• Title/Summary/Keyword: Reputation of Designer

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Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

  • KHOA, Bui Thanh;NGUYEN, Truong Duy;NGUYEN, Van Thanh-Truong
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.17-28
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    • 2020
  • Purpose: Human life is increasingly improved, so human needs are also growing more and more. One of the increasingly demanding industries is the fashion market. Fashion is an industry that produces essential items for human life, so manufacturers always need to know how to improve the relationship with customers, and make them repurchase. The study aims to discover the relationship between the factors that create a relationship with customers and the repurchase intention of designed fashion products. Research design, data, and methodology: The mix research method is applied to achieve research objectives. The qualitative research via the in-depth interview with 11 experts, and the quantitative research via the survey with 467 respondents was done in Ho Chi Minh city, the most developed city in Vietnam. Results: The research results point out that the fashion designer reputation, social media marketing, and the fashion store atmosphere have the positive impact on the relationship between the customer and fashion store, as well as the intention to repurchase of designed fashion products. In particular, customer relationship also affects the repurchase intention of designed fashion products positively. Conclusions: The study also proposed some managerial implications to develop a relationship with the customer and repurchase behavior of the customer in the fashion industry.

The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product

  • KHOA, Bui Thanh
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.2
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    • pp.195-204
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    • 2020
  • Customer loyalty is a desired and essential result for companies in a business environment with a lot of competition, of which the fashion industry is no exception. For the fashion industry, the competition between businesses is increasingly fierce with the appearance of tailored fashion brands for each customer, also known as a designed fashion brand. The objective of this study is to examine the relationship between the antecedents of the relationship (reputation of designer, social media marketing) and customer relationship (trust and intimacy), and loyalty of customer for a designed fashion brand. The mixed research method is used to achieve research objectives with qualitative and quantitative research method. Qualitative data was collected through in-depth interview with 12 participants in Ho Chi Minh City, while quantitative data was collected by a survey of 799 respondents in Ho Chi Minh City and Hanoi City. The results show that the antecedents of relationship marketing positively affect on customer relationship and customer loyalty. Moreover, customer relationship has a positive impact on the customer loyalty when shopping for fashion products. From the research results, some managerial implications are also proposed for the designed fashion brands to improve the relationship marketing performance.

A Study on the Designs of Ron Arad (Ron Arad의 디자인에 관한 연구)

  • 서병기
    • Archives of design research
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    • v.16 no.1
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    • pp.199-208
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    • 2003
  • The Israel-born Ron Arad is one of Britain's "superstar" designers, an it has been said that he is Britain's answer to Philippe Starck. Arad is a highly individualistic designer whose ideas stem from a mental process that has more in common with that of the fine artist than of the jobbing designer for industry. His imagination expresses itself in the form of things. By the early 1990s he had become internationally recognized for his "ready-made" work. His furniture and lighting designs required extremely costly labour-intensive techniques to produce. As his work was highly evocative, suggesting a post-industrial world in which the urban landscape was characterized by materials in a state of decay. More recently, through collaborations with Italian and German manufactures, his work has reached a new level of sophistication and finish, which differentiates it from the earlier designs. As Arad reputation as a designer of workshop-based furniture came to an end and the era of "democratic" Arad furniture came into being. By middle of the decade he had become one of the most-discussed designers of the day. The spirituality that emanates from all his work is a product of his particular vision of the creative process, far removed from the typical, stereotyped trends in the sphere of modern industrialization. He goes one step further in his work by attempting to restore aesthetic dignity to the objects of daily life, in a search for beauty within the immediate environment.hin the immediate environment.

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A Study on the Fashion Design Characteristics & Fashion Image of Gabrielle Chanel & Yohji Yamamoto (가브리엘 샤넬과 요지 야마모토의 무채색 복식에 나타난 디자인 특성과 패션 이미지 연구)

