• Journal of Fashion Business
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• v.21 no.6
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• pp.1-15
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• 2017

This study examines the various responses of Chinese consumers, depending on the nationality of the fashion advertising model featured in an advertisement; it explores the effects of a congruence between self-image and advertising image (CSIAI) on consumer attitudes. This study was conducted by collecting data online; 200 samples selecting a Korean model and 200 samples selecting a Chinese model with a fashion brand were analyzed. A structural equation model confirms the conceptual framework for the influence of CSIAI on consumer attitudes and purchase intentions. The results show that the perceived CSIAI of consumers positively influences their attitude toward the advertising and the brand, and further, that advertising and brand attitudes significantly affect the purchase intention of consumers. This positive relationship is moderated by the nationality of the model. These findings suggest that the nationality of the model can serve as an important retail mix for global marketers. Other results and management implications are also discussed.

• International Journal of Computer Science & Network Security
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• v.21 no.9
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• pp.63-66
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• 2021

The technological advancement in computer vision has made system like grab-and-go grocery a reality. Now all the shoppers have to do now is to walk in grab the items and go out without having to wait in the long queues. This paper presents an intelligent retail environment system that is capable of monitoring and tracking customer's activity during shopping based on their interaction with the shelf. It aims to develop a system that is low cost, easy to mount and exhibit adequate performance in real environment.

• International Journal of Advanced Culture Technology
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• v.10 no.2
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• pp.281-291
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• 2022

Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.

• IEMEK Journal of Embedded Systems and Applications
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• v.17 no.4
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• pp.249-255
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• 2022

The COVID-19 virus appeared in 2019 and is extremely contagious. Because it is very infectious and has a huge impact on people's mobility. In this paper, multiple linear regression and random forest models are used to predict the number of COVID-19 cases using COVID-19 infection status data (open source data provided by the Ministry of health and welfare) and Google Mobility Data, which can check the liquidity of various categories. The data has been divided into two sets. The first dataset is COVID-19 infection status data and all six variables of Google Mobility Data. The second dataset is COVID-19 infection status data and only two variables of Google Mobility Data: (1) Retail stores and leisure facilities (2) Grocery stores and pharmacies. The models' performance has been compared using the mean absolute error indicator. We also a correlation analysis of the random forest model and the multiple linear regression model.

• Journal of Korean Port Research
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• v.11 no.1
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• pp.75-83
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• 1997

In this paper, we codify the objective function that should be optimized by using Genetic Algorithm instead of Heuristic method to solve these problems. So, each bit that constitutes one structure can signify each commodity. Therefore, we can exchange customers without restriction if the traveling distance diminishes among the districts. Furthermore, even though the capacity of a customer's commodities exceeds that of a vehicle, the following vehicle can be allocated. Also, we obtained good result by testing with real data. To be brief, we can effectively allocate innumerable commodities, that have various magnitudes and weight, into restricted capacity of the vehicle by applying genetic algorithm that is useful in solving the problems of optimization.

• Korean Journal of Human Ecology
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• v.21 no.2
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• pp.241-256
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• 2012

Gas station consumers have become increasingly conscious of expanding choices and service options available at retail outlets. The purpose of this study was to determine key factors in customer choice of gas / service stations. This study seeks to identify key the relationship between socio-demographical variables and consumer choice, and consumer satisfaction and loyalty associated with gas / service station usage. The research instrument comprised of a questionnaire in the form of an on-line survey that was administered during November, 2010. A Total of 1,000 questionnaires were used in the final analysis. The collected data were treated with SPSS Windows 18.0 and analyzed in for frequency, percentage, mean, standard deviation, pearson's correlation analysis, and multiple regression analysis. The results of were as following: First, there was a strong positive relationship between involvement, satisfaction, loyalty of gas station service. Second, satisfaction was significantly affected by involvement, the frequency of gasoline purchases, the information route and customer's occupation. Third, loyalty was significantly affected by consumer satisfaction, involvement, frequency of gasoline purchases, information route and customer's occupation.

