• Journal of Global Scholars of Marketing Science
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• v.10
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• pp.71-89
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• 2002

The on-line market is sudden and it tilts the effort which various in order to reveal the difference point against the on-line consumer and the off-line consumer from under the environment which grows is. What reveals the on-line consumer and the difference point of off-line consumer two group from like this situation is a possibility of decreasing the place help which establishes a marketing strategy in the each retail trade sleeping field. The research which it sees to sleep it searched for the variable which shows the difference point of shopping orientation of the on-line consumer and off-line consumer two group and it attempted. From the research which it sees shopping propensity shopping it is joyful, it perceives dangerously, with price ceremony and convenient characteristic to classify, it analyzed. Analysis result shopping it is joyful it was rejected, classifies the perception against a danger and a price ceremony and convenient Royal favor two group with the consider variable which it appeared. The namely on-line consumer perceived against a danger lowly, it was sensitive to a price, it appeared with the fact that it pursues a convenient characteristic.

• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.141-169
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• 2009

This study investigated the effect of the money resource on the resource use behaviors of undergraduate students. The aim of the study was the examination of the relationship between undergraduate income and clothes-purchasing behavior. A total of 415 undergraduates residing in Gwangju City and Chonnam Province were interviewed by means of a questionnaire. SPSS 12.0 software was used for statistical analysis. Cronbach's $\alpha$, t-test, one-way ANOVA, Duncan's multiple range analysis and chi-square analysis were all conducted to acquire the results. The main results of this study are as follows. First, the average undergraduate income average was relatively high. Second, the motive for clothing purchases by undergraduates was to buy clothes similar to those which they already had. The undergraduates acquired their purchasing information from past experiences of buying clothes and considered design, quality and color when choosing their clothing. They purchased their clothes at retail stores and on average bought clothes about once a month. Although theaverage monthly expenditure on clothes was over 100,000 won, in general, the undergraduates spent between 50,000 and 100,000 won a month. They mainly paid cash when they purchased their clothes. Third, by analyzing the income, clothes-purchasing behavior, and clothes purchasing frequency of undergraduates, significant statistical differences in average monthly clothes expenditure and payment methods were detected. The results of the study can be used to understand the patterns of undergraduate money resource usage behaviors and can be utilized as an educational resource at home and within educational institutions.

• Journal of the Korean Data and Information Science Society
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• v.11 no.1
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• pp.111-126
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• 2000

Small area estimation is becoming important in survey sampling due to a growing demand for reliable small area statistics. In estimating means, totals, and other parameters for small areas of a finite population, samplie sizes for small areas are typically small because the overall sample size is usually determined to provide specific accuracy at a much higher level of aggregation than that of small area. The usual direct estimators that use the only information which is gotten from the sample in a given small area provide unreliable estimates. However, indirect estimators utilize the information from the areas related with a given small area, that is, borrow strength from other related areas, and so give more accurate estimates than direct estimators. In this paper we investigate small area estimation methods such as synthetic, composite and empirical best linear unbiased prediction estimator, and apply them to real domestic data which is from the Survey of Hotels and Restaurants in In-Chon as of 1996 and then evaluate the performance of these methods by measuring average squared errors. This evaluation shows that indirect estimators, which are small area estimation methods, are more efficient than direct estimator.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.543-560
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• 2017

The aim of this paper is to find which types of pop-up store positively influence consumers and to analyze the factors that affect brand attitude and behavioral intention across different fashion pop-up store formats. The data was collected from 217 respondents in their 20s and 30s and then subjected to descriptive statistical analysis, oneway ANOVA and regression analysis using SPSS Statistics. The results of the oneway ANOVA test indicated that the 'Pop-up store of alliance with different kinds of industries' is the most effective type for increasing brand preference and brand recognition amongst consumers. Some further insights can be made from the regression analysis results. There are differences between pop-up store formats in terms of the cognitive factors influencing brand attitude and behavioral intention. Moreover, there are differences between pop-up store formats in terms of brand attitude factors influencing behavioral intention. Through the results of this study, fashion companies can determine the best type of pop-up store to open depending on their aims. In conclusion, this study provides valuable insights to fashion marketers, helping them to determine the appropriate factors to consider when planning fashion pop-up stores. Academically, this paper contributes to expanding the range of research on fashion pop-up retail by studying consumer experiences of different pop-up store types.

• Journal of Distribution Science
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• v.17 no.3
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• pp.97-105
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• 2019

Purpose - The purpose of this study is to investigate the effect of the government support project on traditional market and the interaction effect between the government support project and the competition intensity. Therefore, this study focuses on the competition intensity of individual stores in traditional markets, unlike the traditional research flow, which is beyond the competitive structure of traditional markets and large retailers. Research design, data, and methodology - This study is based on the data of 'Statistics of Traditional Market in 2017'. In this study, a multiple regression equation was constructed using the number of government support projects as an independent variable, competition intensity as an interaction, and sales per store, number of customers per store as a dependent variable for analysis. A multiple regression equation was constructed for the main effect analysis. To investigate the effect of the interaction, cohen(1980)'s regression equation and two-way ANOVA were used. Results - First, according to this study, the traditional market participated in the government support project showed that the sales and the number of visitors per store in the traditional market were higher than those in the non-participation market. Second, the impact of government support projects on sales per store(also number of visiting customers per store) can be different depending on the competition intensity. More specifically, if the market is politically supported by a market with a high level of competition, it may be more effective than the market with no support. Conclusions - Based on the results of the study, we suggested academic and practical implications and suggested that competition intensity of stores in the traditional market should be considered in the future. The implications of this study are as follows. First, the effects of the government's traditional market support project were analyzed empirically. Second, this study is different from the previous studies in that it examined the competitive strengths and the effects of individual stores in traditional markets, away from competition between traditional market and large retailers. Third, it provided practical implications for the operation of government support projects.

