The Impact of SSM Market Entry on Changes in Market Shares among Retailing Types (기업형 슈퍼마켓(SSM)의 시장진입이 소매업태간 시장점유율 변화에 미친 영향)
- Choi, Ji-Ho;Yonn, Min-Suk;Moon, Youn-Hee;Choi, Sung-Ho
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- Journal of Distribution Research
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- v.17 no.3
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- pp.115-132
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- 2012
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This study empirically examines the impact of SSM market entry on changes in market shares among retailing types. The data is monthly time-series data spanning over the period from January 2000 to December 2010, and the effect of SSM market entry on market shares of retailing types is analyzed by utilizing several key factors such as the number of new SSM monthly entrants, total number of SSMs, the proportion of new SSM entrant that is smaller than
$165m^2$ to total new SSM entrants. According to the Korean Standard Industrial Classification codes, the retailing type is classified into 5 groups: department stores, retail sale in other non-specialized large stores(big marts), supermarkets, convenience stores, and retail sale in other non-specialized stores with food or beverages predominating (others). The market shares of retailing types are calculated by the ratio of each retailing type monthly sales to total monthly retailing sales in which total retailing sales is the sum of each retailing type sales. The empirical model controls for the size effects with the number of monthly employees for each retailing type and the macroeconomic effects with M2. The empirical model employed in this study is as follows;$$MS_i=f(NewSSM,\;CumSSM,\;employ_i,\;under165,\;M2)$$ where$MS_i$ is the market share of each retailing type (department stores, big marts), supermarkets, convenience stores, and others), NewSSM is the number of new SSM monthly entrants, CumSSM is total number of SSMs,$employ_i$ is the number of monthly employees for each retailing type, and under165 is the proportion of new SSM entrant that is smaller than$165m^2$ to total new SSM entrants. The correlation among these variables are reported in.
shows the descriptive statistics of the sample. Sales is the total monthly revenue of each retailing type, employees is total number of monthly employees for each retailing type, area is total floor space of each retail type(
$m^2$ ), number of store is total number of monthly stores for each retailing type, market share is the ratio of each retailing type monthly sales to total monthly retailing sales in which total retailing sales is the sum of each retailing type sales, new monthly SSMs is total number of new monthly SSM entrants, and M2 is a money supply. The empirical results of the effect of new SSM market entry on changes in market shares among retailing types (department stores, retail sale in other non-specialized large stores, supermarkets, convenience stores, and retail sale in other non-specialized stores with food or beverages predominating) are reported in. The dependant variables are the market share of department stores, the market share of big marts, the market share of supermarkets, the market share of convenience stores, and the market share of others. The result shows that the impact of new SSM market entry on changes in market share of retail sale in other non-specialized large stores (big marts) is statistically significant. Total number of monthly SSM stores has a significant effect on market share, but the magnitude and sign of effect is different among retailing types. The increase in the number of SSM stores has a negative effect on the market share of retail sale in other non-specialized large stores(big marts) and convenience stores, but has a positive impact on the market share of department stores, supermarkets, and retail sale in other non-specialized stores with food or beverages predominating (others). This study offers the theoretical and practical implication to these findings and also suggests the direction for the further analysis.
Analysis of Space Cognition and Use Characteristics on Premium Outlet Shopping Mall -Focused on Exploratory Factor Analysis on Visitor's Behavior- (프리미엄 아웃렛 쇼핑몰의 공간지각 및 이용 특성분석 -방문자의 탐색적 요인분석을 중심으로-)
- Park, Tae-Won;Lee, Deok-Jo;Park, Seung-Kyoo
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- The Journal of the Korea Contents Association
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- v.12 no.6
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- pp.486-496
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- 2012
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In recent years, the retail industry has been undergoing major shifts. Outlet malls are an important part of the new retail landscape. This paper seeks to increase the understanding of the shopping experiences of visitors to a Premium outlet shopping mall in Shinsagae Chelsea Premium Outlet at Paju City, Gyeongi-do. This paper analyze the Element of the premium outlet across demographics. It explores seven critical factors which significantly influence customers' perceptions of premium outlet. Findings are base on a mall intercept survey with 292 respondents across a range of demographics. The summary of 7 factor is classified as the visual, location, Shopping support, human traces, mood, transit expedience, and tenant. The main implication of these findings is that factory outlet stores are perceived favourably and that they need to build more positive marketing strategies accordingly.
An Exploratory Study on Experience of Luxury Brand Virtual Fashion Show (럭셔리 패션 브랜드 가상패션쇼 경험에 대한 탐색적 연구)
- Hyojo Jung;Eunju Ko
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- Journal of Fashion Business
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- v.27 no.2
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- pp.70-87
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- 2023
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Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.
A Study on the Spatial Configuration and its Characteristics of Yale Center for British Art (예일 영국미술센터의 공간구성 방식과 그 특성에 관한 연구)
- Kim, Nak-Jung;Chung, Tae-Yong
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- Korean Institute of Interior Design Journal
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- v.17 no.1
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- pp.69-76
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- 2008
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The purpose of this study is to analyze the interior characteristics of the Yale center for British art by Louis I. Kahn. As his last realized project, the Yale center for British art shows Kahn's latter architectural thoughts about exterior/interior, space/structure and theory/practice. Kahn arranged unit space(room) around two interior courts and laminated them vertically. This spatial configuration is the result of solving the urban context which needed the continuity of street and complicated program including art museum, retail shop, studio and library. Although Kahn adpted severe formal configuration, he added changes to spatial relation. The visualization of architectural system is realized by revealing the relation of the unit space and structure. And this emphasized the presence of the center. The emphasis of tectonic expression is also the characteristics of interior in that structure is the logical part of whole building system rather than concealing object for the exterior of buildings. In the Yale center for British art, interior characteristics are summarized as spatial configuration based on the relation between unit space and two courts, the visualization of structural order, and the relationship between structure and light.
