• Title/Summary/Keyword: Retail's

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A Study on a Mutual Win-Win Growth Strategy for Korean Supermarkets

  • Park, Han-Hyuk;Kang, Dong-Nam;Lee, Sang-Youn
    • Journal of Distribution Science
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    • v.12 no.3
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    • pp.43-53
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    • 2014
  • Purpose - This study suggested a practical model for super supermarkets (SSMs) and small- and medium-sized stores to grow together. Super centers expanded their business. However, after the retail distribution law was revised in 2009, mutual cooperation between large and small enterprises resulted in social issues and people raised the issue of profitability. Research design, data, and methodology - This study investigated cases of regulation over distribution in Japan, France, and other countries to reveal implications and recommendations. Results - This study demonstrated how SSM and middle and small supermarkets could grow together by franchising and using cooperative society law. Franchising was a mutual growth model whereby the franchiser provided franchisees with large enterprise systems and utilities while franchisees could provide the franchiser with local information. They could thus build trust in each other to facilitate a mutual growth model. Further, the voluntary franchise system's model facilitated the mutual growth model. Conclusions - This study demonstrates that the franchise system and cooperative society could constitute an ideal model whereby large enterprises and middle and small stores could rely upon each other and grow together.

The Effect of Counterfactual Thinking on Post-purchase Behavior of Retail Management

  • Kim, Young-Ei;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.25-33
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    • 2018
  • Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

A Study on Infant Clothing Purchase Behavior According to the Benefits in Infant Clothing Purchases (유아복 구매시 추구혜택에 따른 유아복구매행동 연구)

  • Park, Ok-Lyun;Lee, Ji-Na
    • Korean Journal of Human Ecology
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    • v.18 no.4
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    • pp.923-932
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    • 2009
  • This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

Shoppers' Shopping Path Pattern Analysis using RFID Data (RFID 데이터를 이용한 고객 쇼핑 동선 패턴 분석)

  • Yang, Seungjoon;Jung, In-Chul;Kwon, Young S.
    • Journal of Information Technology Services
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    • v.11 no.sup
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    • pp.61-74
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    • 2012
  • As the retail industry has been challenged by stiff competition, the retailer becomes more interested in better understanding consumers' in-store behavior to gain and sustain competitive advantage. Consumers' shopping paths provide valuable clues to understanding customers' in-store behavior, which has been a long standing research issue in business. This study is to explore the shopping path patterns in a grocery using RFID technology and clustering method. To this end, we designed the RFID systems, affixing active RFID tags to the bottom of grocery carts. The tag emit signal that is received by receptors installed at various location throughout the store. The RFID systems provide the time and location of the cart while consumers shop around the store. The point of sale data are matched with the cart movement records to provide a complete picture of each shopping path. To find the distinctive patterns of consumers' shopping paths, we proposed the distance-index matrix using dijkstra method and normalization method to conduct the clustering in order to handle the problem in measuring the similarity among shopping paths, which is raised by the spatial nature of consumer movement in a grocery. After analyzing the RFID data obtained in one of the groceries in a major Korean retailer, we could successfully identify several distinctive patterns of shopping paths, which prove to provide the valuable implications for store management.

체란 양계업 경영개선을 위한 생산농가의 대응전략

  • 이경철;장경만
    • Proceedings of the Korea Society of Poultry Science Conference
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    • 2001.11a
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    • pp.104-106
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    • 2001
  • Results of analyses in managemental structure suggested that the way to the success under low egg market price was to develop new products (product discrimination) based an greater portion of retail market share than today's wholesale market in addition to less cost production. Today, agricultural management faces 'days of marketing'. Marketing plans such as high quality eggs, branding and discriminated merchandising becomes important. There are two marketing plans in egg industry, new product and marketing. However, there are no clear ways to success. Marketing plans and efforts will be the main targets in business and clear differences in managerial efficiency will be seen.