• International Journal of High-Rise Buildings
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• v.6 no.3
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• pp.261-269
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• 2017

Designed by star architect of Moshes Safdie, Raffles City Chongqing includes a total of 6 mega high-rise towers 250 to 380 m tall, a sky conservatory, a 5-storey high shopping mall and a 3-storey basement car parking. Located at the confluence of the Yangtze and Jailing Rivers, the site for the project is imbued with a significance that is immediately symbolic, both as a sign of Chongqing's important past and as a vivid indicator of the city's thriving present and future. The design for the project to be situated at this gateway takes as its governing idea the image of powerful sails upon the water. The outer facades of the project's eight towers - the transparent surfaces that will face the water to the north - are meant to recall a fleet of ancient Chinese ships, with their huge rectangles of white canvas filled by the wind. This is a $1.13million\;m^2$ mega scale integrated project of office, retail, hotel, service residence and high-end residence with the transportation hub and traffic circulation at various levels of the project. This paper presents the multi-dimensional hybrid design, engineering and construction of this mega scale project. The innovations and the cutting-edge technology used in this project are introduced and discussed benchmarking the design and construction of the skyscraper cluster in a major city like Chongqing of China.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2000.11c
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• pp.729-735
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• 2000

Moisture loss of fresh fruits and vegetables is a main cause of deterioration. It resulted not only in the direct quantitative loss, but also in change in appearance, texture and nutrition. To reduce the loss of moisture content during the distribution in the market, fresh products are packaged using plastic films. But, most of the fresh products are packaged manually in Korea. In order to minimize the labor requirement, the packaging machine for fruits and vegetables was developed and tested. Prototype was composed of film feeding unit, bag former, products feeding conveyor, film feeding roller, center sealer, end sealer and discharge conveyor. Green peppers, carrots and perilla leaves were tested with prototype. Prototype could pack 1780, 1390, 1780 bags per hour at the feeding speed of 0.08m/s respectively and 2250, 1810, 2640bags per hour at the feeding speed of 0.10m/s respectively. And packaging speed of green peppers and carrots was improved by 3.7 and 3.4 times compared with manual packaging. The packaging condition with the prototype was good and the products had almost no damages.

• Journal of Fashion Business
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• v.9 no.3
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• pp.8-21
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• 2005

The purpose at this study was to analyze and to position the clothing images at women's formal wear brands carried by at least two department stores in Daejon, for providing data for a basic marketing strategy for fashion manufacturers and distributors. The results tram the study were as tallows; The brand that showed the highest classic image was 'BCBG'(83.6%), the brand that showed the highest feminine image was 'Obzee' (80.2%), the brand that showed the highest character image was 'Doho' (84.1%), and the brand that showed the highest mannish image was 'F.Station' (64.1%). On the brands image positioning map, brands, such as 'Deco', 'Mine', 'Time', and 'Anne Klein', lying on or near the point of intersection (where the vertical and horizontal axes meet) showed 4 types. They were 'smart & chic cluster', 'charming & luxury cluster', 'character elegance cluster', and 'sportive elegance cluster' that showed compound images. These clusters would be differentiated tram young casual lines by emphasizing the brands' shape and cut, higher quality fabrics and materials, and elegant and graceful colors. Analysis of target ages and tweed jacket prices for brands carried by at least two department stores showed that the target was between 23 and 50, and that the prices range from 198,000 won to 460,000 won.

• Journal of Distribution Science
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• v.15 no.2
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• pp.47-51
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• 2017

Purpose - The purpose of the study was to find out factors having influence upon management of franchise convenience stores being distribution business by interview with franchisees in accordance with Delphi method and to investigate marketing strategy of increase income. Research design, data, and methodology - This study investigated not only franchisees but also head office's franchise consultants of convenience stores carefully by Delta technique to suggest actual solutions of practice and to be different from precedent studies. Delphi method's interview and questionnaire were used to investigate performance of franchisees. 120 franchisees were interviewed to consist of men and women. Results - FC visited franchise stores to investigate: Franchisees thought of keeping of exact information on commodity information and sales promotion events, and admitted of franchiser's effort of growth and development of stores and improper visit frequency of stores and low effort of solving of difficulty of franchisees. Conclusions - More than 80% of the franchisees cognized more than 70% of performance upon request of ordering from headquarters: Not only franchisees but also headquarters need to lessen gap of difference of cognition. Franchise headquarters was thought to give services below than common level, and service manual and operation manual were thought to be high. Headquarters need to give practical support service.