An study on the Expressive Characteristics of Jerde Partnership's shopping center - Focused on Space Composition of Theme Park-style - (저드파트너쉽 쇼핑센터의 표현 특성에 관한 연구 - 테마파크형 공간구성을 중심으로 -)
- Ha, Sung-Joo;Ha, Mi-Kyoung
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- Proceedings of the Korean Institute of Interior Design Conference
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- 2007.11a
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- pp.103-106
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- 2007
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The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy. The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership from 2000 in Japan. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness space with a story based on a main theme.
An study on the Space Composition of the Theme Park-style Shopping Center - Focused on Designed Projects by Jerde Partnership - (테마파크 형 쇼핑센터의 공간구성에 관한 연구 - 저드파트너쉽의 설계 작품을 중심으로 -)
- Ha, Sung-Joo
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- Korean Institute of Interior Design Journal
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- v.16 no.6
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- pp.144-151
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- 2007
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The idea of shopping is changed from a purchase of merchandise to an experience of pleasure. This study is a space composition analysis for the introduction of theme in multi-plex shopping center design to reflect variable consumer trend and company marketing strategy, The study progressed through theoretical consideration and substance analysis about the shopping centers which had been designed by Jerd Partnership In Japan since 2000. The following is result. The path is a sole main street that is made of curve form, parallel and vertical circulating rout and movement of human being. It leads continuity. The node and landmarks have a circular court with typifier as powerful center, character of transition space and event for experience. It makes locational quality. The districts are composed of retail shops, restaurants and culture facilities and the edge is represented by closed vertical wall and parapet. It induces a domain. The characteristic of Jerde shopping center is an experience of theme environment through the path as betweenness with a story based on a main theme. It is mostly related nature or exotic element and is obviously represented at path and node. The node takes a round shape and bring about event as a court. The application of theme to the shopping center by Jerde has a significant meaning for place marketing.
Vying with IKEA: HANSSEM's Competitive Advantage at Marketing Frontier
- Kim, Sang Yong;Lee, Seung Min
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- Asia Marketing Journal
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- v.22 no.2
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- pp.87-98
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- 2020
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HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.
Smart Space based on Platform using Big Data for Efficient Decision-making (효율적 의사결정을 위한 빅데이터 활용 스마트 스페이스 플랫폼 연구)
- Lee, Jin-Kyung
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- Informatization Policy
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- v.25 no.4
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- pp.108-120
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- 2018
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With the rise of the Fourth Industrial Revolution and I-Korea 4.0, both of which pursue strategies for industrial innovation and for the solution to social problems, the real estate industry needs to change in order to make effective use of available space in smart environments. The implementation of smart spaces is a promising solution for this. The smart space is defined as a good use of space, whether it be a home, office, or retail store, within a smart environment. To enhance the use of smart spaces, efficient decision-making and well-timed and accurate interaction are required. This paper proposes a smart space based on platform which takes advantage of emerging technologies for the efficient storage, processing, analysis, and utilization of big data. The platform is composed of six layers - collection, transfer, storage, service, application, and management - and offers three service frameworks: activity-based, market-based, and policy-based. Based on these smart space services, decision-makers, consumers, clients, and social network participants can make better decisions, respond more quickly, exhibit greater innovation, and develop stronger competitive advantages.
A Study on the Characteristics of Branded Environments in Hotel Spaces (호텔 공간의 브랜드화 환경 특성 연구)
- Lee, Hwa-Kyoung;Ahn, Seongmo
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- Korean Institute of Interior Design Journal
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- v.23 no.1
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- pp.143-151
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- 2014
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Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.
Initial Design of Offshore Floating Marina System (해상 부유식 마리나의 초기설계)
- Chung H.;Oh T. W.;Namgoong S.;Kim S. B.;Jo C. H.
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- Proceedings of the Korea Committee for Ocean Resources and Engineering Conference
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- 2004.11a
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- pp.108-113
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- 2004
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Marinas are often located in prime port side locations. hi Korea these locations are already developed and reclamation of the existing properties poses many difficulties and financial overhead. Also, to develop a standard marina in Korea with tide ranges up to 6 meters would require considerable dredging and reclamation works needing long lead times and large SOC costs. The Ocean Space's floating marina system is an independent offshore floating static level system that does not require fixed location breakwaters. The entire marina floats with the tide giving a calm consistent berthing condition for vessels irrespective of the surrounding tide and weather conditions. The floating marina system provides also for all of functions needed to marina comprising a breakwater to protect the vessels, the pontoon system to house the vessels, a dub house and retail tourism precinct, fuel reservoir and associated support facilities in a turn key self contained unit. The modular nature of the system will mean that initial demand can be met with simple units and then further modules can be added quite easily without the related expansion difficulties or infrastructure. This paper contains the main characteristics of the floating marina system and tire design process of the structure. The mooring, motion & stability analysis, the overall & local structural design and the mooring & anchor system design are introduced in this paper.
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