• Title/Summary/Keyword: Reputation Management

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A Study on the Selection Attributes for Restaurant, Customer Satisfaction, and Recommendation Intention on Traveling Domestic Tourists: Targeting Tourists for Rail-ro Tickets

  • Kim, Ju-Hee;Kang, Kyoung-Ku;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.23 no.6
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    • pp.27-35
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    • 2017
  • The purpose of this study was to examine the causal relationship among restaurant selection attributes and customer satisfaction and recommendation tastes for young people in their twenties who use tickets for Rail-ro. Data collection was conducted to utilize questionnaire survey with online and offline distribution. The collected data were analyzed using a statistical program SPSS 21.0 with frequency analysis, reliability analysis, factor analysis, and regression analysis. The results of the study showed that Internet search is the most common source of information about restaurants during the trip, and restaurant choice attributes have an important impact on customer satisfaction, food quality, employee service and reputation, but hygiene did not have a big effect on customer satisfaction. In addition, customer satisfaction has a significant effect on recommendation intention. Concluding the results from this study, it investigated the significant attributes for customers selection of restaurants and provide meaningful advice for market managers to make useful marketing strategies to attract more clients and augment economic benefits.

Price Determinant Factors of Artworks and Prediction Model Based on Machine Learning (작품 가격 추정을 위한 기계 학습 기법의 응용 및 가격 결정 요인 분석)

  • Jang, Dongryul;Park, Minjae
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.687-700
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    • 2019
  • Purpose: The purpose of this study is to investigate the interaction effects between price determinants of artworks. We expand the methodology in art market by applying machine learning techniques to estimate the price of artworks and compare linear regression and machine learning in terms of prediction accuracy. Methods: Moderated regression analysis was performed to verify the interaction effects of artistic characteristics on price. The moderating effects were studied by confirming the significance level of the interaction terms of the derived regression equation. In order to derive price estimation model, we use multiple linear regression analysis, which is a parametric statistical technique, and k-nearest neighbor (kNN) regression, which is a nonparametric statistical technique in machine learning methods. Results: Mostly, the influences of the price determinants of art are different according to the auction types and the artist 's reputation. However, the auction type did not control the influence of the genre of the work on the price. As a result of the analysis, the kNN regression was superior to the linear regression analysis based on the prediction accuracy. Conclusion: It provides a theoretical basis for the complexity that exists between pricing determinant factors of artworks. In addition, the nonparametric models and machine learning techniques as well as existing parameter models are implemented to estimate the artworks' price.

Customer Satisfaction from Open Source Software Services in the Presence of Commercially Licensed Software

  • Moon, Jung Oh;Lee, Habin;Kim, Jong Woo;Aktas, Emel;Tsohou, Aggeliki;Choi, Youngseok
    • Asia pacific journal of information systems
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    • v.25 no.3
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    • pp.473-499
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    • 2015
  • The limited literature on Open Source Software (OSS) customers' adoption does not provide explanations on how OSS services are adopted by customers in the presence of functionally superior commercially licensed software (CLS). This paper aims to uncover the process that shapes customer satisfaction of OSS services in comparison to CLS. Expectation Disconfirmation Theory (EDT) is adapted and integrated with pre implementation factor model that influences software customers' expectations including cost, reputation, and experience. The constructed research model is empirically validated using a field survey of OSS and CLS database management system (DBMS) customers in Korea. The theoretical contribution of the paper lies on the application of EDT to explain the wide adoption of OSS DBMS services in the presence of functionally superior CLS DBMSs. Furthermore, this paper integrates EDT with pre-implementation factors for customers' expectations, which has been considered a limitation of the theory. Among the practical contributions, this study draws attention to the substantive differences between OSS and CLS customers' expectations. Additionally, it offers initial explanations for the differences in customer behavior for OSS and CLS and the way that customers' expectations and actual performance are mingled together to form customer satisfaction.

