• Title/Summary/Keyword: Retail strategy

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체인오퍼레이션을 위한 테넌트 전략에 관한 연구 (A Study of the Tenant Strategy for Chain Operation System - Focused on Discount Store -)

  • 김유오
    • 유통과학연구
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    • 제3권1호
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    • pp.43-67
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    • 2005
  • Recently retail market has been rapidly expanded in the large cities of in Korea and the competition among individual companies in retail market is also being increased. Tenant MD of mixing is one of the most important factor for the company to continuously operate or to fail. The aim of this study is to examine the processes of systematically evaluating the merchandising of the established companies in retail market a part of chain operation in discount store. The basic problem of decision making in general and tenant MD of mixing in particular is to choose a best one in a set of competing alternatives that are evaluated under conflicting criteria. The purpose of research of a paper carries out a duty searching examination with making a tenant MD include by retail research, simultaneously defined when I will show an example for the tenant mix of the profitability side of the domestic discount store market which is tenant MD importance proposing the existing problem arrangement by chain operation management, and is intensifying - tenant MD of standardization in discount store of T-company.

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Risk-Based Allocation of Demand Response Resources Using Conditional Value-at Risk (CVaR) Assessment

  • Kim, Ji-Hui;Lee, Jaehee;Joo, Sung-Kwan
    • Journal of Electrical Engineering and Technology
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    • 제9권3호
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    • pp.789-795
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    • 2014
  • In a demand response (DR) market run by independent system operators (ISOs), load aggregators are important market participants who aggregate small retail customers through various DR programs. A load aggregator can minimize the allocation cost by efficiently allocating its demand response resources (DRRs) considering retail customers' characteristics. However, the uncertain response behaviors of retail customers can influence the allocation strategy of its DRRs, increasing the economic risk of DRR allocation. This paper presents a risk-based DRR allocation method for the load aggregator that takes into account not only the physical characteristics of retail customers but also the risk due to the associated response uncertainties. In the paper, a conditional value-at-risk (CVaR) is applied to deal with the risk due to response uncertainties. Numerical results are presented to illustrate the effectiveness of the proposed method.

CU의 몽골 소매유통시장 진출 사례 연구: 마스터 프랜차이즈와 글로컬라이제이션 전략 (Master Franchising and Glocalization Strategy of CU in Mongolia)

  • 현기순;홍진영
    • 한국경제지리학회지
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    • 제26권2호
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    • pp.110-122
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    • 2023
  • 본 연구에서는 몽골에 성공적으로 진출한 우리나라 유통기업인 CU의 사례를 통해 몽골 소매유통시장의 특성을 살펴보고, 몽골에 진출하려는 한국 기업에게 유용한 시사점을 제시하였다. 지금까지 몽골은 한국과 지리적으로 인접해 있음에도 불구하고, 작은 내수시장과 내륙국가라는 지리적 위치, 비효율적인 물류 인프라 및 유통산업과 관련된 법과 제도의 미비로 인해 소매유통업이 발전하기 어려운 환경을 가지고 있다고 알려져 있었다. 그러나 CU는 몽골 현지 기업과 마스터 프랜차이즈 계약을 활용하고, 글로컬라이제이션 전략을 추진함으로써 몽골 시장에 성공적으로 정착하였다. 몽골 CU는 단순한 편의점이 아니라 몽골인들이 글로벌 문화를 향유하고, 자신들의 소비 욕구를 충족시킬 수 있는 새로운 공간으로 재구성되고 있다.

정부의 전통시장 지원 정책 효과에 대한 실증연구 (The Policy Effects on Traditional Retail Markets Supported by the Korean Government)

  • 이규현;김용재
    • 유통과학연구
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    • 제13권11호
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    • pp.101-109
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    • 2015
  • Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

Impact of Approval Goals and Motivation on Consumer Intention: A Retail Context

  • AKHTAR, Muhammad Farooq;SUKI, Norazah Mohd
    • 유통과학연구
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    • 제20권12호
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    • pp.23-33
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    • 2022
  • Purpose: The objective of the study is to examine the role of approval goals, subjective norm, internal motivation, external motivation, attitude towards behavior, and perceived behavioral control on retail consumer's intention to consume fortified food in Pakistan. Research design, data, and methodology: The study was quantitative in nature. That is why the data were collected from 384 respondents approaching retail stores of Lahore, Gujranwala, and Faisalabad using mall intercept survey. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Results: The results show that approval goals significantly influence subjective norms. Secondly, subjective norms positively influence internal and external motivation. Thirdly, attitude towards behavior and internal motivation significantly impacted on intention. However, the findings of the study show, non-significant relationship of external motivation and perceived behavioral control with intention to consume fortified food. Conclusion: Theory of reasoned goal pursuit was used to investigate consumer intention to consume fortified food in Pakistan. This study is helpful for the marketers to create a word-of-mouth strategy to enhance positive word of mouth for the company, which ultimately beneficial to develop the distribution strategy of the firm. Fortified food is full of health enriched ingredients which is beneficial for society at large.

