• Title/Summary/Keyword: Research Information Systems

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The Influence of Exhibitions as a Marketing Tool on Business Performance - An Illustration from a Defence Industry - (전시회 참가활동이 기업의 경영성과에 미치는 영향 - 방위산업체를 중심으로 -)

  • Han, Jung-Han;Jeon, In-Oh
    • Management & Information Systems Review
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    • v.28 no.3
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    • pp.141-159
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    • 2009
  • In the early 1990's, international security environment bring on the change. So each countries should have renewed the defence policy. The developed countries make efforts to keep the superiority of military industry with an high technology and huge capital. One of the efforts is the defence industry exhibitions for the management performance regarded as the marketing strategic principal method. The result of the opening exhibitions has been studied by research papers and treatises. A exhibitions' goal is different from an it's characteristic, type, industry, participator, institution and participating nation. An enterprise's management performance is runs as follows. First, an exhibitions participation activation has an effect re-participation following the satisfaction. Second, an exhibitions participation activation contributes to be on sale promotion, The result of the exhibitions participation is classified with sale performance and non-sale performance. The third, an exhibitions participation activation contributes to the effective company management. The huge fund advertisement is a financial burden, but a exhibitions takes effect one-fifth economical retrenchment. Accordingly, this study researched the exhibition participation choice properties, an exhibitions participation activation properties and investigated the Korea defence industry's income statement, balance sheet, growth ratios, profitability ratios, productivity ratios, stability ratios which were substitute for the enterprise's management performance through the exhibitions participation costs and the number of times.

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The Study on the Risk Predict Method and Government Funds Supporting for Small and Medium Enterprises (로짓분석을 통한 중소기업 정책자금 지원의 위험예측력에 대한 연구)

  • Choi, Chang-Yeoul;Ham, Hyung-Bum
    • Management & Information Systems Review
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    • v.28 no.3
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    • pp.1-23
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    • 2009
  • Prior bankruptcy studies have established that bankrupt firm's pre-filing financial ratios are different from those of healthy firms or of randomly selected going concerns. However, they may not be sufficiently different from the financial ratios of other firms in financial distress to allow the development of a ratio-based model that predicts bankruptcy with reasonable accuracy. As the result, in the multiple discriminant model, independent variables divided firms into bankrupt firms and healthy firms are retained earnings to total asset, receivable turnover, net income to sales, financial expenses, inventory turnover, owner's equity to total asset, cash flow to current liability, and current asset to current liability. Moreover four variables Retained earnings to total asset, net income to sales, total asset turnover, owner's equity to total asset indicate that these valuables classify bankrupt firms and distress firms. On the other hand, Owner's Equity to borrowed capital, Ordinary income to Net Sales, Operating Income to Total Asset, Total Asset Turnover and Inventory Turnover are selected to predict bankruptcy possibility in the Logistic regression model.

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A Study on Determinants of Trade Show's Participation Fees (무역전시회 참가비용의 결정요인에 관한 연구)

  • Cho, Yun-Sil
    • Management & Information Systems Review
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    • v.28 no.3
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    • pp.99-115
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    • 2009
  • This research analyzed determining factors of expenditure for processing fee by targeting trade show participants under a microeconomic approach in order to analyze determining factors of the participations of trade shows. As a result, with regard to the participation fees, income and the level of education seemed to be the socioeconomic factors that positively affected visitors in paying admission fees: and age and gender were negative elements. With regard to the participating businesses, the sales and the corporate history of the businesses were the positive elements to their willingness to pay the participation fees: however, the ratio of male and female personnel turned out to be a negative element in incurring the participation fees. The purchase of ticket was a positive mode-of participation factor to the visitors: however, distance tended to be a negative element for the visitors. For the participating businesses, the number of participation tended to be a positive element: however, distance was a negative one. The positive satisfaction factors that affected visitors' willingness to pay the participation fees included exhibited items, location, and schedules for events of the convention: for the participating businesses, the actual sales at the convention, the effects of advertisement and the level of satisfaction for location tended to play positive parts.

