation Modeling Analysis and PROCESS in SPSS were employed to test the proposed hypotheses. The findings indicated that technology anxiety negatively affected perceived productivity and attitude toward self-service technologies in which perceived productivity affected attitude positively. Need for interaction with employees was found to moderate the relationship between technology anxiety and perceived productivity. It also moderated the relationship between technology anxiety and attitude. This study contributes to the self-service technology literature by identifying two antecedents of consumer attitude toward self-service technologies: technology anxiety and the need for interaction. The findings further provide valuable insights to retailers and marketers as to how technology anxiety, perceived productivity, and the need for interaction work in enhancing consumer attitude toward self-service technologies in the context of fashion retail.

• 한국식품저장유통학회지
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• 제24권7호
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• pp.983-991
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• 2017

본 연구는 국민 영양평가 및 정책 수립에 근간이 되는 국가표준식품성분표 개정을 위해 농촌진흥청과 국립축산과학원이 공동으로 국산 돈육의 대표 시료를 선정하고 부위별로 신뢰성이 확보된 vitamin $B_{12}$ 함량 데이터 구축을 위해 분석법 검증과 분석품질관리를 수행한 연구이다. Immunoaffinity-HPLC 분석법을 특이성, 직선성, 검출한계 및 정량한계, 정확성, 정밀성 등의 분석수행특성 지표를 이용하여 평가한 결과 모든 항목에서 AOAC 가이드라인 수용기준에 충족되는 것을 확인하였다. 또한 모든 시료 분석 시 in-house QC sample을 분석한 결과 QC chart의 관리한 계선 안에 포함이 되어 본 연구 기간 동안 수행된 모든 시료 분석이 관리하에 정확성과 정밀성을 나타내는 분석값임을 확인할 수 있었다. 총 7개 primal cut과 이들로부터 세분화된 22개 retail cut의 vitamin $B_{12}$ 함량 분석 결과 주요 부위(평균 $0.42-0.69{\mu}g/100g$) 뿐 만 아니라 같은 부위 안에서도 세부 부위에 따라 vitamin $B_{12}$ 함량에서 차이가 나타났다. 특히, 삼겹살과 목심 부위에서 vitamin $B_{12}$ 함량이 높게 나타났으며 세부 부위에서는 삼겹살 부위의 토시살이 $0.98{\mu}g/100g$로 최고값을 보였고, 등심 부위의 알등심살과 뒷다리 부위의 홍두깨살이 $0.33{\mu}g/100g$으로 가장 낮은 수준을 나타냈다. Vitamin $B_{12}$ 함량은 돈육의 부위별 단백질 함량과는 유의적인 차이를 보였으나 지방 및 수분 함량과는 유의적인 차이를 보이지 않았다. 본 연구에서 생산된 국내산 돈육의 부위별 vitamin $B_{12}$ 함량 데이터는 분석법 검증과 분석품질관리를 통하여 신뢰성이 확보된 데이터로 국가표준식품성분표 개정에 활용될 수 있을 것으로 기대된다.

• 유통과학연구
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• 제18권3호
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• pp.53-65
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• 2020

Purpose: This study tests the suitability of a new technology acceptance model for a mobile payment system by checking how statistically significant the change is from the UTAUT (Unified Theory of Acceptance and Use of Technology) and UTAUT 2 models. Research, Data, and Methodology: We surveyed 250 students at Incheon University who are using the mobile payment system. The analysis was conducted on 243 valid questionnaires. The survey was conducted for one month in October 2018. The collected data were analyzed using SPSS and hierarchical regression analysis was applied. Results: Using hierarchical regression analysis, this study confirmed whether the newly added hedonic motivation, switching cost, and perceived risk variables in the UTAUT2 model are good explanatory variables. Mobile payment usage experience was found to have a moderating effect on mobile payment reuse intention. According to the analysis, the UTAUT2 model brought about more influential change than the variables of the UTAUT model. Conclusions: This study found that consumers' psychological factors added in the UTAUT2 model greatly influenced the reuse intention for mobile payment. As an implication of this study, mobile payment providers need to develop strategies that could meet hedonic motivation, switching cost and perceived risk for their customers.

• 한국포장학회지
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• 제26권2호
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• pp.85-92
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• 2020

In this study, the relationship between packaging design and logistics efficiency raised in prior research was to be conducted through empirical analysis in terms of SCM efficiency. The main research contents were carried out in the pursuit of efficiency of the relevant store operation, relationship with SCM efficiency aspects, resolution of differences in recognition between manufacturers and distributors, establishment of automated systems for RRP production facilities and processes in the manufacturer's facilities, logistics costs, environment and quality safety, and promotion of RRP through the manufacturer's packaging system. As a result of the verification of SCM efficiency aspects through this study, logistics efficiency will be reduced in the case of the packaging system or delivery system, where only the operational efficiency of the store is the top priority(χ² = 178.500, p < 0.001). This is because of the strong interaction between packaging and supply chain activities, many packaging systems affect the performance criteria of the supply chain, and the content that packaging personnel should ensure that the packaging system meets other essential requirements while meeting the primary goal of protecting the product is also a result consistent with the preceding study. An analysis of whether the RRP promotion through the manufacturer's packaging system would result in improved loading efficiency showed that there was a statistically meaningful difference at a significant level of 0.000, as χ² = 140.133.