Primary Analysis of Information Distribution at Walkbase Company: Developing an Information Strategy

  • Ahmadinia, Hamed;Karim, Muhaimin;Ofori, Edward
    • 산경연구논집
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    • 제6권4호
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    • pp.5-16
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    • 2015
  • Purpose - Currently, organizations must have a plan to achieve their future objectives. In this case, an information strategy facilitates greater success when planning for the future in any organization. Research design, data, and methodology - The core objective of the project was to explore the information infrastructure of Walkbase in a discursive manner. We started the project by providing a description of the firm, which facilitates retail outlets using in-store analytical devices. Results - We conclude that the management of Walkbase revised its current information structure to implement a more structured one that might be included in a long-term investment. On such an occasion, management can prioritize the component to develop first. Conclusions - Along with our results, we also described the business, its products, its facilities, and how it can serve different industries. Finally, we left the prioritization decision within the framework's components to top management.

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

  • Ivanova, Nataliia;Popelo, Olha;Avhustyn, Ruslan;Rusak, Olena;Proshchalykina, Alina
    • International Journal of Computer Science & Network Security
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    • 제22권1호
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    • pp.149-160
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    • 2022
  • The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

소매점 공급사슬에서 소매점주도와 공급자주도 재고정책에 대한 비교 연구 (A Comparison Study on Retailer-managed and Vendor-managed Inventory Policies in the Retail Supply Chain)

  • 홍성철;박양병
    • 대한산업공학회지
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    • 제32권4호
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    • pp.382-392
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    • 2006
  • Vendor-managed inventory policy(VMIP) is a supply-chain initiative where the supplier is authorized to manage inventories of items at retail locations. In VMIP, the supplier monitors sales and stock information at retail locations and makes decisions of inventory replenishment and transportation simultaneously. VMIP has been known as an effective supply chain strategy that can realize many of benefits obtainable only in a fully integrated supply chain. However, VMIP does not always lead to lower the supply chain cost. It sometimes generates the total supply chain cost higher than the traditional retailer-managed inventory policy (RMIP). In this paper, we perform a comparison study on RMIP and VMIP in the retail supply chain which consists of a single supplier and a number of retailers. We formulate mixed integer programming models for both RMIP and VMIP with vehicle routing problems and perform computational experiments on various test problems. Furthermore, we derive the conditions which guarantee the dominant position for VMIP with respect to total supply chain cost in the simple retail supply chain.

The Growth Strategy of Retail Companies: Focusing on New Stores Expansion of E-mart

  • Lee, Gi-Hwang;Kim, Sang-Cheol
    • 산경연구논집
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    • 제8권1호
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    • pp.15-22
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    • 2017
  • Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.

Effects of ESG Management of Retail Companies on Consumer Values and Attitudes

  • Choo Yeon KIM;Ji Min PYO;Seong Soo CHA
    • 유통과학연구
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    • 제21권4호
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    • pp.113-119
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    • 2023
  • Purpose: This study aims to investigate the effect of retailer's ESG performance on consumption value. The research analyzed the effect of consumption value that can be obtained through ESG management of retail companies on consumer attitude and repurchase intention. Research design, data, and methodology: A research model and hypothesis were established, and statistical analysis was performed on a total of 278 samples of all age groups. To secure the reliability and validity of the data, confirmatory factor analysis and discriminant validity analysis were performed, and the causal relationship of latent variables was verified through path analysis. Results: As a result of the analysis, it was found that among the characteristics of consumption value according to ESG management, social value, economic value, accessible value, and eco-friendly value had an effect on social contribution attitude. Also, the economic value was found to have an effect on the self-actualization attitude, and both the social contribution attitude and the self-actualization attitude have an effect on the purchase intention. Conclusions: This study empirically analyzed the value of ESG management in the retail industry that consumers are paying attention to recently. This will serve as a basis for revising and supplementing the retail companies' strategy in the near future.