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A Study on the Effect of Intention of Usage on Internet Brand Community Site by the Extended Technology Acceptance Model (확장된 TAM을 이용한 인터넷 브랜드 커뮤니티 사이트 품질 특성과 이용의도에 관한 연구)

  • An, Un-Suk;Jang, Hyung-Sub;Oh, Jong-Chul
    • Management & Information Systems Review
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    • v.28 no.2
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    • pp.69-94
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    • 2009
  • As the internet environment develops, internet has already been being established as important tool of business marketing and branding. The goal of this study is in search for internet brand community quality characteristics, testing an effect of internet brand community quality on usage intention of community user. Data has been collected from 294 respondents during september of 2006. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows; First, Internet brand communities are characterized by system quality, service quality, and information quality which are also the traits of free contents in ordinary websites and on-line community site. Second, Traits of Internet brand community were related positively to perceived ease of use, usefulness, flow and social interaction of internet brand community user. Third, the factor that affects internet brand community usage intention was perceived ease of use, usefulness, flow, enjoyment and social interaction. Based on the results, the study offers marketing strategic implications for internet brand community site provider.

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Can e-Marketplaces be expanded?: A Case Study on Success Factors and Obstacles of e-Marketplaces (e-마켓플래이스는 확장될 것인가? : 성공요인과 장애 해결 방안에 관한 사례 연구)

  • Kim, Chy-Heon;Kim, Joon-S.
    • Information Systems Review
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    • v.6 no.1
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    • pp.67-84
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    • 2004
  • In spite of the widely held belief that e-Marketplace will be expanded continuously, scholars are still reluctant to accept the positive expectation. Many anecdotal evidence and case studies indicate that there are several obstacles that hinder e-business firms from building the e-Marketplaces. Actually, this obstacles has led many e-marketplaces' failures. The purpose of this study is to verify the possibility of the e-Marketplace expansion and to explore how to deal the obstacles in the e-Marketplace operation. To achieve such objectives, a successful e-Marketplace case was investigated. The conclusion of this research is as follows : (1) e-Marketplaces can be built even in the high asset specificity and high complexity of product description market. Therefore it is acceptable that e-marketplace will be expanded continuously as argumented by Malone et al.(1989). (2) But the driving factor is not solely information technologies but the capability of e-business firms that consider technical factors, social factors, and service related factors all together. It was also noted that the capability of e-business firms to handle the inherent obstacles is important for the expansion of e-Marketplaces.

Sources and Mitigating Factors of Perceived Risk in the e-Marketplace (e-마켓플레이스에서의 인지된 위험의 원천과 완화 요인)

  • Yi, Sang-Yoon;Kim, Myoung-Soo;Lee, Dong-Hoo;Ahn, Jae-Hyeon;Lee, Dong-Joo
    • Information Systems Review
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    • v.9 no.2
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    • pp.41-66
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    • 2007
  • The e-marketplace is a virtual marketplace where buyers and sellers meet in order to conduct transactions through the intermediation of market-makers. For the success of an e-marketplace, it is crucial for the market-maker to induce both buyers and sellers to make active transactions in it. However, their participation is frequently deterred by potential risk factors caused mainly by the inherent, structural complexity of the e-marketplace. Therefore, it is a critical challenge for the market-maker to identify and manage the transactional risk perceived by both the buyers and sellers. In this paper, we investigate the sources of buyers' and sellers' perceived risks and their mitigating factors in the e-marketplace. Specifically, we derive an analysis framework based on the economic theory of agency relationship. The framework includes four sources of the risks(perceived information asymmetry, fears of seller opportunism, fears of buyer opportunism, and concerns about market-maker's role incompleteness) and five mitigators of the risks(website informativeness, trust in market-maker, trust in seller, product diagnosticity, and social presence). Then, we empirically verify the framework through a case study on four successful e-marketplaces, and provide implications and strategies for the market-maker to effectively manage the transactional risks.

