• 한국의류산업학회지
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• 제24권3호
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• pp.289-302
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• 2022

This study aimed to provide information to establish a service strategy in cross-border e-commerce through an assessment of consumer satisfaction with a cross-border shopping channel and "amazon global store" managed by 11street, a domestic e-commerce corporation. The influence of brand familiarity with amazon as a global retail brand was tested. The mediating roles of the perceived value and risk of both cross-border shopping and amazon global store were investigated; the moderating role of the domestic e-commerce corporation was also studied. An empirical study was conducted on consumers who had experience using the amazon global store managed by 11street. To verify the hypothesis, data from 200 people was analyzed using PROCESS macro 4.0. The results indicated that familiarity with global brands did not have a direct effect on consumer satisfaction; the effect of global retail brand familiarity on consumer satisfaction was mediated only by the perceived value of cross-border shopping and amazon global store, not by the perceived risks. E-commerce corporate credibility showed a moderated mediation effect by mediating functional values of the amazon global store. For consumer groups with a credibility level of medium and above, the interaction effect of brand familiarity and corporate credibility was significant.

• 복식문화연구
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• 제29권6호
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• pp.922-931
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• 2021

Recent developments in information and communication technologies (ICT) can be applied in stores, and the number of fashion stores that have introduced and utilized ICT are increasing. By applying a literature review and empirical research, the types of ICT service factors of fashion stores were identified and categorized. The effect of their importance on consumer behavioral intentions was analyzed. Next, using factor analysis on the ICT service factors, five factors were identified and named as follows: smart space services, smart payment services, virtual image services, product information services, and smart access services. The importance of these factors was then analyzed. The importance of each factor and detailed questions was rated above average. After examining the effect of ICT service on behavior intention, issues such as purchase intention, revisit intention, and word of mouth intention were found to have significant influence. This study is meaningful in that it derives the importance factors of ICT services that can be used in fashion stores in a situation where retail techniques become important and expand, and provides marketing strategies related to consumer behavior according to detailed factors. With retail tech becoming more important and expanding, it is necessary to provide various services that consumers value by utilizing ICT in fashion stores. Considering the results of this study, ICT technology and services of various fashion stores can be effectively utilized and retail tech utilization performance can be improved.

• 한국의류학회지
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• 제45권4호
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• pp.714-726
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• 2021

The purpose of this study is to investigate the effect of retail therapy (RT) values and the role of body consciousness on therapeutic shopping motivations and outcomes. In order to accomplish our research aim, we investigated therapeutic shopping values (i.e., positive mood reinforcement and negative mood reduction) and the moderating effects of body surveillance, body shame, and weight preoccupation. A total of 247 female college students in the United States participated in an online Qualtrics survey, and structural equation modeling (SEM) and multigroup analysis were performed to analyze the data. The findings reveal that therapeutic shopping values (positive mood reinforcement and negative mood reduction) significantly influence therapeutic shopping motivation. Therapeutic shopping motivation, in turn, positively influences therapeutic shopping outcomes. Moreover, weight preoccupation moderates the relationship between negative mood reduction and therapeutic shopping motivation, suggesting that RT should especially be utilized for weight-conscious individuals. The results can be utilized for retailers to develop marketing strategies for consumers who are conscious about their appearance. Academic and managerial implications, along with future research, are suggested.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.503-506
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• 2010

유비쿼터스 사회를 만들기 위한 핵심 기술인 RFID는 시간과 공간을 초월하여 우리에게 정보를 제공해 줄 것으로 기대되고 있지만, RFID 시스템이 가지고 있는 특성으로 인하여 프라이버시를 침해할 수 있다는 심각한 문제를 안고 있다. 이를 해결하기 위한 방법으로 다양한 연구가 진행되어 왔지만 기존의 연구들은 보안상 문제점과 태그 및 백 엔드 데이터베이스의 과도한 처리능력을 요구하고 있다. 그러나 본 논문에서 제안하는 프로토콜은 해쉬함수와 XOR연산, 키 교환을 이용하여 스푸핑이나, 재전송 공격으로부터 안전 하면서도, 백 엔드 데이터베이스 안에서의 비교연산 횟수를 줄일 수 있는 경량화된 프로토콜을 제안한다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.491-494
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• 2010

유비쿼터스 사회를 만들기 위한 핵심 기술인 RFID는 시간과 공간을 초월하여 우리에게 정보를 제공해 줄 것으로 기대되고 있지만, RFID 시스템이 가지고 있는 특성으로 인하여 프라이버시를 침해할 수 있다는 심각한 문제를 안고 있다. 이를 해결하기 위한 방법으로 다양한 연구가 진행되어 왔지만 기존의 연구들은 보안상 문제점과 태그 및 백 엔드 데이터베이스의 과도한 처리능력을 요구하고 있다. 그러나 본 논문에서 제안하는 프로토콜은 해쉬함수와 XOR연산, 키 교환을 이용하여 스푸핑이나, 재전송 공격으로부터 안전 하면서도, 백 엔드 데이터베이스 안에서의 비교연산 횟수를 줄일 수 있는 경량화된 프로토콜을 제안한다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.299-301
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• 2010

