• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 대한안전경영과학회지
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• 제16권2호
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• pp.11-18
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• 2014

Advanced Safety Management System(SMS) of Korea Railroad Corporation for risk management should be established applying contents-centered domestic standard according to Railway Safety Act and process-centered international standards suggested by Lloyd's Register Company. Besides, laws, regulations, guidelines and manuals which are optimized for each sector should be systematically integrated to strengthen the consistency of SMS of KORAIL. New safety regulations and guidelines for safety management/train operations/maintenance should be established according to the safety policy of KORAIL to boost effective field work by regulations, guidelines, manuals, etc. The advanced Safety Management System will lead KORAIL as a competent global enterprise with its boosted reputation in the international railway market.

• 한국조리학회지
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• 제22권4호
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• pp.240-253
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• 2016

본 연구는 외식전공 대학생의 외식산업분야 직업에 대한 인식을 파악하고, 응답자 특성에 따라 외식산업분야의 직업평가에 어떠한 차이를 보이는지 실증적으로 분석하였다. 연구의 목적을 달성하기 위하여 2014년 5월 19일부터 5월 30일까지 설문조사를 진행하여 211부를 SPSS 18.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, t-test, One way ANOVA를 시행하였다. 직업존중감에 대한 척도는 긍정적 가치, 사회적 평판, 부정적 대우, 상대적 효익으로 구성하였으며, 각 구성개념들은 통계적으로 유의한 타당성과 신뢰성을 확보하였다. 인구통계적 특성에 따른 직업존중감의 요인 별 차이를 분석한 결과, 성별에 따라 사회적 평판을 다르게 지각하고 있는 것을 확인하였고, 학년의 차이에 따라 긍정적 가치를 다르게 인식하고 있다는 것을 검증하였다. 또 전공에 따라 긍정적 가치와 부정적 대우에 대해 인지하는 정도가 다르다고 분석되었으며, 미래 희망직업에 따라 상대적 효익과 부정적 대우를 다르게 지각하고 있다는 것을 파악하였다. 이는 직업존중감이 높아지면 전공만족도와 진로결정수준이 높아진다는 선행연구의 결과에 따라 외식전공 대학생의 직업존중감을 높일 수 있는 방안을 모색해야 함을 시사하고 있다. 특히 외식산업분야 직업에 대해 가장 부정적으로 인식하고 있는 사회적 평판과 부정적 대우에 대한 보다 실질적인 개선책을 마련해야함을 강조하고자 한다.

• 서비스연구
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• 제12권2호
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• pp.117-134
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• 2022

본 연구는 프로스포츠 관람요인이 구단 이미지, 구단 만족, 그리고 구단 평판에 어떤 영향을 미치는지를 파악하기 위하여 2021-2022 KBL 프로농구 원주경기장을 방문한 관람객을 대상으로 설문조사를 실시하였다. 프로스포츠 관람요인으로는 경기장, 경기상황, 관람비용, 관람촉진 등 4개 요인을 고려하였다. 총 3번의 경기를 통해 150부씩 총 450부의 설문지를 배포하여 불성실하게 응답한 39부의 설문지는 제외한 411부의 유효한 설문지를 최종적인 분석자료로 이용하였다. 설문에 참여한 관람객들에게 연구 목적과 취지를 설명한 후에 설문 데이터 수집을 실시하였다. 수집된 자료는 데이터 코딩과 클리닝 과정을 거친 후에 SPSS 통계 패키지를 활용하여 분석하였다. 분석 결과는 다음과 같다. 첫째, 프로스포츠 관람요인이 구단 이미지에 미치는 영향은 설명력은 45.1%로 프로스포츠 관람요인은 경기장, 경기상황, 관람촉진에 유의하게 나타났고 관람비용에 아무런 영향을 미치지 못하였다. 둘째, 프로스포츠 관람요인이 구단 만족에 미치는 영향은 설명력이 42.5%로 프로스포츠 관람요인 중 경기장, 경기상황, 관람비용, 관람촉진에 모두 유의하게 나타났다. 셋째, 프로스포츠 관람요인이 구단 평판에 미치는 영향은 설명력이 62.1%로 프로스포츠 관람요인은 경기장, 관람비용, 관람촉진에 유의하게 나타났고 경기상황에 아무런 영향을 미치지 못하였다. 결국, 구단의 브랜드 가치를 높이기 위해서는 관람비용을 낮추는 것 보다 시설이나 식음료 등의 품질을 높이고, 관람객을 위한 이벤트를 활성화하는 것이 훨씬 효과적이라는 점을 연구결과로 제시할 수 있었다.