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Evaluation Mechanism of DSM Potentials (수요관리 프로그램의 잠재량 평가방안)

  • Jin, B.M.;Rhee, C.H.;Kim, C.S.
    • Proceedings of the KIEE Conference
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    • 2001.11b
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    • pp.421-423
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    • 2001
  • Restructuring of electricity industry is going on for the purpose of introducing competition and after separation of generation and retail business and introduction of competition, substantial change is expected in overall electric power system. In other words, DSM projects are divided with public projects and private projects. Particularly for public project, it is essential to evaluate the DSM volumes by program. This paper tries to derive the ways for achieving the necessary DSM goal in the electricity industry in Korea. First of all, by analyzing the load in Korea, we forecast the standard demand and estimate the technological potentials of each program in considering DSM technological indicators. Moreover, by using economic analysis by program, we estimate economic potentials and finally, we estimate the potentials by program in considering the DSM policy. We estimate the potentials by using random method because application methodology and procedures by program are not established until now, which leads to not obtaining transparency for implementation effect by program. Therefore, this paper estimates the future potentials of DSM projects by using the logical and systematic analytic method and establishing database for DSM basic indicator. The DSM goals estimated by this method will be reflected to mid/long term nation-wide resource planning, which will mitigate anticipated power supply shortage and be applied to derive desirable energy demand/supply structure.

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Estimating Departure-based Mode Choice by Spatial logistic Models (공간로지스틱 모형을 이용한 이용자 출발지 기준 수단선택 확률추정 연구)

  • Eom, Jin-Ki;Moon, Dae-Seop;Park, Man-Sik;Heo, Tae-Young
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.813-821
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    • 2009
  • In general, the analysis of travelers' mode choice behavior is accomplished by developing the utility functions which reflect individual's preference of mode choice according to their demographic and travel characteristics. In this paper, we propose a methodology that takes the spatial effects of individuals' departure locations into account in the mode choice model. The proposed methodology allows us to estimate mode shares by departure places even though the survey does not cover all areas. This will help transportation agencies to evaluate how the difference of individuals' departure places such as residential, retail, and commercial area affects on mode choice behaviors.

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Factors affecting millennials' intentions to use social commerce in fashion shopping

  • Bounkhong, Tiffany;Cho, Eunjoo
    • The Research Journal of the Costume Culture
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    • v.25 no.6
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    • pp.928-942
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    • 2017
  • Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

Korean Company's Market Strategy According to The Korea·China FTA (한·중 FTA 체결에 따른 한국기업의 시장 진출 전략)

  • LIM, Cheon-Hyeok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.72
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    • pp.161-183
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    • 2016
  • This study looked at the Korea enterprise in China market practices and strategies in accordance with the Korea China FTA macroscopically. And the systematic localization in the mid-to long-term decisions necessary for successful, it is important to the local economy by contributing to strategic social contribution activities also ensure the reliability of consumers. In addition to factors that may enjoy various benefits from an Korea China FTA strategy it is also needed to maximize the additional benefits of the FTA signed by Korea before. In particular, this strategy requires that the biggest benefits of FTA, that determine the tariff cuts by FTA partners to take advantage of it. In addition, the strategy that should be taken in advance to prevent any unnecessary risks through the recent rapid and thorough understanding of the appropriate response, Chinese, Chinese culture on O2O retail market. It is considered that the Korea China FTA requires multidimensional efforts with seeking a comprehensive and affordable countermeasures in order to act as an important factor for Korea market companies, government, companies and academia at the same time. In particular, the idea to carefully look at the various features with the Chinese consumer market will be a very important point.

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The Determinants of Listed Commercial Banks' Profitability in Vietnam

  • PHAN, Hai Thanh;HOANG, Tien Ngoc;DINH, Linh Viet;HOANG, Dat Ngoc
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.219-229
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    • 2020
  • The study investigates the factors affecting the profitability of listed commercial banks in Vietnam. Survey data for this research were collected from 10 Vietnamese listed commercial banks for the period from 2008 to 2018. In the study, we have built a model of econometric regression with the dependent variable being listed commercial banks' profitability results measured through ROA. The research methods used include descriptive statistics, IV regression and OLS regression analysis, and the authors carried out the model verification with Stata 14 software. The results showed that operating efficiency, loans size, retail loans ratio, state ownership, inflation rate, and GDP growth are factors that have a positive impact on profitability On the other hand, variables such as capital size, credit risk, liquidity risk, bank size, and revenue diversification are statistically insignificant; hence, these variables are not statistically adequate to indicate the influence of those independent variables to banks' profitability. The findings of this study suggest that the quality of assets should be considered in the context that bad debt risks come from lending heavily to the real estate sector. Meeting Basel II's capital compliance requirements is relatively difficult for small listed commercial banks compared to bigger listed commercial banks in Vietnam.