  • Ko, Soon-Young;Park, Moon-Hee
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.789-808
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    • 2010
  • The orientalism in fashion is believed to develop from the eclectic notion of oriental and occidental fashion. By studying on Gabrielle Chanel's clothing that is usually used by neutral colors and on Yohji Yamamoto's clothing that characterizes clothes in neutral colors, the purpose of this study is to seek ways for remaking Korean traditional clothing into a new modern one to gain a world reputation in terms of clothes. Therefore the study is for exploring the characteristics on the factors of fashion design such as color, line and textile materials with works of Gabrielle Chanel, a famous designer in Western world who has made a black color a popular one for people and works of Yohji Yamamoto, an well-known fashion designer of the East using neutral colors. This study analyzed, from the 2004 S/S to the 2006 F/W, the collection of works published in style.com through the works of Gabrielle Chanel, Yohji Yamamoto, and through the analysis of the visual target. A total of 527 images are used in this paper. Elements of fashion design analysis are lines, colors, and materials. The study reached the conclusion as follows after analyzing the characteristics on clothing with neutral colors of Gabrielle Chanel and Yohji Yamamoto. In case of aesthetic characteristics on the design of Gabrielle Channel, it has expression of feminist, sensual, modern and luxury. It is considered that Gabrielle Channel has a luxury image using a neutral color. Also using simple sleeveless in black and tweed structure, the garments have mixed with neutral colors. Fashion design characteristics on the design of Yohji Yamamoto classified into sensual, modern, ascetic expression. Therefore the design has a simple expression of using a black color. Yohji Yamamoto is a designer who pursues unstructured design by using various neutral colors such as black, gray and white based on the oriental sentiment.

A Study on Interior Design Characteristics of Hip Restaurants in New York (뉴욕 Hip 레스토랑의 인테리어디자인 특성에 관한 연구)

  • Min, Chan-Hong
    • Journal of the Korea Furniture Society
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    • v.19 no.5
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    • pp.387-402
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    • 2008
  • Today's restaurant is the space not just for eating, but enjoying the mood, communication space for social life, and leading trend. Therefore interior design is concerned with one of the most important role for creating unique atmosphere of restaurants. This study is aimed to analyze how to interior design elements affect the improvement of New York hip restaurant reputation, focusing on the importance of the establishment of unique trend. Through the case studies of New York hip restaurants, it is suggested that interior design is composed to not only significant different element, but also common design concept. It is mainly divided by 5 categories which is the Fusion mixed with eastern culture throughout the vision of the western, the New Baroque redefined tradition and modern thought, the Modern Classic created by importance of concise style and beauty of material, the High Concept used with new materials and technologies, and the Naturalism focused on spirit from nature and eco. Recently New York hip restaurant through the corporation work with star chef and star designer is developed to provide the enjoyable and anticipated spaces with strong theme and entertainments.

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Expressive Characteristics of Antonio Citterio's Minimalist Interior Spaces (안토니오 치테리오의 미니멀리즘적 실내공간 표현특성)

  • Han, Mi-Hee;Kim, Moon-Duck
    • Korean Institute of Interior Design Journal
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    • v.24 no.6
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    • pp.96-106
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    • 2015
  • Occupying the center of architecture, design, painting and culture, minimalism is aesthetics of essence that reflects modern age but transcends age at the same time. Pursuing minimalist trend like this and covering the range of furniture, interior and architecture, total designer Antonio Citterio is developing minimalist designs of his own. Called one of the 3 greatest furniture designers in the world today, he leads the trend and enjoys high reputation as a world-renowned interior designer and architect. Therefore, the purpose of this study is to analyze and integrate minimalist descriptive characteristics which appeared in interior space of Citterio who pursues minimalist design. As a study method, this study reorganized minimalism from methodological perspective, drew out expressive characteristics of minimalist interior spaces unique to Citterio based on background and influence of Citterio's design and, centering on this frame of analysis, analyzed and integrated interior spaces he designed. The results of this study are as follows; first, in order to overcome problems that can become monotonous in a minimalist space, Citterio provides spatial experiences to feel visual and spatial variations using the ramp and bridge. Second, he created various senses of space with visual and spatial expansion using transparency in the walls made of glass. Third, with linear expressions, he designed modern spaces with beauty of proportion and balance through contrast and emphasis. Fourth, he made constructive expression through exposure of structures or stairs in the space. Fifth, he created sophisticated atmosphere with contrast between natural and artificial materials and emphasis of material properties. Sixth, his design also shows the characteristic of using furniture as the role of adjusting overall atmosphere of interior space, not as separated parts from it. The author hopes that above results of this study will provide new implications for the development of domestic interior design.

Research for Characteristics of Korean Fashion Design Showing at Paris Collection (파리컬렉션에 나타난 한국적 패션 디자인의 특성에 관한 연구)

  • 김인경
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.233-244
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    • 1998
  • This research wants to find the possibility for new paradigm of modern Korean dress by accepting and harmonizing the tradition and the modernization of Korean design when Korean designers enter into Paris collection and express identity of Korean fashion, and investigates the characteristics of Korean design with concentrating on the works of Young-hee Lee, Shin-woo Lee, Tae-ok Jin who have exhibited their works at Paris Collection. For one of the above characteristics Young-hee Lee, a designer of Korean clothes, emphasized to build up image of Korean fashion as a form of Korea without any modification, and expressed universal western-style silhouette as Korean image by using traditional technique including dyeing and silk made by herself, quil-t and decorative saddle stitching. In the as-pect that a chain of work has made not by westernization of Korean clothes but by re-creation of Korean clothes, it suggested a new way of modern Korean fashion with harmonizing tradition with modernizations as of present based on our own dress tradition and have got good reputation from the press and the field in Paris as well. Therefore the tradition and the modernization of Korean design is not confronted or compromised in form, color, material, motif and decoration but has to be harmonized and reconciled independently in order that visual characteristics of dress can be made as one of Korean image.

