• 제목/요약/키워드: Retail technology

검색결과 317건 처리시간 0.034초

경쟁적인 통신서비스 시장에서 MVNO 도매대가 산정에 관한 연구 (A study on the MVNO Wholesale Price in Competitive Communication Service Market)

  • 송영화;배기수;전흥주
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.217-231
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    • 2012
  • In the past, companies should make enormous facility investment and acquire a right to do business in order to join communication markets, but now they can do business without important facilities, such as communication networks. Such a movement to ease regulations about companies which want to newly join the communication industry is expected not only to change a competition frame of the mobile communication market but also to greatly affect the entire communication industry. Through this study aiming to look into a way to calculate a reasonable wholesale price related to the government's introduction of the Mobile Virtual Network Operator (MVNO) system, I came up with a following result. I applied the operating profit percentage and the ratio of operating gain to cost to the cost plus model and retail minus model, respectively, to calculate the wholesale price and found that when I calculated with the cost plus model applying the operating profit percentage, I could get the highest wholesale price. On the other hand, I got the lowest wholesale price with the retail minus model by applying the operating profit percentage. Division of expenses and calculation of profit percentage are important factors in calculating the wholesale price and such results are expected to help accurate calculation of the MVNO wholesale price.

위치정보를 활용한 커피 전문점의 입점 분석 (A Geostatistical Analysis of Retail Coffee Store Distribution)

  • 이동엽;윤영태
    • 한국IT서비스학회지
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    • 제15권2호
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    • pp.203-217
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    • 2016
  • This paper explores the distribution of the retail coffee franchise stores in Seoul using geostatistical analyses. The fact that lots of coffee stores are concentrated in the central area-Jongno and Jung-gu and commercial area-Gangnam and Seocho shows that the size of the floating population and potential customers is one of main drivers for making decisions on the locations of new stores. Except these 4 districts, the number of stores and population exhibit a positive correlation. By extracting the information on the 6 large coffee franchises store locations, we calculate the both haversine distances between stores of the same franchise and between stores of different franchises. We then empirically test the sitting and marketing strategies of Starbucks, Ediya, and Paik-Dabang using distance distributions. Significant pairs of Starbucks stores located within 100m confirm the sitting strategy of Starbucks which opens additional stores at crossways, stations, near shopping malls or other business zones though there already exist Starbucks stores. Meanwhile considerable portion of Ediya stores are found near Starbucks stores, which coincides with the sitting strategy of Ediya. We also find that Paik-Dabang that uses the low cost strategy has its stores open relatively farther than other franchises from Starbucks stores.

신선 물오징어 소매가격 변동성의 구조변화와 비대칭성 검증 (Tests for Asymmetry and Structure Changes in Retail Price Volatility of Fresh Common Squid in the Republic of Korea)

  • 남종오;심성현
    • Ocean and Polar Research
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    • 제37권4호
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    • pp.357-368
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    • 2015
  • This study analyzed structural changes and asymmetry of price volatility during the period before and after a point of structural change in price volatility, using the Korean fresh common squid daily retail price data from January 1, 2004 to September 30, 2015. This study utilized the following analytical methods: the unit-root test was applied to ensure the stability of the data, the Quandt-Andrews breakpoint test was applied to find the point of structural change, and the Glosten-Jagannathan-Runkle GARCH and EGARCH models were applied to investigate the asymmetry of price volatility. The empirical results of this study are as follows. First, ADF, PP, KPSS and Zivot-Andrews tests showed that the daily retail price change rate of the Korean fresh common squid differentiated by logarithm was stable. Secondly, the ARIMA (2,1,2) model was selected by information criteria such as AIC, SC, and HQ. Thirdly, the Quandt-Andrews breakpoint test found that a single structural change in price volatility occurred on June 11, 2009. Fourthly, the Glosten-Jagannathan-Runkle GARCH and EGARCH models showed that estimates of coefficients within the models were statistically significant before and after structural change and also that asymmetry as a leverage effect existed before and after structural change.