본 논문에서는 사용자의 키워드 학습과 비교 영역 학습을 이용하여 대용량의 비디오 데이터에 대한 사용자의 다양한 의미검색을 지원하는 에이전트 기반에서의 자동화된 비디오 검색 시스템을 제안한다. 사용자의 기본적인 질의와 질의에 의해 추출된 키 프레임의 이미지를 선택함으로써 에이전트는 추출된 키 프레임의 주석에 대한 의미를 더욱 구체화시킨다. 또한, 사용자에 의해 선택된 키 프레임은 질의 이미지가 되어 색상 히스토그램 비교기법과 제안하는 비교 영역 학습 기법을 통해 가장 유사한 키 프레임을 검색한다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.519-522
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• 2010

본 논문에서는 RF 송수신기를 이용하여 데이터를 전송하고, 전송받은 데이터를 이용하는 가운데 안전하게 통신하기 위한 방법으로 RFID 통신 프로토콜을 이용한 암호화 방법을 연구한다. 그리고 이러한 통신 프로토콜을 이용하여 안전하고 편리한 PC 보안 방법을 연구한다. 이러한 PC 보안 방법은 PC 가까이에 Tag를 소지한 사용자가 있는지 유무 판단을 하여 자동으로 PC를 보호한다. 또한 위조 변조가 불가능하며, 스니핑 공격과 스푸핑 공격에 대해 안전하다.

• 한국산학기술학회:학술대회논문집
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• 한국산학기술학회 2010년도 춘계학술발표논문집 1부
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• pp.539-542
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• 2010

본 논문에서는 오프라인 쇼핑몰에서 위치추적 기술과 동선분석을 이용하여 오프라인 쇼핑몰 고객의 위치분석 데이터를 분석한 결과를 토대로 고객에게 실시간 대화형(Interactive) 서비스 제공을 위한 선호 상품 시스템을 설계하여 쇼핑효과를 극대화하며, 고객 만족도를 향상시킬 수 있도록 돕는데 그 목적이 있다.

• International Journal of Advanced Culture Technology
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• 제5권1호
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• pp.51-57
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• 2017

Digital signage is becoming part of daily life across a wide range of visual advertisements segments market used in stations, hotels, retail stores, hotels, etc. The current digital signage system used in market is generally works on limited user interactivity with static contents. In this paper, a new approach is proposed using computer vision based dynamic audience adaptive cost-effective digital signage system. The proposed design uses the Camera attached Raspberry Pi Open source platform to employ the real-time audience interaction using computer vision algorithms to extract facial features of the audience. The real-time facial features are extracted using Haar Cascade algorithm which are used for audience gender specific rendering of dynamic digital signage content. The audience facial characterization using Haar Cascade is evaluated on the FERET database with 95% accuracy for gender classification. The proposed system, developed and evaluated with male and female audiences in real-life environments camera embedded raspberry pi with good level of accuracy.

• Safety and Health at Work
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• 제13권4호
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• pp.401-407
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• 2022

Background: The present study aimed to digitally evaluate the risk of overwork-related adverse effects (OrAEs) among employees from various occupational categories in Taiwan. Methods: Anonymous data of employees from seven companies/factories providing occupational health services were analyzed. The studied population comprised 5505 employees, and the data analyzed included employment duration, working hours, shift work schedules, and health checkup results. The risk for OrAEs was assessed by an index, Karo index (0-4, the larger the value, the higher the risk for OrAEs) obtained using a risk matrix made up of cardiocerebral and occupational risk factors. Karo index values of 3 and 4 were categorized as at high risk for OrAEs (h-OrAEs). Results: The 5505 employees had an average employment duration of 8.5 years and a mean age of 39.4 years. The prevalence rates for h-OrAEs of the seven companies/factories ranged from 3.9% to 34.2%. There were significant differences in prevalence rates for h-OrAEs between employees of retail stores and high-tech manufacturing factories. Multivariate analysis results indicated that workers of high-tech manufacturing factories had significantly higher risk for h-OrAEs compared with retail store workers. Conclusion: In terms of satisfying health risk management and legal requirements in Taiwan, the newly issued Karo index, which covers a wide range of occupational risk factors, can serve as an assessment and a warning tool for managing the risk of OrAEs in workplaces. To reduce risks for h-OrAEs, active and prudent control of cerebrocardiovascular risks and working hours is recommended.