A Study on the Utilization of the Grey Literature in Digital Age (디지털 시대의 회색문헌 이용 활성화에 관한 연구)

  • Nam, Young-Joon
    • Journal of the Korean Society for information Management
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    • v.19 no.4
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    • pp.234-255
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    • 2002
  • Despite of the importances, grey literatures are often overlooked as a resource in libraries because they have always had the reputation of being obscure and difficult to locate. Thus, an information system and network for the management of grey literature is essential to the improvement of Korean R&D in science and technology. The Results of the research are as follow : - Declare the clear definitions and types of grey literatures - Suggest the utilizing methods of grey literatures - Identify the major functions or requirements of National Information Center on Grey Literature.

Exploring Antecedents of Knowledge Sharing in Team-based Innovation Activities (팀 혁신활동을 위한 지식공유 활동 영향요인에 관한 연구)

  • Park, Jungi;Lee, Hyejung;Lee, Jungwoo
    • Journal of Information Technology Services
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    • v.12 no.3
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    • pp.253-271
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    • 2013
  • Innovation becomes norm rather than exception in today's business, and accordingly firms are working on how to make their employees to work smarter using information systems and technologies. Smart work demands virtual collaboration and cooperation among team members in different places and different time. Sharing of knowledge among team members in these innovative activities are critical in every sense for the successful performance. This study explores the antecedents of knowledge sharing among team members in team-based innovation activities. Five factors (pleasure of knowledge sharing, self-efficacy, management support, rewards, and system usage) are identified through extant review of literature and an instrument is adopted and validated from previous studies. The instrument is adminitered against 138 individuals in and across 54 teams in a telecommunication firm. Except self efficacy, all the paths in the proposed research model is confirmed with different levels of relational coefficients towards the levels of knowledge sharing and innovation activities in teams. Surprisingly, findings indicate that intrinsic pleasure of sharing is most critical than management support, organizational rewards or system usage. This study fills the research gap in team management. Findings provide important implications for managing teams in coming virtual and smart environment.

A Neural Network for Prediction and Sensitivity of Outpatients' Satisfaction (신경망모형을 이용한 외래환자 만족도예측 및 민감도분석)

  • Lee, Kyun-Jick;Chung, Young-Chul;Kim, Mi-Ra
    • Korea Journal of Hospital Management
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    • v.8 no.1
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    • pp.81-94
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    • 2003
  • This paper aims at developing a prediction model and analyzing a sensitivity for the outpatient's overall satisfaction on utilizing hospital services by using data mining techniques within the context of customer satisfaction. From a total of 900 outpatient cases, 80 percent were randomly selected as the training group and the other 20 percent as the validation group. Cases in the training group were used in the development of the CHAID and Neural Networks. The validation group was used to test the performance of these models. The major findings may be summarized as follows: the CHAID provided six useful predictors - satisfaction with treatment level, satisfaction with healthcare facilities and equipments, satisfaction with registration service, awareness of hospital reputation, satisfaction with staffs courtesy and responsiveness, and satisfaction with nurses kindness. The prediction accuracy rates based on MLP (77.90%) is superior to RBF (76.80%).

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Influence of Global versus Local Rating Agencies to Japanese Financial Firms

  • Han, Seung Hun;Reinhart, Walter J.;Shin, Yoon S.
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.9-20
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    • 2018
  • Global rating agencies, such as Moody's and S&P, have assigned credit ratings to corporate bonds issued by Japanese firms since 1980s. Local Japanese rating agencies, such as R&I and JCR, have more market share than the global raters. We examine the yield spreads of 1,050 yen-denominated corporate bonds issued by financial firms in Japan from 1998 to 2014 and find no evidence that bonds rated by at least one global agency are associated with a significant reduction in the cost of debt as compared to those rated by only local rating agencies. Unlike non-financial firms, the reputation effect of global rating agencies does not exist for Japanese financial firms. We also observe that firms with less information asymmetry are more likely to acquire ratings from Moody's or S&P. Additionally, the firm's financial profile does not affect its choice to seek out ratings from global raters. Our findings are contradictory to those by Han, Pagano, and Shin (2012), who employ bonds issued by non-financial firms in Japan. Our conjecture is that the asymmetric nature of financial firms makes investors less likely to depend on a credit risk assessment by rating agencies in determining the yields of new bonds.