점포내 디지털 사이니지 환경에서 소비자 감정체험과 접근/회피행동 -지각된 놀라움의 조절효과- (Consumer Emotional Experience and Approach/Avoidance Behavior in the Store Environment with Digital Signage -Moderating Effect of Perceived Surprise-)

  • 김은영;성희원
    • 한국의류학회지
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    • 제41권2호
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    • pp.266-280
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    • 2017
  • This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

Mercury and Methylmercury Levels in Marine Fish Species from Korean Retail Markets

  • Oh, Keum-Soon;Suh, Jung-Hyuck;Park, Seong-Soo;Paek, Ock-Jin;Yoon, Hae-Jung;Kim, Hee-Yeon;Lee, Jong-Ok
    • Food Science and Biotechnology
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    • 제17권4호
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    • pp.819-823
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    • 2008
  • Mercury and methylmercury concentrations were measured in 225 marine fish samples purchased from retail markets in 5 major Korean cities in 2005. The results showed that the concentrations of mercury and methylmercury ranged from 0.006-0.455 (mean=$0.054{\pm}0.025$) mg/kg and 0.004-0.120 (mean=$0.021{\pm}0.008$) mg/kg, respectively, in fish caught from the coastal waters of the Korean Peninsula. The concentrations in deep-sea fish including tuna ranged from 0.066-2.315 (mean=$0.095{\pm}0.640$) mg/kg for mercury and 0.027-0.897 (mean=$0.281{\pm}0.182$) mg/kg for methylmercury. The estimated weekly intakes (EWIs) of mercury and methylmercury reached 3.92 and 4.70% of the provisional tolerable weekly intakes (PTWI), respectively. Consequently, the levels of mercury and methylmercury in marine fish from current retail markets do not pose any significant health risks for Koreans.

Because It Is Green or Unique? Exploring Consumer Responses to Unique Types of Sustainable Packaging

  • Ji Young Lee;Ju-Young M. Kang;Ki Ho Park
    • 한국의류학회지
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    • 제47권6호
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    • pp.1113-1136
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    • 2023
  • With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

패션 매장의 정보통신기술(ICT) 서비스 중요도가 행동 의도에 미치는 영향 연구 (A study on the effect of importance of information and communication technology service in fashion stores on behavior intention)

  • 김민경;유지헌
    • 복식문화연구
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    • 제29권6호
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    • pp.922-931
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    • 2021
  • Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

이산선택모형을 이용한 주거용수용가의 전력서비스 전환비용 추정 (Estimating the Switching Cost in the Korean Residential Electricity Market Using Discrete Choice Model)

  • 이종수;이동헌;이정동;박유리
    • 자원ㆍ환경경제연구
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    • 제13권2호
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    • pp.219-243
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    • 2004
  • 전력산업은 필수재적인 성격과 막대한 초기시설투자의 필요 등으로 독점적 시장구조를 갖고 있는 것이 일반적이었다. 그러나 기술의 진보로 인해 전력산업과 같은 네트워크 산업에서의 규모의 경제로 인한 효과가 감소되면서 자연독점적 산업에서의 경쟁도입이 점차 확산되고 있는 것이 세계적인 추세이다. 우리나라에서도 현재 전력산업 구조개편이 추진되고 있지만 아직 소매시장에서의 경쟁도입은 이루어지지 않은 상황이다. 소매경쟁은 구조개편의 성과를 확인할 수 있는 완성단계로서 소매시장에서의 경쟁이 효율적으로 일어나는 가의 문제는 구조개편을 추진하는 정책결정자의 입장에서 중요한 문제이나 이에 대한 정량적인 연구는 거의 없는 현실이다. 본 논문은 전력소매시장에서 경쟁의 유효성을 전환비용을 통해 정량적으로 분석하였다. 전환비용이 크면 시장에 경쟁이 도입되더라도 실질적으로 소비자가 기존 사업자에게 고착될 가능성이 높으므로 전환비용의 크기를 정량적으로 측정하는 것은 향후 전력소매시장에 도입된 경쟁이 유의하게 작용할 것인가에 대해 정보를 제공할 수 있다. 이를 위해 본 논문에서는 컨조인트 분석을 통해 얻어진 가상적인 상황에서의 소비자의 전력상품에 대한 진술선호 자료를 바탕으로 전력소매시장에서의 전환비용을 정량적으로 추정하였다. 실증분석 결과, 전력상품의 특성상 절차상의 전환비용은 크지 않았으나 기존 공급업자에 대한 상대적인 브랜드 로열티가 크게 나타났으며, 전력상품의 선택시 소비자는 가격을 가장 중요한 요인으로 고려하고 있는 것으로 나타났다 이 결과는 영국 등의 해외 소매경쟁 자료와 유사한 것이며, 이를 통해 신규 진입기업의 경영효율성에 따른 가격경쟁력과 소비자의 전환가능성의 관계 파악이 가능하므로 개별기업이나 정책결정자에게 소매경쟁 진출 및 도입의 판단근거를 제시할 수 있을 것이다.

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