• The Journal of Asian Finance, Economics and Business
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• 제9권6호
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• pp.183-194
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• 2022

The objective of this article is to assess the impact of corporate social responsibility (CSR) implementation on Corporate Brand Value (CBV) and Corporate Financial Performance (CFP). At the same time, the article examines the mediated role of CBV on the relationship between CSR implementation and CFP. In-depth interviews and observation techniques were used in this article on 4 experts to collect qualitative information. Quantitative analysis was based on primary data obtained from 454 employees working at enterprises providing Bancassurance services. The article uses various models of Cronbach's Alpha coefficient, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Analysis (SEM) using SPSS 22.0 and AMOS 20.0 software. In addition, a 5-point Likert scale is used to measure observed variables. Research results show that CBV plays an intermediate role in the relationship between CSR implementation and CFP. At the same time, the implementation of CSR toward communities, customers, and workers directly impacts CBV and CFP. The article draws a new conclusion; there is no relationship found between the implementation of CSR and CFP. The result proposes implications for the state and Bancassurance service providers to develop and implement CSR-related policies and activities to enhance their brand value and financial performance.

• Asia Marketing Journal
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• 제20권1호
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• pp.1-21
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• 2018

An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR-CFP link relies. In this study, firms' marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, a test is conducted to prove whether MCC moderates the relationship between CSR and firm financial performance. The empirical results support the hypothesis that MCC strengthens the effect of CSR on CFP. Through the findings, this research provides several interesting and important implications to the literature and managers of service firms.

• 디지털융복합연구
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• 제11권9호
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• pp.87-94
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• 2013

정보통신망상에 무분별하게 유통되는 각종 불법정보에 대한 기존의 법적규제는 정보통신서비스제공자의 형사적 책임과 민사적 책임을 중심으로 논의되고 있다. 하지만 본 논문에서는 정보통신망상의 불법정보 차단을 위한 경찰권행사의 대상으로서 경찰책임의 문제로 접근해보았다. 이러한 인식을 근거로 정보통신망상 불법정보의 신속한 차단을 위해 행위책임자에 대한 직접적 규제방식이 아닌 상태책임자인 정보통신서비스제공자에 대한 간접적 규제방식을 채택하고 있는 현행 정보통신망법 제44조의7 제2항의 문제점과 개선방안을 제시하고자 하였다.

• 유통과학연구
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• 제13권6호
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• pp.87-96
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• 2015

Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

• 유통과학연구
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• 제22권5호
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• pp.117-129
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• 2024

Purpose: This research aims to explore the ramifications of job stress on cabin crews within the air service distribution sector, specifically examining its impact on service quality through mediating variables such as job satisfaction and engagement during the pandemic era. Research design, data and methodology: The study is based on a sample size of 312 individuals, exclusively comprising cabin crews employed in the airline industry. Methodologically, Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed for statistical analysis. Results: The findings reveal that both performance evaluation and job responsibility exerted a significant impact on both job satisfaction and job engagement. Furthermore, job engagement demonstrated a substantial influence on service quality. However, in contrast, factors like unstable employment and the working environment showed no significant impact on either job satisfaction or engagement. Additionally, job satisfaction did not exert a significant influence on service quality. Conclusions: These insights will offer the valuable guidance to the airline industry in preparing for unforeseen external environments that may affect the industry. As the aviation sector navigates the challenges posed by the pandemic, understanding and addressing the intricate relationships among job stress, satisfaction, engagement, and service quality will be crucial for effective industry resilience and adaptation.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2013년도 추계학술대회
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• pp.204-205
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• 2013

인간의 모든 행위가 그러하듯 VTS 관제 역시 관제사의 마음에서 시작된다. 관제의 시작이 되는 심리적 동기(마음)는 집단무의식, 공포, 책임감, 인간애로 대별되며 이들은 관제사를 각성시키고 관제 전반을 지배한다. 그 중 상위요소(책임감, 인간애)는 기반요소에 비해 보다 긍정적으로 관제 행위에 적용되므로 VTS 운영 목적인 해상교통안전 달성을 위한 효과적인 수단이 될 수 있다. 관제사가 이러한 덕성을 함양할 수 있도록 교육 과정의 개선이 필요하다.