The Agricultural Information and Extension Systems in Hungary (헝가리의 농업 정보 및 농촌지도 시스템)

  • Neszmelyi, Gyorgy;Kim, Sung Soo
    • Journal of Agricultural Extension & Community Development
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    • v.8 no.1
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    • pp.59-72
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    • 2001
  • 이 연구는 1990년대 이후 헝가리 농촌지도의 특징적인 변화를 고찰하였다. 헝가리의 농촌지도사업은 오랜 역사를 가지고 있으며 주로 대규모 농장을 대상으로 한 농업기술전파에 주력하였다. 1990년대 이후 사유재산의 인정과 시장경제체제로의 전환과 함께 시장에서의 경쟁력이나 지속성에 대한 요구는 농촌지도사업의 방향전환을 요구하게 되었다. 유럽연합의 농업정보시스템 표준화에 요구와 헝가리 내의 농산업구조의 변화는 농업정보시스템 구축의 필요성을 낳게 되었다. 헝가리에서 농업정보시스템의 개발은 농업경제연구정보원(AKII, Research and Information Institute for Agricultural Economics)과 중앙통계사무소(Hungarian Central Statistical Office)에서 이루어졌다. 시스템 개발의 주요 분야는 농업통계, 농장회계자료네트웍, 시장정보시스템의 세 가지이며 이들의 복합적인 농업정보시스템으로 형성되었다. 본 연구에서는 위의 세 가지 주요 범주의 개발배경과 진행사항, 문제점들을 살펴보고 개선방향을 제시하였다. 헝가리 농업 농촌개발부(The Ministry of Agriculture and Rural Development)의 최근 정책의 특징은 전국적인 농촌지도상담 네트웍의 구축이라고 할 수 있다. 현재의 헝가리 농촌지도사업체계는 크게 세 부분으로 나누어 볼 수 있다. 첫째 농업농촌개발부의 군사무소는 지역사회의 독농가나 선도농가와의 밀접한 관계를 유지하며, 이러한 독농가나 선도농가로 하여금 지역의 농민들에게 도움을 줄 수 있도록 하는 것이다. 둘째는 민간 자문가들이 농장을 방문하여 현장에서 농민들에게 전문적인 도움을 주도록 하는 것이다. 민간 자문가들은 도 단위의 전문지도사들로부터 정보나 기술에 대한 전문적인 도움을 받는다. 세 번째는 전문교육기관을 통한 농민들에 대한 직접적인 교육이다. 이러한 교육들은 농민들에게 무료로 제공되며, 교육과정이나 프리젠테이션, 전시 등을 통해 이루어진다. 현재 헝가리 농촌지도체계는 그 실행과정, 효율성, 조직적인 면에서 완성되지 못하였고 전환기에 처해 있다. 효율적인 농촌개발을 위해서는 농촌지도상담의 효과나 조직면에서 많은 연구와 정비가 필요한데 이는 헝가리의 국가적 이익의 증대와 유럽연합의 목적에 부합하기 위해서도 적극적인 관심과 노력을 필요로 하는 분야이다. 이러한 필요성을 바탕으로 농촌지도사업의 새로운 모델을 제시하면, (1) 수도인 부다페스트에 농촌지도사업을 전반적으로 책임지는 중앙부서를 설립하여 효과적인 농촌발전을 지원하여, (2) 7개의 도에 농학계 대학과 연구소를 중심으로 하는 지역센터를 설립하여 도내의 농촌지도상담활동과 영농에서 농업관련 사안에 대해 문제해결 중심의 도움을 주도록 하며, 지역센터는 자율적, 독립적으로 운영하도록 하고, (3) 50여개의 군에 일선지도기관을 설립하여 농업인들이 쉽게 방문할 수 있도록 하며, 지역의 특수한 상황이나 사안에 대해 융통성 있게 대처할 수 있도록 하는 것이다.

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Throughput Performance analysis of AMC based on New SNR Estimation Algorithm using Preamble (프리앰블을 이용한 새로운 SNR 추정 알고리즘 기반의 AMC 기법의 전송률 성능 분석)

  • Seo, Chang-Woo;Portugal, Sherlie;Hwang, In-Tae
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.48 no.4
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    • pp.6-14
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    • 2011
  • The fast growing of the number of users requires the development of reliable communication systems able to provide higher data rates. In order to meet those requirements, techniques such as Multiple Input Multiple Out (MIMO) and Orthogonal Frequency Division multiplexing (OFDM) have been developed in the recent years. In order to combine the benefits of both techniques, the research activity is currently focused on MIMO-OFDM systems. In addition, for a fast wireless channel environment, the data rate and reliability can be optimized by setting the modulation and coding adaptively according to the channel conditions; and using sub-carrier frequency, and power allocation techniques. Depending on how accurate the feedback-based system obtain the channel state information (CSI) and feed it back to the transmitter without delay, the overall system performance would be poor or optimal. In this paper, we propose a Signal to Noise Ratio (SNR) estimation algorithm where the preamble is known for both sides of the transciever. Through simulations made over several channel environments, we prove that our proposed SNR estimation algorithm is more accurate compared with the traditional SNR estimation. Also, We applied AMC on several channel environments using the parameters of IEEE 802.11n, and compared the Throughput performance when using each of the different SNR Estimation Algorithms. The results obtained in the simulation confirm that the proposed algorithm produces the highest Throughput performance.

