• 국제초고층학회논문집
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• 제6권1호
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• pp.33-47
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• 2017

This mixed-use Raffles City (RCH) development is located near the Qiantang River in Hangzhou, the capital of Zhejiang province, located southwest of Shanghai, China. The project incorporates retail, offices, housing, and hotel facilities and marks the site of a cultural landscape within the Quianjiang New Town Area. The project is composed of two 250-meter-tall twisting towers with a form of vibrant waves, along with a commercial podium and three stories of basement car parking. It reaches a height of 60 stories, presenting views both to and from the Qiantang River and West Lake areas, with a total floor area of almost 400,000 square meters. A composite moment frame plus concrete core structural system was adopted for the tower structures. Concrete filled steel tubular (CFT) columns together with steel reinforced concrete (SRC) beams form the outer moment frame of the towers' structure. The internal slabs and floor beams are of reinforced concrete. This paper presents the engineering design and construction of this highly complex project. Through comprehensive discussion and careful elaboration, some conclusions are reached, which serve as a reference guide for the design and construction of similar free-form, hybrid, mix-use buildings.

• 유통과학연구
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• 제21권6호
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• pp.13-20
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• 2023

Purpose: This research explores the development of music business distribution channels to attract potential customers based on the current and prior literature. As a result, the research will provide solutions for practitioners in the music distribution channel how they create effective channel in new industry phase which has experienced significant changes due to technological advancement and consumer behavior. Research design, data, and methodology: To obtain textual data in the literature storage, the author conducted content analysis. Even though there are numerous textual resources, selecting only high-quality text data that is only peer-reviewed journal articles and books consistently indicate a high degree of reliability and validity to keep the advantage form content analysis approach. Results: The present study figured out that there are five strategies to attract potential consumers in the music distribution channel, such as (1) 'Marketing Mix', (2) 'Streaming Platforms and Online Music Stores', (3) 'Brick and Mortar Stores and Concerts, and Events', (4) 'Platforms Exclusives and Limited-Edition Merchandise', and 'Partnerships and collaborations. Conclusions: In sum, the practitioners need to consider include building relationships with the fans, studying and understanding their target market, utilizing multiple available distribution channels, embracing new technologies, and analyzing the effectiveness of the adopted distribution channels.

• Journal of Biosystems Engineering
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• 제38권2호
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• pp.103-112
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• 2013

Background: The Korean government launched a project in 2008, where the amount of rice used as raw ingredient in rice-based foods in 2012 was planned to increase up to 10% (470,000 ton) of the total rice production through developing various new rice-based processed foods and their commercial manufacturing technology. Among the four major rice-based processed foods, rice cakes and noodles need rice flour as their main raw ingredient. Technology in rice flour utilization and manufacturing is far behind than the technology pertinent to wheat flour in many subject areas. Purpose: This review aims to provide information on rice flour utilization and manufacturing with some fundamental subjects in the area of size reduction. Results: A variety of food items including bread, noodle, cake, cookie, muffin, pre-mix, beverage, vinegar, surimi, and artificial meat have found rice flour as their raw ingredient. Rice bread made out of 100% rice flour has been developed and is now sold in retail stores. Various noodle products made from rice flour are also on the market. Issues on product definition and labeling regulation about rice flour content of the products were explored. Generalized grinding equations available in the literature were seldom used in practice; instead, it has been a general practice to develop empirical equations from test milling data. Introductory remarks on three popular particle size measurement methods (sieving, Coulter counter, light diffraction) were explained. Mathematical expressions frequently used to describe particle size distribution and to correlate cumulative quantity of particles with particle size were represented. Milling methods used in producing rice flour were described along with their advantages and disadvantages. Because of their profound effect on functional properties of the rice flour, four rice flour milling equipments used at both laboratory experiments and commercial manufacturing plants were discussed.

• 한국의류학회지
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• 제39권2호
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• pp.190-203
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• 2015

The fashion industry has been rearranged by Global SPA brands (like ZARA and H&M), which are powerful retailers that integrate the value chain ranging from manufacturing to sales. SPA brands can offer good quality of clothing at a reasonable price by cutting the margin between the supply chain. They are also called fast fashions since they make expedited efforts to respond to market trends and consumers. Despite the slow growth of the fashion industry in Korea, as global SPA brands rapidly expand market share, traditional fashion companies have launched several SPA brands such as MIXXO and SPAO (E-LAND), 8SECONDS (CHEIL INDUSTRIES). The few academic studies on this subject are focused on the analysis of secondary data such as news and books. The current research is qualitative and empirical attempts to explore the success factor of SPA brands with analysis of 1:1 in-depth interviews with experts who have worked for global SPAs such as Uniqlo, H&M, and ZARA, based on the grounded theory. The main phenomenon was shown to be that global SPA brands were popular since they offer a variety of products with a large assortment at reasonable and cheap prices in a large scale and multifunctional retail store. Most of them displayed main phenomena that can be realized due to the purchasing cycle of clothing that is shorter with consumers' regarding clothing as consumables. Global SPA brands had three types of marketing strategy: sellable product, sales strategy according to consumer response, and multifunctional stores. Each global SPA brand developed marketing strategies based on core competency and national conditions. The three success factors shorten the consumer decision making process of clothing. This study concludes with implications for practitioners of SPA brands born in Korea.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2011년도 춘계학술대회
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• pp.376-378
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• 2011