• 보건행정학회지
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• 제13권3호
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• pp.21-34
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• 2003

Patient revisit to used hospital is a key factor in determining a health care organization's competitive advantage and survival. This article examines the relationship between customer's satisfaction and his/her revisit associated with three different methods which are the Chi Square Automatic Interaction Detection(CHAID) for segmenting the outpatient group, logistic regression and neural networks for addressing the outpatient's revisit. The main findings indicate that the important factors on outpatient's revisit are physician's kindness, nurse's skill, overall level of satisfaction, hospital reputation, recommendation, level of diagnoses and outpatient's age. Among these ones, physician's kindness is the most important factor as guidelines for decision of their revisit. The decision maker of hospital should select the strategy containing the variable amount of the level of revisit and size of outpatient's group under the constraint on the hospital's time, budget and manpower given. Finally, this study shows that neural networks, as non-parametric technique, appear to more correctly predict revisit than does logistic regression as a parametric estimation technique.

• 대한인간공학회지
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• 제31권4호
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• pp.541-550
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• 2012

Objective: The aim of this study is to suggest a notation method for three-dimensional hand gesture. Background: To match intuitive gestures with commands of products, various studies have tried to derive gestures from users. In this case, various gestures for a command are derived due to various users' experience. Thus, organizing the gestures systematically and identifying similar pattern of them have become one of important issues. Method: Related studies about gesture taxonomy and notating sign language were investigated. Results: Through the literature review, a total of five elements of static gesture were selected, and a total of three forms of dynamic gesture were identified. Also temporal variability(reputation) was additionally selected. Conclusion: A notation method which follows a combination sequence of the gesture elements was suggested. Application: A notation method for three dimensional hand gestures might be used to describe and organize the user-defined gesture systematically.

• Journal of Smart Tourism
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• 제2권3호
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• pp.31-38
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• 2022

Understanding demand for travel websites can help hoteliers better evaluate their own multi-channel distribution and reputation management strategies. In this study, we estimated demand for eight major travel websites based on the user percentage in 3,120 U.S. counties. Results highlighted the importance of four types of factors: sociodemographic, economic, Internet use-related, and travel-related. Differences between websites were also compared based on estimated coefficients. For example, the demand for Expedia.com appeared to be driven by age, education background, income, and foreign travel history, whereas the demand for Hotels.com was driven by the proportion of the African American population and domestic travel history. Lastly, implications are provided.

• Asia pacific journal of information systems
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• 제29권3호
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• pp.468-488
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• 2019

As the growth of online travel agencies (hereafter OTAs) accelerates, competition among hotels to gain exposure on the first page of OTA websites, and the financial burden, such as commissions hotels have to pay in return, are increasing. Therefore, to facilitate successful management in the tourism industry, it is important to establish what makes people continue the practice of using OTAs to book rooms in hotels and other accommodation outlets. By adopting the heuristic-systematic model (HSM), this study explores the factors that drive consumers' continued use of OTA and classifies them into heuristic cues (brand awareness, cost saving, and scarcity message) and systematic cues (recommendation quality and the ability to provide reputation). Furthermore, we divided the sample based on the location of hotels within and outside Korea, and investigated the different roles of the cues between two models. The results are expected to provide theoretical and practical implications for both OTAs and hotels.

• Asia pacific journal of information systems
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• 제29권2호
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• pp.181-202
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• 2019

The purpose of this study is to explore the effect of different types of simultaneous presentation (i.e., reviewer information, textual and visual content, and similarity between textual-visual contents) on review usefulness and review enjoyment in online restaurant reviews (ORRs), as they are interrelated yet have rarely been examined together in previous research. By using Latent Dirichlet Allocation (LDA) topic modeling and state-of-the-art machine learning (ML) methodologies, we found that review readability in textual content and salient objects in images in visual content have a significant impact on both review usefulness and review enjoyment. Moreover, similarity between textual-visual contents was found to be a major factor in determining review usefulness but not review enjoyment. As for reviewer information, reputation, expertise, and location of residence, these were found to be significantly related to review enjoyment. This study contributes to the body of knowledge on ORRs and provides valuable implications for general users and managers in the hospitality and tourism industries.

• 융합경영연구
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• 제5권2호
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• pp.40-42
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• 2017

The purpose of this study was to review and analyze JEMM(The Journal of Economics, Marketing, and Management) of ICMA(The International Convergence Management Association) and all of published articles of 2013 to 2016 and to revise and update the existing publication strategies in order to improve the internationalization and reputation of JEMM. JEMM of ICMA is a new academic journal of Korea Distribution Science Association(KODISA). It is still in its early stage as it is founded in 2013 as an academic journal to increase an recognition through KCI Candidate application under National Research Foundation of Korea(NRF). It endeavors its efforts to be recognized as a reputable international journal. This study was conducted to confirm the current status of JEMM in the current standards and to establish a strategic process to complement the deficiencies and achieve the goals. JEMM of ICMA has three distinguished features of online submission and review system, only English-based papering, reviewing by anonymous refrees. JEMM of ICMA continuously revised and updated its publication standards and practices and adopted technological support systems to enable its journals to remain independent and open access in order to ultimately become one of the most international journals.