The Effect of Graphical Formats on Computer-Based Idea Generation Performance

  • Jung, Joung-Ho
    • The Journal of Information Systems
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    • v.27 no.1
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    • pp.153-169
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    • 2018
  • Purpose Since human brains catch images faster than texts or numbers, infographics has been widely used in business in the form of "information dashboard" to enhance the efficiency of decision-making. Groupware, however, has neglected the adoption and use of infographics, in particular, in the idea generation process. Given that an overall performance of groupware-based idea generation is no better than that of the (paper-and-pencil-based) Nominal Group Technique, Jung et al. (2010) adopted the notion of infographics in the form of performance feedback to solve the productivity paradox. With the consistent results, which demonstrate beneficial effects of infographics on performance enhancement, an interesting observation that groups with the bar chart treatment performed better than groups with the dot chart treatment was made. The main purpose of this study was to find if there were a performance consistency between the outcomes from the previous study and the outcomes from the current study. Design/methodology/approach In experiment 1, we employed the same system used in the previous study (i.e., Jung et al., 2010). As individuals' contributions accumulated, the mechanism visually displayed individuals' performances two-dimensionally in the form of a bar chart or a dot chart. Then, we compared the performance outcomes from this study to the outcomes from previous study (i.e., Jung et al., 2010). In experiment 2, we modified the performance graph to test the effect of "playfulness" on performance by converting dots to car images. Then, we compared the performance outcome from experiment 2 to the outcomes from experiment 1. Findings Just like our interesting (and unexpected) finding in Jung et al.'s study (2010), the outcome confirmed a consistent superior performance of a bar chart. This implies that a bar chart is a better choice when stimulating performance with a visual aid in the context of groupware-based idea generation. Although a bar chart was criticized in a way that errors of length-area judgments are 40 ~ 250% greater than those of positional judgments along a common scale, such illusion turned out to be facilitating upward performance comparison better. Regarding Experiment 2, the outcome showed that the revised-dot graph is as good as the bar graph in terms of quantity and quality score of ideas. We attribute the performance enhancement of the resized-dot to the interaction between the motivational characteristic and the situational characteristic of playfulness because individuals in the revised-dot graph treatment performed better than individuals in the dot graph treatment. Given the order of performance (Bar >= Revised Dot > Dot) that the revised-dot treatment performed the same as (or lower than) the bar treatment, an additional research is warranted to reach to a consistent outcome.

Stereo Audio Matched with 3D Video (3D영상에 정합되는 스테레오 오디오)

  • Park, Sung-Wook;Chung, Tae-Yun
    • Journal of the Korean Institute of Intelligent Systems
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    • v.21 no.2
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    • pp.153-158
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    • 2011
  • This paper presents subjective experimental results to understand how audio should be changed when a video clip is watched in 3D than 2D. This paper divided auditory perceptual information into two categories; distance and azimuth that a sound source contributes mostly, and spaciousness that scene or environment contribute mostly. According to the experiment for distance and azimuth, i.e. sound localization, we found that distance and azimuth of sound sources were magnified when heard with 3D than 2D video. This lead us to conclude 3D sound for localization should be designed to have more distance and azimuth than 2D sound. Also we found 3D sound are preferred to be played with not only 3D video clip but also 2D video clip. According to the experiment for spaciousness, we found people prefer sound with more reverberation when they watch 3D video clips than 2D video clips. This can be understood that 3D video provides more spacial information than 2D video. Those subjective experimental results can help audio engineer familiar with 2D audio to create 3D audio, and be fundamental information of future research to make 2D to 3D audio conversion system. Furthermore when designing 3D broadcasting system with limited bandwidth and with 2D TV supportive, we propose to consider transmitting stereoscopic video, audio with enhanced localization, and metadata for TV sets to generate reverberation for spaciousness.