• 한국과학교육학회지
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• 제42권1호
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• pp.111-125
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• 2022

ENACT 프로젝트는 과학기술과 관련한 사회쟁점(SSI)에 관심을 갖고 쟁점해결에 참여해보는 경험을 통해 사회적 책임감을 함양하는 교육프로그램으로, 본 연구에서는 ENACT 프로젝트 수행을 통해 예비 과학교사들의 과학기술자의 사회적 책임에 대한 인식이 어떻게 변화하는지 탐색해보았다. 32명의 예비 과학교사가 비교과활동으로 약 3개월에 걸쳐 자발적으로 참여하였으며, ENACT 모형 즉, 쟁점발견, 쟁점탐색, 미래상황 예측, 과학·기술·공학적 쟁점해결, 사회적 실천의 5단계에 따라 진행하였다. 예비 과학교사들의 과학기술자의 사회적 책임에 대한 인식 변화를 탐색하기 위해 혼합연구방법을 이용하였으며, 이를 위해 과학기술자의 사회적 책임인식을 측정하는 검사도구(VSRoSE)와 조별 면담 자료를 수집하였다. 연구결과, 예비 과학교사들은 VSRoSE 전체 및 8개 하위요인 중 5개 요인에서 통계적으로 유의미한 향상을 나타내었다. 각 하위 요인별 예비 교사들의 면담을 분석한 결과, 이들은 과학기술에 대한 인식론적 탐색을 강조하는 Cycle I과 쟁점해결과 실천을 강조하는 Cycle II를 수행하는 과정에서 과학기술자의 사회적 역할에 대해 고민할 수 있는 기회를 충분히 갖게 되었음을 확인하였다. 특히 프로젝트 참여 전 과학기술이 인간과 환경, 사회에 미치는 영향을 고려해야 한다는 것에 초점을 두었던 예비 교사들의 인식은, 프로젝트 참여 후 사회적 필요와 요구를 반영하고 지역사회 문제 해결을 위해 대중과 협력·소통하며 정책에 참여해야 하는 것까지 확장해서 이해하는 모습을 보였다. 위 결과를 기반으로 과학기술관련 사회쟁점 교육과 교사교육에 있어 본 연구의 시사점을 제시하였다.

• 유통과학연구
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• 제12권8호
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• 한국의류산업학회지
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• 제12권5호
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• pp.591-598
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• 2010

Customer misbehavior can affect dissatisfaction and negative behavioral responses of other customers at the service encounter. This study explored other customer and retail employee reponses to customer anger and aggressive behaviors at the service encounter by examining the perceived wrongness of such behaviors under different situations and comparing the two perspectives of retail employees and consumers. Three scenarios were developed representing different situations including firm's responsibility, both of customer and employee responsibilities, and uncontrollable one. Data were collected from individual interviews with 222 retail employees and 149 consumers. The results showed that the consumers' perceived wrongness of customer aggressions were higher comparing to that of employees. The reasons of perceived wrongness were different by three situations implying that responsibility and controllability affected the perceived wrongness. The study further discusses implications.

• 품질경영학회지
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• 제40권3호
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• pp.415-425
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• 2012

Purpose: ISO 26000 is a newly emerging international standard for corporate social responsibility. This paper aims to derive core subjects of primary concern when introducing and practicing corporate social responsibility. Methods: Perceived performance and importance levels on core subjects in ISO 26000 are investigated, and a survey is conducted from members of organizations having published CSR reports. Frequency analysis, analysis of variance, cross tabulation and IP analysis are used to analyze surveyed data. Results: Items to be improved with high emphasis among 7 core subjects in ISO 26000 are organizational governance for public and private service sectors, fair operating practices for industrial goods manufacturing sectors, and organizational governance and environment for consumer goods manufacturing sectors. Human rights and labor practice are perceived as having high performances in comparison with importance. Conclusion: Organizations should find ways to build social responsibility into their governance systems and procedures with high priority.