An Exploratory Comparison of Supply Chain Integration Practices of Korean and International Manufacturing Plants in Automotive, Electronics, and Machinery Industries (한국과 해외 우수 제조기업의 공급사슬 통합 현황에 대한 탐색적 고찰 : 자동차, 전자, 기계산업을 중심으로)

  • Hur, Dae-Sik;Kim, Kil-Sun;Choi, Jeong-Wook
    • Journal of the Korean Operations Research and Management Science Society
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    • v.33 no.4
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    • pp.101-118
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    • 2008
  • This study compares supply chain integration practices of high performing manufacturing plants in Korea and those in the U.S., Japan, and six European countries. Data were drawn from the High Performance Manufacturing(HPM) Round 3, a joint data-collection effort on manufacturing and supply chain management. Specifically, in the automotive, electronics, and machinery industries, we selected twenty Korean plants with high performance reputation and chose the same number of non-Korean plants(HPM top 20), based upon their competitive manufacturing capability index and customer satisfaction index. The Korean plants do not significantly differ from HPM top 20 plants in that internal value creation activities are coordinated and integrated at the corporate level and between plants. The Korean plants, however, demonstrated more integration with suppliers than with customers, and only the two of them were classified as 'outward facing', which pursues greater integration with both customers and suppliers. Unbalanced and lower integration with customers of the Korean plants was attributed to the lower than expected manufacturing capability and customer satisfaction. Implications for supply chain professionals were discussed.

A Study on Determinant Factors and Choice Intentions Ice Cream Stores (아이스크림 전문점의 고객 선택 요인과 만족에 관한 연구)

  • Kim, Ha-Yun;Youn, Su-Kyung;Kim, Myung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.17 no.3
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    • pp.425-431
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    • 2007
  • This study focused on the attribution factors affecting customers' satisfaction and revisit behaviors related to ice cream stores. For this study, 180 ice cream consumers who were patrons of ice cream franchise stores were randomly selected. Among them, 31 did not completed the survey. Therefore, a total of 149 survey questionnaires were analyzed for the results. All results were carried out using the frequency, factor analysis, cross tabs, and regression procedure of the SPSS 10.0 package. The results indicated that customers who visit ice cream stores $2{\sim}3$ times per month have a preference for a particular ice cream store. Determinant factors for ice cream specialty stores were summarized as the extensiveness of the menu, advertisements and familiarity, economical benefits, convenience inside the store, location and accessibility, and kindness. Among these, four factors (extensiveness of menu, advertisement and reputation, economical benefits, location and accessibility) significantly affected the level of customer satisfaction.

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The Strategy of the product quality optimization through the Six Sigma (Six Sigma를 통한 품질최적화 전략)

  • Joo Weon-Sig;Ha Dong-Sik
    • Management & Information Systems Review
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    • v.4
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    • pp.557-572
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    • 2000
  • Nowadays, after beginning of 21 centuries, owing to simplify market, the world is in the era of an influx of new paradigm that requires infinite competition. The manufacturing industries of Korea are in need of casting off high cost and low efficiency structure. The forfeiture of competition is resulted from the lost of level in quality of product. Today, the achievement of competitive product quality is coming from the following factors, that is., quality control, quality of service, marketing, human resources, finance, etc., together with process management. While Six Sigma, a newly introduced method to achieve process qualify outcome by sector of enterprise, is now being enjoyed a high reputation as a key device for competition by superiority enterprises in the United States, it has not been introduced sufficiently in the domestic enterprises yet. In our research, we, first of all, organized systematically the materials being released up to now. Furthermore, we looked over case studies of the American enterprises that apply Six Sigma strategy very successfully. Finally, we discussed the situation of domestic enterprises which are about to importing Six Sigma strategy as well as main causation of success by adopting it. While the enterprises approach Six Sigma strategy not in the way of on time and short term but in the way of long term, consistent renovation and persistent innovation we can assure that they will produce the highest quality and globally competitive products which are second to none.

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