• Spatial Information Research
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• v.11 no.2
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• pp.171-184
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• 2003

Lots of application systems are developed for applying business GIS in marketing or strategic planning of the company, recently. Almost of the systems require statistics for some areas(trade areas or sales areas) as the important information of decision support. As far as now, trade areas are defined for individual stores using know-how of the specialists, but there is no well-defined method for defining of trade areas of the specific business domains or trade areas of the customers. In this study, we have applied the spatial data mining methods to the point features in GIS, evaluated the results of each methods, and discussed the feasibility of defining of trade areas. From the results of this study, we have concluded that the defining of trade areas from point features, such as franchisees of credit card company or memberships of retail chain store, and that the DENCLUE(DENsity-based CLUstEring) method is the best suitable spatial data mining algorithm for this purpose.

• Journal of the Economic Geographical Society of Korea
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• v.13 no.4
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• pp.515-528
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• 2010

This study analyzes the impacts of mixed-use development and transportation on housing values in Seoul, Korea. An index measuring the land use mix is proposed using three components of land uses, residence, office, and retail, which are the essential elements for everyday urban life. This index offers a relatively easy way in measuring the level of mixed-use and proves itself useful providing sensible and reliable results in this empirical study. Also surface and underground transportation accessibilities are measured. By covering both surface and underground, a comprehensive view of Seoul's transportation accessibility is provided. Finally, housing value models are constructed with developed variables, i.e. land use mix index and accessibility measures, as well as relevant socio-economic variables. The empirical outcomes verifies that mixed-use development and transportation accessibility positively affect housing values.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.4
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• pp.105-117
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• 2004

The Pasadena Freeway follows the Arroyo Seco through foothills and scenic passes to link Downtown Los Angeles with Pasadena. The approximately 10 mile road was the first freeway built in the West during the 1930's and is today designated as a Historic Parkway. As it approaches Pasadena, it terminates at a traffic light intersection at Glenarm Street, and then becomes a commercial road the Arroyo Parkway. This one and a quarter mile long, north south road moves significant volumes of traffic both into and out of Pasadena. The Arroyo Parkway is thus a major 'gateway' and an important axis of orientation and movement, terminating in the City's core civic, commercial and retail district. Planting, lighting, signage, paving, furnishing and fixtures ought to all be properly designed and coordinated to create a distinctive 'gateway' experience arriving to Pasadena and driving along the Arroyo Parkway. Alternate design studies, developed in discussion with City officials and others involved in the redevelopment of the area, would need to be done to properly decide on the best direction. Issues of heritage and traditional streetscape will likely have to be reconciled with both the reality of the vehicular character of the road and more contemporary themes. Obviously with such large parcels of property available in the Arroyo Fair Oaks corridor, there is a huge potential for redevelopment and building. This potential would only be strengthened by the Light Rail Line and its stations, the improvements to the Arroyo Parkway, and the redevelopment of the Arts Center College of Design. Guides and controls to the development process, including programming and physical design studies, would need to be developed in order to ensure that the maximum potential for the corridor be realized. This concept proposal suggests that the whole strip might be developed as a Arts and Technology corridor, with special emphases on education, public culture, media and lifestyle. The full programming possibilities need to be further developed. Additionally, appropriate urban design guidelines to ensure high quality development also need to be incorporated into an overall development plan.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.790-793
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• 2013

Lastest Smishing is one of the hacking techniques target on the Android smartphone. Smishing using the SMS message is a new hacking techniques. smishing sends a message to the user included trojan address. It collects personal information and to control smartphones. In particular, without the user's knowledge of the retail payment service provider uses the service. It caused damage worth up to 300,000 won. It damage to users through different types of text messages. This paper Smishing typical methods and types are described in damages. This paper are described in damages and type by Smishing. This paper propose preventive and fundamental solution. We designed and implemented a anti-smishing system for android.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.376-378
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• 2011

Hamburg is going with the HafenCity Project to create new urban space for city's bustling central district. HafenCity will add an additional 155 hectares to Hamburg's central urban area, increasing its total area by some 40 percent. The new developments in HafenCity will be oriented towards the River Elbe and the great seaport. Its centre will have a close relation to water. They will be used for the construction of a fascinating mix of residential accommodation, offices, cultural and leisure amenities, retail facilities and restaurants set in a framework of an elaborate urban layout. This study is focusing on the purpose of the project goals, the task of the Hamburg authorities and GHS (Gesells chaft f$\ddot{u}$r Hafen und Standortentwicklung) and an urban planning ideas competition (draft masterplan). Regarding of the new trend of the reurbanisation in Europe, the aim of this study will be to find out, in which way Hafencity is trying to develope the new city district as a model for the European inner city of the 21st century.