• Title/Summary/Keyword: Residual emotions

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The Impact of Service Recovery Justice on Customers' Residual Emotions: Focusing on the Moderating Role of Brand Relationship Quality (서비스회복 공정성이 고객의 잔여감정에 미치는 영향: 브랜드관계품질의 조절효과)

  • Sang Hee Kim
    • Journal of Industrial Convergence
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    • v.21 no.12
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    • pp.11-23
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    • 2023
  • This study aims to investigate the relationship between service recovery justice, residual emotions, and customer behavior. It empirically verifies that low justice in service recovery affects residual emotions and, in turn, has an impact on customers' negative behaviors. Furthermore, this research distinguishes customer-brand relationship quality into emotional relationship quality and cognitive relationship quality and seeks to validate that the type of relationship quality may influence the extent to which the justice of recovery processes affects residual emotions. Data was collected through surveys, and hypotheses were tested using structural equation modeling. The research findings indicate that among the dimensions of service recovery justice, procedural justice and interactional justice significantly influence residual emotions. Moreover, residual emotions have a significant impact on both the intention to revisit and the intention to engage in negative word-of-mouth. In addition, the impact of distributive justice and procedural justice on residual emotions was found to be higher for cognitive relationship quality than emotional relationship quality, and the impact of interactional justice on residual emotions was found to be higher for emotional relationship quality than cognitive relationship quality.

Evaluation of Human Emotions depending on Variations in Audio-visual Landscape Elements in Residual Areas (주거단지의 시청각 조경요소 변화에 따른 인간의 감성평가)

  • Shin, Yong-Gyu;Park, Sa-Keun;Jeon, Ji-Hyeon;Kook, Chan;Kim, Sun-Woo
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.05a
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    • pp.519-522
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    • 2007
  • This study aims to clarify differences among the responses of users depending on variations in audio-visual landscape elements used to create amenities in residential areas. For the purpose, a laboratory experiment was performed to evaluate the emotions of subjects. As a result of subjective evaluation, it was found that the emotions of subjects were more significantly promoted in providing both sounds and images at the same time, than in providing images alone. In addition, as a result of comparing the variables of relativistic energy alpha waves have by measuring their brain waves, it was seen that alpha waves increased when providing harmonious sound sources with images, except for specific sound sources. Thus, it is considered that provision of sound sources capable of promoting human emotions can contribute greatly to improving the value of space for the sake of comfortable housing environment.

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