현재 독일 함부르크에서 공사 중에 있는 하펜시티는 수변공간 개발을 통한 도시재생 사업 중 모범적인 사례로 평가받고 있다. 본 발표는 하펜시티가 21세기형 도시를 지향하고 있음을 밝힐 것이다. 이는 도시인구의 교외이동으로 인한 도심의 공동화 현상을 치유하고 극복하는 방안으로서의 재도시화 현상과 맞물려 있다. 따라서 하펜시티 프로젝트의 현황과 특징을 살펴보기에 앞서 유럽의 해항도시에서 도시공동화를 불러일으킨 원인과 그 극복방안으로서의 재도시화 현상에 대해 먼저 살펴볼 것이다. 함부르크 하펜시티가 지향하는 새로운 도시성, 그리고 전통과 창조의 결합을 통한 문화적 가치들이 하펜시티 프로젝트에 어떻게 구체적으로 추구되고 있는지를 살펴보고 소개함으로써 북항 재개발 사업이 개선되어 올바른 방향으로 나아가길 바라기 때문이다.

• 한국항해항만학회지
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• 제35권6호
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• pp.539-550
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• 2011

현재 독일 함부르크에서 공사 중에 있는 하펜시티는 수변공간 개발을 통한 도시재생 사업 중 모범적인 사례로 평가받고 있다. 본 논문에서는 하펜시티가 21세기형 도시를 지향하고 있음을 밝힐 것이다. 이는 도시인구의 교외이동으로 인한 도심의 공동화 현상을 치유하고 극복하는 방안으로서의 재도시화 현상과 맞물려 있다. 따라서 하펜시티 프로젝트의 현황과 특징을 살펴보기에 앞서 유럽의 해항도시에서 도시공동화를 불러일으킨 원인과 그 극복방안으로서의 재도시화 현상에 대해 먼저 살펴볼 것이다. 함부르크 하펜시티가 지향하는 새로운 도시성, 그리고 전통과 창조의 결합을 통한 문화적 가치들이 하펜시티 프로젝트에 어떻게 구체적으로 추구되고 있는지를 살펴보고 소개함으로써 북항 재개발 사업이 개선되어 올바른 방향으로 나아가길 바라기 때문이다

• 유통과학연구
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• 제9권2호
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• pp.49-59
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• 2011

한국프랜차이즈산업은 1970년대 도입된 이후, 외식업, 도·소매업, 서비스업 등 광범위한 영역에 국민생활과 밀접한 지식기반서비스산업으로 고성장을 지속하고 있다. 이제 국내 프랜차이즈산업은 양적성장에서 질적 성장으로의 전환을 통한 새로운 도약을 준비해야 할 시기이다. 무엇보다도 중요한 것은 가맹본부와 가맹점 사업자 간의 신뢰구축을 위한 가맹본부와 가맹점사업자의 노력과 실천이다(Stanworth & Kaufmana, 1995). 가맹본부와 가맹점사업자간의 우호적이고 신뢰할 수 있는 관계(Relationship)야 말로 프랜차이즈에 대한 불신을 해소하고 건강한 프랜차이즈시스템을 유지할 수 있는 근간이기도 하다. 가맹사업을 하고자 하는 가맹본부는 프랜차이즈산업의 지속적인 성장과 발전을 위해서 가맹점창업의 성공에 많은 영향을 미치는 항목이 무엇인지를 파악해야 한다. 따라서, 가맹점 사업성과의 만족도와 가맹점 사업성공·실패에 미치는 가맹점의 선택속성이 무엇인지를 파악하고 업종별로 차이가 있다는 것을 밝히려는 연구의 목적이 있다. 본 연구는 가맹사업을 하고 있는 가맹본부나 예비 가맹본부 창업자들이 가맹점 모집뿐만 아니라 가맹점 지원시스템 구축력, 브랜드력, 가맹점의 상권 경쟁력, 교육·훈련 프로그램 수준, 가맹점사업자의 금융비용, 가맹점본부와 가맹점사업자와의 파트너쉽, 마케팅 믹스 관리능력(제품, 가격조건, 물류 및 배송서비스, 프로모션, 슈퍼바이징과 슈퍼바이저, 업무절차·과정, 물리적 증거)에 투자와 활동을 집중해야 가맹점의 성공가능성이 높아진다는 것을 시사하고 있다. 가맹점 예비창업자들이 우수한 가맹본부를 선택하기 위해 가장 크게 고려하는 사항은 가맹본부의 특성이다. 특히 가맹점에 대한 가맹본부의 지원은 가맹점의 사업성과와 만족도를 높이고 결과적으로 적극적인 추천이나 재 계약률을 높일 수 있다.

• 농업과학연구
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• 제38권2호
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• 마케팅과학연구
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• 제20권1호
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• pp.35-48
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• 2010

今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.