• 대한안전경영과학회지
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• 제9권6호
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• pp.155-162
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• 2007

Recently, retail store automation appliance market is changed with traditional POS systems techniques and RFID, radio POS system, and self checkout system, etc. in the foreign advanced distribution industry. Retailers and consumers require convenient POS system which can provide more functions and fast service. These requests bring to rapid evolution of various H/W and S/W corresponding with POS system. In this study with the POS systems and the RFID technology we develop core technology of movable u-POS system based on RFID that can use in large store. So we propose u-Cart system that can alternate the current shopping cart and POS terminal and that provide value added services to customer. As the result we present the configuration of u-Cart terminal device(WMDT : Wireless Mobile Data Terminal) including RFID reader module that can provide various information to consumer and some convenient client applications that are running in WMDT and u-POS administration service module.

• 한국포장학회지
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• 제26권3호
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• pp.155-163
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• 2020

This paper conducted a study on the operation plan of the packaging system to enhance the logistics efficiency between the manufacturer and the distributor, whose prior research in the relevant field was insignificant. By identifying problems and improvements in the operation of the packaging system between domestic manufacturers and distributors through the Retail Ready Packaging. The institutional aspects were investigated to confirm that the mediation role of government and social organizations was required to resolve issues (χ2 = 148.916, p < 0.001), and that guidelines that gathered diverse opinions for the rational operation of the packaging system were essential, while institutional aspects are needed to be supplemented to be willing to improve logistics efficiency (χ2 = 95.781, p < 0.001). In this study, even though the difference in perception between manufacturers and distributors is clear and the issue related to the operation of the packaging system is ongoing, if there is no effort to grasp the issue, the opinions between manufacturers and distributors will be left at odds and could become a social problem. Unnecessary interference from government and social organizations should be excluded, but the level of mediation to support win-win management in order to promote logistics standardization and reduce CO2 and national logistics costs can be explained as a catalyst for improving logistics efficiency through reasonable operation of the packaging system.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.305-316
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• 2021

The objective is to recognize the better opportunities from targeted reveal advertising, to show a banner ad to the consumer of online who is most expected to obtain a preferred action like signing up for a newsletter or buying a product. Discovering the most excellent commercial impression, it means the chance to exhibit an advertisement to a consumer needs the capability to calculate the probability that the consumer who perceives the advertisement on the users browser will acquire an accomplishment, that is the consumer will convert. On the other hand, conversion possibility assessment is a demanding process since there is tremendous data growth across different information dimensions and the adaptation event occurs infrequently. Retailers and manufacturers extensively employ the retail services from internet as part of a multichannel distribution and promotion strategy. The rate at which web site visitors transfer to consumers is low for online retail, out coming in high customer acquisition expenses. Approximately 96 percent of web site users concluded exclusive of no shopper purchase[1].This category of conversion rate is collected from the advertising of social media sites and pages that dataset must be estimating and assessing with the concept of big data clustering, which is used to group the particular age group of people along with their behavior. This makes to identify the proper consumer of the production which leads to improve the profitability of the concern.

• 한국유통학회지:유통연구
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• 제16권4호
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• pp.95-127
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• 2011

본 연구는 미국의 유통 관리자들을 대상으로 그들의 개인적인 특성 요인과 감정 관련 변수들이 일곱 가지 영역으로 분류된 직업 만족도 (관리, 직무, 회사 정책, 승진, 급여, 동료, 고객)에 미치는 영향을 분석하였다. 분석 결과 고객과의 직접 대면이 많은 업무의 특성을 지닌 유통산업에서는 고객 접점에 있는 직원 뿐 아니라 관리자들에게도 감정 소진이 개인적 특성에 따라 차이가 없이 공통적으로 나타났으며 이러한 감정의 소진은 직업 만족도의 7 가지 영역에 모두 부정적인 영향을 끼치고 있음을 확인하였다, 또한 개인적 특성이 감정 필요에, 감정 소진이나 감정 필요가 직업 만족에 미치는 영향은 각기 다르게 나타났다. 본 연구는 서비스 접점 위치에 있는 직원들을 대상으로 연구한 기존의 연구들과는 달리 유통 서비스 산업의 관리자들을 대상으로 실증 분석을 수행하였고 개인적인 특성을 세 종류로 분류하여 분석하였을 뿐 아니라, 직업 만족도 역시 7 가지 구성 요소로 분류하여 분석하였다는 점에서 선행 연구들과 차별화 된다. 본 연구의 결과는 날로 서비스 경쟁이 치열해져 가고 있는 유통 기업들이 서비스 경영의 핵심 요소인 내부 고객을 만족시킬 수 있는 효과적인 내부 마케팅 방안을 마련하는데 기여할 수 있을 것이다. 또한 유통 업체들은 본 연구를 바탕으로 개인의 특성에 따른 맞춤형 관리를 통하여 관리자들의 감정 필요나 소진을 효과적으로 감소시킬 수 있을 것이다. 연구의 한계점과 향후 연구 방향도 논의되었다.

• 정보관리연구
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• 제39권2호
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• pp.235-249
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• 2008

The combination of information and technology makes dramatically increase both information quality and quantity. Almost of company utilize customer information for the purpose of increasing sales amount and profitability. The purpose of this paper is to discover customer information's utilization practices in the Korean financial industry. The case of K Bank's information analysis in the inbound and outbound marketing is provided, The customer segmentation is used for the inbound marketing by using RFM analysis. And the loan card model is used for the outbound marketing by using logit analysis.