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The Analysis of the Matrix of Greg Lynn's Digital Space Design based on the Natural Elements (그레그 린의 자연기반 디지털 공간디자인 매트릭스 분석)

  • Lee Hanna;Park Hyun-Ok;Lee Jongsook
    • Korean Institute of Interior Design Journal
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    • v.14 no.1
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    • pp.37-44
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    • 2005
  • Currently, the space design has been expressed the space in kinetic design by digital technology. To look into the concept of digital design, there is the tendency to pursue the harmony of the nature. The digital space designer, Greg Lynn who has been paid attention by international researchers. To compared with the reputation of his works, the information about him has been limited to us. The purpose of this study was to investigate the Greg Lynn's digital design matrix toward the design process in his representative 11 works in his website; www.glform.com. The contents analyses methods were used in this study. Greg Lynn's internet website survey was carried out in the respects of thinking method, space formative language and animate form. The major results of this study are as follows: \circled1 Lynn's design concept and digital methodology were affected by Paolo Soleri and Peter Eisenman: natural architectural concept and digital animate form \circled2 Lynn's space formative languages were 10 items; blob, blob, fold, strand, shred, flower, skin, teeth, branch and lattice \circled3 Lynn's digital design matrix was divided into 3 types; MS(Mass + Structure), PC(Path + Circulation) and FD(Form + Detail) \circled4 According to the analysis of longitudinal, his works have been changed from the MS and PC to FD. This research will be a basic reference to understand digital space design.

Analysis of the Meaning of Subculture Aspects in Luxury Fashion Brands (럭셔리 패션브랜드에 나타난 하위문화 양상의 의미 분석)

  • Han, Cha Young
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.1
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    • pp.83-98
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    • 2022
  • This study identified the characteristics of the subculture aspects that led to the success of luxury brands and analyzed the implications of those aspects. For this, semantic analysis in a socio-cultural context was performed. Additionally, this study took the theoretical background, the change in subculture and post-subculture, the digital youth generation, and the change in the meaning of subculture style into consideration. The subculture style aspect and its meaning in luxury fashion brands were analyzed as follows: First, there are challenges that betray the legitimacy or values of luxury brands. Through this, the brand gained recognition and increased sales, and the designer gained a reputation as an innovative creative director. It can be seen that more successful branding was promoted by securing a more subcultured fandom. Second, by combining subculture image fragments, these brands cater to the diverse tastes of a myriad of subcultures. This maximizes commercial profits. Third, most promotional marketing activities are collaborative and done digitally, which allows for a wider customer base, but the difference is in digital capabilities. Limited editions or application use on social networks can act as another driver. It is said that the distinction in high-priced luxury brands is not only driven by economic power but also by sub-cultural capital and digital ability.

Innovation in Giorgetto Giugiaro's Automobile Design (Giorgetto Giugiaro의 자동차디자인의 혁신성)

  • Lee, Myung-Ki
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.383-394
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    • 2006
  • In 2005, Giorgetto Giugiaro unveiled the Ferrari GG50 at the 50th anniversary celebration of his design career. Beginning his career at the age of 17, he is a master designer who has achieved design revolution by uniting creativity, design methodology, and technology. He has been awarded a number of international prizes for his exquisite achievements and reputation for car design. Carrozzeria of ITAL DESIGN, founded by Giugiaro, is a company whose ideas combine cutting-edge technology and high quality craftsmanship. Beginning in car design, ITAL DESIGN achieved a positive reputation internationally and, since 1999, has expanded even more rapidly under its new name, ITAL DESIGN-GIUGIARO. The owner of 12 affiliates worldwide, all service systems are buyer-oriented, ensuring the highest level of technical consulting. Beginning with the 1971 Alfa Romeo Alfasud, the 1st major project, more than 100 cars have been designed in the past 35 years, leading to the production or in million cars by major motor companies around the world. Giugiaro has focused on practical performance as well as external beauty in his car design, the best of which enter the mass market. With his philosophy of "I want to be the 1st customer of my design" Giugiaro design invites customer participation and input to meet their needs and demands. Free from the routine, typical image, Giugiaro design has raised the bar for creativity and thinking beyond traditional values and ideologies.

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